Chapter 23: Watermelon Sovereign
Exclusive broadcasting rights, as the name suggests, means that the work can only be broadcast on one platform, and it is not allowed to be broadcast on any other platform.
The other party wants the exclusive right to broadcast?
What do you mean?
Generally, only a certain work with a popular tendency will attract several platforms to bid for this right at the same time, and Dragon Snake is just a small online drama of a new company, how can it be worth the other party to grab the exclusive broadcast?
Moreover, in his vision, if the system wants to be upgraded, Dragon Snake, as his first play, must be broadcast simultaneously on all platforms to cause the greatest benefit to himself, how can it be awarded to a separate platform?
And is it the so-called fourth largest watermelon?
Its market share is there, and there is a huge gap with other three melons, but everyone knows how to choose.
Zhang Yang is no exception.
Even if Fu Yiming helped him, he could give the first round of broadcast rights of Dragon Snake to Watermelon, and it was impossible to broadcast alone!
made up his mind, Zhang Yang directly refused: "I'm afraid it can't be as Mr. Fu intended, and it can't be broadcast alone, but there can be a place for watermelon in the first round of Dragon and Snake's broadcast platform." ”
On the other end of the phone, Fu Yiming laughed and immediately answered: "Mr. Zhang is really fast-talking, but don't be busy refusing first, why don't you listen to the offer first?" ”
"You say."
Zhang Yang sneered secretly, he wanted to see how much money the other party could contribute.
"60 million, this is the offer of the exclusive broadcast rights of the dragon snake that our side is willing to pay."
Unexpectedly, Fu Yiming on the phone directly broke out a sky-high price!
60 million!
That's 60 million!
Buy a small web series for a new company that hasn't proven itself in the market!
That's a big deal!
Zhang Yang was frightened when he heard it, if it wasn't for the system, if it wasn't for watermelon, he would immediately agree to this price and sign the contract now.
If Fu Yiming was in front of him now, he was afraid that he would not be able to help but knock Fu Yiming's head open with a hammer to see if the president of such a large company had all the paste in his head, so optimistic about the dragon and snake?
It's so fake!
Zhang Yang treated others with himself, suppressed the shock in his heart, and directly asked his doubts: "Mr. Fu is very optimistic about the dragon and snake?" ”
"Very optimistic." Fu Yiming replied quickly without a little hesitation.
I have to admit that hearing such a positive answer, Zhang Yang was a little moved.
The price of 5 million per episode, it is impossible for any party to give it to Sangua, with Xuanyu's current fame, it is unbelievable to give 500,000, even if the three agree, the total will be tripled, and it is still more than 3 times worse than 5 million!
As a result, now the watermelon family is willing to give 5 million?
Unbelievable!
He really doesn't value money, what the system has is money, what he values is the other party's vision and the newcomer to the dragon snake.
However, playing on all platforms has the greatest benefit to him, so he can only refuse painfully.
Suppressing the rolling thoughts, Zhang Yang said calmly: "I'm sorry Mr. Fu, I'm really embarrassed, but it's still not good." ”
Fu Yiming immediately asked rhetorically, looking very urgent: "The price is not suitable?" ”
"It's not." Zhang Yang took a sip of tea, chewed the tea leaves, and continued slowly: "I admit that this price is too tempting, but I am not short of money, and money is not the most important thing for me. What I value most is that Dragon Snake is seen by more audiences, Xuanyu is known by more people, and the name Zhang Yang is known by more people, and watermelon can't give me what I want.
Therefore, Dragon Snake can be broadcast on 4 major platforms at the same time, but I will not give it out for exclusive broadcasting. ”
In the latest census, GF announced that the total population of Dragon Kingdom is about 2 billion, and about 1.6 billion of these 2 billion people are online.
At least 1.2 billion of the 1.6 billion young people have the habit of watching dramas online.
Among the 1.2 billion people who watch dramas all year round and are willing to pay to watch dramas, there may be 600 million left.
Tenggua, love melon and Yougua account for more than 540 million of them, and the remaining 60 million watermelons have 4-50 million at most.
This is the gap between watermelon and the other three melons in terms of user volume.
Looking at it this way, the gap between the dragon snake's broadcast in watermelon and the broadcast on the whole platform is clear at a glance!
This is the main reason why Zhang Yang is reluctant to give watermelon the exclusive broadcast rights alone.
Zhang Yang told Fu Yiming his thoughts, Fu Yiming was silent for a few seconds, and said slowly: "I understand, but there is a problem, I don't know if Mr. Zhang has thought about it." ”
Zhang Yang asked, "What's the problem?" ”
Fu Yiming said: "Mr. Zhang wants to broadcast it on all platforms together, but I don't know if Aigua, Tenggua, and Yougua will agree?" ”
Hearing this, Zhang Yang was a little incomprehensible: "What do you mean?" Why won't you agree? ”
Fu Yiming patiently explained: "The current long video platform tends to be stable, and the three of Aitengyou are standing, as the leader of the industry, the dramas broadcast by the three of them together, the first thing to consider is whether the creator is a large company, and has proven its ability in the market, otherwise any new work must participate in the investment, before it will be given the opportunity to broadcast, and it must be exclusively broadcast by the investor."
However, Xuanyu is a new company, there have been no achievements before, and the three have not participated in this project, once such a brand-new work is broadcast, the first thing the three have to worry about is whether there will be a risk of not being able to make a profit, and secondly, what kind of benefits can such a work that does not belong to them bring them if it is popular? In the end, the relationship between the three is confrontation and cooperation, think about it this way, no matter how good the quality of the dragon snake is, will they really agree to give the dragon snake the right to broadcast on the whole platform? ”
"Apparently not." Fu Yiming talked eloquently: "In the case of being optimistic about the dragon and snake, any of the three will only ask for the exclusive broadcast right of the dragon snake, and will not give the whole platform the right to broadcast, because no one wants the other party to get benefits."
In this case, why doesn't Mr. Zhang consider our watermelon.
I know that the number of our watermelon users is much lower than the three, so in terms of price, I am in charge and add 5 million.
And the watermelon is backed by the shaking sound, with the blessing of huge traffic, I am willing to communicate with the headquarters and continue to drain the dragon snake on the short video, and the final playback volume may not be worse than on the three melons, how about it? ”
After listening carefully to Fu Yiming's analysis, Zhang Yang must admit that what the other party said is very reasonable.
From Fu Yiming's words, four conclusions can be drawn.
First, if there are no good works and new companies, and the quality of the works is poor, then no platform is willing to broadcast.
Second, new works, new companies, no good results, good quality of works, in this case, a certain platform broadcasts exclusively.
Third, if there is investment in a new work, a new company, or a certain platform, the platform will broadcast exclusively.
Fourth, large companies, big productions, broadcast on all platforms.
Obviously the dragon snake is the second category.
In this case, choosing watermelon is not a good choice.
Fu Yiming is sincere, the bid is high, and there is a sound of drainage, and the watermelon itself also has some users, and choosing watermelon is the best choice.
Weighing the pros and cons, thinking about it again and again, Zhang Yang was moved, and made up his mind: "Okay, then sow the watermelon exclusively." ”
Hearing this answer, Fu Yiming on the other end of the phone was happy.
The watermelon itself was unanimously optimistic about the dragon snake at the meeting, and the preliminary investigation results of the summit plan also showed that the dragon snake was well-made.
Now that the two sides have reached a cooperation, how can he not be happy.
"Mr. Zhang is wise."
Fu Yiming had a smile in his tone, and Zhang Yang heard that the other party must be in a good mood at the moment through the phone line.