Chapter 469 - Animation Investment Department (Subscription Requested)
First round, second round......
Even the replay rights in the future, if the animation is very popular and the ratings are not bad, it is estimated that it will sell tens of millions of dollars.
That's all there is to it.
After all, it's a cartoon, and it's not a hit TV series. Those children's channels are very poor, and no matter how popular an animation is, it can't squeeze much oil and water.
On the other hand, the peripheral derivatives are here.
If it is done well, such as the remote control car animation of "Lei Su Deng Lightning Rush Line", just sell a little accessories, it is estimated that it will be more than that.
And what about Yu-Gi-Oh?
This is KONAMI's famous "money printing machine" level hit IP, and Kazuki Takahashi can't finish eating the "top meal ticket" for a lifetime.
From the nineties to the new century.
Over the past 20 years, the total sales of the "Yu-Gi-Oh" series of cards have exceeded 35 billion, with more than 10,000 card types, and the total sales revenue has reached nearly 60 billion yuan.
It is also known as the world's best-selling trading card game.
Tens of millions, tens of billions......
Truth be told, it's not a multiple-choice question at all. Gu Miao only hesitated for a moment before making the only choice.
Sacrifice immediate interests.
Use the low-cost broadcast rights in exchange for more TV stations to broadcast the "Yu-Gi-Oh" animation, and replace some TV commercials to promote derivative cards.
The deal is a good deal.
After a little consideration, the TV station happily accepted the proposal and agreed to a resource swap.
No way, lack of money!
The channels that are willing to buy the premiere rights of the "Yu-Gi-Oh" animation are all children's channels nine times out of ten.
Children's channels are in a TV station, and the treatment and attention are definitely not as good as those of the ace channels such as comprehensive channels and news channels.
This is also understandable.
After all, the income of TV stations mainly comes from advertising. Usually, the children's channel has the least number of ads......
I don't have any money in hand, so I can save a little bit.
As for inventory replacement, it's even more indifferent. Anyway, the advertising space of the children's channel is usually an embarrassing situation of "dissatisfaction", and it doesn't matter at all to give a few.
Lang is affectionate, and concubines are intentional.
At Gu Miao's suggestion, Wanbao Animation reached a cooperation with 12 children's channels affiliated to provincial satellite TV, and will jointly broadcast the animation of "Yu-Gi-Oh" in early August.
The transaction price was not disclosed.
However, according to people familiar with the matter, due to the cooperation method adopted this time, the price of the single integration of "Yu-Gi-Oh" animation is far inferior to the new work "Dragon King City Tour" of Meihua Animation.
……
"Do they sell it so expensive?"
Gu Miao glanced at the mobile phone chat box, her expression a little surprised.
Like "Yu-Gi-Oh", Plum Blossom Animation did not disclose the price of the single integration of "Dragon King City Tour" to the public.
However, Gu Miao has cooperated with Jiangchuan TV for so many years, especially its Flamingo Cartoon, although she has already broken up, she still knows many acquaintances.
Through these acquaintances, he also found out some inside stories.
The exact amount is also not clear to these acquaintances. However, according to them, Flamingo Cartoon is betting on advertising expenses for "the next six months" this time.
It's kind of scary.
As one of the top two children's channels in China and the top three in terms of average ratings, Flamingo Cartoon has no small advertising cost for half a year.
With so much money, bet on an online adaptation of an animation?
Gu Miao didn't know for a while, whether to praise them for their courage, or to scold the plum blossom anime for being too dark.
"Director Shen...... It's kind of interesting!"
Leaning on the sofa, Gu Miao pillowed the back of her head with her hands, remembering what Director Wang had said to him not long ago.
Director Shen is in a hurry!
Cutting Wanbao before, I couldn't wait to talk to Meihua Animation about cooperation, but it didn't get too good results.
Within Jiangchuan TV, there are more and more dissatisfied voices, and the emotions are also suppressed to the extreme.
If it weren't for some time ago, the remake of "The Fairy Ruffian" gave this Shen Taichang a sigh of relief, and it is estimated that he can't sleep well now.
But that's not enough!
A mere remake of "Fairy World Plankton" can't fill the gap in high-quality animation works of Flamingo Cartoon after Wanbao Animation left.
This person is in a hurry, except for math problems, he can do almost everything else......
The same is true of Director Shen, who, after realizing the problem, actually made an extremely bold decision. Misappropriation of advertising money from the integrated channel and use it to invest in animation projects.
"Really?"
Jiang Keke, who was holding a glass of milk and a big belly, couldn't help but be curious when he heard this, "Is he crazy? If the investment fails, won't he be able to turn around completely?"
"Who knows?"
"I guess I went to the doctor in a hurry! I feel that Director Wang used advertising money to bet on "Pleasant Goat and Big Big Wolf", and he can also bet on Zhongbao." Gu Miao smiled and explained.
TV stations invest in animation projects, which is actually very common in China.
Behind many classic animations and popular animations, there are actually shadows of children's channels and even TV stations around the world.
It's just like Director Shen who embezzled the advertising money of the comprehensive channel to invest in animation projects that have nothing to do with the comprehensive channel......
I have to say that he is very bold!
It doesn't matter if it becomes natural, if it fails, the investment will be all wasted. If the comprehensive channel has no advertising revenue, can it still run a good program and buy popular TV series?
The decline of the comprehensive channel has a lot of impact than the children's channel!
To put it mildly, Director Shen is completely walking a tightrope, and if he is not careful, he will fall off the cliff and fall to pieces.
"Or you're putting too much pressure on you."
Handing the milk to Gu Miao, Jiang Keke said with a smile, "If it weren't for Wanbao Animation's actions in the past six months, I don't think he would have taken such a risk."
"That's just as well." Gu Miao said with a smile.
Before the two broke up, Wanbao was the annual ratings champion and had produced many popular animations.
After the trouble, Wanbao is still expected to be the annual ratings champion with animations such as "Pokémon" and "Legend of the Seven Swords" at the beginning of this year.
Broken!
Before you came, I was the champion! After you're gone, I'm still a champion! Whose question doesn't need to be said, right?
"But then again......
After laughing, Gu Miao rubbed her eyes and said, "Even TV stations have begun to invest in animation projects, do you think that we Wanbao should also set up an investment department?"
"Platter items?"
"Hmm!"
Gu Miao affirmed: "Invest in those projects that can't be produced because of financial problems, or the budget is too high and needs to bring in multiple investments."
This mode is commonly known as a platter.
In the field of live-action films, this kind of investment is common. Especially Hollywood movies, nine times out of ten are platters, and few companies independently bear the production costs.
In the field of animation, in fact, there are also.
It's just that Wanbao can't even finish its own projects before this, so how can you have the leisure and spare money to invest in other people's projects?
But this time and that time.
has spare money in hand, and if the project is very promising, Gu Miao doesn't mind investing money and being the "gold owner's father" in the eyes of others.
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Chapter 469 Animation Investment Department Free Reading.