This summer, everyone was ignited by a movie called "Wolf Warrior 2".

Under the light of this round of big day, whether it is a popular reality show variety show, a hit period drama, or a cartoon animation, all of them have become foils.

People only saw the movie-watching frenzy set off by "Wolf Warrior 2", but they didn't notice that there was an animated movie with a box office of more than one billion yuan this summer......

It's sad to say.

The box office of more than one billion is placed in the animation circle, which is already a very explosive achievement. If it is usual, a movie like "Raiders of the Lost Ark" will be released, and various media will definitely report and dig deeper.

But this year's summer vacation is obviously not the same as usual.

Newspapers, magazines, television, radio, web portals, big V bloggers, and even self-media marketing accounts, all pay attention to the movie "Wolf Warrior 2".

As for the Raiders of the Lost Ark?

I'm sorry!

Is there this movie in the summer vacation file? Yes! With a cumulative box office of 1.567 billion, why don't I have any impression at all?

The reality is so cruel.

As an animated film with a total box office of more than 1.5 billion, it ended up in an embarrassing situation where no one paid attention to it when it was released, and it was really speechless to say.

In traditional sports competitions, there is a saying that the runner-up is the biggest loser!

Gu Miao feels that this sentence is not inconsistent with the use of this sentence in the film market, after all, judging from the release of "Raiders of the Lost Ark", is there any difference between the runner-up in this summer vacation and other films?

"Don't be embarrassed, there's still a difference."

Du Hao coughed, his expression was a little embarrassed: "Anyway, we have had a good time a few weeks ago, who said that the half-marathon champion of the summer vacation file is not a champion?" ”

Half Race Champion, right?

Gu Miao looked disgusted when she heard this, rolled her eyes and said, "Forget it, I feel blushing when I say this." ”

Instead of embarrassingly boasting about the so-called half-way champion, it is better to put it another way: the movie "Raiders of the Lost Ark" crushes "Wolf Warrior 2" in the number of young viewers, and we are the champions!

As the saying goes, as long as the prefix is long enough and there are enough adjectives, everyone is the first.

"That's a good ...... statement"

Du Hao greatly appreciated: "It just so happens that we are also taking advantage of the popularity and attracting more viewers on the Wanbao video website." ”

Nothing to be shy about.

Now Wolf Warrior 2 is the biggest source of traffic on the whole network, as long as it can rub a little heat, it will be a great success in publicity.

What's more, this kind of mentally handicapped comparison method used by mobile phone manufacturers is outrageous, but it is the truth!

"Whatever you want."

Gu Miao shook his head, anyway, he only provided suggestions and was not responsible for specific implementation, and netizens couldn't scold him if they wanted to.

Rather than rubbing the heat, he wants to know what Du Hao thinks about the overseas release of "Bear Infested: Raiders of the Lost Ark"?

There are many countries and regions where Raiders of the Lost Ark has been released, not only in Korea and Southeast Asia, but also in North America and Europe.

This was also thanks to a UK publisher who came to the door on its own initiative.

They seem to be very optimistic about the series "Bear Infested", not only won the exclusive overseas distribution right of "Raiders of the Lost Ark", but also said that they can cooperate with them in future bear infested series movies.

Gu Miao thought it was quite interesting at first.

The difficulty of Chinese films going overseas is not ordinarily high, not to mention that "Raiders of the Lost Ark" is still an animated movie.

At first, there were no overseas distributors willing to represent even the "Pleasant Goat and Big Big Wolf" zodiac series movies, why did overseas distributors come to the door as soon as the first theatrical version of "Bear Infested" came out?

He and Du Hao didn't think much about it.

Based on past experience, they judged that "Raiders of the Lost Ark" did not have much future overseas, so they completed the exclusive distribution agency signing at a fairly favorable price.

Who knows, the movie "Raiders of the Lost Ark" performed well after its overseas release?

did not explode the box office beyond imagination, nor did it cause a sensation in overseas markets......

But the cumulative overseas box office has reached $20 million before you know it, and it continues to grow.

Judging by this result, this discerning British publisher has made a lot of money, after all, they didn't spend much money to win the exclusive rights to distribute overseas.

Gu Miao brought Du Hao over, also to ask him what he thought of this matter.

"That's good!"

Although Du Hao was very surprised, he didn't expect that "Raiders of the Lost Ark" could have a box office of tens of millions of dollars in overseas markets, but he didn't think it was a bad thing.

