The Lantern Festival has just passed.

The box office of the animated film "Pleasant Goat and Big Big Wolf: The Year of the Monkey" has stabilized, and the film scheduling rate has also fallen to the bottom, and it is about to face the fate of being released.

I didn't make it to ...... for a month

Even with Gu Miao's full support and the blessing of huge IP fame, the box office of the Year of the Monkey zodiac movie still shows no signs of breaking out.

As of 23 o'clock on the night of the Lantern Festival, the cumulative box office of "The Year of the Monkey", which has been in theaters for half a month, can exceed the 400 million mark.

The return to the original is the return to the original.

But this box office trend, especially since the fifth day of the first lunar month, has been declining, which made Gu Miao and Wanbao's senior executives speechless.

Everyone is so supportive of you, so many people have been stunned for a few days! As a result, I was deflated on the fifth day of the first month, which is too wasteful, right?

"Don't worry, there's more rubbish."

Director Wang was very open-minded, and joked in the company's management group: "Although "The Year of the Monkey" is very wasteful, at least it has made money. ”

"This Spring Festival, but 80% of the movies have not been able to recover the production costs, and all of them have become other people's nourishment and stepping stones."

That's just as well.

The cruelty of this year's Spring Festival file is obvious to all, and among the dozen or so new films released, only about 2-3 films have made a profit, which can be described as a winner-takes-all.

"The Year of the Monkey" also takes advantage of the small competition of animated films.

But even if it is an animated movie, there are films like "The Flying Thief" that pierces the center of the earth, which has been released for half a month, and the box office is still struggling at the position of 40 or 50 million.

According to this result, the hit rate of animated films, although limited by the number of new films released, is not as terrifying as 80% of live-action films, but it has also reached 50%.

These are only two films!

If there are more than a dozen animated films released at the same time, the street hit rate is estimated to be no better, and it may all exceed 90%.

"The film industry is too volatile."

"It's still practical to engage in our TV animation, at least make it, don't worry about no one watching it." Huang Kun sighed in the group.

If you say, last year's "Sheep's Eyebrows" gave everyone the idea of making an animated movie to become famous.

This year's "Sailor Moon" theatrical version and "Year of the Monkey" are two movies, which can be regarded as dispelling some people's delusions.

The movie is really brutal.

Not to mention far away, just say that Wanbao launched two animated movies this year, one pounced, and the other narrowly escaped the line......

That's a treasure!

Wanbao Animation, as the top animation producer in China and even in Asia, when did it suffer this grievance?

Even Wanbao is like this, how much better can other friends be? Those who can afford to play animated movies are either rich second generations like Mr. Xiaoxiong, who are not bad for money, or they are real dream chasers!

Or is it comfortable to TV......

Wanbao hit a wall everywhere in the film industry this year, and almost lost all of Mr. Gu's private money. But in the old line of TV animation, he made a lot of money.

"Dragon Ball Z" will not be discussed.

After all, it was the revenue that belonged to the neon division, and although the headquarters had jurisdiction, it was not good to take the credit on their own heads.

The main thing is the adventures of Lolo!

Although the animation "The Adventures of Luo Luo" is not particularly worthy of special mention in terms of ratings and network broadcasts.

But in the area of peripheral derivatives, it is not at all inferior to the existence of classic big IPs such as "Digimon" and "Pokémon".

Especially toys!

Peripheral toys for animated characters such as Thunderbolt, Rush Vanguard, Tyrannosaurus God and Menghu King are selling well.

Lao He of Wanbao Toys, every time he mentions the animation "The Adventures of Luoluo", the corners of his mouth are almost not grinning to the back of his head, which shows how profitable this animation is.

Of course!

No matter how much "The Adventures of Luoluo" is held, it will be the most popular for a while. If you look at the life cycle, then this work will definitely not be able to compare to evergreens such as "Pokémon" and "Yu-Gi-Oh".

Maybe it's not even as good as "Four-wheel Drive Brothers......

This is no joke!

The four-wheel drive car is not a thunderbolt remote control car, the life cycle is not so short, even if the animation "Four-wheel drive brothers" has been over for so long, but four-wheel drive related toys are still selling well.

This series may be popular for many years and become a new evergreen tree around Wanbao!

……

February is coming to an end.

Just as Gu Miao was about to ask Hou Bin and Mr. Qiu about the specific situation of "Chef Xiaofugui" and "Dynamic Superman vs. Swimsuit Demon King", two live-action film and television dramas that have attracted much attention have been broadcast.

They are the live-action version of "The Prince of Tennis" filmed by Haitian and the live-action version of "Perfect Otherworld" filmed by Penguin Investment!

These two new dramas have attracted the attention of the whole network before they have officially started, and they have taken turns to appear on Weibo hot searches.

Whether it is "The Prince of Tennis" or "Perfect Otherworld", they are all super IPs that the audience is familiar with.

Speaking of which.

The popularity of "The Prince of Tennis" is even higher, after all, the spread of animation is still wider than that of the Internet.

What's more, there is not only a replay of "The Prince of Tennis" on TV, but also the "Wanbao Cup" tennis tournament hosted by Wanbao offline, which is not inferior to "Perfect Otherworld" in popularity and popularity.

But popularity doesn't equal ratings.

The live-action drama "Perfect Otherworld" was filmed by Penguin Investment, and it is said that the total investment has reached an astonishing 300 million, and all big-name stars have starred, which can be called a galaxy battleship in the field of TV dramas.

In contrast, the live-action version of "The Prince of Tennis" pulls too many hips, with a total investment of only tens of millions, and there are no particularly well-known actors.

The two dramas were broadcast at the same time, and most viewers chose to watch the live-action version of "Perfect Otherworld" first, rather than the live-action version of "The Prince of Tennis".

Don't ask, if you ask, you're famous.

With so many big-name stars joining and investing more than 300 million in TV series, it is a very explosive existence in the film and television industry, what a pity not to take a look?

The broadcast mode adopted by the two live-action dramas is almost identical, and they are all dual-platform broadcast mechanisms of TV + network.

One is Penguin Video + Shonan Satellite TV, and the other is Wanbao Video + Jiangchuan Satellite TV.

The difference is that "Perfect Otherworld" adopts a VIP paid on-demand mechanism, that is, you can watch five episodes first when you open VIP, and then update two episodes a day, and the progress is faster than that of the TV platform.

The live-action version of "The Prince of Tennis" does not require additional fees, the disadvantage is that the update is slow, and the TV platform and the online platform are updated synchronously, and there is no distinction between who comes first and who comes last.

Gu Miao watched the live-action version of the King of the Net first.

Haitian's casting taste is okay, at least this Ryoma has a lot of sense of youth, and he looks like he is wearing a hat and holding a racket, which is indeed very anime male protagonist.

The plot is very average.

Because of the fear that the indiscriminate adaptation would attract criticism and abuse from fans of the original book, the live-action version hardly changed any part and was completely filmed according to the animated version.

This made Gu Miao look very boring.

Because the plot has not changed at all, and even because it is a live-action performance, the rhythm is more delayed than the animated version, which makes him completely uninterested.

However, he looks at this drama from the position of "scrutiny", so his feelings do not represent the audience's feelings.