Chapter 431: Sales Myth
This is the news headline published on the front page of China's most famous entertainment newspaper "Entertainment Today", although it is not a headline without pictures, but the font is only one size smaller than the headline. The single "Father" went on sale from 8:8 a.m. yesterday, and by just 2:30 p.m., all distribution points across the country were sold out, so much so that there was a craze for a record to be sold tenfold high. There are even crazy fans, in order to get a record signed by Lu Chong, they offered a hundred times the price and asked lucky fans to buy it. And in the end, the local tyrant who offered a high price failed, and the fans who got the signed record directly ignored him and left with the record obtained by the lottery. Because the demand for records was in short supply, there was even a well-thought-out distribution point owner who directly tripled the price of records, and in the end hundreds of records were still swept away. However, the boss did not end well, and after learning of the incident, "Rainy Media" prepared to take him to court for violating the distribution contract. And promised that fans who bought records at that distribution point yesterday could get compensation for the price difference with their shopping receipts. Eventually, the owner of the video store relented and agreed to compensate for all the extra income he had earned yesterday, including his original profits. After learning of the decision of "Media in the Rain", the fans over there said that they did not need a refund, and all the money returned by the boss would be transferred to Wang Weibing, the beneficiary of the record, as a donation. Although the full-time lawyer of Chuangshi Co., Ltd. was gearing up to fight this first lawsuit for the company, in the end, after Lu Shuang and Lu Chong discussed, they still decided to accept the apology of the video store, but only canceled its subsequent sales qualifications, and announced that they would never cooperate with it. After all, when "Rainy Media" was newly created, it was not suitable to make too many enemies, although the video store was only operated independently, but if "Rainy Media" pressed too hard, it was possible to chill other independent distribution dim sum. However, it is only to cancel its sales qualifications, and in the current situation of the popularity of the "Father" album, it is enough to warn other stores, after all, every sales qualification represents real money and the popularity of the store. Nowadays, because of the impact of online downloads, the Huaguo record market is already very bleak compared with the previous golden age, and records like "Father" that can sell well are definitely the darlings of the market. From a single data, we can see the weakness of the Chinese record industry today, the single "Father" chose to be officially released on Sunday, but only the sales volume on the last day has already made it a strong climb to the top and become the champion of the sales chart of the week! Although the champion seat has only been sitting for less than a day, it will start to be recounted, but judging from the popularity of the single "Father", the champion of the new week must be the one! Lu Chong and Jiang Xiaoxiao sang "Victory" , once set a record of 20,000 copies sold on the first day, but that time, because another king released a new album at the same time, "Flag Victory" did not reach the top. And at that time, the reason why "Flag Opens to Win" was able to achieve such good results on the first day was mainly due to the appeal of Lu Chong's identity as the prophetic emperor on the Internet. After the first day, the sales of "Flag Start" dropped significantly, so much so that in the end, although it was able to enter the top 10 of the sales list for several weeks, it did not manage to reach the top. This time, the single "Father" was able to reach the top of the sales in just one day, and in addition to not having too strong competitors in the same period, its own popularity is also very critical. You must know that the second place last week, the weekly sales volume is close to 30,000, and as long as "Father" can't be sold out on the first day, it will be relegated to second place. And the main reason why "Today's Entertainment" calls "Father" a myth is because of the particularity of this single. The single "Father" was written by Lu Chong for Wang Weibing on the spot more than a month ago, and was later uploaded to the Internet for free trial and download. More than a month after a single was released for free on the Internet, people who are really interested in it have basically heard it countless times. In this case, it is difficult to stimulate their desire to buy physical singles. And judging from the consumption habits of Chinese fans, they are not too willing to pay for singles, and even if they want to buy, they are more inclined to buy album records that release more than ten songs at the same time. Because of the above reasons, this time the single was officially released, and most people were not optimistic about it. Even Lu Shuang, the president of "Rainy Media", only recorded 30,000 records because of this. However, everyone underestimated the enthusiasm of Lu Chong's fans, in order to be able to hear the complete soundtrack version for the first time, and also to be able to offer a love to Wang Weibing, who is also a fan of Lu Chong, they burst out with a strong desire to buy, which created a miracle on the first day of sales of "Father"! As the media of Lu Chong Holdings, "Blog Huaguowang", which has not yet been officially renamed, will certainly not let go of such an opportunity. The events that have been popular have been analyzed in depth. In the article, the blogger with the online name Eight Eye Fish believes that in addition to the problems caused by free online sharing, the bigger reason for the decline of Huaguo's record industry is the lack of sincerity of singers in creation. To put it simply, it is not creating enough works to impress fans and make them willing to pay for their wallets. The implication is that the success of "Father" is because the level of Lu Chong's works far exceeds that of other singers in the same period, and he is praised fiercely. For this point, some people may be unconvinced, but under Lu Chong's momentum now, no one dares to stand up and raise objections, after all, sales cannot be faked, for records, sales represent the recognition of the market, and sales represent everything! It is only when he releases an album that the quality is recognized that it can be considered a real success. For such a voice, Lu Chong didn't bother to make any counterattack at all, he just posted a sentence on the newly opened personal real-name blog of "Blog Huaguo.com". "Miracles?myths?no, this is just the beginning, I'm waiting to stun the world with you!"
PS: The new January is coming, do the brothers dare to throw some monthly tickets to the old man?