Chapter 28 The live broadcast event officially began

The next day, there was good news that the company and the live broadcast team of the shopping app had discussed issues related to the live broadcast sales event.

The shopping app and the live broadcast page in the app will promote the live broadcast to a certain extent, and the live broadcast time is set at 8 o'clock on Wednesday night.

The team in charge of the live broadcast was the direct manager to talk about it, and he had a detailed understanding of the process and purpose of the live broadcast, and he also had a small meeting before deciding it.

The reason why they support live events is because the idea of live streaming is very new.

The event is to sell products directly, rather than the previous way of interacting with netizens and adding a sales link.

This way, they haven't tried it yet.

In addition, the event is of a public welfare nature, and the appearance of Huang Youwei, who was very popular two days ago, will definitely attract a certain amount of traffic, which is beneficial to the traffic of the live broadcast page, and may allow more people to use the live broadcast of the shopping APP.

The team in charge of the live broadcast team of the shopping app believes that the live broadcast of selling is a new way, and if it can have a certain effect, it can consider adding more similar live broadcasts in the future.

The time of the event is set.

Soon, the plan related to the live broadcast was also finalized, and it was still finalized by Huang Youwei.

Huang Hongguo took the event planning book, went to the company to find other people to discuss together, and gave three plans, two of which were carried out in the company.

People in the company think that the event should be held in the company, even in the warehouse, and they can also hold it as something like an 'annual meeting'.

Huang Youwei denied the company's plan, "The live broadcast event is not to hold an annual meeting, not to do a performance, but to sell products, to be precise, to sell bicycles." ”

"If you zoom out of the camera, how can you interact with netizens? How can there be a sense of intimacy? The company's annual meeting is not the Spring Festival Gala, and no one will watch it even if it is broadcast! ”

"Moreover, it is very inappropriate to hold it in the factory."

"The factory probably doesn't sell products directly, right? If a precedent is set, how will the brand develop in the future? Who else will join the directly managed store? ”

He said several reasons for opposition in a row, which made Huang Hongguo feel speechless.

The last one, of course, is known.

In fact, this issue has also been discussed within the company, because at present, the company's own brands are almost not famous, and there are only three directly affiliated brand direct stores, all of which are not profitable.

Many people inside feel that it makes no difference whether it can be sold by the manufacturer or directly sold by the manufacturer.

The father and son discussed for a long time, and finally finalized the venue - the first floor of the shop on Guangxian South Street.

That's where it's best fit.

——

After finalizing the plan, Huang Youwei was a little nervous, not because he was nervous about the live event, but because he was going to sing and do a performance.

It was the first time in my life to sing and perform in the face of live broadcasts.

Huang Youwei hopes to do better, for example, playing piano music live and singing along with the devotion, but the idea is obviously unrealistic.

He's only just learned to play the first paragraph, and he's far from being very proficient.

He wasn't a pianist after all.

Although I have contact with the piano in my memory, the basic knowledge of the piano, the corresponding keys of the musical score, and some other miscellaneous things, I only understand the basics, and I do not continue to practice for a long time.

When sitting in front of the piano, I can still feel the 'hand', and I can't play it consistently against the score.

This is something that has to be practiced.

Huang Youwei could only decide with regret that he would only play the first paragraph when he went on the live broadcast, and then he would play the recorded piano music and sing it seriously.

He is looking forward to tomorrow's live broadcast, and even more looking forward to really donating the money in the card.

Turn on your computer and log in to your website account.

Huang Youwei's personal certification has passed, and there are tens of thousands of messages, most of which are new fans.

Although it is only less than 10,000 new fans, after all, the personal verification has just been completed, and no message has been sent, and there are still very few people who know.

And then, with some embarrassment, he found that some of the news wasn't very good--

"This is Huang Youwei?"

"Weibo is full of lights! Sports cars, karaoke, beautiful women? ”

"Sure enough, it's the rich second generation!"

"If you don't know it's the rich second generation, you think it's that kind of PUA male ......"

That's embarrassing!

Fortunately, he didn't want to be a singer or star, and he didn't make money by relying on positive fame, so he could just look away.

Doesn't matter!

Netizens comment whatever they want.

Huang Youwei adjusted his mentality, and immediately calmed down a lot, so he simply sent a propaganda message--

"At seven o'clock tomorrow night, there will be a bicycle charity sale in the live broadcast room of the shopping app.

