Chapter 500 Weibo Marketing
After the first day of frenzy, the growth rate of users on Huaxia Weibo finally began to slow down, and the second day only increased by less than 3 million.
Two voices began to appear in the media, the first is to desperately advocate the advent of a new era of self-media, and their basis is, of course, the increase and activity of Huaxia Weibo users.
Huaxia Weibo, which was still blank at the time of the opening of the site, has more than 30 million information streams in just one day. Although most of it is just some simple information, this speed still leaves the traditional website far behind.
Weibo also has a great feature, that is, its spreadability.
Most of the people who landed on Weibo on the first day were fresh, or they were attracted by Lu Chong's star strategy, so there was such a violent increase.
At least one-third of the users who joined Weibo on the second day were pulled in by the users who joined Weibo on the first day.
The interactivity of Weibo, as well as the unique design of followers and likes, will make people who like it want to actively expand their networks and turn acquaintances and friends in life into objects of their own interaction.
And the people who look down on Weibo in the media are precisely in response to this.
According to this view, the miracle of Huaxia Weibo on the first day was to benefit the public's curiosity about new things. The slowdown in growth the next day was the result of this effect beginning to decline.
Moreover, many of the users who increased the next day opened Weibo because of the invitation of friends, and it was not that the users themselves were interested in Weibo, so such users are destined to become real active users of Weibo.
The praise of the media did not make the Huaxia Weibo people get carried away, and the decline of the media did not make them feel the slightest nervousness.
Review the application for adding V and introduce more attractive celebrity users.
Steer hot topics, or even artificially create enough topics to discuss.
Actively push attention to users, and this push is based on the content that users browse on Weibo.
Weibo people are carrying out the predetermined plan step by step, and the truth is that they can best fight back against those bad words.
On the third day, the number of new registered users on Weibo reached 2.6 million, down from the second day, but the total number of users exceeded 10 million for the first time.
The most important thing is that the information flow on Weibo exceeded 50 million times in this day. New users are getting used to the way Weibo is playing, and more people are starting to release their desire to speak.
On the fourth day, the number of newly registered users on Weibo was 2.8 million, bucking the trend. It is worth mentioning that Weibo founder Lu Chong's new album "Midsummer Light Year" was released on this day, and an online press conference was held on Weibo, and his Weibo followers exceeded four million on this day, slowly but surely climbing towards the figure of five million.
On the fifth day, the number of new registered users on Weibo reached 3 million, showing an upward trend again, and the latest album "Bubble Summer" by Jiang Xiaoxiao, an artist under Yuzhong Media, was officially released, and a network press conference was also held on Weibo.
This also made her number of fans show an explosive growth, and finally broke through the threshold of one million. The most commendable thing is that many people have said that they will go to the video store and support the release of their idol's album with their own practical actions because of the good interaction on Weibo.
On the sixth day, the number of new registered users on Weibo reached 2.8 million, and the information flow finally exceeded 100 million for the first time, leaving those media outlets who sang about Weibo speechless to say.
Not only that, on this day, another artist under Yuzhong Media, Zhang Manjing's first solo album "The Wind Passes Summer", was launched, and an online press conference was also held.
However, this time, Weibo no longer allowed fans to participate spontaneously like when Lu Chong and Jiang Xiaoxiao released the record two days ago, but pushed Zhang Manjing, a newcomer, to their nearly 20 million users through the means of recommendation.
It was only an hour of online press conference, but Zhang Manjing conquered the recommended Weibo users with the sweet photos she uploaded and the equally sweet singing.
480,000 followers!
This is the number of Weibo fans that Zhang Manjing has after the online press conference, and before this press conference, this number was less than 30,000!
Huaxia Media has proved to everyone in this way that the potential of this platform is endless, and Zhang Manjing's popularity can be said to have skyrocketed with this press conference, and a newcomer has directly begun to move forward to the ranks of first-line artists.
And those media who tried to prove the uselessness of Weibo followers were slapped in the face on the same day.
The album "The Wind Passes the Summer" sold more than 11,000 on the first day of its release!
Of course, this is because all the songs on the album are operated by Lu Chong, and there is a love song sung with Lu Chong to bring popularity, but Weibo publicity is definitely indispensable.
According to statistics, more than eighty percent of the single-day sales of the "Wind Over Summer" album occurred after that online press conference.
It seems that among the Weibo users who left messages on the Internet saying that they would support Zhang Manjing, some of them really fulfilled their promises, or were really conquered by Zhang Manjing's music!
Day 7......
The media's attention was diverted for the first time in a week, because ...... "The Voice of China" is finally about to start!
Since 9 o'clock in the morning, the official Weibo of "The Voice of China" has been constantly releasing previews about the program and organizing activities to guess the program.
Is the first contestant to appear male or female?
Who was the first mentor to be impressed by the contestants?
Which mentor will be the first lucky one to be picked by the contestants?
These activities not only succeeded in arousing the curiosity of Weibo users, but also allowed them to participate in the discussion of a program so closely for the first time.
Moreover, the originally extremely mysterious "The Voice of China" also began to slowly unveil itself with the vague introduction of the official Weibo.
This level of revelation not only did not make the show lose its mystery, but made the participants more interested because they knew a little about the show.
Not only that, users who participated in the Weibo campaign were able to use the information they got from the official Weibo to show off to those in their life circle who don't play Weibo.
"Do you know how to choose the singer for "The Voice of China"? Blind audition! You ask me what blind audition is, hehe, brother knows, I won't tell you!"
Huaxia Weibo also once again exerted its home advantage, and highly recommended the ongoing official Weibo activity of "The Voice of Huaguo" to every user who logged on to Weibo.
And the official blog of "The Voice of China" has announced that during the program, if everyone has anything to say, they can reply directly to the topic it initiated.
The official blog will select a portion of it and send it to the bottom of the program that is being broadcast, along with the speaker's Weibo name.
It was in this warm atmosphere that the time finally came to eight o'clock in the evening.
"The Voice of China" is on the air!