Chapter 205: The business war begins, and Nike Adi is dead!

Quarterback 1 generation.

A model of market failure.

Because the shape used is the KT4 high-top of later generations.

Clumsy, clumsy, high-handed, this is not at all together with the familiar quarterback.

KT4 without the blessing of football stars is really not attractive under the cool styling of the Supergod Generation, Curry Generation, and Harden Generation next to the display case.

Volkswagen basketball shoes are still not selling, and basketball shoes in this era are still blessed by stars unless the design language is particularly awesome.

When Ding Shizhong asked for a solution, Jiang Chao's answer was also very simple, the processing plant suspended the manufacture of this shoe, and later transformed the shape to make signed sneakers for players who performed well in the future.

For example, if you can get rookie pickled peppers this offseason, you can do a wave.

Others are too difficult to find in this era, such as Hayward, who has now been contacted by Peak in heavy money...... Chaoshen Sports didn't have time to contact it, and there will always be a shortage of people.

"The advertising and marketing of conventional shoes are a little bit out of track."

The next thing is Ding Shizhong's valuable experience as the shoe king to Jiang Chao, that is, Jiang Chao has made too many shoes at once, and it is a good thing to fill the shoe cabinet, but in fact, everyone comes to Chaoshen Sports, and the essence is the best three shoes in marketing now.

Now this stage is actually suitable for multiple color matching, and these three signature boots are over, Curry Harden Vulcan...... These are also the three pairs of shoes with the largest advertising efforts of Chaoshen Sports.

In addition, Ding Shizhong also knows that there are many good shoes developed by Jiang Chao, such as the Super God Generation, Anta C37+, AJ32 The King of Actual Combat, and Coconut......

In addition to the unexpected explosion of the Super God Arc series, the others are a little unable to keep up with the marketing, too many good shoes come out together, even if it is advertising, it has to come one by one.

"It's okay, 10,000 shoes are sent together, don't let everyone think that we eat a few pairs of shoes all over the world."

"Haha, too, these shoes, most of the R&D fees are provided by you for free."

"Take your time, I won't develop more shoes in 2010, let's market them slowly."

Jiang Chao's feedback to Ding Shizhong means that in 2010, he will be the second generation of Curry and the second generation of Harden at most, which makes Ding Shizhong breathe a sigh of relief, for example, Yang Ma A sports brand advertisement will be hung for at least a month before changing, Chaoshen Sports has so many pairs of shoes waiting for bidding and promotion, you can't expect Yang Ma to push four or five pairs of Super God Sports shoes in a row, right?

Although money can make ghosts grind, but this kind of central level is not to the point of completely looking at money, and they are also afraid of being disgusted by the audience, so they try to put a super god sports product in a month.

And I can't fight for those overseas old brands even if I really fight for money, so I didn't expect that the difficulty that Chaoshen Sports is facing now is marketing.

"I still have to take my time to see the market feedback."

Jiang Chao's previous life is also different from the current era, the previous life was the era of entertainment to death, marketing is not good, spend money on self-media marketing, and it's over, recruit more people and write more posts, as long as the product is good, it can really be seen, such as Brother Z, his sneakers have never been on TV or online TV commercials, but he relies on the fan effect generated by making videos, which has led to Z1 selling liquidation.

So now we can only see which one sells well, increase mass production, and reduce the frequency of low-selling products on the display case, which is the law of marketing.

If consumers don't buy a product that you think is great, you have to endure the pain of love.

"But these are small things, and the big thing is that everyone is eyeing you."

Jiang Chao's face changed slightly, he still came.

After New Year's Day.

Reebok, Nike Adi, and Converse Vance are all eyeing Supergod Sports.

This means that Chaoshen Sports has moved to their basic plate.

There are already giants who want to acquire Anta and Chaoshen Sports together, or the idea of subsidiaries and subsidiaries...... Anyway, I just want a piece of the pie.

If you can't beat it, you can buy it, and Anta's strategy has been used by the stronger "Gothic civilization".

What is this concept?

A company that has only been in operation for a few months has been caught by an industry leader?

This is what Jiang Chao is most worried about, and it is also the thing that the Three-Body Civilization in "The Three-Body Problem" is most worried about, once an opponent notices you in the dark forest, you are no longer in the shadows, and you have to really fight a business war with these giants.

You can poach people, and your opponent can also poach people, okay?

If you're really targeted by giants, maybe it will only take a moment for them to disintegrate you.

