Chapter 1110: Naughty Positioning
As we move into March, the temperature in Jiangchuan also warms up.
coincides with the new semester, and TV stations around the world are gearing up, all of them are planning to do a big job in this school season, and launch a number of new works one after another.
Among them, "Electric Shock Boy", which is highly favored by Gu Miao, has a second season!
This is a sci-fi futuristic animation that aired last year and was highly acclaimed, and its setting of transforming into a hero attracted many children to imitate it at the time.
Then there is Penguin's "Fairy, Please Stop", which is broadcast exclusively on its own video website, a daily wind network text reform animation with a fairy tale background.
This is not the same as the previous online text reforms, that is, the original work is not very popular, at least it is not well-known on the whole network, and it is not as good as the previous Penguin adaptation masterpieces.
But what is surprising is that the original book is tepid, but after being adapted into animation, it has become very popular, and the popularity has landed first on the "National Creation List", becoming the hottest serialized anime on Penguin Video at the moment.
This has also caused many industry insiders to ponder.
It seems that when looking for a suitable online text to adapt the animation, you don't necessarily have to aim at those popular online texts for adaptation.
There are some online articles with excellent plots and brain-opening openings, and the original results may be very average, but the effect of adapting them into animated comics may not be inferior to famous masterpieces.
The trend of online text reform animation has changed.
In the past, everyone searched for online IP,Directly pick up the rankings.,All the online works at the top of the list.,As long as it's not an infinite heaven.、Homo-derived this.,Ask it all.。
But since the animation of "Fairy Please Stop" became popular, everyone's thinking has changed.
It turns out that looking for books according to the rankings may not be able to find an IP suitable for adapting animation. The online simmer at the top of the list is popular, but not every adaptation is very good.
The most important point is that the copyright transactions of popular online works at the top of the list are expensive!
Instead of squeezing your head and grabbing an IP that is expensive and you don't know the specific adaptation effect, why not try those ordinary fine texts in the library?
If you can find a second work like "Fairy, Please Stop", wouldn't it make a lot of money?
The ideas of friends have indirectly changed the ecological environment of the existing online text to animation.
Take beep reading, for example.
As a subsidiary of Wanbao Group, the network platform built with huge investment, although it is not as good as the industry-leading penguin reading for the time being, it also has many boutique small IPs.
In the past, everyone paid more attention to the influence of the whole network, and if they wanted to buy it, they would buy the most popular online articles, so it was rare for friends to come to Bibi to read and buy copyrights.
Now there's it!
And there are quite a few of them.
According to Nan Tong, after the animation of "Fairy Please Stop" exploded, Beep Reading actually sold the animation adaptation rights of 14 books in one go.
These 14 books are generally the kind of "ordinary boutique" articles that are popular on this site, but have little influence and discussion in other places.
Under normal circumstances, it is difficult to sell the copyright of this kind of ordinary fine text, after all, there is no fire on the whole network, and the number of fans and popularity are not good.
But from now on, these ordinary fine texts have also become the target of many friends, and the frequency of copyright transactions once surpassed the top online IP that exploded on the whole network.
"Good, good!"
After learning that Beep Reading could also export the IP of online articles to friends, Gu Miao was very happy, and immediately waved his hand and allocated another 200 million funds to Beep Reading.
And that's not all.
He also pulled a heavyweight author to Bibi Reading, Da Liu, who writes science fiction.
With a two-pronged approach, you don't have to worry about the business of beep reading not to develop.
……
After the rerun of the animation "Martin's Morning", Gu Miao has been busy with various trivial matters.
It wasn't until the beginning of March that he freed up his hands and pulled up the animation production team of "Blue Cat Naughty Three Thousand Questions", and officially announced the news of his new work.
Gu Sanshui is a big star!
His new work is very popular with both anime fans and peers.
It's just that after learning that Gu Sanshui didn't do regular animation this time, but ran to do some knowledge popular science animation, everyone shook their heads.
In everyone's opinion, the knowledge and popular science characteristics of "Blue Cat Naughty Three Thousand Questions" are destined to be a niche and unpopular work, and it is unlikely to cater to the preferences of mainstream audiences.
The reason why Gu Sanshui's new work is a popular science animation is that everyone thinks it has been hinted at, this is a political task......
All right!
You can quite relate to it.
Regarding the fact that "Blue Cat Naughty Three Thousand Questions" was not concerned, Gu Miao was not very angry, and her mood did not fluctuate.
This is normal!
