Chapter 138: The Future Can Be Expected! Signed Su Shen, Shuhao, Guo Dingzhou, Fan Zhendong, Mbappe, Neymar, Sun Xingmin

In fact, Jiang Chao looks at it from the perspective of people who have come before.

Nowadays, everyone ignores the ability of athletes to attract money and bring goods except for commercial leagues

The commercial value of sports stars will gradually rush to the peak in the future

High jumpers like Zhang Guowei, who have no special achievements, can take off, which shows the importance of commercial endorsement and operation in the future.

Although last year's Imperial Capital Olympics have maximized the commercial value of Chinese athletes, it is only limited to those two weeks, and the liquidity is weak.

But with the gradual development of self-media, after more than ten years, sports stars will become more and more active and down-to-earth, especially if gold medal athletes interact with fans cordially, they will become more and more popular with fans.

You must know that before the time crossing, the topic of sports in the office was very hot.

Not only the neighboring Tokyo Olympics, but also the National Games that followed, It didn't take long for the Imperial Capital Winter Olympics to come again.

These large-scale sports events, which have attracted wide attention, not only let the audience feel the passion of sports competitions, but also brought out sports stars, allowing many brands to see the commercial value of sports stars.

Take Su Shen, the first Asian sprinter, as an example.

Su Bingtian, who rewrote history in the Tokyo Olympics, scored 9.83 seconds, which made the media cameras focus on him, and Su Bingtian's traffic and commercial value also rose.

Only in August during the Olympic Games, Su Shen won the endorsements of Xiaomi, Seven Wolves, Combit, and Kangaroo Mother.

Jiang Chao thought about it with his little thumb and knew how much it would cost him to endorse at that time!

And now, Su Shen is just a reckless guy who has just entered the national team from the Guangdong team and is not well-known in Asia, if Jiang Chao signs Su Shen now and signs a 20th generation, wouldn't it be a good overturn Basteban!

Now Liu Xiang, the most gold-absorbing person in China's track and field arena, has no domestic sports brand to intervene at all, and has long been signed by Nike.

Therefore, Jiang Chao has been emphasizing to Lai Shixian just now that he will not sign the famous generals who are now famous, this kind of cost performance is not high, and he must sign a cost-effective one.

Some cost-effective sports stars, the later they sign, the more they suffer.

In a smaller category like the Winter Olympics in later generations, the frog princess let everyone know how good her character is through her appearance and her activity on social media.

Even before winning the gold medal, he had signed contracts with more than ten famous brands at home and abroad, such as Tomson Beijian, Anta, Mengniu, Yuanqi Forest, Estee Lauder, Cadillac, IWC, Tiffany & Co.

So at this time, Jiang Chao's role can be reflected, when will Brother Tianyan not exert his strength at this time, he can only turn his head frantically without a system or superpowers.

After answering Ding Shizhong's call, Jiang Chao made a long story short, not only to do industrial integration, but also to spread out endorsements in the whole sports category.

All-brand personal star sports empire program!

"You mean, endorsement alone?"

"Yes, the endorsement of the national team is free to Li Ning and they to grab it, and we do personal endorsements, that is, they don't play national competitions, and they wear our sports brand all the time in private."

Ding Shizhong actually meant that like Yi Jianlian, who had to wear Li Ning's endorsement jersey as required to play in the national team game, but he didn't have to wear it in private, and the training photos and airport photos were Nike.

That can only play so many games of advertising, but in fact, the Chinese men's basketball team has the most popular players, Da Yao's domineering and the introverted handsomeness of the United Arab Emirates, and the fans who care about them definitely don't buy Li Ning's things

Li Ning sponsors 12 million a year but loses money every year, this is the reason, people take off their jerseys are their own brand clothes, you are lonely.

Ding Shizhong thoughtfully:

"Also, it's thankless, most of this kind of direct endorsement events are over and the popularity is reduced, and signing a separate endorsement contract with a star allows us to develop steadily."

Lai Shixian also said next to him:

"That's the reason, as a sports brand, we can't just smash in the basketball market, which is not benign."

Excellent investors will never be bored, but will go hand in hand with rain and dew.