At that time, the song "Children's Painting" will be sung live.

Everyone is welcome to tune in! ”

——

After the advertisement is done, the effect is estimated to be not very good, after all, he has too few fans.

The shopping app live broadcast team also has publicity, and the effect is definitely much better.

The next day, classes are normal.

In the afternoon, Huang Youwei asked for leave and left, he wanted to participate in the evening activities, he had to find time to prepare, and he got a lot of blessings before leaving--

"Come on!"

"I'll be sure to watch your live stream at night!"

"Seven o'clock is evening self-study, but I can peek at it...... Hey, hey, hey! ”

"The teacher guesses it doesn't matter!"

Teachers also watch live broadcasts.

Although it is just a live broadcast sales event, after all, he is a student of his own school, he has already gained some fame, and he will also perform singing, and familiar teachers will also be interested, and he will definitely watch it when he has time.

Huang Youwei left the school and went to the shop on Guangxian South Street, where the activities of the shop were already being prepared, and a large circle of decorations was designed outside.

At the door, there are promotional posters for live broadcast sales.

On that day, the shops were not open to the public, but only publicized to passers-by to attract more traffic, and it was also very meaningful to get the support of locals and make a name for themselves locally.

When Huang Youwei arrived, a small stage was set up in the shop, and there was a live broadcast venue on it, with various equipment placed next to it, and the staff were still constantly adjusting the equipment, as if they were preparing for some large-scale event.

This is also normal.

After all, live broadcast sales are the first time, no one has experience at all, and the process of live broadcast has only been briefly discussed, and it will need to be played on the spot when the time comes.

As the time approached, a lot of relevant people came.

Huang Hongguo helped Huang Youwei to make an introduction, including the management of the company, the invited supervisors and notary offices, and the specially invited hostess.

Before the official start of the live broadcast, the shops have been busy preparing.

Huang Youwei and the hostess Zhou Min were discussing the process of the live broadcast, and at first he only planned to sing a song and introduce the live broadcast activities.

It's different now.

Because the live broadcast plan is finalized in the store, it can be said that it is the live broadcast of the directly operated store, and the shopping APP link hung up is also the direct store.

If you can make a name for yourself, you can do online sales in the store.

Huang Youwei paid more attention to it, he knew that his performance could be related to the results of the live broadcast event, so he really took the live broadcast event as a job.

Zhou Min has a lot of experience in hosting activities, and she has more than 100,000 fans in online live broadcasts, but she can only be regarded as a small anchor, because it is a new form of live broadcast, and she has no relevant experience.

"Mr. Xiaohuang, according to the process, the first thing is to introduce the event, then you will sing first, and then we will interact with fans together, and finally introduce the product."

It's the process of design.

Huang Youwei thought for a while, shook his head and said, "I think selling products can be put in the first step." ”

"First step?"

"Yes!"

Huang Youwei said seriously, "If I sing first, after singing, maybe many people will leave the live broadcast room, it is best to go directly to the link of introducing the product, and then sing halfway." ”

"Singing, acting, just incidental."

"The core of our live broadcast is to sell products, rather than relying on the traffic brought by "Children's Painting" to sell products incidentally, do you understand?"

Zhou Min pursed her lips and thought, she really didn't understand.

Now that the Internet relies on the attractiveness of the anchor to sell things, rather than relying on the product itself, who would watch a live broadcast in order to buy something?

It's good to go to the shopping app and see it!

Zhou Min thought so, others also thought so, several people came to participate in the discussion, and also thought that Huang Youwei should be allowed to sing and sell products incidentally.

"Put the cart before the horse!"

Huang Youwei still insists on his own opinion, because he knows that in his previous life, the form of live broadcast sales was to sell things for the sake of selling things, and what really made users decide to buy was because the product itself was attractive, not because the person selling the thing was famous.

At Huang Youwei's insistence, the plan was finally finalized.

Huang Youwei and Zhou Min appeared in the camera together, and they came up to introduce the event.

Huang Youwei is the first host.

Zhou Min assisted in controlling the field and interacting with fans to help drive the rhythm of the live broadcast.

Others, including Chen Shuai, are responsible for giving detailed information on the bikes sold, and will also participate in the live broadcast.

Soon it was seven o'clock.

Live broadcast, officially started.