Life is not only about the immediate Gou, but also the godfather in the distance!

For Yitian Studio, Wanbao's timely help is like a touch of warm sun in the cold winter wax moon, which shines warmly in my heart.

If they could, they really wanted to be Gu Miao's own son, not the so-called godson......

The godson has this treatment, so won't the own son take off on the spot?

But then again.

The current scale and special positioning of Yitian Studio are no longer suitable for merging into Wanbao Animation.

Gu Miao wouldn't accept them either.

Wanbao Animation has enough existing studios. Another Yitian studio will not only duplicate the positioning, but also cause a certain waste of human resources.

Let's leave it as it is!

The development future of the godson is not necessarily worse than that of his own son, and the temporary decline of Yitian Studio does not mean that it will continue to sink in the future.

Gu Miao is still very optimistic about them.

But the premise is that they don't touch the animated adaptation of "The Three-Body Problem"! As long as you don't touch the three-body problem, then you should be fine......

Speaking of the three-body problem, Da Liu hasn't started writing yet! Presumably, when the time comes, the opportunity for the animation adaptation of this sci-fi masterpiece will not be the turn of Yitian Studio.

Thinking of this, Gu Miao was suddenly relieved.

Including the Three-Body Problem and the Wandering Earth, Da Liu, Wanbao is bound to win. My son has to line up to get my turn, so don't think about it.

"Da Liu's sci-fi, American comic superhero ......"

After taking stock of the cards that could be played in his hand, Gu Miao was immediately full of confidence in the future of Wanbao Animation.

With these hole cards, Wanbao also has a certain confidence in fighting against the new forces of online text adaptation led by Penguin, and will not be completely eliminated.

But that's not safe enough.

Baby Bus Studio, which has not been established for a long time and does not have a masterpiece, may be the killer feature of Wanbao in the true sense.

Don't underestimate this studio!

Gu Miao has great hopes for Baby Bus Studio, and even in his opinion, this studio may be the most profitable and influential independent animation studio after Wanbao.

What Wolfsburg flying dimension, full of garbage in front of the baby bus!

……

Egawa, flamingo cartoon.

The TV station, once the leader of children's animation, has lost its glory in recent years, although it is trying to seek transformation and try to salvage some of the declining situations, but unfortunately it has had little success.

But just when everyone thought that the influence of the flamingo cartoon had plummeted so far and could not be revived, he gave everyone a surprise!

Thomas and His Friends

This animation with a name that sounds ridiculous, a story that adults feel childish at a glance, actually pulled the ratings share of the Flamingo cartoon from the bottom to the top.

The Water Law?

Everyone expressed their shock.

This animation is not famous, and there are no explosive points and highlights, why is it so popular?

Not only were outsiders surprised, but even the Flamingo Cartoon, which bought the rights to broadcast this anime, was also strange.

The animation that was bought casually to fill the schedule can be popular all over the country, winning the love of countless babies, and the ratings remain high?

The flamingo cartoon was pleasantly surprised, and immediately studied "Thomas and His Friends". Finally, this is the future of TV animation!

Traditional TV animation has no future.

It's not embarrassing......

Mainly due to the impact of online animation, the age group of viewers who are willing to watch animation through TV is declining, which is commonly known as low infantilization.

In the past, there were many children who watched TV animation, and people over the age of ten abounded.

But what about now?

The children who crouched in front of the TV and watched it with relish were generally under the age of 10. And those children over the age of ten who either play with mobile phones or computers, who is stupid to watch TV?

The leadership of Flamingo Cartoon, after keenly analyzing this, immediately made a decision:

They're going to transform!

Flamingo Cartoon will be the first children's cartoon channel mainly for young preschoolers.

The first change was the strengthening of ties with the "Baby Bus" studio, which procured a number of animations from all over the country for preschoolers, especially kindergarten children.

Secondly, they also made adjustments to the station's existing program list.

In the past, many of the flamingo cartoon shows chose reality shows in order to follow the trend. Select a group of teenage children and go out to shoot with the host.

But now that's changed!

In order to focus on the preschool market, Flamingo Cartoon decisively cut a series of programs and recreated several programs similar to "Big Windmill", "Red Bubble and Green Fruit" and other junior programs.