Jiang Chao also took the industry leader Nike as an example, although his football boots are not good, but you go to a Nike store and want to buy football boots, he definitely has them, and it may be endorsed by a certain star, in case it happens to be your favorite team or favorite player, then the possibility of buying it is too high.

And at this time, the percentage of considering performance will be reduced, and loyalty to the idol will be over.

Mr. Ding is also a smart person, knowing that Jiang Chao is ready to make a move after returning a wave of flowing cash flow, he can't help but gear up:

"Don't worry, what you want to do, I'll definitely keep up&but, the biggest question now is, how do you choose those potential athletes?"

"I'll list a few must-haves."

Jiang Chao didn't say a few names stupidly, he was afraid that he would be reported to the National Science Center to do unscientific human research in a few years

His approach is to let Anta and Lai Shixian find it themselves, and they go to find athletes who they think they can do, and the cost of trial and error is not high anyway, and a few of his lists are mixed in the middle, even if Ding Shizhong sees the benefits more than ten years later, he will forget that these are all the people chosen by Jiang Chao, because there may be many people in this plan at that time, and these talents are screened out to really come out.

It is equal to that the choices of the three are all crossed.

And the next knowledge points are all the knowledge to be tested by the two top Anta bosses.

It is the result of Jiang Chao's own research on the necessary factors of high-quality idols in later generations.

First, superior sporting performance is necessary now and in the future.

Looking at all the sports stars who receive advertisements and receive soft hands, Olympic medals or major event champions are basically standard.

If not, it must have created history and miracles.

For example, although Su Bingtian did not win an Olympic medal, he was the first yellow race in the history of world athletics to run 10 seconds in the 100 meters, the first Asian athlete to advance to the 100 meters final of the World Championships, and the first Chinese to reach the men's 100 meters final of the Olympic Games.

According to Jiang Chao's strategy, it is to go to major youth camps or provincial teams to find potential people.

Second, personal image is important. The negative example is Woods's recent scandal, which directly shattered Woods's previous perfect image, when major brands chose to terminate their contracts.

Su Bingtian is not only a good athlete, he is also an associate professor at the university and has published many academic papers. At the same time, he has a harmonious marriage and family, and such an absolutely positive image makes the audience's favor of him only increase.

Like the current Lin Dan, Danshen's personal image is close to invincible Of course, this kind of too perfect will be destroyed very quickly, and a picture of the paparazzi can ruin his family and money

So on the contrary, many players with an average image on the side of the United States are still popular, one is that they have good football skills, and the other is real, fans feel that he has the same emotions and desires as us, and he can also soak his sister when he wears his shoes

There is also a key to personal image is personal beauty and his own personality, needless to say, if Wang Zhizhi has the appearance of the United Arab Emirates, then his fans will at least five times. If Zhang Guowei is the character of the United Arab Emirates, it is estimated that there will be no contrast and stupidity.

The third is sports, which can also have an impact on popularity, popularity, group or individual color.

Here Ding Shizhong reminded:

"The diving team tries not to touch it, they don't let the players accept endorsements in private."

"yes, k."

Recently, it was Jiang Chao's own request:

"Try to choose the post-90s, and choose one with a certain degree of achievement."

For sports marketing, tapping into young athletes with more potential will be more conducive to taking advantage of market opportunities.

"Boss Jiang Chao, do you think they can really jump out of the sports circle?"

"As long as you can make a difference, you will definitely be able to."

Jiang Chao didn't say much, the cultural environment of the fan circle in later generations took shape, and Chinese sports athletes not only successfully gained fans through their performance in the sports arena, but also gained attention in other fields such as entertainment, and their influence directly jumped out of a single sports circle.

Later athletes participate in variety shows, singing, and even live broadcasts, and the distance between them and fans is getting closer and closer, so they can maintain a good popularity during the non-event period, which is another reason why they are invited to endorse, and there is something to do when they are not training.

Moreover, Chaoshen and Anta are both investment conferences, and they will not worry about expanding their influence under the combination of the whole industry.

For example, the women's volleyball team won the championship in later generations, and the skating team stewed pears with rock sugar, the general trend of sports entertainment, and sports stars also went out of the circle in this way.

Through entertainment, the spirit of sportsmanship and positive energy will be transmitted to a wider public.