At least in their territory, there are a thousand ways to engage you, Jiang Chao is particularly clear about this, the business war is sinister, what are the various smear routines in later generations, how can there really be a user's report, and the report of peers making trouble accounts for 99%.

It is impossible to sell, how can the first company that I have worked so hard to build be easily bought by an opponent with money.

Ding Shizhong is more resolute than Jiang Chao in this regard, this is the family business he inherited, the whole family is doing this, and he will not give up.

The main thing is whether the elite talents at the bottom will be poached.

Fortunately, their backbone is basically Chinese, which are basically supporters of domestic brands, and Jiang Chao here also recruited President Zhang to sit and watch, Jiang Chao is also a little relieved!

The next thing is the time to fight for money, top designers like Ma Xun must add money, or give too much of this kind of thing Jiang Chao doesn't want to see, some people can let go, some can never go, the six gentlemen of domestic sneakers he recruited before are the absolute core.

Ding Shizhong gave Jiang Chao a thumbs up:

"If you don't sell it, then I'll be relieved."

You must know that Nike's offer is $500 million to acquire Chaoshen Sports in full shares, and it is also said that Jiang Chao can manage the team with peace of mind, and there is so much money enough for you to run the team for several more years.

What is this arrogant attitude for, do you really think that Jiang Chao's development side business is fun?

In their opinion, this is a price that Jiang Chao can't refuse.

It's only been a few months since it was developed, and it's worth so much, far exceeding the market estimate, okay?

Adi offered 550 million, and Converse 380 million for this scolding.

Converse does want to curse, because Coconut's marketing language is like scolding them in the air:

"Commuting shoes should also be comfortable, soft just right~"

Converse's evaluation in the forum is really hard, and it is just right to be complained about hard...... This supergod sports put aside the meaning of mocking Converse Vance.

Vance's trick is very sinister, they want to force Anta to withdraw from the factory, but obviously ignore the unanimous feelings of the Chinese!

The most sassy is Reebok, I feel that there is Da Yao, and their headquarters also held a week-long meeting to decide to acquire Anta and the independent company Chaoshen Sports for 1 billion, but they mean to reserve equity for Chaoshen Sports, because Da Yao said that Jiang Chao's management and design are the best.

He's the supergod.

A supergod without him is a superghost!

So Reebok also hopes to take a fancy to his genius marketing ability, maybe Reebok can soar to the sky and compare with Nike Adi?

In this era, Supergod Sports is too far away from Nike Adi's volume, and it was only the week that Curry's Harden generation was released that surpassed Nike Adi's sales, and it has been crushed since then.

But Reebok + Anta can do it!

And everyone feels the influence of "Kuroko's Basketball", and now the level of neon animation production is too high, and Kuroko's basketball animation makes the audience regain the feeling of blood boiling.

has a sense of déjà vu to become a "Slam Dunk" in the new century, which makes many middle-aged men find themselves who once ran under the sunset.

Because they can't play now, they just fish in the office to make money, but this love will never change.

It's like Jiang Chao is giving the label to the supergod generation:

"Slowly we will all get older, wrist guards will become watches, finger guards will become wedding rings, jerseys will become suits, sneakers will become leather shoes, basketball will become briefcases, can we still find one thing, something that we have loved for many years, and the blood boils when we mention it.

Someday, we will be too old to play basketball again, but we will still be persistent, and our faith will never wither. ”

This promotional concept is combined with the Vulcan red color scheme and the appearance design of the James 10th generation......

When Vulcan appeared in the Super God Generation Xiangbei Red, Asian sales increased 10 times that day.

That's the power of faith!

Cool look like a hardcore artwork of the fighting nation.

Xiangbei red, Chinese red, Vulcan red...... The red color scheme really endures.

So Reebok likes Jiang Chao's marketing ability too much.

"Yes, $1 billion is here...... You can buy half of my team. ”

"Now you have more than 2 billion Nix."

"Haha."

The two of them praised each other, now their industries are all completely profitable, if they really want to be the shopkeeper, now they are selling it to return to their capital, it has only been less than half a year, Jiang Chao has created a side business worth 500 million US dollars!!!

In addition, the Nix with a market value of more than 3 billion, the Chaoshen Game with a market value of tens of millions, the Chaoshen Forum with millions of dollars, the International Pioneer, and the Chaoshen Entertainment that has not yet made efforts, are all fixed assets.

No wonder some young people on Wall Street have recently begun to hang Jiang Chao's posters on their bedside to worship.

