“…… To sum up, Mobile Suit Gundam is undoubtedly an anime worth savoring. ”

"This work is based on the earth and the universe, breaking our consistent perception of robot animation in the past, and introducing innovative elements such as "weapons" and "war" into robots or mecha animations."

"So you can see in the anime that before starting the Gundam, you need to look through the manual, and this manual ......"

The screen pauses, then zooms in.

Liu Zida said eloquently: "I believe everyone has seen that they really made a manual." When zoomed in, every component of the Gundam airframe, including performance parameters, is described in detail......"

"And in the animation, there are many similar details, which also leads to the fact that the animation has a fairly high threshold for reading and viewing."

"To be honest, when I first saw Gundam, I also felt like my brain was foggy, and I felt like knowledge was passing through my brain."

"This is also what I personally think is that the animation is not doing well. That's the setting or background, throwing too much and too dense in one go, not leaving enough time for the audience to digest and accept it......"

Syllable!

Reaching out and pressing the pause button, stopping the playback of the video, Gu Miao turned his head to Guo Hongwei and Hou Bin on the side and asked, "Do you agree with his statement?" ”

"That's pretty pointed."

Hou Bin said thoughtfully: "Actually, we also found this problem, that is, the information density of a single episode of Gundam is too high. ”

An episode of animation is only ten or twenty minutes long, and there are so many things thrown in such a short period of time that it is difficult for the audience to accept and understand.

It's like an online article.

If a certain book does not start with the so-called "golden three chapters", but a detailed story background setting and worldview structure of thousands of words written in a row as soon as it comes up, then readers probably won't be able to accept it.

"You know what you mean......"

Guo Hongwei nodded and said, "It's too dry, you can obviously inject some water, but you can't squeeze out the slightest water, so it looks a little dry." ”

"yes, that's what it means."

Hou Bin understood this metaphor at once, and nodded again and again: "That's what I want to say." ”

Gundam is too "dry"!

This dry does not mean dry, but dry. As Liu Zida said in the video, there is not enough time for the audience to accept and understand.

Take the first episode, for example.

Obviously, he could do three or four episodes, but he finished one episode, and at the end of the first episode, Amuro even overturned two Zagu.

it!

What rocket speed?

According to common sense, the first episode should reveal the identity of the protagonist, show the background of the story of the war between the Federation and the Duchy of Zeon, and then slowly lead to the mysterious research work that the protagonist's father is doing.

The second episode is the home of the protagonist's father, revealing the answer to the audience, it turns out that the Federation is developing mobile suits for use in war.

At the same time, the Zeon Army sent Zaku to reconnoiter and learn of the existence of the Gundam, and a conflict was on the verge of breaking out.

In the third episode, the protagonist Amuro tries to turn the tide, break the impossible Gundam and finally defeat the attacking Zagu......

Spreading his hands, Hou Bin said helplessly: "The amount of three episodes of animation, we will finish it in one episode." This is the result of not injecting water, or rather not leaving enough room for the audience to understand. ”

Liu Zida is really right.

The problem of "Mobile Suit Gundam" is indeed quite prominent. The information is so dense that it's hard to get a complete picture just by looking at it once, because everything happens so fast.

"You should have some water."

Gu Miao sighed and said, "There is no doubt that this viewing experience is terrible, and it is also the reason why the first two episodes of Mobile Suit Gundam were not played well. ”

The pace is pulling too fast!

If the pace of the first few episodes slows down a little and everyone has enough time to accept and understand, the broadcast volume will not be so miserable.

But then again......

Although "Mobile Suit Gundam" was launched on Wanbao Video, because the viewing threshold was too high, because there was no large-scale publicity, the first two episodes were played very low.

But the reputation of this animation is really magical, and the vast majority of viewers who have seen it find it very novel and interesting, and have given praise.

And so there was a magical scene.

Stick to it, and most of the viewers who watched the first two episodes thought it was cool and interesting, and the overall score of the animation was as high as 9.9 points!

And those viewers who were persuaded to quit at the beginning and couldn't stick to watching it felt incredible, how could they have such a high rating?

What they think is: Huh? Is it really that good-looking?

But I couldn't even watch the first episode, and I quit halfway through it! How can so many people think it looks good?

