Chapter 128: Prepare for the 2009-2010 season!
Chapter 128: Prepare for the 2009-2010 season!
Meanwhile.
The official website of Nix cooperated with the Chaoshen Forum, and tens of thousands of new users poured into the Chaoshen Forum to check the contract details.
The public also knows that Chaoshen Sports actually gave Harden and Curry, two rookies, a 5-year 50 million large-scale sneaker endorsement contract!
Then the introduction of Curry's generation and Harden's generation of combat boots was also published in Jiang Chao's newspaper.
There is a momentum of ten thousand arrows at once.
Chaoshen Forum ushered in the peak of traffic tonight.
Two newspapers also sold at new highs because of some headlines that non-fans bought and read.
Shocked, the Knicks boss actually did this?
Shock!!! Boss Knicks' side hustle is so crazy?
News fans all over the world are a family, and they eat this set too much.
After all, this young boss in New York is still quite magical, other young bosses basically start from investment and financing, Jiang Chao directly does industry, only the Chinese are supporting him, and the industry can never forget it.
And these two newspapers also exclusively reported on not only these two players, but also Beverley, undrafted Matthews,
As well as Thunder rookie Gibson and Rookie Ibaka traded by the Thunder, they also got endorsement contracts from Chaoshen Sports.
Ibaka was originally going to create a center shoe to wear again, but after wearing the Harden generation a few times in training games, signed! Sign now!
His personality originally wanted to support Jiang Chao's type, plus he was really comfortable to wear, and because he was a big forward, Lai Shixian changed his shoelaces to velcro for him to avoid him bending over to tie his shoelaces many times.
It made the UAE steal a few times in training matches, but his 4-year contract with Nike has not ended, and if he is photographed, he will be fined, so he can only be envious, Jiang Chao would have been born 3 years ago, and the UAE now has a feeling that the first two years of his rookie season have been wasted.
They have the same treatment and requirements except for not signing the sneaker contract, the annual salary is 500,000, and Matthews is a little lower, 250,000, which is still his own request.
He felt that he was a "waste person" who was not wanted by other teams, and his mother, who was far away in the holy city, said that Jiang Chao saved Matthews, and he had to be grateful to be a man.
But Rao is so.
Add it up, Jiang Chao is also bleeding profusely.
Curry Harden has become the target of this year's rookies.
Why?
Why do they get the signed contract? Jennings, Evans, and Harden's little DeRozan all have red eyes.
Envious chicken 1 is purple!
The reporter and some old birds are so sour that they can't do it, these two lotteries are Jiang Chao's own sons?? Originally, it was enough to get the two of them, and the boss of New York gave them 10 million a year, and the treatment was full??
Even Griffin didn't get such a good contract, and there was such a.
It was good to know the news a few days ago.
But today, Chaoshen Sports in these major cities have opened, and it looks very lively, and it can't be blushing.
Everyone knows that this kind of signed endorsement contract can get royalties, and Harden and Curry have directly become the two most profitable rookies of this Samsonite.
Super God Sports!
Supergod Generation series combat boots
More and more people are paying attention to this sporting goods company and their new boots today.
"On the first day, it must be popular, but it can't be returned, 20 million a year is thrown to 2 rookies, how many pairs of shoes do you have to sell to get back to your roots."
"Yes, false prosperity, just put 4 pairs of shoes, ridiculous."
"Legenary, legendary legend, yes."
"What's the matter? My opinion is that the representative of the person is the brother-in-law of the president of ANTA Sports? ”
"The chairman is Jiang Chao, this is an independent brand that is a joint venture with Anta, let's go to the store to see what is sold? I was sprayed by Nike a while ago. ”
"legenary, super god, it's easy to remember, and this sign is also beautiful."
"Yes, I love the logo."
"Chinese elements!"
"I heard from Chinese students that this is the cursive word 'super', which means sper."
"Haha, the boss is so narcissistic."
"Is the Harden generation of the Curry generation out so early, as a Curry fan, you must buy a wave."
Students from the basketball clubs of Harden and Curry rushed to the Anta flagship store, and college students who tried on super sneakers lined up
Coupled with the previous newspaper money and the advertising share of the forum, Jiang Chao has actually begun to make money.
But there are still a bunch of calls that either really care or come to secretly sarcastically mock Jiang Chao for spending money like this, don't kill yourself or something.
Not every player can make $100 million a year from AJ like Jordan, and he makes more money for AJ.
But they may not have seen the popularity of some brick-and-mortar stores after the opening, especially the brick-and-mortar stores of the Celestial Empire.
There are few Reebok stores in the Celestial Empire, and Nike didn't make signed sneakers for Yi Jianlian, so they can only support this Chinese boss if they can support the national players who are working hard.
