Chapter 401: Classic Advertising

The director is trying to control his emotions so that he doesn't get angry and curse on the spot.

"Listen to you, is there a better design?"

Despite his efforts to suppress his anger, the director spoke in a bad tone.

Ren Shuai nodded slightly, he may not be sure about other scripts, but he has seen a lot of advertisements, especially those classic brainwashing advertisements, which are simply familiar.

Advertising in this world is basically designed around the product, and few of them are aimed at the human memory curve.

But the successful experience of his previous life told Ren Shuai that if you want people to remember, you have to listen and read more.

First of all, the advertising words should be catchy, and secondly, the content should be repeated over and over again, in short, a repeater.

The director immediately laughed angrily, but he didn't expect Ren Shuai to dare to nod his head, how much he looked down on the screenwriters of their advertising department.

"Tell me, then, how do you shoot it?"

He wanted to see what kind of moth Ren Shuai could come up with.

"It doesn't have to be too complicated, I can stand with Manli and repeat the advertising slogan three times." Ren Shuai said with a smile.

The director was speechless for a moment, thinking that he could say anything, that's all?

If such an ad would work, he would write the name upside down.

"Heh, shooting an advertisement is not as simple as it seems, even if it is just an interpolated advertisement, it is not without gold content."

The director tried his best to be tactful, but he still couldn't suppress the resentment in his heart.

Hu Manli was immediately unhappy when she heard this, and stepped forward to stand in front of Ren Shuai and said, "I think the plan proposed by Mr. Li is more feasible than the original."

Hu Manli thought to herself that Ren Shuai was originally standing up for her, and even if she stood in place and read the advertising slogan three times, it was much more reliable than misleading the audience and performing a tree hole to get out.

When the director saw that the two actors were united, he had no choice but to grit his teeth and say: "Okay, even if it is filmed according to what you say, what about the advertising words, is it now made?"

Ren Shuai smiled, he was not false in the advertising words.

He already knew about this generous financier before he came to shoot the advertisement, Xiangzizi Group is one of the three giants of the dairy industry, with more than a dozen subsidiaries under its umbrella, involving dozens of types of dairy products, and the fist product is fresh milk.

For their company's data, Ren Shuai has also checked it on the Internet, and now it comes in handy.

The most important thing in shooting advertisements is the advertising slogan, which Ren Shuai can learn from a lot of resources.

I saw Ren Shuai pinching his fingers and calculating, still reading something in his mouth.

The director was a little skeptical that he really couldn't make it up, and was ready to pretend to be crazy and sell stupid lakes to make trouble.

At this time, Ren Shuai said: "Xiangzizi milk, the sales are far ahead, and the boxes are connected, and they can go around the world 3 times."

The director was stunned for a moment, thinking that this advertising slogan sounds quite like that, but the data can't be talked about.

Once there is a problem with the data, it is easy to become a target for the opponent's attack, so it is easy not to express the data in the advertisement.

Just when the director was about to question, Ren Shuai continued: "The circumference of Bixing is 40088016 kilometers, and each box of 250L Xiangzizi milk packaging is 10 centimeters long, according to last year's sales statistics, a total of more than 12 million boxes were sold, which is just enough to circle Bixing 3 times."

After saying this, the director's open mouth suddenly opened wider, and there was a feeling of uncertainty.

Hu Manli's eyes lit up after hearing this, she was worried that Ren Shuai would be asked by the director just now.

Unexpectedly, Ren Shuai actually beat the director with a combination of punches.

"Well, that, as long as the data is fine, let's take a test shot."

The director's aura unconsciously weakened a little, but he still didn't agree with Ren Shuai's proposal.

Hu Manli immediately cooperated: "I'm ready, I'm ready to start filming at any time."

The director looked at the location of the frame and said, "Let's just stand here and read the words."

Ren Shuai and Hu Manli stood side by side, one holding high-calcium milk and the other holding slimming milk, looking at the camera with a sincere smile and began to read the words.

After reading a line three times, the director nodded and shouted to stop, but he didn't have the interest to continue to shoot a few more.

Anyway, after the advertisement is completed, it has to be reviewed by the advertiser, and it is not his responsibility to be beaten back.

Such an advertisement has to be sprayed by the owner's father, he doesn't carry this pot, and he must throw it all to Ren Shuai.

Seeing that the director was about to do something perfunctory, Hu Manli was a little unhappy and said: "This one is fine?" How many are not guaranteed? ”

The director glanced at her and said with a lack of interest: "There is no technical content, the two of you just read it very well, so you don't need to reshoot it."

"Why is there no technical content, do you think our performance is very simple?" Hu Manli asked directly.

The director found that he accidentally said what was in his heart, so he hurriedly waved his hand and smiled: "I just said that the lines are very simple, and the acting skills of the two naturally have nothing to say, so there is no need to reshoot."

"I think it's better to take a few more shots." Hu Manli said.

Ren Shuai glanced at the time, more than half an hour had passed, and he had to remove his makeup for a while, the time was not rich, if he took a few more shots, I was afraid that the task would fail.

The director just wanted to make a stumbling block for them, but since the two didn't want to cooperate with him, he didn't cooperate with the two either.

When the advertiser is not satisfied, it has nothing to do with the director.

Ren Shuai didn't want to work overtime, besides, he looked at the finished playback just now, which was very good, and it was the effect he wanted to present.

"The director may have more professional considerations." Ren Shuai persuaded him.

Seeing Ren Shuai say this, Hu Manli glanced at him with some concern.

The reason why she asked the director to shoot a few more is also for Ren Shuai's consideration, after all, Ren Shuai proposed to change the script for her, in case the newly changed script was not filmed well, the advertiser was unhappy, and the impact on Ren Shuai was not good.

"I'm worried that the advertiser has an opinion, so I will remake a few insurances." Hu Manli said directly.

Ren Shuai smiled and waved his hand: "Don't worry, the effect of this advertisement will not be bad."

He still has faith in classic advertising.

When the director heard Ren Shuai say so unashamedly that the advertisement had a good effect, he sneered in his heart, and did not give Ren Shuai a chance to regret it, so he hurriedly said: "That's right, Mr. Li is right, let's finish work early today."

After saying that, he immediately called the staff to call it a day.

Hu Manli looked at the director's behavior, and felt aggrieved for Ren Shuai in her heart, but there was still a trace of inexplicable joy.

Ren Shuai met her for the first time today, and he was able to speak for her like this, and he took the risk of offending the advertiser to stand up for her, and there was no way not to move her.

At this time, the director has already contacted the advertiser.

He must explain today's situation 1510 clearly, and clear himself of responsibility, so as not to blame the father of the gold owner.

"Yes, yes, today's advertising ideas are all mentioned by Mr. Li, and even the advertising words are written by him, I am just responsible for directing the shooting, and I am a tool man."