"No hurry!"

The first two episodes are not broadcast high, mainly because the publicity is not very powerful, and the threshold for understanding is a bit high, so Guo Hongwei doesn't care very much.

He thinks that as long as he waits for a few more episodes of "Mobile Suit Gundam" to be updated, the amount of content will go up, and the number of broadcasts will definitely increase slowly.

Do you understand the later force?

In his eyes, "Mobile Suit Gundam" is the kind of late-stage animation. It's nothing to fall a little in front, just wait to see the dark horse counterattack in the back.

"I even think it'......"

After watching the various data performances of the premiere of the Gundam anime, Hou Bin sighed, "Mobile Suit Gundam may have been unknown during the broadcast, but it suddenly exploded after the end!" ”

"I don't rule it out."

Gu Miao nodded and said, "The influence of Gundam has obviously not really been shown yet. There are many more target audiences who don't know or don't have time to watch this anime in detail. ”

It's definitely possible to get on fire after it's over.

Liu Zida's video is very well done, and he should be praised and criticized, and he does point out the problems with Mobile Suit Gundam.

But in the same way, he made this video to praise Gouda, and he changed his tricks to praise, so that fans thought he drank too much.

"Time will tell who is right and who is wrong."

In the face of doubts in the comment area, Liu Zida left such a sentence in the dynamics, which was praised by Gu Miao.

……

Despite the rabid fans like Liu Zida, who have gone out of their way to tout Amway, the premiere of "Mobile Suit Gundam" still had a terrible record.

On the Wanbao video side, the average number of views of a single episode is less than 4 million.

On the TV platform, the premiere did not please well, and the results were even worse than those on the online platform, with an average rating of less than 1% for the first two episodes!

There are a lot of positive reviews.

But again, it's useless to just have good reviews, and most of the viewers who watch animation on TV platforms are elementary school students and kindergarten children.

And these children under the age of 12 generally don't like the work "Mobile Suit Gundam".

If you show them Fruit Treasure Attack, you might still get good results, but if you show them Mobile Suit Gundam, it's pure disaster.

Time will tell!

Faced with a possible dismal ending, Wanbao Animation seemed very calm, and didn't even have the idea of saving it at all.

Everyone should eat and drink, attend the event when they should attend the event, and shoot a new animation when they should shoot a new animation, and it was not affected at all.

It's the TV station's mentality that has collapsed.

Flamingo Cartoon, which won the premiere rights of "Mobile Suit Gundam", is as anxious as an ant on a hot pot, and all kinds of propaganda and resources are thrown into an attempt to save Gundam's miserable ratings.

And when they found out that Wan Bao, who was the initiator and producer of the animation, didn't make any action at all, not to mention how angry they were.

"Oh, don't worry!"

Faced with the inquiry of the flamingo cartoon, Gu Miaole, who was working on "Three Thousand Questions for Blue Cats", said: "I know you are in a hurry, but don't worry, I have already thought of a solution." ”

"Please give me some advice!"

The flamingo cartoon is overjoyed and quickly asks what is the solution to get Mobile Suit Gundam out of the predicament?

As a result, the solution given by Gu Miao surprised them.

Rebroadcast?!

That's right! Gu Miao asked them to broadcast it several times during the day or late at night.

"Not ......"

The flamingo cartoon embarrassed: "No one watched the premiere, and the ratings were less than 1%, so can this be replayed?" ”

"Then how can you be sure that no one will watch the replay? Is it possible that no fewer people watched the replay than the premiere? ”

Gu Miao's suggestion made Flamingo Cartoon very difficult.

An anime with a premiere rating of less than 1% is now being rebroadcast during the day and late at night, squeezing more schedules, and anyone who listens to it feels outrageous.

But they chose to believe Gu Miao.

No way!

Gu Sanshui is in the animation industry, that is the true god of life, since he said that this trick works, then do as he says.

If it's really useless, it's too late to settle accounts with him when the time comes.

As a result, the Flamingo cartoon opened up a new way of broadcasting.

Every night at 5 p.m., two episodes of Mobile Suit Gundam are updated on time. Then the next day, during the day and late at night, I took out the schedule to replay these two episodes.

The first two days didn't work.

