Chapter 360: Chaoshen Music APP, buy Xu Song's copyright!
The dust and smoke along the way made the cars on the road curse.
American-style big V8, environmental protection to his horse!
Why drive so fast.
Because after these two days of "extravagance", Jiang Chao almost missed the most important thing.
That is the unveiling ceremony of the "Chaoshen Music APP" held this morning.
This is a project that Jiang Chao focused on creating for the Chaoshen music department, and it is also a project that attracts more money in later generations, and it will be announced today directly after Zhang Xiaolong's team researches it.
And only today.
Taking advantage of the east wind of the finals, the unveiling ceremony was in the stadium, and it was only 2 hours.
He wants the whole network to know about this paid genuine copyright protection music software, which protects the rights of musicians and integrates many pirated music websites, which are just shoddy vacancies.
The unveiling ceremony was broadcast live.
In the stadium, Deng Ziqi waited until Jiang Yu came and turned it on directly.
"Boss, OK?"
"Come on." Jiang Chao sat in the first row and listened to Zhang Xiaolong and Deng Ziqi begin to introduce.
directly caused a shock in the music circle, Jiang Chao is going to create music software???
This is the biggest event after Supergod Music.
And the important factor that attracts everyone to YouTube and New York Music Channel to watch the live broadcast is that Chaoshen Music Group will release the full version of "baby", "welcome to newyork" and "Once You" on the Chaoshen Music website and APP!
It's still a bit of an appeal!!
Music director Deng Ziqi presided over the promotion, and President Zhang Xiaolong gave a publicity speech, which can be described as the ace lineup of Chaoshen Group.
"Finally waiting for you, fortunately I didn't give up!"
"Brother Chao, this is going to play a big ticket!"
"I can see it, no wonder the song written by Mildew to him has not been released, and it is estimated that the copyright was sold to Jiang Chao."
"In other words, it's acceptable in North America, but China is now prone to piracy, so are you sure you can accept such genuine paid software?"
"Are you really going to be scolded, such a big boss, and you still have music fans to pay for it?"
"No, Miss Deng Ziqi has said that when the time comes, it will be a membership system, and you can listen to it casually if you fill the membership, and there will be absolutely no secondary charges, which is okay, rectify the music environment."
"As a small original, I support paid music software to protect our lives."
"Don't talk about it, I just want to listen to "Baby"! I've long wanted to learn how to sing to my girlfriend. ”
"That's right, Jiang Chao is here to speak!"
"The industry has been shaken, Mr. Jiang Chao is obviously targeting the disordered market of the Celestial Empire, and he can't interfere with it on the side of the United States."
"Money-losing business, the rich second generation likes to play these with some and no, and with this money, it is not as fast as the money from opening an Internet café."
"So you can't make a fortune, upstairs!"
"Jiang Chao's money is used to make it, and it can be doubled every time! Trust him! ”
"If the Celestial Empire can dominate the music market or break the deadlock, he can make a lot of money."
Why did Jiang Chao make this thing, part of the reason is what netizens said, more because he felt that the copyright was too uncomfortable in the hands of different APPs in his later life, and if he wanted to listen to some songs, he had to download Penguin Music and NetEase Cloud, and even Xiami Music to find it all, which was annoying.
Based on his own experience, he wants to have a platform for listening to music that he has built himself in the future.
The first is to spend a lot of 10 million RMB to buy the 5-year electronic copyright of all Xu Song's songs, including the new songs he released within 5 years, which can be regarded as drainage, as the most popular Internet singer now, his songs are also the favorite of these people who use computers and mobile phones.
So he directly bought the copyright for a large sum of money that he couldn't refuse at all.
This is also directly on the hot search on Weibo.
With the launch of the Tai Chi pattern of the word "super", Zhang Xiaolong also demonstrated how to download it at the live broadcast, and immediately listened to Jiang Chao's "baby" after downloading, so that everyone can feel the smoothness of this software and the ability to analyze music.
Then the search for singers was also demonstrated.
When searching for Deng Ziqi, there was a version of "Once a Ling" Deng Ziqi and the promotional song "Bubble" released first from the new album, fans who want to know more about the strength of the supergod music director can come to the supergod music software to listen to this bubble.
There is also original music by people like Mao Buyi, which can also be seen in the software.
There is also a collection of public copyright songs that ensure that there are no copyright disputes, and these songs can be listened to by non-members.
Jiang Chao also found that there are very few songs now, and he doesn't have to guess to know what the comments will complain about now, so he also picked up the microphone and personally assured the fans that they would vigorously buy the copyright in the future, and now is just the beginning.
And this is a music platform, not only will it acquire more song copyrights at home and abroad, but also encourage domestic and foreign music creators to come to the Chaoshen Music Platform to publish songs, all income is 7-3 open, singers 7!!
This is directly more conscientious than a bunch of five-five open software.
But he said that the comments on the live broadcast were basically not optimistic, and some scolded Jiang Chao for being rich and having nothing to do.
There is also the most classic criticism of Jiang Chao's team, he only knows how to play crooked ways, and even says that he is just for Deng Ziqi, Chu Long, and these beauties.
But in fact, Xiaolongbao and Wendy were not at the scene, and Deng Ziqi's words were very reluctant, in the Chaoshen Group, Deng Ziqi's appearance is really not outstanding, so Jiang Chao spends so much money, it seems that he really wants to make money?
So even more scolding.
The music industry is deeper than the film and television industry, and it is almost monopolized around the world, so are you still wading into this troubled water?