If you haven't seen this animation, if you don't know the story of the animation, it is estimated that he will not be interested.
After all, what environment is popular science animation, you can only say that you understand it.
If you don't get attention, you won't be noticed, anyway, at the official level, it's enough for someone to pay attention to "Blue Cat Naughty Three Thousand Questions".
CCTV Children's Channel, which has always been very supportive of popular science animation and has personally produced many popular science animations, is very interested in "Blue Cat Naughty 3000 Questions".
After learning that this is a work that disseminates knowledge and is quite similar to the well-known popular science book "100,000 Whys", they immediately decided to buy the premiere rights.
This is a political achievement!
Other TV stations may also have to worry about the poor ratings of popular science animations and their inability to attract advertisers.
CCTV children don't have to think about it so much, the meaning of popular science animation to them is completely different, and they even wish that there are more popular science animations, the better.
"Haha!"
"Even "Martin's Morning", "Digimon", "Pokémon", and "Divine Soldier" have not been able to do what popular animations like "Martin's Morning", "Blue Cat Naughty 3000 Questions" have done."
Lao Zhang couldn't help but smile and said: "I haven't done a single episode of the animation, and the premiere rights have been sold!" Who would dare to say that popular science animation has no future after I watch it? ”
You call it a can't you?
Do you understand the gold content of selling the first round of broadcast rights without doing an episode of animation?
Although the transaction price is pitiful, it can't be compared with Gu Miao's previous works, but you just talk about it, except for "Blue Cat Naughty Three Thousand Questions", what other animation can do!
Just looking at the plan, the feature film can sell the broadcast rights without doing one episode, which is indeed a unique scene of popular science animation.
For other animations, the TV station may have to weigh the pros and cons, and take a look at the finished effect before deciding whether to buy it.
Popular science animation, just glance at the project to make sure that this is a real popular science animation.
Don't think about anything else.
Animation of this nature,In the eyes of many TV stations, it belongs to a type of "political performance", and the ratings are not important.
It's the same as a charity animation!
If you make a public welfare short animation and don't consider the return on income, the TV station will not refuse to do so, and will still broadcast it.
In the final analysis, the nature of this kind of animation is different, as long as other TV stations broadcast public welfare animation or popular science animation, then they can run to the leader to ask for credit, which is a good thing to increase face.
"As I said, "Blue Cat Naughty 3000 Questions" is not a pure popular science animation, but also has the characteristics of commercial animation."
Gu Miao spread her hands and said, "They don't believe it, so what can I do?" ”
You think it's a popular science animation, that's it!
Only Gu Miao himself knows that the accurate classification of "Three Thousand Questions for Blue Cats" should be a commercial animation of the popular science knowledge type.
Looking at this work by the standards of popular science animation, it can only be said that it is a bit eye-catching.
It's not a big problem, though.
The public says that the public is reasonable, and the mother-in-law says that the mother-in-law is reasonable.
TV stations all recognize the popular science nature of "Blue Cat Naughty Three Thousand Questions", so there is no need for Gu Miao to argue with them on this.
Although popular science animation is generally cheaper than commercial animation, this is the first season after all, and Gu Miao has no intention of making money from the first season.
Prioritize visibility!
When the popularity of the Blue Cat series goes up, not only will the price of the broadcast power increase, but the IP of "Blue Cat" will make Wanbao earn a lot of money.
Gu Miao didn't forget......
Before the Pleasant Goat and the bear were preached, the blue cat was the king of IP derivation, and the schoolbags carried by children at that time were basically printed with the pattern of "blue cat".
Pleasant Goat came later.
Before 08 years, the influence of the IP of Blue Cat was wider than that of Pleasant Goat, and there were more people who knew him.
The only pity is that at that time, everyone didn't have much money in their pockets, and the children's pocket money was not as rich as the children are now.
There is not even pocket money at all......
So at that time, the IP of the blue cat was popular, and there were many peripheral derivatives, but more of them were clothes, shoes, school bags, stationery boxes, etc.
There are still very few toys and dolls.
No way!
It's the same as what happened to the American studio.
When the animation was the most popular, it didn't catch up with the era of the most affluent material life, and everyone didn't have much money in their pockets, and it was no fun to support it.
Think about it another way.
If the bear infestation and the Pleasant Goat were born 10 or 20 years ahead of schedule and became popular all over the country, I am afraid it will be difficult to persist in doing it, after all, at that time, the value of IP cannot be maximized.