Although in the short term, they are short-sighted and have been picked up by others.

But from the perspective of long-term cooperation, the unexpected overseas box office results of "Raiders of the Lost Ark" are definitely a good thing, laying the foundation for the release of subsequent films.

After all, with this successful experience, when the second and third big films of "Bear Infested" seek overseas distribution cooperation in the future, it will definitely be smoother than now.

"I didn't ask you this!"

"I mean, through the overseas box office performance of "Raiders of the Lost Ark", do you think "Bear Infested" has a global promotion basis?"

After Gu Miao finished saying this, he added another sentence without waiting for Du Hao to answer: "I mean the entire IP, not just the movie." ”

"Uh......"

Du Hao fell into deep thought.

Tens of millions of box office, in dollars! This achievement is already very amazing for a domestic animated film.

The most important thing is that he can't just look at the numbers, he also saw the enthusiastic response of "Bear Infested" in some European countries and regions through this string of numbers.

You must know that "Raiders of the Lost Ark" is released in overseas countries, and the number of theaters screened is definitely not much, maybe only a dozen, or even a dozen, in a country.

Under this premise, the movie can still win tens of millions of overseas box office, which is worth pondering.

"You can give it a try."

"Some countries with a relatively high degree of acceptance, countries with a high proportion of the overseas box office of "Raiders of the Lost Ark" this time, you can try to promote it."

Du Hao explained seriously: "For the next movie infested by the bear, you can consider adopting a bilingual production model in Chinese and English, and try to make some adjustments in the content. ”

This attempt is conservative.

If the feedback is good and effective, then pay attention to it in the future. If the feedback is poor, then don't do it!

"You have a point."

Gu Miao frowned and said, "If you come up and promote it all over the world, the step is indeed too big." Then listen to you, first do a pilot in some countries and regions, and then decide based on feedback. ”

He was still too excited.

Tens of millions of dollars at the overseas box office doesn't mean anything, after all, this is just the first big movie in the "Bear Infested" series.

Maybe it's a flash in the pan?

……

The overseas box office of the movie "Raiders of the Lost Ark" once made Gu Miao very excited, after all, this is something that even the original version did not do.

But after the excitement, he also regained his composure and realized that he could not be blinded by the dollar.

The difficulty of domestic animation, especially "Bear Infested", which is "Chinese characteristics", is not as simple as imagined.

"Pleasant Goat and Big Big Wolf" has been going to sea for so many years, and it can be regarded as a painstaking operation for a long time, except for Southeast Asia and a few countries, there has been no improvement.

As the saying goes, if you have the intention to plant flowers and flowers, you will not have the intention to plant willows and willows!

Several of Manbo's overseas productions, such as "Pleasant Goat and Big Big Wolf", "The Adventures of Little Carp" and "Bear Infested", have had little success.

On the contrary, animated works such as "Pokémon", "Yu-Gi-Oh" and "The Adventures of Uncle Dragon", which did not spend much money on publicity and did not invest much energy, became a hot mess overseas......

What does this mean?

Explain that the development of overseas markets, it is very important to choose the right theme and direction, as for the amount of investment, on the contrary, it is secondary.

Speaking of which, among the animations that Wanbao is producing, there is a work that may have the possibility of becoming popular overseas from the perspective of the subject matter.

That's right!

This work is supervised and produced by Brother Fat Tiger, created by Wanbao Animation and Beep Reading, and adapted from the "Son-in-law Fairy King" of the same name.

"Really?"

When he heard Mr. Gu say that animation with this theme might be very popular overseas, Chen Hu's expression couldn't hold back.

This kind of hot-blooded immortal stream online text, let's not talk about whether foreigners will read it, assuming they are interested, the question is whether they can understand it?

"Why can't you read it?"

"It's just that some realm magic weapon terms are more difficult to remember, if you're really interested, I don't think it's a problem."

Gu Miao squeezed her eyebrows and said, "What's more, those nouns that are difficult to pronounce, just use some hands and feet when translating them, and change them to a plain and straightforward name." ”

The number of foreigners who read online articles may not be large, but the degree of love for online articles in this group of people is obvious to all, after all, even drug addiction can be quit, to be honest, it is really a bit scary.

And one more point.

There is a big gap between the experience of simple text reading and visual communication.

The story of the Immortal King, in Gu Miao's view, completely crushes the old-fashioned and vulgar reincarnation anime of neon.