The content of the program is very simple, let the host deliberately dress up as a variety of children to like, and then take a group of kindergarten children to do various games.

Everyone thought the flamingo cartoon was crazy!

This transformation came too suddenly, not only did the peers catch off guard, but the viewers who often watch the flamingo cartoon also felt speechless.

How good the previous shows were!

If you look at the current show, it's so naïve, you don't even watch it, it's completely a TV version of the kindergarten playhouse.

No surprises.

The sudden transformation of the flamingo cartoon has been criticized and questioned by many peers and even loyal viewers, who think that most of them are crazy.

Who will watch such a messy change?

Everyone waited to see the joke, thinking that the flamingo cartoon was their own death, giving up the original audience base and choosing to target preschool children, which would not be successful.

But the results were surprising.

In addition to the large-scale decline in ratings during the period when the transformation was just completed, the ratings and viewership share of Flamingo Cartoon actually increased.

That's right, it's up!

Not only has it gone up, but it has risen sharply! The average viewership share of Flamingo cartoons is now higher than in the previous period before the transition.

"Prescient!"

Gu Miao admires the decisive action and excellent vision of the leader of the Flamingo Cartoon supervisor.

This transformation is indeed a stroke of genius, and it revitalized the original half-dead flamingo cartoon in one fell swoop, and found a new track in an instant.

TV platforms are now polarized.

The audience is either too old to lose their teeth, or they are too young to even understand the words.

Specific to the field of children's cartoons, in a word, the audience is generally too young, and most of them are still in kindergarten.

is the only group of people who are currently the most frequent and active in watching TV and animation.

Taking care of their feelings, it is difficult to fail in the transformation of Flamingo Cartoon!

As he expected.

When the transformation of Flamingo Cartoon was completed and it was completely broadcast to preschoolers, the ratings instantly returned to the peak and became the most popular children's cartoon channel in the country.

At this point, other TV stations couldn't sit still.

So this is the future of children's cartoon channels? It turns out that as long as you capture the hearts of preschoolers, the ratings are guaranteed?

You said it earlier!

Everyone who reacted suddenly hurriedly revised and transformed their own TV station according to the case of Flamingo Cartoon.

This leads directly to ......

Animations for preschoolers like "Thomas and His Friends" have multiplied countless times overnight, and it only takes a few days to go from being unattended to being scrambling.

……

The success of Flamingo Cartoon has led to the transformation of the entire TV animation industry.

Many friends have smelled business opportunities and have gathered to set up works that are very similar to "Thomas and His Friends", trying to get a piece of the pie.

Among them, there was an animation that aroused Gu Miao's interest.

"Dora the Explorer"!

This is an English teaching animation launched to follow the trend and target the preschool market.

Because today's children generally go to bilingual kindergartens and begin to learn English from an early age, many parents also attach great importance to their children's English education.

Therefore, as soon as the animation of "Dora the Explorer" was broadcast, it immediately became popular all over the country, and the limelight was no less than that of the locomotive Thomas.

This stimulated everyone again.

Originally, the explosion of "Thomas and His Friends" and the successful transformation of the flamingo cartoon can be said to be an accident or a coincidence.

But now, "Dora the Explorer" is popular all over the country, so it can't be said to be an accident......

Plain facts!

Everyone is not stupid, now they all understand it.

If you only do TV animation without considering online animation, you have to do a work for preschoolers like "Dora the Explorer".

In the past, animations such as "Digimon", "Pokémon" and "Dragon Fighter" are not impossible, but they are more suitable for online platforms.

After all, the audience all ran away.

The existing audience on the TV platform only eats "Thomas and His Friends", and at most it is at the level of "Bear Infested".

If you go up further, it's a work like "Mobile Suit Gundam", don't think about it!

It's not that it's not good-looking, it's just that the current TV platform doesn't have the soil for this kind of animation to survive. If you want to make this kind of animation, then go to the online platform and broadcast it.

Market demand drives the industry trend.

Because of the transformation of the TV platform, the domestic animation industry has also been transformed, and many friends who used to ignore "preschool children" have now all started this kind of naïve animation.