It's better to let him make money than to let foreigners make money, and it is a product from Anta's industry chain, and both old and new shoe fans appreciate the design of these two shoes.
Jiang Chao's reply to this is to suggest that they go to the store to try it on, and as for whether Curry Harden can play it, it is not something they have to worry about.
As long as there are enough fans and the quality of the shoes is not too bad, a player of this level can become a money printing machine.
Not to mention that Jiang Chao has put a lot of thought into sneakers, isn't that a real money-printing perpetual motion machine?
But today is just the beginning.
Lai Shixian told everyone through major media that the supergod generation of basketball shoes is only the first step, and in order to promote and give back to fans, the Curry generation and the Harden generation are both priced at $80 a pair.
The price of the Celestial Dynasty is 623RB a pair, and the follow-up will be a youth version.
In the New York store, Lai Shixian's concept of youth version made a bunch of middle school students happy to explode, they don't have so much weight and need so many torsional carbon plates, they want handsome and stable basketball shoes, if the youth version comes out, isn't it cheap and can play well?
The most annoying thing is that the youth version will be listed at the Anta headquarters first, that is, Chinese fans will enjoy it first and see each other for a long time.
The price of the youth version is 288RB a pair, and the price is almost cut in half, and the yardage can only reach 42 yards, and it can be booked in advance now.
Curry:
"Our slogan is, let all basketball lovers wear good basketball shoes!"
This youth version concept made Nike really panic, because they found that Jiang Chao was not completely benchmarking their high-end market, and the low-end market also used this high-end design basketball shoes to play, wouldn't that be a random killing???
The reason why they don't reduce the price of old shoes is that they are afraid of changing L.
But no one thought that Chaoshen Sports would suddenly come out with a youth version, and sincerely tell everyone on the surface, oh, some children and girls don't need to wear the player version, their figures, this material is enough to wear, and the appearance has not changed, for students it is the same effect as the flagship version, so you can really buy shoes according to your own economic strength.
At the scene, Lai Shixian also guaranteed that commuter running shoes and concept T-shirts and shorts will also be on the market within 3 months, which are also unique to the design of Chaoshen Sports.
This made the audience cheer.
This is Jiang Chao's long-term plan, although James 10 shoes can't be endorsed for strikers now, but they can be produced as super god series boots, their Gibson and Ibaka can be worn, and it is no problem for the flagship model that belongs to the super god itself.
So Jiang Chao and Lai Shixian stayed on the scene for half an hour and then handed it over to Curry and Harden, these two were more excited than anyone else, Jiang Chao had no effect, he as the boss couldn't always shout to buy shoes and buy shoes, he wouldn't do anything that was self-defeating.
What he did made a lot more sense than that.
After seeing the good feedback from all over the country, Jiang Chao quickly gave Lai Shixian and Ma Xun and other 9 executives the next plan.
Now there are only four pairs of super god sports things in the store, which is really bumpy.
Next, the shoes were directly designed with a lot of fierce, and quickly seized the market with Nike Adi.
Because it is enough to have Curry Harden in the signature sneakers, as long as the customer comes to the store, the other shoes will definitely take a look, and at this time, the non-signed sneakers of Chaoshen Sports can also be sold.
Nike never thought that Jiang Chao would be so eager to seize the market.
Basketball shoes: Super God Generation series combat boots, directly on the design of James 10, in addition to Jiang Chao knows AJ32, KT4 high-top.
Commuter running shoes: This Jiang Chao chose the best-looking Li Ning arc series that will be produced in 11 years of domestic production, as well as Anta's 37+ in later generations, and if possible, the highest-tech peak-state shoes will be made! The shoelace technology of the state pole is very difficult, Jiang Chao can only be handed over to the technical department to study, he only knows the shape, the principle is not very understood, as for the state pole bottom is not so important, there is BST research and development, the state pole does not matter.
In later generations, the bottom of Anta's own midsole technology 37 is not imaginary.
Fashionable casual shoes: coconut series.
You don't need too many fashion shoes, and you won't choose a sports brand for fashionable wear, so it's good to make coconut.
Then Jiang Chao's requirement is that each pair of shoes is matched with a national tide element, like the tiger charm of the Harden generation, the national tide should be deeply rooted in the hearts of the people, it doesn't matter if you start with them, this head, I brought it to Chaoshen Sports!
Ma Xun was stunned when he saw Jiang Chao's design drafts.
Is this the moment of Jiang Chao's counterattack, the bunker!!
"Boss, Anta's sewing machine is about to be forced to burst by you!"
"Now we can't sell it in large quantities, and the only trial sales we have have sold out." There was news from the marketing department that some of the stores were basically gone.
But Jiang Chao has no hunger marketing, all the deposits that others want to buy are booked, and the scalpers are not given a chance, the regular season has not started yet, and there are not many people who have booked, and they will also give enough time to the Anta factory.