To be reasonable, if you can even watch that kind of reincarnation anime in another world, if the online text animation is well-made, are you afraid that it won't attract the audience?

"Oh, too!"

Chen Hu was faintly persuaded by Mr. Gu.

He never thought of packaging a Xiuzhen network text transformation animation into a reincarnation type animation in another world.

If that's the case......

Change the name that is common in another world, and then fool the immortal realm in the animation...... A unique, brain-opening, and interesting story of reincarnation anime in another world was born!

"Good, good!"

The more Chen Hu thought about it, the more energetic he became, and he suddenly jumped forward and said: "I'm going to hire a few neon voice actors, and when the time comes, I will package them and send them to Neon as an ordinary reincarnation in another world." ”

"Be sure to disguise yourself."

Gu Miao instructed: "If you want to go to neon to broadcast, remember to emphasize in the promotion that this is an epoch-making and innovative animation of a different world!" ”

"I understand."

Chen Hu nodded.

At this point, Mr. Gu didn't need to remind him that he also understood, since it was a play, he had to do a full set, saying that it was reincarnation in another world, that is, reincarnation in another world, what's the matter? The rebirth of the immortal king is not called reincarnation?

Although this other world is a little weird, it is not as beautiful and comfortable as the traditional other world, and it is killing people and grabbing treasures at every turn......

Do you think it's another world?

The idea of packaging "Son-in-law Immortal King" into a different world animation, and then sending it to Neon to deceive the dead house into the pit, was not the first to be proposed by Gu Miao.

It's Hou Bin, a relent, who inadvertently confided in the truth when he complained about a new neon world in the company group.

"Upgrade to fight monsters and pick up treasures, cave academy auction, there is an old man in the ring, a pet is a divine beast, refining alchemy and practicing formations, accepting apprentices and girls and receiving younger brothers......"

"The neon animation of the different world is really getting more and more boring, there are just a few routines back and forth, and it looks as embarrassing as the fantasy fairy online article of the past few years!"

His words made Gu Miao suddenly realize that it seemed to be the case.

Although everyone is playing routines, and the templates are extremely similar, there is no such thing as superiority, but the online text routines are better than the novel, and I haven't seen it!

So he plucked Chen Hu and asked him to make a Japanese version of "Son-in-law Immortal King", and send it to the neon market to test the water when the time came.

Whether it works well or not is uncertain.

But one thing is certain, that is, the plot ideas of Huaguo Netwen will definitely make the neon houses shine.

Once you watch too many routines, you will really feel tired, such as the current conventional start and conventional development route of animation in another world.

But what if an unconventional routine pops up?

For example, everyone is struck by lightning and then crossed, and the audience is tired of watching it, what will happen if a mud truck suddenly hits the crossing?

The essence is the same.

But I haven't seen this kind of routine, so many people will be dazzled, and then be interested in the development of the story after that.

Of course, this is just a hypothesis.

Because there was no precedent, and no one had made a similar attempt, Gu Miao was not sure if the result was so.

Anyway, the cost of trying it is not high, it is nothing more than hiring a few professional neon voice actors.

In addition, Wanbao has a branch in Neon, and the network is not bad, and it is not difficult to land on Neon TV to broadcast, so you can give it a try.

It doesn't matter if it fails.

But if it's successful, it's interesting, these domestic online text adaptations of animations won't all rush to open up the neon market, right?

"Unlikely."

"On the one hand, other domestic animation companies do not have our resource advantage. On the other hand, I don't think other companies will pay attention to overseas markets. ”

Lao Zhang, who walked into the office with a cup of coffee, shook his head and said: "China has language and cultural advantages, and there are more than a billion people, and the market potential is not much stronger than overseas?" ”

Gu Miao and Chen Hu were silent.

Lao Zhang's meaning is very clear, no matter how the project of the son-in-law fairy king is done overseas, the majority of the ratings are still in China.

Only by winning the recognition and support of the domestic audience can Wanbao hope to get a piece of the pie in the "era of online text adaptation" and not lag behind the penguins too much.

The good news is that the Son-in-law Fairy King is made in 2D, which is not on the same track as other 3D online text reform animations.

The bad news is......

Audiences who like to watch online adaptations of animations seem to be 3D, especially the female characters with exquisite character modeling, which are everyone's favorite.

The 2D online text adaptation animation, or the "Xianxia Fantasy" theme with more fight scenes, can it really win the favor of the audience?

(End of chapter)