Therefore, for sports marketing, opening up sports and entertainment resources and expanding the audience and market influence will be the market strategy that needs to be adhered to in brand sports marketing.

"Wow, Boss Jiang, do you want to rely on us to promote the marketization and entertainment of sports? This is something that the United States has not done! ”

Jiang Chao looked at Mr. Ding, whose tongue was a little knotted in the video, and said:

"So what? If they didn't do it, why can't we? Be confident. ”

"Let's just say that more and more people now know about fitness, e-sports, and sports, and the future sports market will not be bad under the trend of digitalization."

"kk, Boss Jiang, your thinking is too avant-garde, don't say it, you don't need to spend too much money to listen to what you mean, tell me who you want to recruit the most, I will help you find it with Lai Shixian in China, and then directly sign a personal endorsement contract!" We trust your vision! ”

Lai Shixian also nodded in the office, although this thing sounds very unreliable, but this is Jiang Chao.

He can lose the draft and choose Matthews to beat Kuha internally, what is impossible.

Jiang Chao nodded and began his grand cause:

"Then I said it, you can remember it."

"Okay."

The two bigwigs, like students, really picked up their notebooks and memorized them carefully.

Jiang Chao said everything he could think of.

"Perhaps, does Anta have a volleyball department?"

"Naturally."

"Okay, I'll talk about volleyball first." Jiang Chao didn't start with high commercial value, nor did he start from abroad, just to let Mr. Ding know the importance of the women's volleyball team.

This is the spiritual façade of national sports in the future, and the spirit of women's volleyball is synonymous!

"Zhu Ting, it should be in the HEN Provincial Youth Women's Volleyball Team now." Needless to say, Zhu Ting, who is only 16 years old now, is the face of the future women's volleyball team, and even the first person in the future!

"Zhang Changning, now in high school at Blue Whale Qixia Middle School"

"Gong Xiangyu, just selected into Jiangsu Provincial Sports School"

"Yuan Xinyue"

Jiang Chao mentioned the four people of the future women's volleyball team, obviously Mr. Ding and they had never heard of it, if they hadn't said the name of the school behind, they would even think that Jiang Chao was teasing them, which was also outrageous.

"Boss Jiang, when did you investigate?"

"The last time I came to China, before I saw you."

"No wonder you know so well."

"Boss Jiang, you are mentioning a teenage girl, can you speak for yourself when you are so immature?"

"Yes, it's the best value for money now."

"Good!"

"Okay, then I'll continue."

Some of the four people mentioned by Jiang Chao just now have explosive appearances and some explosive strength, all of which meet the conditions required by image spokespersons, and what they have done needless to say, 15 Women's Volleyball World Cup Champions, 16 Rio Olympic Games Champions, and 19 Women's Volleyball World Cup Champions are simply not too awesome.

And the next ones are explosions, and they are all the leaders of a future sport.

Fan Zhendong, who is only 12 years old now, still chose this girl when waiting for someone, because Liu Xiang is tall, with a good face, clear eyebrows, long hair fluttering, and always with a bright smile. Liu Xiang is really beautiful, which makes people unforgettable. She also became the "goddess of the Chinese swimming team".

Since the swimming team is mentioned, there are naturally a bunch of people, Jiang Chao mentioned the latter few, Xu Jiayu, and Fu Yuanhui, a young girl

This is what Jiang Chao thinks is more durable, and as for the more handsome Ning Zetao, it depends on whether Mr. Ding and Mr. Lai can find out.

And in fact, there is no need for Mr. Ding's worries just now, in fact, the swimming team is as strict as the diving team, and there are punishments for accepting endorsements without permission or when accepting conflicting endorsements.

But Jiang Chao's people have not yet entered the national team, naturally there is no such trouble, it is no problem to get the endorsement before entering the national team, if there is a conflict with the private endorsement that the national team wants to receive after entering, Jiang Chao's liquidated damages will not be too much.

Anyway, he really earned it at that time, and when this kind of problem arises, it is also the time when the athlete's commercial value is the greatest.

Jiang Chao also said this to Lao Lu when preparing the contract, there will be no fight between Mengniu and Yili on Jiang Chao's side, which will lead to a genius swimmer being by his own people at his peak.

