Chapter 126: Mustache's questioning, is this wave a reverse operation?

After signing the contract, Jiang Chao selected their own generation of combat boots for the two.

Curry's generation is the style of Kobe's eighth generation, mainly building and selling, and then he still suggested that Curry tie his feet every game, and instructed Kerr to let Curry improve his shooting posture as soon as possible, just like Jerry West in later generations, so that Curry's shooting is as soft as possible and not leaning forward.

The starting colorway will be: Blue Orange.

The Harden generation got the concept of handsome from the Tang Dynasty stone carvings because he was first, and the first generation was retro orange, called Harden 1: Beast

Drawing inspiration from the ancient Chinese stone beasts of the Imperial Tombs, the concept of "walking beasts" is also more suitable for showing the impact and beauty of basketball, and designer Ma Xun also added an asymmetrical concept of "tiger charm" on the toe toe and shoelace buckle of the left and right feet, implying that the "tiger charm" is combined into one to lead thousands of troops. Harden's shoes are based on Anta's latest technology and are more combat-oriented.

The current midsole technology is ANTA's patent, and when the boost is developed, both shoes will be equipped with the top sole technology!

The starting colorway will be: Vintage Black Orange.

Therefore, Harden shoes should not be sold like Adi in later generations because of the lack of appearance and design.

Because of his small step, he got the "original" designer who was handsome in later generations.

Lai Shixian started his own work directly after the signing was completed, measuring the feet of the two signed players:

"We'll get the test shoes to you as soon as possible."

"Hard work!"

"Hard work!"

In fact, when Curry heard that his starting color was brighter than Harden's, he was psychologically balanced, and he liked the main color of the riotous Knicks, Jiang Chao had already guessed his mind, after all, this stinky boy made Under Armour make a "golden boot" color scheme in his later life, making it a glittering thief.

However, now the alliance still has a ban on wearing colors, otherwise Jiang Chao will make some Chinese red elements or mandarin duck colors come in now, and he can only come step by step, and the alliance will relax when it sees the benefits.

"When the sneakers come out, we'll have a press conference during the season to promote it, okay?"

"No problem, the regular season is not played every day." Jiang Chao nodded.

Lai Shixian's efficiency makes Jiang Chao like it very much, and what the sneaker market wants is efficiency.

Curry also nodded: "Don't worry, I also have money to sell a pair of shoes, and I will desperately promote it!" Leave it to me! ”

Lai Shixian said something with the most sincere expression that made the audience silent:

"Actually, the best publicity is the performance of the players, such as wearing these shoes and getting 50 points, and everyone knows the owner of the shoes and the shoes all of a sudden."

Ahem%......

The two of them didn't know how to answer for a while, This hasn't played yet, and the 50-point requirement is coming?

But here's the truth, Curry put the tooth set into the teeth:

"Are you alright? It's okay, I'm going to train. ”

Harden snorted, looking for a place to celebrate his contract.

Seeing that his classmates worked so hard, he could only tilt his head to keep up:

"I'm going too!"

Austin shook hands with Jiang Chao alone after they left: "Boss, I hope we didn't sign the wrong person, anyway, I heard that your Twitter message angered Kobe, it's nothing, right?" ”

Jiang Chao sent him a cigar:

"I'm fine, Curry may have something to do when he meets the Lakers in the future."

"This ......"

……

Because the size of the Chaoshen Forum and the International Pioneer is still very small, even if the headlines publish this information, it is still slow to spread.

But...... The alliance came to the door first after learning the news.

Night.

Vice President Ryan came to Chaoshen Sports to find Lai Shixian to talk.

I also went to talk to Curry.

They were intimidated by the high contract, and it was clear that even if Harden was worth it, Curry wouldn't be worth such a high offer, right?

There's no PY trading in this?? After all, the major shareholder of Chaoshen Sports is Jiang Chao!

