This year's wax moon is a little colder than in previous years, and the temperature has hit new lows in a row, which is definitely good news for Wanbao Animation.

Why?

Because the weather is getting colder, everyone doesn't like to go out, what does it mean to not like to go out? It means staying at home watching TV, playing games, and watching videos on the Internet......

This is not even the Spring Festival period, and on the Wanbao video website, the number of views of various animation works has ushered in the largest increase since New Year's Day.

】

New episodes such as "The Adventures of Lolo" and "Yu-Gi-Oh GX", which have just ended, have soared in terms of playback, and they can't pull it back.

And that's just the web platform.

As the most commonly watched TV by children, taking advantage of the cooling tide between the Spring Festival and the winter holidays, the average ratings of children's cartoon channels at the provincial and municipal levels have ushered in varying degrees of growth.

Among them, Kuka Kids won the most.

The reason is also very simple, because they are very chicken thieves, and they did a special program of "Winter Vacation Animation World" during this winter vacation.

This special program does nothing, and broadcasts classic Wanbao cartoons such as "Digimon", "Goat Games", "Detective Conan", "Yu-Gi-Oh", "Pig Man", "Super Beast Arm" and "Cat and Mouse" on a regular and fixed time every day.

Boy!

It's fun for kids.

Other children's channels broadcast at this time.,Most of them are new animations in the second half of last year.,It's fresh but it's not good-looking!

Kuka kids don't broadcast new animations.,Vacate the schedule of winter vacation.,Broadcast the old animations every day.。 Such an unconventional approach unexpectedly caters to the preferences of children.

I can only say that it is too chicken thief.

Other TV stations are not stupid and do nothing while they see their own viewers lose.

After realizing that children may not like to watch new cartoons, but are a little nostalgic, and love to watch old animations that have become popular in the past few years, they have also begun to take the "retro nostalgia" route.

Time.

Under the leadership of the Beijing Kuka Children's Channel, almost all TV stations began to play the "nostalgia" card this winter vacation, and whatever animation is old, what animation will be broadcast.

What "Happy Baby", "Lei Sudeng Lightning Crossing Line", "Qin Shi Mingyue", as long as it was popular in the past few years and the animation that children are interested in, all of them are turned out and replayed.

That's not particularly outrageous.

Nostalgic route! It's okay to come once in a while, just like the 86 version of "Journey to the West" is often replayed.

Do you think the audience is tired of watching it?

no！

I used to watch it every day, and I really got tired of watching it. But I haven't watched it for a while, and suddenly I heard the land lord "Great Sage" on TV! The Great Sage", you will still feel cordial, and sit patiently to watch an episode.

The reason why these old animations can set off children's nostalgic enthusiasm during this winter vacation is also because of this.

I've replayed it too many times before, and I'm really tired of watching it.

But I haven't seen it for two or three years, and suddenly I heard "flash come on!" on TV. flash come on", the memories of the children's death suddenly revived, and they became interested in it.

Of course, only for a while.

After all, it's an old animation from many years ago, and it's been replayed so many times, and the plot is too familiar to be more familiar.

So these old animations, just take advantage of this "nostalgia" wave during the winter vacation for a period of time, at most a month, and the children will feel tired again.

But then again.

Now that I can make a comeback and become popular for the second time, it proves that I can also do it in the future, it doesn't matter if I am tired of watching it, it's a big deal to repeat my old skills next year and the year after next!

In short, Gu Miao died of laughter.

The nostalgia of a batch of classic old animations became popular, allowing Wanbao to pick up a large amount of extra income before the Chinese New Year.

It's no different from pie in the sky!

Although these old animations, because they have been replayed countless times, generally can't sell at a high price, but there are too many TV stations that can't stand the want.

Small profits but quick turnover, plus the number of classic old animations accumulated by Wanbao is enough, so you can still make a lot of money.

……

During the winter vacation, TV stations around the country relied on rebroadcasting old animations, which not only attracted a large number of nostalgic children, but also attracted the attention of a group of adults.

As a result, a very hot topic appeared on the Internet - [Rational analysis, was it the golden age of domestic animation in the past few years?] Is this golden age over? 】

Someone agreed.

The reason for agreeing is that a large number of domestic high-quality animations emerged a few years ago, and domestic animation companies led by Wanbao not only have high yields per capita, but also generally have high quality works.

Now, on the other hand, there are defenses everywhere!

Some people also objected, believing that although a large number of domestic high-quality animations appeared in the past few years, they are not bad now.

The reason why everyone thinks that there are countless masterpieces in the past few years, but now they are defending everywhere is mainly because domestic animation has changed its strategy.

Out to sea!

In the past few years, in order to compete for the domestic market and seize the share of ratings, high-quality animations are naturally emerging.

In the past two years, especially since Wanbao launched the "Lion King" movie last year, more and more domestic animation companies have begun to shift their attention overseas.

Go abroad and reach the top of the world!

The slogan shouted by Wanbao was echoed by a group of peers. As a result, a large number of high-quality domestic animations began to flock to overseas markets to compete with the works launched by other foreign animation giants.

"The Lion King", "Cat and Mouse", "The Adventures of Uncle Dragon", "Angry Birds", "Fox Demon Little Red Lady", "Dragon Ball" ......

In fact, from the point of view of quality, the animation produced by domestic animation companies in the past two years, whether it is a movie or TV, is generally not of bad quality, and it is not inferior to previous years.

But here's the problem.

In the past two years, most of the domestic high-quality animations have been promoted to overseas markets and run to cater to overseas audiences.

Because of this, many old viewers and fans will sigh, mistakenly thinking that "domestic animation" is no longer good, and the masterpieces are getting fewer and fewer year by year, or they are happier in previous years.

"That's right."

Gu Miao agreed with this netizen's analysis, and gave a reason: "There is no so-called golden age of domestic animation, if you have to say that there is, it is not over yet." ”

The Chinese animation industry has never been on top of the world from beginning to end, where did it come from?

In the past few years, it can only be said that everyone is ignorant, and they are more assertive and like to engage in the nest.

Now the domestic animation is back to normal, and a group of companies led by Wanbao Animation have finally stepped out of the country and are qualified to be valued in the world animation circle.

"If you don't count now, when will you enter the golden age of domestic animation?" Huang Kun asked curiously.

"Probably ......"

Gu Miao hesitated for a moment, and finally gave a very ambiguous reply: "Let's wait until Wanbao is no longer dominant, but a hundred flowers are blooming." ”