The two sponsors are not good people in that matter, one wants to make money from athletes, and the other wants to suck the blood of athletes in turn, the pattern is too small and does not want to quit, and the loss can only be the athletes themselves.

(Note: Ning has a cooperative endorsement with Yili, but after the new leader came, he brought the endorsement of another milk brand, Mengniu.)

After Mengniu signed an endorsement with the whole swimming team, he still wanted to sign an endorsement with Ning very much, but at that time, Ning was at the level of breaking the contract and asking for a huge amount of compensation, so he rejected the contract, because he did not successfully sign a contract with this brand, and Ning received very bad treatment in the future. ）

"Don't worry, there's another one who goes abroad."

Jiang Chao smiled after seeing Lai Shixian's expression.

"What a sport."

Now Ding Shizhong is already thinking about the sports that Jiang Chao is going to talk about next as if he is guessing an easter egg, to see if it will be the same as what he thinks.

Sure enough, it's different.

But it's something that Anta has been selling recently, and that's tennis.

Last year, with Li Na's fire on the tennis court, Anta specially sold tennis rackets and tennis balls and other tennis equipment, but the market was still small, and many rackets were rotten in the storefront.

At this time, Jiang Chao mentioned a tennis beautiful girl: Wang Qiang.

Wang Qiang followed the path of Ding Junhui, and at the age of 14, with the support of his father, he chose to drop out of school and embark on the road of tennis.

At the age of 15 this year, she was sponsored by a footbasin company and entered an international tennis school in the footbasin country, but the sponsorship was not an endorsement. This girl was quite powerful later, the Asian Games 2-time women's singles tennis champion, defeated Serena Williams at the Australian Open, tennis is a sport with a very good ability to attract gold, mainly because the people who watch it are quite rich.

So it's enough to have Wang Qiang alone, and there is no more.

The most annoying thing is that I don't know if it's because of selfishness, Jiang Chao finally mentioned a niche gymnastics project in the surprised eyes of the two: rhythmic gymnastics.

That is, now in the national rhythmic gymnastics team, the 17-year-old girl Shu Siyao, Jiang Chao wants to sign her because he wants to taste her one-word horse, ahh

Because Shu Siyao's appearance is the top he mentioned above, he lost to 1 photo in his 17-year career, and the word horse became a 1.7-meter-7 long-legged super beauty with a traffic password.

In fact, when Lai Shixian found her, he was also shocked, this little girl looks like a star.

Jiang Chao knew that she was not because she was the champion of the three balls and two belts of the Hungarian Station of the Rhythmic Gymnastics World Cup and the collective all-around champion of the Asian Rhythmic Gymnastics Championships, but because her photo of the referee was too amazing, and she still relied purely on the news to give her passive publicity, and she herself would not be able to market, so the popularity would not work in a few days.

And if this kind of athlete becomes the spokesperson of the supergod.

has the popularity of the super god, she can also have a group of hardcore fans by relying on her appearance and strength, and after she retires, Jiang Chao will find her a running man, an extreme challenge, and even Sister Lang to maintain her popularity, which is definitely one of the cash cows of the super god group.

The national team, the champion, the pure natural top appearance, there is no problem with any route in the later training.

"Boss, this category is too biased."

"Ahem, the popularity of our two major brands needs to be publicized by people, and there is a little bit involved in all walks of life, and I am just giving an example." In fact, Jiang Chao really shouldn't mention this absolute sub-category, because he mentioned this small category, if this is counted, why didn't he mention figure skating or anything.

But even if he is selfish, he is not allowed to be selfish.

Here Ding Shizhong finally asked a question:

"Boss Jiang, in fact, you know so much about basketball, don't domestic basketball players fancy the youth army?" A few people heard that Jiang Chao knew so much about the rising stars of swimming and tennis, so what about the future of the Chinese men's basketball team?

I must know a few.

"Yes, I'll give you a few names."

Jiang Chao couldn't give too much, why didn't he say it at first, in fact, he didn't want to say it.

It's uncomfortable, compared to the previous ones full of honors, the Chinese men's basketball team is purely angry, and they don't want to reveal their scars from the bottom of their hearts.