Therefore, it is really not easy for the Blue Cat series to persist in doing it for so many years, from the peak at the beginning of the century to the rebirth of the Nirvana of "Blue Cat Dragoon".
At that time, it was not without animations that were as popular as blue cats, but they were all cold.
Only the Blue Cat series survived and survived very well thanks to the Dragoon series......
"The Dragoons are a good work!"
Gu Miao thought to herself.
I have to admire the vision of the director of the Blue Cat series at the beginning, using the children's natural curiosity about dinosaurs to give the Blue Cat series a new life.
If it weren't for the special emotional bonus of "Blue Cat Naughty Three Thousand Questions", to be honest, the Dragoon series would be Gu Miao's best choice.
But feelings are also a kind of strength.
In terms of the excitement of the story, Sanqianwen may be slightly inferior to the Dragoon, but this is Gu Miao's childhood memories after all.
He will do his best to make this animation a good one, so that Sanqianwen can be reborn in this parallel world, and it will also become a childhood memory for a generation.
……
The first season of 3,000 Questions, which is often referred to as the opening work, is the "Humorous Stage" series.
This season, each episode is a separate little story.
Most of these stories take place in the daily life of children, and the animation conveys the knowledge of astronomy, geography, life philosophy and other aspects to children through these small stories.
Animated children's encyclopedia!
The main characters who appear in the anime are not only the "cat and mouse" duo of Blue Cat and Naughty, but also animal anthropomorphic characters such as Fei Fei, Fat Boy and Curry.
Among them, Fei Fei is more well-known.
To be precise, Fei Fei, the fox, can be regarded as the "supporting role" of the Blue Cat series to some extent.
On the other hand, naughty ......
It's a little bit off.
Gu Miao didn't mean to belittle naughty, she just wanted to narrate a fact.
At the beginning, the animation was the setting of the two protagonists of the blue cat naughty, and the naughty and blue cat were like the Pleasant Goat and the Big Big Wolf, Tom and Jerry, Bald Qiang and Xiong Daxiong Er, and they belonged to the characters that complemented each other.
But then it was not difficult for everyone to find out.
Naughty, the second male lead, has become less and less important, and his status has plummeted.
Why is it called the Blue Cat series, and not the Blue Cat Naughty series?
This is mainly because the original male No. 2 is far less popular than the male No. 1 blue cat, and even mixed with a supporting role, so it was omitted.
In fact, at the beginning, when the Dragoon Regiment was first broadcast, Gu Miao was very surprised.
Why the Blue Cat Dragoons, and not the Blue Cats Naughty Dragoons? The male number two who complement each other, don't the titles deserve to be mentioned?
All right!
From this point of view, naughty has indeed been marginalized, and it has lost its previous status and glory.
This is what happened in the original.
Gu Miao won't let this happen in the Wanbao version, he wants to make naughty more popular and no longer become a foil background for blue cats.
Three thousand asked that the early stage was okay.
But in the later stage, "Big Cat" was too dazzling, and his naughty aura was gradually covered. And when it came to the Dragoon period, Naughty completely fell into an ordinary supporting role.
The problem of naughty was actually foreshadowed a long time ago.
Smart, playful, and adventurous, these characters are fine on their own, but when combined together and put on naughty, there is a problem.
Naughty high IQ, which is reflected in the animation, but there are slightly fewer opportunities to embody it.
The mischievous childishness, because of the love of adventure and the danger of his companions, is something that needs to be revised.
Can't let him be hated by the audience.
Sometimes, the audience's goodwill towards an anime character is accumulated from bit by bit.
And if you want to destroy this goodwill, it's simple, you only need a plot that is not brainy, or a detail that doesn't fit the character.
is like a boiling sheep, brave and reliable for so many episodes, and the image created was ruined in just a few episodes.
Who remembers that Boiling Sheep was originally a very reliable partner, and only remembered his licking posture towards Mei Sheep.
A good person in his life is praised as heinous if he does a bad thing, and a bad person in his life is praised and whitewashed after he does a good deed.
It's all too common!
The reason why the character of naughty is not as likable as the blue cat, or that the impression left on the audience is not as deep as the blue cat, in the final analysis, it is still ruined by the details.
If the details are done well and the character image is enriched, the naughty male number two is still very stable, at least he will not be marginalized, let alone demoted to a supporting role.
It's a shame to be naughty.
has a good twin star setting, and in the end it was reduced to a green leaf supporting role, which may also be a regret in the hearts of many fans.
Even Fei Fei has so many people who like it......
(End of chapter)