Chapter 119: Super God Sports! The strongest domestic brand was born!

"Hahahaha!"

"Implicit barbs?"

"Cow, that's sarcasm!"

"Don't worry, we'll design something different."

After that, the backbone of these teams chatted a lot with Jiang Chao in the car, from the innovative setting of the national tide to their own whimsical ideas.

For example, Lai Shixian wants to make a Peking Opera co-branded model, Journey to the West color matching, and some people even want to co-brand with Naruto, One Piece, and Dragon Ball, which are all things they really did in later generations.

And Jiang Chao thinks a little more national, what ink painting series, even Taoist mantras, and co-branding, China's own fight to break the sky, and now the serialized Zhenghuo, that is the craziest era of chasing fantasy, who doesn't want to have a pair of shoes with different fire shapes?

Jiang Chao also talked a little about the concept of the next youth version, that is, to make a flagship and youth version when releasing a pair of shoes, the youth version is suitable for students to wear, because the students are lightweight, and it is lighter and more affordable in the case of similar shape.

This concept was put forward by Jiang Chao for the first time, and later mobile phone manufacturers proposed this concept specifically for the student market, so it made a lot of profits.

Li Ning's designer is really awesome, he has now thought about it and said that Harden's beard is long, maybe his whole face is like a pair of shoes, he is a natural spokesperson, Jiang Chao If he has the opportunity, he will win Harden the most.

"Haha, when you heard this, Harden immediately cut his beard."

Harden has not shaved his beard since he was selected by Jiang Chao, and Jiang Chao also advised him not to cut it, but to fix it, how handsome his beard is.

The initial team of 8 people he recruited lived in an apartment here under Anta's arrangement, and also had a special office for Chaoshen Sports, which was cleaned up brightly.

Ding Shizhong also said that the branch in Nanjing will also build an office of Chaoshen Sports, think about it with your toes, you know, Jiang Chao, as a native of Nanjing, will definitely be the first to return to Nanjing in the future, and simply build a branch of Chaoshen Sports in the factory in Nanjing, anyway, now that there is money, it is equivalent to using Jiang Chao's money to curry favor with Jiang Chao?

Jiang Chao also met with Downey Jr. and Lao Lu in the conference room, Lao Lu is worthy of being a senior legal adviser, found a bunch of small problems, and completed the contract after the lawyers on Anta's side revised them one by one.

After they saw that Jiang Chao brought so many subordinates over, they were also shocked that Jiang Chao was playing really, not investing in playing, but really trying to build a brand.

Downey Jr. said that the secretary Liu Yan had registered the "Legendary" sporting goods company in the United States, and Jiang Chao also told Mr. Ding that he could send some people to New York, and he would also build a Chaoshen Sports branch in New York, in charge of design and research and development.

"Okay, no problem, don't you say it, I'll ask my brother-in-law to help you build your brand in New York."

"Okay, no problem, then I'll sign it."

Jiang Chao knew Ding Shizhong's considerations, after all, all his factories and offline stores worked together to help Chaoshen Sports, so his pressure was actually not small, he couldn't let Chaoshen Sports be too "crotch-pulling".

In order to ensure the lower limit standard of Chaoshen Sports, he placed his most powerful executive Lai Shixian next to Jiang Chao, and by the way, to see if he was really doing something awesome as he said a few days ago, instead of letting us expect you in vain, and also give you an independent brand, in case it is rotten, you will be sprayed.

He figured out what those shoe fans were going to spray:

Without AJ's life, I got AJ's disease!

But on the surface, he was looking forward to Jiang Chao:

"I've signed it, I want the world to only know the supergods, and no one knows my Anta, haha."

"Nonsense, if you have one Anta store, I will open next door to you."

Jiang Chao didn't say that he was already tight enough after giving 320 million RMB, otherwise he would have bought some original shares to allow Anta to expand its territory.

Some shareholders wanted to scold Ding Shizhong, how could it be possible for the Chaoshen brand to surpass Anta, isn't this a declaration of dominance?

But Jiang Chao gave too much, and he really looked like he was going to make concept shoes, which brought Li Ning and Peak here.

Jiang Chao signed in the expectant and excited eyes of everyone, and finally gave warm applause when the words were put down.

Li Ning and Peak brothers are all praised:

"A big step for Chinese sports brands, joining forces, I'm already looking forward to it!"

"You swallow Peaks in the future...... Our boss is miserable right now. ”

After 10 minutes,

Ding Shizhong once again convened a meeting of all the company's middle-level and above executives, and invited Jiang Chao to cut the ribbon, followed by the "super" character Taiji Fish Logo and Anta's logo that Li Ning's design master quickly made.

"Chaoshen Sports was officially established, ribbon cutting!!"

After the ribbon-cutting ceremony, Ding Shizhong solemnly introduced the development of Jiang Chao and Anta in the future, operating separately, Anta will continue to take the acquisition route, and Chaoshen Sports is a mutually beneficial, win-win, competitive and progressive relationship, and all technical concepts are shared except for design.

In fact, Jiang Chao's side is mainly to design high-end and scientific research new shoes, and may sign awesome stars.

But Jiang Chao is really awesome, he gave a key suggestion to Anta's R&D department, that is, we must start with the sole technology, don't ask for anything else, ordinary people like soft-soled shoes, the shoes are soft first, and the soles make a sense of, which is the favorite for sneaker lovers in the Celestial Empire.