He also apologized to everyone that he wanted to let everyone out of his anger early when he opened so early, but even so.
It's not all out!!
He was undoubtedly planning to pretend to be a bigger force at this meeting.
Since these ordinary shoes do not require the approval of the star themselves like the signature sneakers, and there is no need to sign the star at a high price and discuss the design with the star or something, so these shoes will enter the production line quickly.
And the color matching of this kind of shoe can be more, because there is no need for too many colors on the design language, mass production will be over, and the market will screen out a batch of colors that are not suitable for the market.
If you count 5 colors for a product, at least 40 pairs of different shoes can be placed on the shoe rack!!
Now that the advertisement has been made, the market response is good, and the lack of products in the store will also bring the discussion to a point.
Whether it's scolding or licking.
He is now just letting everyone know the quality of Chaoshen Sports and his attitude towards the market.
I'm going to sign players, I'm going to make good shoes!
And then.
After the start of the regular season.
All regular shoes were released.
Precise strikes on all areas that Nike Adi is good at.
Of course, except for football, Jiang Chao is not good at football, and he has never bought a pair of spikes, he will not touch this field, let other brands earn it, even if he gets it, he can't make too much, after all, China, the largest market, football is the bottom of the world.
One thing that the media really said is true, even if Jiang Chao is the boss of China, Nike shoes have been deeply ingrained in China, this is not a term but a general term for sneakers.
To quickly occupy market share, basketball shoes are definitely not enough, and the elderly sneakers and children's sneakers in the sinking market can not be pulled down, so as to quickly occupy a part of the market share, at least let everyone know that everything is sold in Chaoshen Sports Store.
Today, these 2 pairs of shoes came out at most because of the design language, which shocked them a little, but they won't do any commercial interference, because it's too weak!
We have stars, you have two, you can sell as many as you want?? Do you have what it takes?
This is the main purpose of Jiang Chao's hasty opening this time.
Another wave of mille-feuille.
When it seemed to others that he had done his best, it was actually just the beginning of confusing his opponent.
In order to give other shoes a chance to breathe from the design, the sales revenue of these two shoes can also feed back a wave of scientific research, otherwise so many shoes are made together, and the cash flow Jiang Chao and Ding Shizhong can't bear it at all.
Fortunately, after this small test, the fans responded well.
"We've got money."
"Well, it's not about making money, it's about being rich, keep working hard!" Lai Shixian added Jiang Chao's statement, so that everyone should not be too complacent.
You have to pay back the 20 million signing fee before you can make money, otherwise you are working for Curry Harden
After solving the follow-up Jiang Chao drove home on the Apollo Sun God, Liu Yan and Jiang Shuying were actually in the apartment, and they also made dinner for Jiang Chao together, saying that it was to reward the boss for his hard work.
"Wow, did I allow Jiang Jiang to come to my house?" Jiang Chao deliberately said seriously.
Jiang Shuying was so frightened that she hurriedly said: "Boss, I didn't mean it, Liu Yan asked me to cook dinner for you with her, how did I know this was your house"
Liu Yan snorted: "What? Not welcome! I am very happy! ”
"Of course, I'm welcome to send her back after eating."
"Thank you, boss, this is my post today, we are cooking pork rib soup, boss, you can take a look first." Jiang Shuying felt a little lost in her heart for some reason, a woman's natural sixth sense made her feel that the relationship between the boss and Liu Mi was definitely not ordinary, it was normal for Jiang Chao to be in a hurry to send her back, but why was it a little uncomfortable
She's not bad!
Ahem, don't think too much, let's report the results quickly.
Although her mind was fascinated by Jiang Chao's calm appearance in the store today, she still focused on work and handed over the laptop.
"I'll see."
Jiang Chao opened the Chaoshen Forum and found that it was a post made by Jiang Shuying, which also indirectly showed the results of today's opening.
Chaoshen Sports flagship store opened, and the pictures in the store were listed!
Many netizens came to visit the store, the high-definition pictures of these two shoes, and the pictures of beautiful women and handsome guys from various angles taken by Jiang Shuying on the spot have been posted on the Chaoshen Forum, and the LSPs have clicked in to see the shoes, and the effect was shown on the opening night.
Jiang Chao looked at the comments.
Sure enough, appearance is justice.
The same goes for shoes.
I can't refuse a good pair of shoes with a good pair of legs and a good face.
"Is this Supergod Sports and Supergod Forum the same owner? Look at the picture, these shoes are beautiful, this girl is our school flower, it's so good-looking. ”
"I saw that our chief's son was also very handsome and beautiful in it."
