After Ren Shuai finished the styling, he entered the studio.

The set is very innovative, with a retro office on one side with solid wood tables and chairs and bookcases full of books.

On the other side is a laboratory full of science, with a microscope and a series of bottles and jars on the test bench.

The two sets have been carefully spliced together and perfectly combined, making people feel like time and space colliding at a glance.

Ren Shuai glanced at the delicate three-piece suit on his body, and then at Xiang Shujun's white coat like a Frankenstein, and suddenly knew where he should stand.

The director was filming Xiang Shujun's shot at this time, and Ren Shuai silently stepped aside to observe and learn by the way.

The footage of the commercial is very short, but there is a lot of material for shooting.

In order to better reflect the creative effect, during the shooting of the commercial, the director may ask the actors to make different actions and performances, and finally select the best set of edits.

At this time, Xiang Shujun was bending down slightly, lowering his head to approach the microscope, and his brow showed his concentration.

"Okay, one more, with a more exaggerated expression, a little more dignified, to show the feeling of being trapped in a mystery."

Xiang Shujun nodded in understanding.

He looked down at the microscope again, this time with a deeper brow.

"Ka, come, Shujun, you can see the effect."

Xiang Shujun heard the words and walked to the front of the monitor to watch the replay.

Ren Shuai watched the excitement from the side, he didn't know about the quality of the commercial, he only knew that being remembered was the last word.

However, Xiang Shujun's expression just now was too solemn, which made people feel a little uncomfortable when they saw it.

He himself was aware of it, and shook his head not very satisfied: "Director, let's shoot another one, this one is not very good." ”

In fact, this lens of looking at the microscope has been shot no less than ten times, but he always can't show the effect that the director wants.

It stands to reason that it is enough to show that he is contemplating and thinking, and that he is trapped by eucalyptus.

But the director said that the performance he gave was not enough to show out, and it seemed a bit restrained.

The commercial is only a dozen seconds, and it does not need to be as deep and layered as TV or movies.

It just needs to be strong and contagious, so that the audience can get the message that the ad wants to convey in a short time.

Most of the advertisements shot by Xiang Shujun before only required him to show a sunny and wise smile, and there was no requirement for him to show solemnity and contemplation.

It's okay to make him smile exaggerated and bright, but it's a bit of a dilemma to highlight contemplation and confusion.

Either the expression is not exaggerated enough, and the director feels that the expressiveness is insufficient, or the expression is too exaggerated, which seems bitter and hateful, and Xiang Shujun himself is not satisfied.

After taking these dozen or so pictures, he couldn't find his state anymore.

According to his usual standard, it is through rational thinking to obtain the optimal quantitative indicators, and to express the effect that the director wants through technology.

But this time, I don't know what went wrong, or if there was a conflict between the indicators, and he was in a dilemma for the time being.

The director saw that Xiang Shujun also tried his best, but even he couldn't tell what the problem was, so he could only let the actor find his own state.

But the film crew can't be idle, The director turned his head and saw Ren Shuai on the side, and immediately smiled and said, "That Shujun, you rest for a while, let's shoot Mr. Li's footage first." ”

Ren Shuai nodded immediately, he was already very curious about shooting commercials, and he wanted to experience it.

Xiang Shujun felt that his filming progress was stuck, and his face was a little unbearable, but he knew that the plot design on Ren Shuai's side was similar to him, and he thought that he couldn't play the effect that the director wanted, could Ren Shuai be able to perform?

He held the psychology of watching the excitement, smiled modestly and said: "Okay, I'll look for the state again, you can shoot Teacher Li first." ”

Ren Shuai walked into the scene that belonged to him, and according to the requirements, he needed to pick up a magnifying glass and look for clues in the newspaper on the table.

The director said: "Mr. Li, let's shoot one first and try it, and then adjust if there is anything we need." ”

Ren Shuai nodded obediently.

After hearing the director shout to start, Ren Shuai picked up a magnifying glass and began to carefully study the contents of the newspaper.

"Cards."

The director immediately shouted to stop and said, "Mr. Li, we don't need to really look at it when we shoot, just make an appearance, and the magnifying glass doesn't need to be too close to the face, just compare it there." ”

Ren Shuai nodded very obediently, took the magnifying glass a little farther away, raised his head and asked, "Do you think this is okay?" ”

The director nodded, and also saw that Ren Shuai seemed to be an advertising novice who didn't understand anything.

But the attitude is still very positive, but he has a hunch that today's shooting may take some time.

After all, it's an inexperienced person, and it's not comparable to those who have shot a lot of commercials, and they have to be trained on the spot.

The director said patiently: "Mr. Li, we need to show a sense of urgency to find clues, as well as a sense of being troubled by a mystery, and pay attention to the expression that is more exaggerated than when you usually film." ”

Ren Shuai nodded, thinking that the intermediate level of acting skills should be able to control it perfectly, right?

The director announced the start of the film again, Ren Shuai picked up the magnifying glass, and his expression was just right, which could see both eagerness and confusion.

"Okay, okay, do you want to see the effect?"

Although the director said this, he thought that it would be troublesome for the actor to shoot this kind of storytelling advertisement, and it would always look like acting on TV, but it was not what the advertisement really wanted to express.

Sometimes, advertisements just ask the actors not to be so realistic, and the more pompous they look, the more effective they are.

Ren Shuai observed his words and knew that the director should not be very satisfied, but he didn't say it clearly because of his face.

But he thought that he had only shot it twice, so he took his time and didn't rush.

Xiang Shujun, who was waiting on the other side, pursed his lips slightly, thinking that Ren Shuai could perform something, but the result was not at all unexpected by him, and even worse than he expected.

Xiang Shujun suddenly felt that it was completely unnecessary to compare himself with Ren Shuai, he really looked down on himself too much, and valued Ren Shuai.

He thought to himself that an actor like Ren Shuai, who relies on talent to cross borders, mostly relies on intuition when acting on TV, and when it comes to shooting a shot like an advertisement, which requires more technology than emotional support, it seems inadequate.

At this time, Ren Shuai walked to the monitor, looked at his performance, and suddenly felt something.

I've never seen a pig run, but I've always eaten pork.

He recalled the similar advertisements he had seen in his previous life, and when he compared his own performance, he immediately found out where the gap was.

There are very few lines in commercials, and even if they do, they are very short sentences, but they mostly rely on expressions and movements.

Ren Shuai found that although his eyes were in place, his expression was not prominent enough, and his movements were a little stiff.

Since your strength doesn't allow it, then call for plug-ins.