At first, the NBA league thought that Jiang Chao was changing direction to bypass the salary cap, but Under Armour matched the offer Curry, which is a fact, Under Armour is the only one who also wants to give 50 million for 5 years, but Curry didn't choose it.

And this money is not Jiang Chao alone, Anta will also pay out the salary in the library, Lai Shixian is very smart, and said that this is Ding Shizhong's decision.

Downplaying the role of Jiang Chao.

The league has nothing to say, just to warn Jiang Chao not to bypass the contract salary to the sports brand in the future.

This boss really makes the league worry, no boss in the league is a shoe factory, this kind of precedent is just him, so they don't know what will happen, anyway, it is impossible for a player to take refuge because he opened a sports brand, because everyone has never heard of this brand.

Some people even speculate that he injected Curry Harden with Ecstasy to get them to sign, otherwise why, Nike Adi doesn't sign in the lotto, even if Nike has a sneaker incident, Li Ning should be chosen for Chinese sneakers???

After Jiang Chao received the call, he said: "What Lai Shixian did, what does it matter to me Jiang Chao." ”

Theoretically speaking, this is part of Anta's investment plan, everyone has acquired Italian famous brands, and what is the reason for receiving two lottos.

So there is no evidence on the part of the league under the doubts of some bosses, after all, Jiang Chao signed the player contract first, and who knew that he was going to set up a shoe factory at that time...... If you really know that his side business is to invest in a shoe factory, he may not let him buy it.

And in the end, everyone has been suffering for a long time recently, and it is a good thing to come out with a brand to hit the market, and the league that pays attention to the players themselves definitely does not want to step on broken shoes in the main game, in which case the NBA market will fall.

Jiang Chao, who completed the signing, took 9 original employees of the Chaoshen Sports team to the Knicks he invested in to watch the game and go shopping, this feeling of not needing money anywhere to get things made Lai Shixian feel that this is all my sense of sight.

They are still too shy, they can't let go of the barrier nightclub, and they want to see it but don't dare to see it when they take off ~ the dancers one by one, Jiang Chao simply took them to the rock and roll bar, order a glass of whiskey and chat about the rest of the industrial chain to supplement this dragon.

That is, in the future, it is necessary to set up a Chaoshen flagship store to allow fans to open sports product shopping by the way, and not only physical stores, but also find Boss Cai of Tianchao Alibaba online, he will help them operate Chaoshen flagship stores and overseas shopping stores on Taobao, so that Mi people can buy products from China Anta and Chaoshen Sports.

"Can Ma Yun's Alibaba Group make it easier for us?"

"So I didn't let you find Ma Yun, find his deputy Cai Chongzin, he likes basketball, you tell him, he will definitely help us, opening up online channels is a matter of an instant, he has a place to ask me in the future, and let him give us some tax reductions when the time comes."

Lai Shixian will be suspicious, this young boss is really fake... Cai Chongzin is one of the richest Chinese who has already achieved fame, will he ask Jiang Chao?? Unless he also wants to buy the team.

Ma Xun and others admired Jiang Chao to the extreme after walking around eating, drinking and having fun, this dragon is really cool, if you add a win, you can't be uplifted? So they hurriedly wanted to hand it over to the foundry to ship to join Jiang Chao's one-stop industrial chain of Nix.

"Ning is the basketball Buffett, boss!!" Xtep's operation can really say that this sycophant is filmed.

"No, maybe a little more powerful than Warren Buffett...... I'm not a pure investment, I'm good at rejuvenating the country through industry! ”

"You will be the boss of China Light!"

Ma Xun looked at this bizarre metropolis of the United States, it was hard to imagine that Jiang Chao, the Chinese boss, had already laid his own industry here, and he couldn't wait to see what this industry would look like after it was carried forward.

Could it be that Manhattan can see several times more Chinese????

……

Half a month later.

The offices of Chaoshen Sports, Chaoshen Forum, and International Pioneer Newspaper are overcrowded, and the office of more than 2,000 square meters is finally no longer empty.