"Big brother, I'll be playing G4 at night, and you're still studying music here."
"What's wrong? To be honest, I'm not familiar with basketball fans, I like Mr. Jiang Chao's music because of him, don't spray if you don't like it, we are looking forward to him creating more beautiful music. ”
……
The ribbon-cutting ceremony here will be completed in a while, and after the live broadcast is closed, Jiang Chao also grabbed Zhang Xiaolong and said the goal, no matter what else, just don't let the disgusting penguin music go.
But it is still necessary to take the essence, for example, the super chat account can directly log in to Chaoshen Music, and the tiger pounce account can also be directly logged in or something, so that users can be common.
Zhang Xiaolong solemnly agreed, Deng Ziqi was quite surprised by the importance of Jiang Chao, Boss Jiang didn't look at G3 as seriously as it is now.
Jiang Chao really wants to do this well, which will be tens of billions of market value in later generations.
In the next 18 years, Tencent Music's market value reached US$22.894 billion on the first day of listing, accounting for more than 70% of the domestic market share, and successfully topped the domestic market.
But it's actually a "junior" in the music market.
In 2005, at the moment when Baidu Music, Kugou Music, and Qianqian Jingting were already three-legged, Penguin Music had just entered this battlefield.
Different from the PC Internet environment where piracy was prevalent at that time, Penguin Music took a genuine music road when it was launched, but this road was not easy to walk, and Penguin Music was once on the verge of death.
It was not until 2007 that Penguin Music launched the paid product Green Diamond, which was in the form of a monthly subscription, and Penguin users who purchased Green Diamond could get additional functions such as lighting up the icon and chatting to display the songs they are currently listening to, and successfully recovered.
These functions of Chaoshen Music borrowed from the excellent and convenient parts, and also adopted some of Jiang Chao's inheritance of some advantages of NetEase Cloud in later generations.
After all, according to Zhang Xiaolong's market research, it is still the era of thousands of thousands.
According to 2008 data, Qianqian Jingting (now acquired by Baidu) ranked first with a market share of 37.2%, followed by Penguin Music with 20.2%.
Kugou and Baidu both accounted for 13.4%, Kuwo accounted for 8.5%, and the remaining 7.3% was divided by other small music sites.
After 2010, the domestic Internet market transformed to the mobile Internet, and Baidu Music, which had occupied a leading position in China, fell behind, and Penguin Music relied on Tencent's traffic to compete fiercely with NetEase Cloud Music, Xiami Music, Kugou Music, and Kuwo Music.
During this time, Penguin Music did not have an advantage in terms of user experience and word of mouth.
So Jiang Chao felt that now was their opportunity.
Because the real opportunity is in 2015, now Chaoshen Music has to prepare early, even if it loses money in the past few years, he has to do it, he will hold it!
In 2016, after the scuffle, Penguin Music, Kugou Music and Kuwo Music merged to form Tencent Music Group.
In the fourth quarter of 2016, Kugou Music, Penguin Music and Kuwo Music ranked among the top three in cumulative downloads, accounting for 28.4%, 16.0% and 13.9% of the market respectively.
In terms of copyright, the merged Tencent Music Group owns 20 million music copyrights in China, ranking first among domestic music platforms in terms of copyright ownership.
Throughout the more than ten years of online music in China, in addition to a series of mergers and acquisitions in the capital market, the copyright war is the most colorful, and it is also the key factor that determines the life and death of online music.
Fortunately, Jiang Chao got it in 2011 this year, otherwise he would have been scolded to death by people who listened to music in the first two years.
You have to pay for music listening???
Fuck off!
Dead don't even download!
It was only after the legal perfection that the genuine version took a breather.
In the era of the PC Internet before 2010, pirated music dominated the market, and it was difficult for music websites to find a profit model other than advertising, despite the large number of users.
And before Jiang Chao crossed over, it was already quite perfect, whether it was Tencent Music or NetEase Cloud Music, the copyright payment model other than advertising was already the mainstream model.
According to Tencent Music's financial report, in the third quarter of 2020, Tencent Music's total revenue was 7.58 billion yuan, a year-on-year increase of 16.4%. Online music paid users reached 51.7 million, a year-on-year increase of 46%, and online music subscription revenue increased by 55% year-on-year.
In the history of online music development, copyright has been the main reason for the war between platforms.
In January 2014, Penguin Music sued Kuwo Music, involving nearly 400 songs, with a claim amount of tens of millions;
In January 2015, Kugou was suspected of infringing NetEase Cloud Music 300 and was claimed 3 million;
In August 2017, NetEase Cloud Music was forced to remove some songs because the copyright transfer between NetEase and Tencent was not reached.
In February 2018, Xiami and NetEase Cloud Music cooperated on copyright, and Ali resold not too many high-quality music libraries.
In October 2018, Xiami Music failed to renew its contract due to the expiration of its sublicensing cooperation with Tencent Music, and removed Sony, Warner and Jay Chou's music libraries on a large scale, and later lost its global copyright. The three giants continue to tear their faces over the copyright, and Ali and NetEase Cloud Music have even cooperated to compete with Tencent Music.
So in any case, you have to engage in copyright!!!
Regardless of the commercialization of later generations, then to the beginning of free, and then to commercialization, wave after wave, it is not wrong to buy the copyright in your hands.
His idea is to end up with a big integration.
I hope that fans who listen to his supernatural music don't need to download other APPs!!!
In the end, Jiang Chao also gave Zhang Xiaolong a sentence:
"The business war with the pain news has now completely begun, don't let them live!"
(End of chapter)