This is the incarnation of the god of investment!

Ordinary people don't know that the original sketches of these products are all designed by Jiang Chao, they only see that Jiang Chao has no wrong time to invest in whether he invests in products or enterprises and social elites!

The secretary who looks like a vase gives Li Ning Arc such a wonderful design language......

Lai Shixian, who looks thin and autistic, speaks like a superman......

Even after his predecessor, Downey Jr. did a good job in the Knicks' personnel department, and he was a thief!

"Not for sale!"

Ding Shizhong made a phone call to test his sister-in-law Lai Shixian.

After all, Lai Shixian has only graduated for 2 years, and for a young man like him, he has never seen so much money, and if he sells it now, his small shares can be directly realized into tens of millions of dollars.

Lai Shixian criticized his brother-in-law in turn!

Because the acquisition is likely to be stinky, 100% power is hollowed out, and then a new leader is parachuted in, and he becomes an outsider to build his own brand.

"Haha, don't worry."

Jiang Chao's voice here made Lai Shixian feel a lot more at ease, Anta has suffered in the past two years, he is afraid that Mr. Ding will rest, Jiang Chao he knows, young people have a lot of time, and he has never failed, let alone sell the company.

People who sell their own property are often people who have tasted failure, and they are easy to sell.

Lai Shixian also said the reason why he was targeted by industry giants, because the financial statements issued by banks and the Forbes index were reported by the Wall Street Journal.

It turned out that they had quietly surpassed Under Armour!

Under Armour was the supergod of the United States 10 years ago, and it was also the first young man of the United States who graduated from two universities to hit the sporting goods market like a genius.

Genius to genius, I didn't expect that the genius of the United States would be abused in half a year?

The people of the United States are disgusting, and they can't see that Chinese companies are good, so they want companies from all over the world to attack China's industry.

Chaoshen Sports's turnover has also been sent to major news websites, and the turnover is rising every month, and the company pays more taxes month by month.

"On the plus side, it's indirectly advertising us, isn't it?"

"Yes, that's what I thought, so I didn't report it."

Ding Shizhong said "damn" directly, thinking to himself, what is it that I just said about this? ? It's not as good as your brother-in-law???

Jiang Chao patted Mr. Ding's shoulder comfortingly:

"Hahaha, you don't understand the world of young people, it's okay, it's okay."

"I'm not old, right, Mr. Zhang."

Zhang Xiaolong next to him trembled, every voice here is a super idol he worships:

"Yes, yes, Mr. Ding, please take care of me in the future!"

Lai Shixian: "After Curry's lore, our products couldn't be contained, which directly ignited the market of Chaoshen Sports. ”

Jiang Chao looked at Ding Shizhong's calendar and said with a smile:

"It's almost an All-Star next, remember to design an All-Star color boot for Harden, Curry slow down, focus on Harden, and let Curry wear Harden when the time comes."

"Ok, no problem, let's balance it, it's true that the color scheme of the Harden generation is a little less."

Ding Shizhong finally instructed his brother-in-law:

"If you send an email to all the employees of the company, it is impossible for Anta and Chaoshen Sports to be acquired, and we will become the number one !!! in the industry."

Jiang Chao said with a smile:

"Mr. Ding, you're out, now it's all super chatting, Comrade Zhang Xiaolong, on!"

"Great!"

Zhang Xiaolong saw that the business was coming, and hurriedly stepped forward to promote his latest idea of Chaoshen Network.

"Have you touched the cake of the Internet? Awesome! ”

When Ding Shizhong looked at Zhang Xiaolong's concept with novelty, Jiang Chao had already drawn a sketch of a person's WeChat opening screen under the moon next to him.

You can never slack off!

When he rejects these giants, it means that the business war has begun, then, there is no turning back, and Chaoshen Sports must go all the way to Chaoshen!

Nike Adi, yes, I'm going to fight you to the end!!

This is Jiang Chao's heart after facing the cotton incident.

After experiencing this kind of cotton incident in the previous life, whoever crosses over must kill these two!

This is not a big pie, this is different from Jiang Chao when he took over the Knicks, the goal is to win the championship, it is bragging, after all, he can only recruit players, and whether he can win the championship depends on the chemistry and state.

But he can draw his own pictures, think about advertising words, think about concepts, so he must be on top!

Of course, in the eyes of his subordinates, this is indeed a painted cake, but it is a piece of cake that the thief wants to eat and knows that it will be delicious!

7017k