TI is approaching, and serenity, like other professional teams, is going on a daily training basis. At the end of another day's training, the members of Serenity finished their dinner and rested for a while, and found that Luo Tianshen had actually come to the base.

"It's been a long job, it's been a hard job." Luo Tianshen greeted everyone with a pleasant face, but there was obviously an expression on his face that he was hiding some secret.

This expression is so obvious that even Charles can see that as the ceiling of the sycophant world, he naturally will not disappoint the boss, and hurriedly asked, "Boss, is there something wrong?" ”

"Ahem!"

Luo Tianshen cleared his throat, and after attracting the attention of the team members, he smiled mysteriously and said, "I'll tell you good news!" ”

Jing Zhun showed a curious look very facedly, which made Luo Tianshen extremely useful, and continued: "Isn't our sponsor Suning?" Two days ago, there was news from there, saying that they attached great importance to TI this time! ”

Set store by?

Kyung Joon blinked, quietly waiting for the following.

"There are two main things, one is that Suning will ask you to shoot an advertisement for a fee in the near future, and cooperate with TI to promote it, and I have made an appointment on a rest day, so I don't have to worry about affecting your training.

Second, Suning has decided to give different rewards according to your results this time, I don't know the specific amount, but with Suning's size, it will definitely not be too little. ”

Less is not too little, but more is not much more, after all, Serenity cannot bring any substantial benefits to the other party at this stage, and naturally cannot expect the other party to have too much investment.

To Luo Tianshen's surprise, except for Charles, who joined the team a little later, the other team members were quite calm, and at most smiled slightly.

But after thinking about it, he can also understand that maybe for these players, shooting advertisements is more tempting than monetary rewards.

This year Serenity has been so successful and the results are so good!

Although the salaries of the members on the contract are not high, the championship prize money of the Boston Major and the Kiev Major is 1 million US dollars, the epicenter cup is 600,000 yuan, and the Asian Invitational Tournament is also 270,000 yuan (17 years of DAC did not have a book, only the basic prize pool), and the Summit League, ESLONE Genting, and Abyss League also have a lot of bonuses in the account.

After some tax avoidance methods, according to Serenity's prize sharing ratio, each player has a prize fund of 700,000 US dollars for this year's event alone, which has exceeded many veterans who have been competing for many years.

You know, the highlight of the year, TI, hasn't started yet!

According to predictions, this year's total prize pool of TI is very likely to break the $20 million mark, and if the serenity results are good enough, it means that these five players have achieved tens of millions of prize money (RMB) in just one year.

In addition, the players all have live broadcast contracts, which is also a lot of income.

Not to mention the players, even Luo Tianshen, who was going to use love to generate electricity, found that after calculating this account, even if he really didn't have sponsorship this year, he didn't lose anything, but made a lot of money.

This was achieved when he gave up a lot of money, gave up all the prize money for the first major, and gave full benefits to the members.

This kind of situation is rare in today's professional circles!

You know, many second-tier clubs and even a few first-tier clubs nowadays have dismal results, and they can get very little bonuses, and it seems that they are completely dependent on the boss to support them.

However, although these clubs are nominally ownery, most of them are actually owned by the spinach company. Without the investment of the owners, it would be difficult for these clubs to maintain their daily operating costs.

So why would the spinach company be willing to invest in such a business that a discerning person knows at a glance?

Naturally, there is a different income......

Before Serenity, the most commercially successful club in the circle was LGD, which is the king of business in the dota 2 world.

The summer that belonged to wings also belonged to LGD, although the results were not good, but the phrase "Let's beer together" not only made many dota2 players talk about it, but even outsiders knew the name of LGD.

It is through the sponsorship and advertising shooting of Harbin Beer that LGD has gained a lot of traffic and commercial income, and has become the healthiest e-sports club among other clubs.

But now, that title has changed hands, and Serenity deserves it.

Compared with the original LGD, serenity's advantages are huge, and there are more than a point.

First, Serenity's number of championships this season, as well as the early number of direct invitations, have created the history of Dota 2, earning enough eyeballs, and it is more than a little bit better than LGD.

Second, there is Jing Zhun in the array.

With less than a year of professional experience, Jingzhun has won many titles, becoming recognized as the world's No. 1 midlaner, and becoming a model for domestic dota2 professional players in the ACE event, and has become out of the circle through CCTV.

In addition, he is a bit too outstanding among the professional players, both in terms of strength and image, and has not had any black spots since his debut, which is something that other clubs cannot encounter.

LGD deliberately wants to focus on cultivating May as their leading player, but the fact is that even from the perspective of TI results alone, Kyungjoon already has the third place in hand, surpassing Maybe, which has been fighting for many years, and has an advantage in this regard.

For the general audience, a considerable number of them can be called "champion fans", and Serenity is very good here, to have a champion to have a champion, which perfectly meets the requirements of "champion fans".

[First release on this site, the fastest update]

In addition to "champion fans", there is also a large part of the audience that can be called "player fans", as the name suggests, that is, staunch supporters of a certain player.

The strong and stable performance and high-quality image have long made Kyung Joon the player with the most supporters before he won the TI championship, and these "player fans" Aiwu and Wu have naturally become supporters of Serenity.

God knows how many sponsors are now watching the Dota 2 marketplace and always ready to enter the market are envious of Suning.

They only hated that they were either not interested or because of their lack of ability, and they couldn't compete, so Suning became the exclusive sponsor of Serenity.

Although serenity has not been able to bring any benefits to Suning at present, anyone with a little business acumen knows that once serenity plays well in TI7 and even wins the championship further, the traffic earned alone can make their mouths water

Although Jing Zhun was not interested in the so-called reward of the sponsors, he did not have the face of Luoluo Tianshen, and greeted his teammates: "Did you hear that? TI has to play hard and help Charles earn more bonuses! ”

Charles, who joined the team late, missed the two major with the highest prize money, and although the income was not bad in the whole circle, it was not enough compared to his teammates, and Kyung Joon naturally had to take care of him.

"Hey, hey!" Charles scratched his head in embarrassment and chuckled.

"Alright, nothing else." Luo Tianshen clapped his hands and said to the players, "The training of the training, the live broadcast of the live broadcast, Jing Zhun will come with me." ”

Chapter 251: Inevitable Commercialization