Guangmei's plan to be extended.,It's expected.,After all, the animation is so hot.,I know it with my ass.,It's impossible to end it now.。

Wrapped up in results......

This is also a notable common problem in the animation industry, that is, it is extremely easy for works to be coerced by achievements, and they are forced to extend the project or cut it in half.

Of course!

Among the many striking examples, the number of cases in which the project was forced to be cut in half is the most, but there are relatively few examples of "Beautiful Girl of Light" being forced to extend the project due to its popularity.

It can be seen how successful Guangmei has been in the local market of neon......

It is no exaggeration to say.

Since its broadcast, the anime "Pretty Girl of Light" has been as popular as the famous girly anime "Sailor Moon" series.

This is outrageous, after all, "Sailor Moon" has been broadcast for several seasons, and Guangmei has only aired more than 20 episodes!

When fans began to take more than 20 episodes of Guangmei to touch the "American War" series, which has been broadcast for several seasons and has been consolidating its popularity, Guangmei has already won.

"It's a pity ......"

When he said this, Lao Zhang couldn't help but sigh and said: "Maybe there are too few Guangmei dramas, or the spread is not wide enough, and in areas other than Neon, the influence is always a little weak." ”

"It can't be helped!" Gu Miao shook her head and explained, "The popularity and huge influence of the American War series are miracles that are difficult to reproduce. ”

Guangmei is very good, but after all, there are limitations, and this limitation cannot be seen in the neon homeland, and it is vividly reflected as soon as it arrives overseas.

Let's not talk about anything else.

When Nishio announced that he would upgrade "The Beautiful Girl of Light" from half a year to an annual one, Gu Miao had already arranged manpower to carry out a "Chinese translation" of the first 26 episodes of the first season of Guangmei.

As a result, after it was broadcast on the Wanbao video website, the response of domestic audiences was not as enthusiastic as the original premiere of "Sailor Moon......

Why is that?

He and Lao Zhang both expressed puzzlement about this result, from their point of view, "The Beautiful Girl of Light" is definitely a superior work, why is the domestic audience so cold?

"Isn't that easy?"

"You have to think about it, after Guangmei is broadcast on Neon, who is the main audience? And after you translated it and moved it to the Wanbao video website to broadcast it, can these people see it? ”

Ma Kui's words made Gu Miao and Lao Zhang suddenly wake up and understand why the first season of "Pretty Girl of Light" was cold on Wanbao Video.

Careless!

Guangmei is a typical girl's animation.,There are quite a lot of viewers.,The age is relatively young.,There's only one channel to contact animation.。

So......

If you get it to be broadcast on the Wanbao video website, it is better to send it to the TV station for broadcast!

"It's difficult!"

Guangmei is a weekly animation, one episode a week, such a weekly broadcast model, domestic TV stations can rarely accept and arrange a good schedule.

After thinking about it, Gu Miao finally decided to wait for the full episode of "Beautiful Girl of Light" to be broadcast and the first season to be completely over, and then consider sending this animation to domestic TV stations for broadcast.

……

The decision made by Gu Miao is basically equivalent to the "Holy Decree" in Wanbao, and no one dares to question and raise objections.

He said that Guangmei will be broadcast on domestic TV platforms after it is finished, and then it will be over! He said that "Bear Infested" doesn't need to be heavily promoted, so it doesn't need to ......

It's a strange decision!

Obviously, such an important project, Mr. Gu himself said that there is no room for loss in bear infestment, but in the early publicity and distribution link, he is so slight?

Not to mention ordinary animators and dubbing directors, even Lao Zhang and Ma Kui, who are close to Mr. Gu, don't know what he's thinking.

This money is also saved?

There's no need! Not to mention that Wanbao does not lack this publicity budget at all, even if it is really short of money, it is enough to move a little from other projects.

"You don't understand ......"

Gu Miao smiled and explained: "It's not that I'm reluctant to spend money, it's just that this money is not spent, and the effect is better than spending money!" ”

"Aha?!"

Everyone is puzzled, what is the better effect of not spending money than spending money? What kind of fallacy is this? Is there anything wrong with publicity?

"So you don't understand!" Gu Miao rolled her eyes and said, "When "Pleasant Goat and Big Big Wolf" was launched, did we spend money on promotion? ”

"Nope!"

As a first-hand witness, Ma Kui recalled what he did a few years ago: "At that time, it was all about word of mouth from the audience, and no one watched Jiangchuan Children's Channel even outside the province. ”

"But at that time, the reason why we didn't spend money on publicity and promotion was mainly because we didn't have money! The production budget of animation is all cheated by cheating, how can there be extra money to engage in publicity? ”

"I know what you mean."

Gu Miao nodded, indicating that he knew what Ma Kui wanted to say, so he added: "At that time, there was no money in my pocket, so it was broadcast very shabby." ”

"But if you think about it from another angle, if we have money at that time, and spend a lot of money on pre-promotion, what will be the effect?"

Belch!

Marqui choked.

He didn't know how to answer this hypothesis, which was full of uncertainties.

Everyone thinks that when Pleasant Goat first started broadcasting, assuming that the company had the money to do a good job in the early publicity, the animation would become popular faster.

But how fast?

Can the speed of relying on advertising resources to advertise the work really be faster than the audience's "word of mouth"?

"You should have heard of the theory of six degrees of separation, right?"

"In this theory, you can't have more than six people between you and any stranger." Gu Miao touched her chin and said, "That is to say, through a maximum of six people, you will be able to know any stranger." ”

Gu Miao didn't spend money.

He simply felt that for works like "Pleasant Goat and Big Big Wolf" and "Bear Infested", he needed to change the publicity and promotion strategy.

This kind of work naturally has the characteristics of "person-to-person".

Therefore, instead of spending money on various online and offline advertising resources, it is better to find a way to make the speed of animation "person-to-person" faster.

"I see."

Ma Kui suddenly realized: "Are you planning to use the audience to achieve the effect of publicity?" ”

"That's right!" Gu Miao nodded and said, "I do think so, after all, no matter how good the publicity is written, it can't match a word of Amway from relatives and friends." ”

Spend your money where it counts!

What inventory to buy? With this money, isn't it fragrant to use it to do something meaningful, and promote the explosion of the work through mutual comfort among the audience?

Of course, ideas are ideas.

Gu Miao hasn't thought about the specific practice method for the time being, he just simply pieced together an implementation plan through the "new acquisition" strategy of rogue software such as Pinxixi.

As for whether this solution is feasible? How effective can it be?

He didn't dare to guarantee it.