Once developed, it can be applied directly to all types of sports shoe soles.

Referring to the zoom and boost of later generations, this provides an important direction for ANTA's current R&D team, the soft elastic sole technology! Develop this first!

"Welcome Boss Jiang!"

"Jiang is super awesome!"

"Brother Chao!"

"Super brother is so handsome!"

At the scene, ANTA employees excitedly waved the Nix flag.

Here, Jiang Chao jokingly said: "Let's work together, don't see Chaoshen Sports crush you next time I come, haha." ”

"Don't brag!"

"Hey~~ Young and frivolous!"

"Boss Jiang Chao, the stage is for you, you are now also the deputy general manager of ANTA Sports, let us welcome the new deputy general manager to speak to us!"

Ding Shizhong really likes Jiang Chao, this kid, sometimes he is awesome and very impulsive, and after Jiang Chao signed the contract, Jiang Chao is not only the chairman of Chaoshen Sports, but also the deputy general manager of Anta Sports.

So he wanted him to also establish prestige and expectations in front of ordinary employees, and take the lead in sneaking off the stage.

Boom!!

Everyone applauded with tears in their eyes, and now everyone in China knows Jiang Chao's speech when he joined the Knicks, and he is full of expectations and curiosity about this young man who made a big deal in New York, Ding Yuqing and Lai Shixian and others are also looking forward to Jiang Chao's first "meeting" for employees

"Uh...... You didn't ask me to prepare. ”

Jiang Chao, who was holding the microphone, punched Ding Shizhong's shoulder, and the first Jiang Downey stood up and shouted:

"Here's one!"

"Here's one!"

The 8 backbones were enthusiastic, and they all wanted to see what the boss who poached them with double annual salary would think of the sports brand.

Lao Lu naturally hopes that his students can speak well, which is a compulsory course for almost every entrepreneur, okay?

"Here's one, Jiang Chao! Improvisation! ”

He jumped up directly and motioned to Jiang Chao to say one, it seems that he is really happy after returning to China.

Ding Shizhong slipped directly to the stage, and the lights in the conference hall were turned off, focusing only on the young man who solved Anta's coal burning emergency.

Jiang Chao smiled bitterly: "Wow, there will be opportunities in the future, do you want now?" ”

"Yes!" The bottom spoke in unison.

"Seeing that everyone's response is so intense, I will briefly talk about my expectations for Anta and our Chaoshen Sports."

Ahem.

The scene fell silent.

"I know that some of your employees may be transferred to work in Chaoshen Sports, and some will be transferred to work in Fila, and I also know the recent difficulties of Anta, I hope everyone will calm down."

"Because, thirty years in Hedong, thirty years in Hexi! Don't bully young people into poverty! ”

Jiang Chao felt more than everyone under him, and the history of blood and tears in domestic sneakers was really something he watched step by step.

The factory girls dragged their chins, and the young boys' eyes showed light, this is a brief introduction to Breaking the Sky, and they are particularly familiar!

"Once, we were happy to have a pair of sports rubber shoes of our own;

Nowadays, we can choose from a wide variety of professional sports shoes and experience a wide range of sports.

When it comes to China's sports brands, perhaps we have been with Li Ning and Xtep before...... The first impression of these domestic sports brands is earthy and cheap, and they don't have much face when they are worn out.

People are more sought after by imported foreign brands such as Nike and Adi.

As everyone knows, as a person who has experienced the sneaker culture in the first-line sneaker market, I can clearly tell you that the quality of domestic shoes is better than that of Nike Adi.

We have the ability to be a first-line brand!

Youth is power, the rise of a big country, we will also take advantage of the east wind in the development, you are responsible for the domestic, I am responsible for the foreign, consumers will recognize our products, I believe that Mr. Ding and I, after 3,000 worlds of dust washing, we will become mature and stable people, as safe and down-to-earth as Anta.

In this era of brand competition, only a few can win in the end, and a large number of people are bound to fall in the process and become the cornerstone of the industry!

I hope we don't fall.

With Mr. Ding and me, we will not fall, and the future depends on us.

In the future, we will be the strongest.

Thank you. ”

After finishing speaking, he himself also stepped down with a red face, and this Nima suddenly left himself to give a speech, which was too embarrassing.

However, the effect is remarkable, and this text also appeared in the China Financial News the next day, saying that it is the Knicks boss's cutting-edge view of the contemporary Chinese sporting goods market, and sure enough, the position is everything......

After all, he is working in the NBA front-line, and several others are only making small fuss in China, and the internationalization trend after Jiang Chao's joint venture with Anta is certain, maybe he can really be the industry leader in China!

Li Ning trembled when he heard this, okay!

The applause lasted for a long time.

Jiang Chao felt that he had simply said a few words.

But his fluent and confident appearance will bring great confidence to those below.

This person understands sneakers and sports, and with him, a person who is at the forefront, how can Anta not worry about getting out of the predicament?

The supergod will be supergod!

……

……

Everything is ready, only the east wind is owed.

Its own sports brand was founded.

Then the assistant to the chairman of the board is naturally not enough.

Jiang Chao promised Liu Yan about a girl who wanted to invite her to be a secretary from the beginning of the crossing, and he was going to pull her over.

The shadow is sparse and the water is shallow, and the dark fragrance floats in the dusk of the moon.

It is different from Liu Yan's Ph.D. in accounting.

A long-legged girl with a master's degree in economics has long been locked by Jiang Chao......