"This layman boss has something, isn't this a tiger charm?? The back heel is still the shape of a horse's hoof, this design language comes from Jiang Chao?? ”
"Jiang Chaoniu!"
"That's right, this investment is okay, you have to invest in the team, Curry's shoes I like, it's really sassy, and there is a 3-point mark, it just so happens that I also like to shoot 3 points, I don't know what the performance is like."
"Both pairs are my dishes, I want to buy 4 colors, the key depends on performance, I will wait for tomorrow when there are fewer people to try it on, and if it is easy to wear, I will order."
"There's no limit, it's okay."
"Mr. Lai personally told me that the goods would arrive 100% in 3 months after the order, so we don't have to buy them from scalpers at a high price."
"Yes, the regular season hasn't started yet, although some people have speculated for $1,000, but I'm not used to them, the rich second generation go buy it, I'll wait for the delivery."
"Yes, this must be praised by Chaoshen Sports!"
While Jiang Chao was still looking at the comments.
Designer Ma Xun also dropped a bomb on the forum.
"Let's reveal the commuter running shoes of Chaoshen Sports."
The appearance design of the coconut, the sense of science and technology of 37 and Li Ning arc, these pictures he finished made Jiang Chao can't help but want to wear them, he has Adidas in his own home, and when his own products are designed, these Adi shoes are given to the homeless man.
"What kind of technology is this midsole??? It turned out to be arc-shaped? ”
"What is this?? Coconut color, like a crystal bottom but different, it feels so handsome! ”
"This curved running shoe is really handsome, and there is an empty ??? in the middle" (Note: This refers to the Li-Ning arc, and the design language is that the chassis and the shoe body are connected with arcs and holes.)
"If you want to promote first, what is the level of Boss Jiang's team, it's too hanging???"
"Look at the LG below, it seems to be an ordinary shoe, designed by Jiang Chao and the team themselves!"
"I rely on !!"
"Don't worry about the goods, I'm in Guangdong, just got off the plane, Anta is the Chinese sports brand with the most foundries in China, with him as a backer, Chaoshen Sports is really likely to represent China to the world's !!"
"It's a design language I've never seen before, and I love it."
"When will these models come out, designer Ma Xun."
Ma Xun replied: "After the regular season." ”
This has caused many people to wait for Ma Xun's latest reply on the Chaoshen Forum every day, and the daily traffic of this forum has risen.
"Mysterious oriental culture, I love it!"
"The backbone is all Chinese, this is China!"
"On the occasion of the 60th anniversary, the lion rises!"
"Can't wait, I'll meet the Curry generation first, and the Harden generation will wait for me to save up money to buy the youth version."
"Me too, the student party, can only buy the youth model, and the youth model is estimated to be out with the commuter running shoes."
"I'll wait for the party, let's see how Harden and Curry are dressed in the preseason, don't just wear it."
"It's a bit dark upstairs."
"Upstairs upstairs crow's beak shut up to labor! Thank you! ”
Seeing that everything was thriving, Jiang Chao was also interested, and the three of them drank some of the treasured Lafite in the apartment for dinner, and in the end, they naturally couldn't send anyone away, Liu Yan and Jiang Shuying slept peacefully in the second bedroom.
Jiang Chao slept in the master bedroom with a sweet dream.
In his dream, he dreamed of lions roaring, wolves retreating, and a little fox looking up behind him
3 days later.
The marketing plan of Chaoshen Sports has been a great success, and the income in the past few days has at least guaranteed the rent and wages of major flagship stores in the United States, and it can be regarded as a firm foothold!
It's not as fleeting as the outside world says.
Not to mention the Celestial Empire, there are more basketball shoes booked in Chaoshen Sports these days than Anta, Li Ning, Peak, and Xtep combined (just basketball shoes).
This is the appeal of the NBA market, it is really invincible.
This limelight has made 80 basketball fans basically know the brand of Chaoshen, Jiang Chao's free advertising plan has also been successful, and Nike has made great contributions.
So now Nike doesn't dare to post, for fear of being overpowered, because they have already uncovered these shoes, and they really didn't find anything wrong, and they used more materials than their own $1,000 shoes, so they turned a blind eye and waited for him to go out of business.
This is the matter of Mr. Ding and Mr. Lai, Mr. Ding is very busy in China, expanding several factories, Nike's market research on the mainland is completely insufficient, he underestimates Anta's volume and productivity.
I know that there are 80 fans who are waiting to spray Chaoshen Sports, and the content of the spray is known with my eyes closed, it is nothing more than a sour dog and waiting for Jiang Chao's capital chain to break off.
However, after Jiang Chao gave the design draft of commuter shoes such as coconut, his attention was no longer on Chaoshen Sports.
Because.
The 2009-2010 season is coming.
(PS: Ten thousand rewards for drinking alone and lone star)