Half of them are recruited from New York University, Columbia, Fort Hamm University, Manhattan College, Wagner College and other New York colleges and universities, half of the special enrollment is from China's famous universities, Qingbei People's Fudan International Students, and a quarter have not studied abroad, after graduation, they gave up the domestic Li Ning, Peak, Xtep on-campus recruitment, and went directly to the ocean to work for Jiang Chao.

This is only from the United States, and the interview queue of Chaoshen Sports on Anta's side is about to arrive at the gate of Jiangnan Tannery, and some media ask why these young people choose such a little-known company with no achievements.

A man raised his arms and shouted:

"Because of love!"

"Demonstrate the power of China! I'm going to dedicate my life's learning! ”

"Haven't you watched the video of Jiang Chao's speech at the Anta headquarters? Check it out on Youku when you have time! ”

"Made in China, he personally served as a designer! Is it wrong that we want to make it easier for him? ”

A factory girl who came out to work at the age of 16: "This boss ...... He...... He's Jiang Chao!! ”

The reporter was stunned: "Jiang Chao won't work overtime and won't deduct his salary......

"You know what, I also volunteered to work overtime!"

"The power of idols, haven't you heard of Jiang Chao?"

The middle-aged reporter: "emmm......" This wave of anti-guest-oriented counter-killing was unexpected.

Lai Shixian went back to maintain a wave of order for this purpose, and Quanzhou is the transit station of Chaoshen Sports in the meaning of Jiang Chao.

When you have money in the future, you will definitely build a headquarters building at the foot of the Son of Heaven, and now it is more to form a transit to solve the urgent need.

Ding Shizhong also agreed with Jiang Chao's opinion, he was very surprised by the fire of Chaoshen Sports, Jiang Chao's appeal was not smaller than that of domestic stars, so he expanded the scale of Chaoshen Sports' office area, anyway, it is a relationship of both prosperity and loss, just like AJ kills everything, if Chaoshen Sports can fight for the Chinese people, then his Anta will also be stained.

Curry's generation and Harden's generation of combat boots were taken by Lai Shixian to Anta's foundry for small-scale trial production.

Ding Shizhong looked unbelieving when he heard that it was Jiang Chao who designed it himself, what are you doing, he is not sensible, you Lai Shixian is not sensible? ?

Does this sound like Jiang Chao forcibly adding his own thoughts to the product?

You said that the shape is forgotten, and the midsole technology has allowed the scientific research team to really start researching, is it reliable?

You must know that Mr. Ding never interferes with the research of the scientific research team, and it is taboo for laymen to guide insiders in any field.

But when he saw the sole boost idea of "thousands of TPU particles", he was shocked, Lai Shixian directly stepped on the midsole sample to Mr. Ding, and the feeling of stepping on cotton was unprecedented!

"This is a technology that will open up the future!"

"Yes, this is also an explosion of use in the ANTA series of products!"

"Hurry up and study! The ANTA team researched this Boost overnight!! ”

"Didn't Boss Jiang Chao directly give a detailed material data sheet?" Ding Shizhong asked.

Lai Shixian: "No, he's tired enough, let's leave it to us next, the boss's genius idea is still used in the team, although I think he will definitely achieve something in scientific research, there are too many creative wives!" ”

Thinking of Jiang Chao's concept of what kind of coconut or something, Lai Shixian could only be amazed.

In fact, Chairman Jiang Chao has always been a header, and he knows the concept of "thousands of TPU particles".

He didn't ask any of the researchers what they wanted to improve, including the designer's improvement of his design draft, because ......

Compared to his memory recollection, the tolerance rate of what these people decided in a meeting together is extremely low.

If he really made the final draft, then what else did he want these people to do, and he would have to change his career to become a designer himself.

They are used to innovate R&D technology, Jiang Chao knows a lot.

