November 11th.

On the occasion of Double 11, major e-commerce platforms have launched discount promotions, and young people have collectively turned into choppers to empty their shopping carts now.

Gu Miao bought a carpet.

The carpet is produced by a company in Pengcheng, and the front is printed with a delicate pattern of "Black Magic Girl", and the price is 268 yuan.

Referring to the size of the carpet 100*140, this price is a bit expensive......

It's not a big problem, though.

Gu Miao is not short of this money, a little more expensive is a little more expensive. What's more, this is still a derivative of its own animation IP, and most of the premium is the licensing fee paid to Wanbao.

So when the money is spent, it will eventually return to his wallet, and rounding up is about the same as prostitution!

Singles' Day shipping is slow.

The carpet Gu Miao bought is expected to take three days to reach his home. Before that, the "pen tablet" package he purchased from overseas had been delivered to Wanbao's headquarters.

It's not a daigou.

Wanbao Animation has been working with the manufacturer of this pen tablet for many years. When the other party fell into bankruptcy last year, Wanbao also invested a sum of money to help the other party get out of the difficulties.

In order to express gratitude, and at the same time let Wanbao, the "major shareholder", see his technical strength, the other party specially sent a batch of "experimental" pen tablets.

I heard that it is very powerful!

After successfully getting out of the quagmire of bankruptcy, the other party obtained Wanbao investment and made major breakthroughs in a number of technologies. The new pen tablet products are much better than before in terms of pressure sensitivity, read speed, resolution, and tilt pressure sensitivity.

】

It's a pity that Gu Miao didn't feel it.

The only feeling that this tablet brings him is probably that the bubble noodles are very good, and the corner of the table is not bad......

"Seriously."

Weighing the pen tablet that had just been opened, Gu Miao said a little helplessly: "Our company has also spent a lot of money on equipment renewal, right?" ”

"It's true that a lot of money has been spent."

Lao Zhang sighed: "The basic hardware configuration is updated almost every six months. I went to the warehouse before and found that there were dozens of scanners and printers that we had eliminated......"

"Then here's the problem!"

Gu Miao rolled her eyes and said, "We are not a company that pursues leading technology, is it necessary to make such a big deal?" ”

It's really distressing!

If you don't know how expensive firewood and rice are, if you don't reach his height, you don't know how scary the annual office expenses of a huge company are.

Do you say that these tools and equipment need to be changed so frequently? The old ones weren't bad before, and it was a waste to throw them all away from the warehouse and eat ashes!

"Okay, I'll go back and say."

Lao Zhang also felt that the company's hairs were too extravagant and wasteful. Some tools have only been bought for two months, and then they apply for a new one, which is what people can do?

If all the products Wanbao bought were inferior products and would break down in a few days, that would be reasonable.

But the productivity tools purchased by Wanbao are basically all the top brands in the industry, as well as special after-sales docking, and the quality is definitely no problem.

Then there will be a problem with such a shift.

Of course, the problem is not particularly serious. It's just that some people don't treat Mr. Gu's money as money and like to squander it wantonly.

Compared with this, Lao Zhang actually wants to know more about the broadcast arrangements of the second season of "What Happened to the Rabbit That Year".

That's the big thing!

That rabbit is an animation with a special nature, and in plain language, this should be regarded as a "main theme" animation.

Animations like this must not be promoted by conventional means.

Methods such as water army, advertising bombardment, and viral marketing are not suitable for the project "What Happened to That Rabbit That Year", and we have to find another way.

But what else can be done?

Lao Zhang's initial idea was to go to offline subway stations, bus stations or large shopping malls and other places to buy the kind of large-screen advertising space that is more conspicuous......

But the effect is very average.

Gu Miao's idea is to buy more "app splash page" advertisements for popular software on the Internet, so that young people can be accurately targeted, and the money is well spent.

A two-pronged approach?

This is a good idea, not only to accurately reach young men and women, but also to take into account the middle-aged and elderly generation of uncles, aunts and uncles through offline advertising.

But this kind of publicity and distribution costs too much money, and even the publicity specifications of many Hollywood blockbusters are not so high.

"Ask Xiao Guo!"

Gu Miao felt that it was best to ask Guo Hongwei, the director, for his opinion on this matter.

If he said that the second season of Rabbit Animation does not need to be heavily publicized, then this matter will stop here, and it is a good thing to save some money.

But if he said that he was not satisfied with the current arrangement, and he needed to increase publicity and distribution, and strive to let more people know that the second season of "That Year That Rabbit That Happened" would be broadcast, then Gu Miao would need to invest more.

"Publicity?!"

When Gu Miao took Lao Zhang to find his apprentice, he was eating lunch in the company canteen.

After learning the intention of the two, Guo Hongwei took out a tissue and wiped his mouth, then looked at the two and said, "Isn't this matter already ...... Did someone do it for us? ”

Yes?!

Gu Miao and Lao Zhang were puzzled.

Who is it? Who is so kind that they will promote Wanbao? Why didn't the two of them hear from the news at all?

"Those official media!"

Seeing that the two of them were completely unaware, Guo Hongwei hurriedly explained: "Just when the rabbit animation announced that it would be broadcast on the Kuka Children's Channel, those official media began to promote it for us. ”

Boy!

When Gu Miao heard this, she quickly took out her mobile phone and checked it, and found that what Guo Hongwei said was right.

The media representing various official departments and organizations at all levels of China have long begun to cheer for the second season of "What Happened to That Rabbit That Year".

And even the most outrageous.

At the regular diplomatic press conference held the day before yesterday, the spokesman also enthusiastically gave a group of foreign reporters an animation of "What Happened to the Rabbit That Year".

"If you want to know more about Huaguo, then you should go and see this animation! If you've seen this anime, you wouldn't ask that question......"

What is official certification?

The main theme animation has reached this point, and it can be said that "What Happened to the Rabbit That Year" has been called the most famous domestic animation ever.

Are all your peers crying?

It's useless to be greedy.,There's time to put aside this greed and envy.,If you have the ability, they'll make a similar animation themselves!

If you don't have that ability, shut up.

Since there are already so many official media who have spoken out for the second season of "What Happened to That Rabbit That Year", Gu Miao and Lao Zhang don't have to worry about it.

The state media is still influential.

For young people, it may not be a big deal. But for those middle-aged and elderly people who are older, they will definitely be curious and pay attention to the animation promoted by the official media.

All right!

Now the rabbit's viewership has become wider.