Just when the flamingo cartoon couldn't hold back and wanted to go to Gu Miao to settle accounts, something strange happened, and someone watched the replay of "Mobile Suit Gundam".

Especially for the replay of the 10 o'clock file in the middle of the night, the ratings actually caught up with the premiere, and just two days later, it completed the transcendence of the 17 o'clock file.

"Huh? Why is that? ”

The flamingo cartoon was puzzled, and he didn't understand why the premiere at 17 o'clock in the afternoon did not have very good results, but the ratings of the rebroadcast at 10 o'clock in the evening slowly rose?

Is it a schedule issue?

"No, the audience is different."

Gu Miao explained: "The group of people who watched the animation at 17 o'clock in the afternoon and the group of people who were still watching TV at 10 o'clock in the evening are not the same age group at all. ”

Again, not during the day.

Replays and premieres in different time periods are aimed at very different audiences. Although Flamingo Cartoon is a children's channel, most of the viewers who watch this station are children.

But is it possible that even if they are all children, these children will have different audiences?

"Teenage viewers over the age of 12 are starting to support the ratings of Mobile Suit Gundam."

Gu Miao glanced at the data fed back by Flamingo Cartoon, shook his head and said, "It's still a little slower, Wanbao Video has already started here." ”

TV platforms have been slow to respond and have not been able to make targeted moves.

On the other hand, thanks to the use of big data and intelligent recommendation, the network platform not only responds quickly, but also makes targeted arrangements.

What is the arrangement?

Wanbao Video has a special user group portrait, and through background analysis, it was found that "Mobile Suit Gundam" is more suitable for young audiences over 12 years old to watch, and the big data is immediately "accurately pushed".

In simple terms.

User A's viewing record is animations such as "Pleasant Goat and Big Big Wolf", "Bear Infested", and "Crayon Xiaoxin".

User B's viewing record is anime such as "Digimon", "Detective Conan", and "Yu-Gi-Oh".

Then, in the big data model, user B will frequently receive the "Mobile Suit Gundam" animation recommended to him by the app.

User A will also receive recommendations, but not so often, because the backend judges that he will not be interested in Gundam.

Big data, terrifying!

With the precise recommendation mechanism, more and more target audiences have discovered and become interested in Mobile Suit Gundam.

Then, the number of views started to rise!

From less than 4 million views per episode, it soon rose to 8.5 million per episode, more than doubled.

That's not the point!

The focus is on the original 4 million views, about half of which were contributed by children under the age of 12.

But now of the 8.5 million views, children under the age of 12 account for only 12%, and the rest are all young viewers aged 12-18 and young viewers aged 18-28.

The proportions are now clear at a glance.

Young audiences over the age of 18 are generally more receptive to Mobile Suit Gundam. As long as they can watch it, they will definitely be interested.

And young audiences aged 12-18, as long as they can watch it, there is a "great possibility" that they will be interested.

"The curtain of the times has opened!"

Looking at the Gundam comment area, after someone was already discussing the assembled model of the Gundam, the corners of Gu Miao's mouth rose slightly.

This is probably the oldest glue guy, right?

In this special period when "Mobile Suit Gundam" has just started broadcasting and Gundam is in the stage of savage development, if nothing else, this group of viewers should be the original "glue guy".

No Gundam, no glue!

The birth of Gundam was definitely a major event in the field of assembled models.

Perhaps no one could have imagined what a small GUNPLA would turn into in the future......

Including the oldest fans of Gundam in the comment area, I can't think of it.

They were just discussing that if the Gundam's realistic weapon-style body design was made into a simulation model, they would probably buy a copy of it for their collection.

But this kind of discussion is only a small discussion at present.

No one could have imagined that Wanbao would move so fast. When Mobile Suit Gundam came to prominence and initially cultivated a group of fans, derivative merchandise was launched.

The assembled models of the Gundam series began to attract the attention of fans of "model toys" on a small scale.

There are also people like Liu Zida, who have never bought relevant assembly models before, and this is the first time to enter the pit......

Anyway.

Gundam's fans are slowly moving closer to the "glue guy" in Gu Miao's impression with a very high conversion rate.

Although the number of conversions is not large, it is a good sign!

A spark can start a prairie fire, and there are only a few glue guys now, but who knows how many there will be in the future?