He relied on the impression of Taobao tangled in buying shoes in his previous life, and knew where there was TPU in these shoes, where the big carbon plate was, and whether it was knitted or leather material or something.

So he can't really be a father and a mother, these people are the core force of China's sporting goods in the future, and they will not deviate from the course if they are given absolute autonomy.

Peace of mind and you're done.

And before he could make a move, the product manager of Peak had already signed Beverley and Matthews' product endorsement contracts at a low price.

Danny Green, as the captain of North Carolina, also endorses AJ1's North Carolina Blue, and can't get out for the time being, Mills was signed by Peak, and Super God Sports didn't rob it, just sign it if you want, it's not Nike Ady.

Jiang Chao also knows that Mills will not become the kind of star who can sell shoes, the Australian market? That doesn't matter.

It doesn't matter if he wears the shoes of Super God Sports or not, it is scary for all the rookies in the team to sign Super God, and the Knicks market is saturated.

He just thought so, and then the product manager who poached from Peak also poached the Thunder's rookie Gibson.

This makes Jiang Chao very happy, yes, the boss loves this kind of talent who draws inferences from one another.

The response from the media was mediocre.

It's not too awesome to say it's awesome.

It's really awesome, you kind of signed Reebok's Yao Ming and Nike's YI?? Can you afford to pay the high default fees?

The media can only ridicule and ridicule like this, and can only sign rookies.

Only the Basketball Herald has a different voice:

"Then a rookie can't be a superstar, right? It's all five-year contracts, and if you say no, you can't? ”

……

Another half a month passed.

Harden Generation.

Curry's first-generation sample sneakers are born.

This is the super-god speed, and it also shows Kuha what is called Chinese speed!

Other brands have to drag on the design for a few months, enter the product line to repair and modify, and produce a pair of shoes in half a year, and the quality of the shoes is not good.

A few pairs of try-on shoes were sent to Jiang Chao's office by Jiang Shuying, she was selfish, as the financial director, she naturally didn't have to send them in person, but she wanted to see Jiang Chao's stadium, and she hadn't felt Jiang Chao's dragon-like temperament for a long time, so she really wanted to meet the handsome boss.

Mainly as a girl, she thinks that basketball shoes can be so handsome for the first time, of course, AJ1 is a cricket shoe in the eyes of girls rather than sneakers.

Sean Marks and others all gathered over, praised these two pairs of shoes, and said that they would go to the Chaoshen Sports flagship store in Chinatown to buy a few pairs to wear after they were listed.

Curry's generation is Sao orange + blue bottom, with a logo with 3 words and a circle, the sole is Curry's jersey number, and the back heel is Curry's signature, which is gently picked up, not like a pair of basketball shoes at all.

Yushuai is an orthodox basketball shoe, all kinds of ANTA cutting-edge technology are on it, retro dark orange and pure black cross, heel horseshoe shape, shape tiger charm, indescribable stable atmosphere.

There are also two colors that have been brought over, Curry's generation is pure blue + crystal bottom, which is a little blue if it is paired with the home blue jersey.

The Harden generation also has a bronze green and black background color scheme of the Tiger Talisman, and Harden is going to carry out the low-key connotation to the end.

Jiang Chao couldn't say which pair of shoes would sell well for a while, and in his opinion......

just-so-so？

But that's it???

He has seen too many top designs of the national tide in later generations, and the most awesome thing he has seen is Anta's high-water ink color KT4, which is sprayed on the market.

Now it looks good, but the color matching of these two pairs of shoes in the market in the future is rotten, and Kobe Bryant's 8th generation is not to mention Nike, Putian has created a bunch of colors.

So when a group of people surrounded and amazed, Jiang Chao was very calm, which may be able to fight with Adi, but it is still a little worse than the design language of Nike AJ, and now AJ's original generation and the upcoming James new model are also changing in the direction of becoming more and more sassy.

Zhan 11 This shoe must not let Nike come out first, this is an epoch-making shoe, he has to give himself a chance to use it.