But there is no way, he only knows them, and he has to rely on them, so he can only say that he can change their mentality in the future.

It is none other than Guo Dingzhou.

Guo Allen: China's Wei Shao, now a 16-year-old guard in the Liaoning Youth Academy, in the 2009 Asian Youth Basketball Championship, Guo Allen averaged 193 points, 55 rebounds and 26 steals per game to lead the Chinese team to win the championship.

Ding Yanyuhang: A member of the national youth team and the Shandong Golden Youth Team, later known as China's Thompson.

Zhou Qi: Xinxiang Durant, the most talented player among the three, is also the youngest, only 13 years old now, a member of the Liaoning three teams, belongs to the kind that P did not show, until 2011 he represented the national team in the Turkish 16 International Men's Basketball Invitational Tournament, the Chinese team won the current championship before it really appeared in the field of vision of all fans, in that game, he broke the strongest VP center Jokic in the future.

"Okay, these people have given you Super God Sports Sign."

Ding Shizhong gave up all his basketball talents to the independent brand Chaoshen, that is, he believes in the basketball shoes market of Chaoshen very much.

"Whatever, it's all a family, and I won't ask for liquidated damages when they wear Anta shoes."

"Haha, too." Jiang Chao's generosity is beyond Ding Shizhong's imagination, and he is worthy of being a person who wants to do great things.

Jiang Chao also mentioned Jeremy Lin, but Jeremy Lin handed it over to Downey Jr. to sign, and the timing is after he loses the election next year, if he signs now, he is still arrogant and not in a hurry.

Because the Shuhao's Lin Crazy period was in the Knicks, but the Knicks are now in his hands, and the mustache, the mentor who knows how to make good use of people, is also under him.

The trajectory of history must be different, maybe there will be no Lin Crazy in this life, maybe there will be under Jiang Chao's matchmaking, anyway, it basically depends on whether Jiang Chao wants to come to Lin Crazy again.

After 10 minutes.

Lai Shixian called the eloquent Peak operation, who is also the current deputy general manager of Chaoshen.

Lai Shixian is in charge at home, and young people abroad who want to recruit endorsements lobbied for the former operating officer of Peak.

The first was Julian Edelman.

NFL football player, 232 picks in 7 rounds this year, is the main star wide receiver of the NFL Patriots who has won many championships in the future, and the NFL draft has a total of 7 rounds of about 260 picks, which is basically equivalent to Thomas Jr.'s All-Star performance.

The second is Neymar of football, now he has just played in the professional league, and he has not yet entered the Brazilian national team, so he can sign a wave in advance, and he has a lot of angry fans.

When I heard that it was football, everyone's eyes lit up, and finally, the three hottest balls came!

The third is also, Mbappe. Now 11 years old, he has just joined the Clay Fontaine Academy in France, where he has been trained in systematic football. Who would have thought that he would be able to lead France to win the World Cup in the future and win five Ligue 1 titles.

So if this player is signed, Anta Sports' signing of shoes Mbappe will sound awesome in the future.

Fourth place too.

But he is the strongest football star in Asia in the future.

Sun Xingmin.

The 17-year-old from the Seoul F Football Club Academy just went to the German Football Association to train this year and joined the Hamburg Football Club Academy, and then started a legendary career at Tottenham, becoming the most profitable athlete in South Korea, and also a "phenomenal" player in the history of Asian football, surpassing the big brother Park Ji-sung.

"When you go to Germany to find him, remember to bring a few boxes of kimchi, he will be happy."

Jiang Chao smiled and said to the deputy general manager, I heard that Sun Xingmin was very uncomfortable in foreign countries at the beginning, missed his hometown kimchi, and had to rely on home mailing, so Jiang Chao didn't mind being this good person, what is the big deal about kimchi.

"Okay, no problem." The deputy general manager's expression was a little aggrieved, thinking that you believe so much in the young people of this kimchi country, bullying my country's small feet?

If you want to find an endorsement, you have to find it from the national football youth training.

Seeing the change in the faces of the three Jiang Chao also walked out of yy, what he was thinking about was actually the most praised athlete in South Koreans in the future, wearing Chinese Dad's sports brand every day, what else do you have to say?

