Long videos are really sluggish.

It's not that no one watches long videos now, it's just that compared with the increasingly popular short videos, the conversion rate of long videos is really low.

The short video is so popular!

How hot is it? It's so popular that even some people in the animation industry have begun to specialize in instant noodles with an episode of only 4-5 minutes, giving up standard TV animations of more than 10 minutes.

This trend is not easy to evaluate.

In Gu Miao's view, instant noodles have the advantages and advantages of instant noodles, and in the fast-paced era of fragmented entertainment per capita, instant noodles are indeed more suitable for the audience's needs of "watch at any time, stop at any time".

But instant noodles also have a very fatal drawback, that is, limited by the length of each episode, the storytelling time is greatly compressed, and it is difficult to tell a more complete story.

Someone within Wanbao Animation also suggested to Gu Miao, hoping that the company would follow the current trend of short videos and make a single episode with a very short duration, focusing on instant noodles with creative decompression.

But Gu Miao thought about it and still refused.

The duration of instant noodles is too short, and most of them are unit dramas, an episode is only four or five minutes in total, can you really tell a unit story with a beginning and an end?

It's hard, I'm afraid.

Wanbao has reached the height of a leader in the field of standard-length animation, and now it only needs to consolidate its position, and there is no need to venture into new areas.

If you mess up, the loss of reputation is not something that money can make up......

Of course!

Giving up on short video instant noodle animation does not mean that Wanbao will give up the advantages brought by short videos and promote its own animation.

At this time, it is already very influential.

The effect of placing various gimmicky animation advertisements on these short video platforms is still very good, for example, the movie "Golden Rooster Dawn" is promoted in this way.

……

Gu Miao's Spring Festival holiday is different from others, others are on holiday in their twenties, and they go to work on the first day of the first month, but he is on vacation on the fifth day of the first month, and he will not resume work until after the Lantern Festival.

But it doesn't make much difference.

From the first day of the first month to the fifteenth day of the first month, the streets and alleys are very lively every day, and the atmosphere of the New Year has not been affected by the resumption of work at all.

Maybe this also has something to do with the fact that Jiangchuan is not the kind of industrialized city and the floating population is not very large.

After resting at home for ten days, gaining almost twenty pounds, and accompanying his wife and children to visit the popular attractions around Jiangchuan, Gu Miao's vacation came to an end.

New Year, New Weather!

Gu Miao, who had just returned to the company, first took a look at the cumulative box office of "Golden Rooster Annunciation" and the increase in the number of broadcasts of the short film "Bear Infested New Year's Goods".

Needless to say, the former is not too much.

With a cumulative box office of 1.93 billion yuan, it has completely secured the No.1 throne of this year's Spring Festival stalls, and even the celebration banquet with a box office of more than 2 billion can be prepared in advance.

Gu Miao's casual 3 billion box office is a bit difficult at present, after all, with the end of the Spring Festival holiday, the market continues to decline, and it is difficult for the movie to make a new breakthrough at the box office.

"Not counting the extension key, by the time it is released, it should be about 2.5 billion, right?"

Gu Miao thought of this number and immediately showed a satisfied smile.

Although it is a pity that it failed to break through the 3 billion mark, considering the production cost of the movie "Golden Rooster Dawn" and the performance of the last Year of the Monkey movie, what else is there to find fault with this achievement?

"It's a little uncomfortable for "New Year's Goods", and the clarity problem in the early stage dissuaded many audiences. Fortunately, the remediation is timely, and the increase in playback is not bad......"

On the first day of the broadcast of "New Year's Goods", the number of broadcasts was still struggling at about one million, and it was definitely an inconspicuous animation.

But with the strong promotion of the Wanbao video website and the tilt of various resources, the number of views soon exceeded 10 million, and now there are 56 million.

The number of broadcasts has not exceeded 100 million for so long, mainly because the front is not strong, and the follow-up rise is so fierce, it is only a matter of time before it breaks 100 million.

compared to the number of plays.

What is really impressive about the special "New Year's Goods" is the high 98% audience praise rate and the audience rating of 9.9 points.

Although the animation has just become popular, there are not many people who score it, and the praise rate and rating will fall sooner or later with the increase of the audience, but no matter how it falls, this is also an excellent animation with a score of more than 9.5.

Now it's all right......

Originally, except for Gu Miao, Wanbao no one paid attention to the "Bear Infested" special series, but due to the emergence of two consecutive works with a score of 9.5 or more, it attracted everyone's attention at once.

"What do you mean?"

Hou Bin was the first to react, and after seeing the performance of the two special episodes of "Chinese New Year" and "New Year's Goods", he instantly thought of big movies.

"Judging from this situation, it seems that the big movies of the "Bear Infested" series are very interesting! The enthusiasm and expectation of the audience are no less than the Pleasant Goat Zodiac series. ”

"Yes!"

Gu Miao nodded and said, "You can think of this through the two short films "New Year" and "New Year's Goods", there is indeed something. ”

What is the significance of the launch of the two Spring Festival short films in the "Bear Infested" series, namely "Chinese New Year" and "New Year's Goods"?

Of course, it is to pave the way for the follow-up big movies!

After the broadcast of "Chinese New Year", it was very popular, and when it won an excellent reputation across the country, Huaqiang Fangte, the producer of the original bear-infested film, immediately had confidence and confidence.

So a year later, the company immediately launched the first theatrical version of the "Bear Infested" series, and it was also the "Raiders of the Lost Ark" that many children would never forget!

It can be said that ......

If there were no short films such as "Chinese New Year" and "New Year's Goods" to test the waters, Huaqiang Fantawild would really not have much confidence to launch a bear-infested movie series.

As for Hou Bin's so-called, the audience's enthusiasm is no less than that of the Pleasant Goat Zodiac series......

Gu Miao just wanted to laugh after hearing this.

Not only is it no less than the Pleasant Goat zodiac series, it directly surpasses! Pleasant Goat's zodiac series, most of the people who watch it are fans, and there are not so many passers-by.

But the big movie infested by the bear, no matter which one it is, there are quite a lot of passers-by and viewers who run to watch the movie, but they are fans of their own TV animation, and not so many people run to watch it.

From this point of view alone, the bear-infested big movie series has done a lot better than the Pleasant Goat zodiac series.

The box office bear is not for nothing!

The most successful Pleasant Goat is actually TV animation, and the most successful bear infestation is a big movie, and TV animation is actually inferior to Pleasant Goat.

Or even a little more ugly.

The fan base of the bear-infested movie has a very low overlap with the fan group of TV animation, and it can be said that these are not the same group of people.

Of course, this does not include children.

Whether it's a TV animation or a big movie, children basically watch it all once, and only adults, there is a strange phenomenon of only watching movies and not watching TV.

(End of chapter)