Why don't you use it first, but also because I'm afraid that the follow-up will be too difficult to surpass, from the perspective of the historical process, the first generation must leave room for the back, it is not a good thing to debut at the peak like Jennings, and there is a bottleneck period in creation.

In the eyes of Downey Jr. and others, the boss is pretending to be forced, is it possible that the shoes you designed yourself are not handsome? ?

This is the first time a sample has been released.

However, D'Antoni, who has positions in both the coaching staff and management, is a little worried, and he and the young coach actually feel that the two lotteries are not qualified to get a signed shoe contract.

There's nothing wrong with designing their own sneakers, but it's not too early.

And even for players like O'Neal, Da Yao, and Howard, the sales of signed sneakers are very average.

This boss looks a little too good for the two lottos.

Their coaching staff didn't think that these two could play well in their rookie season, and now they basically revolve around the tactics of Tekedrew and Oku, so they don't understand...... The boss's unjust money was not spent too early.

"I know the voice of the coaching staff, and I want your voice."

Jiang Chao was much more relieved when he saw that D'Antoni was a little "envious" of the meaning of 09 double iron.

The coaching staff, who know the abilities of these two people, reacts this way, but what about the general public???

They will definitely become a free tool for Chaoshen Sports, and give Chaoshen Sports a wave of advertising for free.

"I see!"

D'Antoni knows it all.

yes, the new brand, doesn't it just want the name to be known to everyone?

Whether it's good news or questionable news, the boss's new company has never been advertised.

Think about it this way.

That's fine!

Use the ball market in New York to give Supergod Sports a wave of advertising in reverse?

The more controversy there is, the more widespread Chaoshen Sports will be? ?

Ordinary people in the United States have to know this brand first, so they will click in to see it when they pass by the brand flagship store or see the overseas shopping store on the Internet.

There have always been only two ways for new sports brands, either a crazy joint venture with a big move, or a crazy wave and a quick collapse, and there is no such space as chaos.

Those who are messing around don't need to register brands, just go to Putian directly.

Market recognition is the key, opening the market requires dozens of times more investment than Nike Adi to have a little effect, and now that the New York ball market is so big, Jiang Chao used the popularity of these two rookies to successfully make Chaoshen Sports's "reputation" far and wide before the start of the game

Whether it is scolding the big head, or scolding the chairman of Chaoshen Sports for pampering these two rookies too much, the advertisement is indeed made.

Liu Yan has audited a journalism class, and this kind of news marketing method should "borrow flowers to offer Buddha", and reverse marketing is the easiest to succeed and the most likely to be fatal.

The fast ~ broadcast player at this stage is a model......

The success of Kuai1 is also closely related to the quality of his products, but it is a pity that he has taken the most tortured road.

And Jiang Chao's Chaoshen Sports is the same, this kind of marketing method requires product quality assurance, don't promote it when the time comes, and then it will be linked to poor quality, as soon as consumers mention this brand, they will say Oh, this new shoe can be stepped on.

Consumers are not stupid, and if you want to harvest consumers, you have to come up with something.

This is the case with Xtep, a typical example in China, people all over the country know Xtep, but Xtep's representative shoes do not have a pair, so it can only rely on the mouth of sales to harvest consumers, which is definitely not a long-term solution.

Lai Shixian said at a press conference that their quality control is the same as Anta's production line, and the product quality can be compared with the industry's model Adidas, which is better than the best.

After understanding a little, the mustache gave Jiang Chao a thumbs up, which is worthy of being the first side hustle chosen by Boss Jiang, which is thoughtful, and it really depends on this rhythm of gold absorption!

"Boss, when will I get a super god sports legion, I want to wear center shoes......"

After the news reached the team, the envious Ibaka signaled to the boss, don't be biased on the outside, look at the inside!

Jiang Chao replied after seeing the message in the team group:

"When you drop Curry's three points with a single defensive cap, our company will create a pair of inside shoes."