Snoring Guo pretending to be Nima day by day, your strongest athlete was discovered by the Chinese boss, working for a Chinese company, Sun Xingmin had to bow and call Brother Chao when he saw Jiang Chao in the future, it was much more comfortable to think about it.

With him, Sun Xingmin's future values will definitely not speak to the joke-like kimchi sports.

Ding Shizhong advised:

"Isn't Wu Lei good?"

"Yes, I just wanted to say, he can sign it."

In 2006, 14-year-old and 10-month-old Wu Lei debuted in the Chinese Second League, becoming the youngest player in the history of Chinese professional football, and scored 4 goals in this year's National Games to win the men's football group A championship for the magic team, and is the future supernova of men's football.

Later, it was also the king of martial arts who fans were looking forward to and scored a goal to blow for a year, no matter what, his commercial value is very high in the world.

There is no way, the Chinese men's football team has such a genius as him.

"Okay, I'll go to this Wu Lei."

Obviously, Lai Shixian and they are all old football fans, Jiang Chao used to be too, but now he really can't be interested, so he just nodded.

If the basketball endorsement is given to Chaoshen, Jiang Chao, the big market on the football side, is completely released to Anta, you must know that he can't get Anta's commission, Ding Shizhong is grateful, okay.

Jiang Chao is actually just dead in his heart, and he also said that Chaoshen Sports will not produce and design football boots for the time being, which makes Lai Shixian stupid, such a big cake is not either, so what do he say so many people do

Jiang Chao's later explanation was also very simple, let Anta earn a wave and give personal favors.

"Okay, okay, let's sign these people to endorse first."

"Boss, you're too good at cross-line!" The former operator from Peak was stunned, Jiang Chao could do anything.

Lai Shixian smiled with a habitual smile: "If you think about it carefully, it's all the sports industry, and it's okay if you don't cross the line." ”

After saying this, Jiang Chao said the last request, everyone he mentioned, the endorsement contract starts in 10 years, especially in football, Mr. Ding will smash it hard, although they may all be little kids, but 50,000 US dollars a year can be said for 20 years.

The golden voice has been cool for decades with just that endorsement! Jiang Chao's strategy is much more advanced than that of the golden voice, and compared with the endorsement effect of the golden voice, there will be no negative evaluation at all.

In the end, they will definitely work out each other.

"Okay, leave it to us!" Mr. Ding and Lai Shixian agreed.

In fact, this is really like a distraction for them, they are all teenagers and girls, and they are invited to endorse China's top sports brands Anta and Chaoshen, why don't they agree?

With the bitter expectation of a world-famous brand that can be worn by sneakers??

People are concerned about immediate interests, okay?

The deputy general manager here looked at the person in Lai Shixian's notebook, and his eyes were stunned.

"Boss, let me take the liberty of asking, all of these people have signed endorsement contracts?"

He thought the same as Lai Shixian and the others at the beginning, where did this boss know these people, and he didn't know that he thought he was abusing his private power, and Chaoshen Sports didn't have a market research department

Even if you call the head of market research, you have never heard of these sports athletes.

"Well, I just want you to don't know it, so that we can take it at a low price, and now signing these people is cheap, cheap, or cheap!"

Ding Shizhong:

"I think they will agree to my 2000s proposal, 20,000 yuan in 10 years, and for many families, it is very good for children to make so much money."

Lai Shixian also felt that this task was very easy, because the other party was too unknown, and none of them in the industry knew it, and now it was easy to sign:

"Yes, the main thing is that you can wear our two brands of sporting goods for free for 10 years, which is the biggest benefit."

Just look at the age a little, many of them are children, and they can't see the potential at all, and now they are sent to the big contract of China's second largest sports brand, which is basically signed directly, and they are free to use sports products for 10 years.

"Don't think too much, I did this purely because I didn't have the money, why don't I bother to talk when I have money, can't I sign a popular spicy chicken?"

"Haha, boss, I like what you say, to be honest!"

Jiang Chao's next sentence remained in his heart:

"But I can guarantee that these are absolute potential stocks, and as long as they are signed, each of them will be the top face of the two sporting goods companies in the future!"

Future.

Promising !!