Among them are penguins......

That's right!

Although Penguin Anime is based on an online platform, it is also very covetous to preschool audiences, so it made a "forest classroom" with monkeys as the main characters.

Not to mention, the grades are not bad.

It's just that it can't be compared with "Dora the Explorer" and "Thomas and His Friends", and it is first-class in China.

The disturbance from the outside world has not affected the normal operation of Wanbao Animation.

Since the birth of her daughter Duoduo, Gu Miao has unloaded her burden, staying at home to take care of a pair of children, and by the way, thinking about the new work about the Blue Cat Naughty series, the animated movie that does not lose "The Lion King" and so on.

Don't worry about the former.

Wanbao has so many talented people, any person can continue to shoot according to Gu Miao's arrangement, and he is not afraid that the blue cat naughty series will be unfinished.

As for the latter......

Gu Miao's goal is to make a series of movies, but there are many in the series, which one should you choose?

He leans more towards Toy Story.

Because this is the first Pixar animation he has seen, and it is also one of the animated movies that impressed him the most.

Woody, Buzz Lightyear, Spring Dogs......

These toys are the toys he longed for the most when he was a child, and they are also classic animated characters that he still can't forget.

Then do it!

Gu Miao didn't hesitate too much, anyway, other follow-up mobilization series will also be done, it's nothing more than a question of who comes first and who comes later.

The first installment in the Mobilization series, let's start with Woody and Buzz Lightyear!

Considering that this movie requires a lot of computer CG special effects, Gu Miao is also worried about the lack of technology in Dimension Studio, so Tonan Tong and Du Hao went to Hollywood to find a studio specializing in computer animation.

In fact......

Gu Miao's initial thought was not to put toys such as Woody, Buzz Lightyear and Spring Dog on the screen, but to make those classic toys under Wanbao.

But he later checked and found that there were no toys like Buzz Lightyear and Woody abroad, and there was no infringement problem, but there was an opportunity to build it into Wanbao's new IP, so he didn't change his plan.

By the way.

Although the main characters, namely Woody and Buzz Lightyear, have not changed, many Wanbao elements can still be seen in the Wanbao version of "Toy Story".

For example, Gundam!

Or 4WD and RC cars......

After all, the title of the film is Toy Story, and Woody and Buzz Lightyear belong to the "original" characters, so we have to add a little toys that are familiar to the audience.

Otherwise, Toy Story, the toys that appear in it are not known to everyone, so wouldn't it be embarrassing?

In fact, in the original version of "Toy Story", the toys that appeared in it all had prototypes. Pixar also made this animated film after obtaining authorization from the toy manufacturer.

So at that time, everyone would feel very familiar when they saw Woody, Buzz Lightyear and Spring Dog in the film, after all, there are really these toys in reality.

However, in the Wanbao version, Woody and Buzz Lightyear have become original characters, and although Spring Dog has a prototype, this does not constitute infringement......

Therefore, it became logical that toys such as Gundam, four-wheel drive, and thunder speed remote control cars were added to enhance the audience's sense of intimacy and substitution.

Of course!

Although there are toys such as Gundam and 4WD cars, Woody and Buzz Lightyear's status is still unshakable.

After all, this is the main character of the film, and it is also the new toy promoted by Wanbao.

These two characters are popular, and the copyrights are in the hands of Wanbao, as new characters, there must be many people who can't wait to buy a derivative toy.

Especially the kids......

The best thing about "Toy Story" is that this movie arouses the desire of many children to buy peripheral toys.

After watching the movie, wouldn't you like to buy a Gundam, buy a 4WD, buy a Woody Cowboy and Buzz Lightyear?

Buy as long as you want, OK! Then the mission of this film is accomplished!

Box office?

Who talks to you about the box office! Peripheral toy sales are the big deal, who cares about the little money at the box office?

This is also one of the main reasons why Gu Miao chose Toy Story over several other Mobilization animated movies.

No way!

Several other Story-telling movies are also very good, such as Cars and Finding Nemo, each of which is a very good film.

But there is no animated movie in the Story series that has a stronger ability to carry goods than the "Toy Story" series......

(End of chapter)