Chapter 64: Frank Analysis
However.
With the birth of the Dragon and Snake series, Zhang Yang found that things seemed to be a little different.
is different from the costume brain-dead love idol dramas produced by major film and television companies, the Dragon and Snake series is a real and complete fantasy drama that is closer to what he understands.
As one of the branches of martial arts culture, national arts, like fantasy, have inherited part of the martial arts spirit.
Therefore, what the whole content of Dragon and Snake shows to the audience is not a love plot that they are tired of watching, but more highlights the never-give-up spirit of exploration that people keep moving forward and pursue the top.
In the time period of December, there are no longer a few large-scale ancient puppets released at the same time, and "Hegemony" is one of the best, but the dragon snake can stand out among many opponents, what does this mean?
Some points of view can be seen from the analysis of audience data given by several platforms.
According to this audience data analysis report, most of the viewers of Dragon Snake come from three aspects.
One.
A part of Dragon Snake's audience comes from other costume love idol dramas, they are younger, and most of them are the latest generation of young people in Dragon Kingdom.
Second.
Part of it is brand new users.
They didn't have a payment record at all before, and most of them paid for the first time on the video site to open a membership to watch the dragon snake.
Third.
The last part is transferred from many other genres of suspense, modern, urban, anti-Japanese war, anime, and other categories.
They are older, and their viewing preferences are more focused on dramas that are not the main line of love.
Taken together, these three parts are all the viewers of Dragon Snake.
One of the oddities in these people is their sex ratio.
The proportion of audiences in most costume fantasy idol dramas is more female than that of male audiences, while the proportion of dragons and snakes is close to the two sides, and even a little more male audiences.
What kind of drama will have such a situation?
In the past martial arts, and most of the current works that do not focus on love, their audience gender is such a compositional ratio.
Because the plot of costume idol dramas is naturally more attractive to female audiences, and this kind of drama that focuses on other aspects is more attractive to male audiences.
The Dragon Snake series is the latter one.
Before, the dragon snake was not very obvious, but there is already a related trend.
Dragon Snake 2 is fully embodied.
In addition to the original group of paying users, most of the new viewers on each platform are such people, which can be seen from their broadcast records.
Their group of people is people like Zhang Yang and Wang Fei.
There are both men and women, but the women among them have already paid for it, and many of the male viewers are first-time consumers.
This is the result that the proportion of male viewers in the Dragon and Snake series has greatly increased, and even surpassed that of female audiences.
These people also like to watch dramas, but in the face of the chaos of fantasy and fairy tale dramas in the Dragon Kingdom film and television industry, they are powerless to change, so they can only simply choose not to watch or throw themselves into the arms of others.
Zhang Yang was still a little scared at the beginning, people like himself may be a minority, and the current audience may indeed like to watch idols and watch sweet love.
But with these analyses, he relaxed.
It turns out that it's not that they like to see this, but that these are the only ones to show them.
Knowing this, Zhang Yang became more confident.
Because the next work he is going to shoot will definitely be a fantasy commercial blockbuster that is not the main line of love, and the main line in it will not be the lingering and sympathetic love plot of the mainstream of the market, but the original fantasy style of focusing on career described in fantasy novels.
The analysis of the audience data of the Dragon and Snake series proves that this style will have a large market and will surely attract a large number of like-minded people.
Putting down the report in his hand, Zhang Yang took out the never-extinguishing dragon smoke from his pocket and took a puff with enjoyment.
It is smoky, but it does not smell as unpleasant for non-smokers as ordinary cigarettes.
It is worthy of being produced by the system, and the fog is pure and does not hurt the body.
He hadn't bought a cigarette in a long time since he smoked it.
"I read the report, it's good, how are several platforms doing? Didn't have any bad effects on us, did it? ”
During this time, with the continuous popularity of Dragon and Snake 2, more viewers were attracted in, and the 8 platforms showed their magic for this purpose, trying their best to attract new ones, and there was a scuffle.
Lin Xiaohan obviously understood what he meant, and said with a sunny and warm smile: "They have a lot of ways to attract new users, and several platforms are almost fighting in order to grab users, but it has no impact on our side, but it has raised a lot of attention to the company." ”
"That's good."
This is a long-expected result.
It's hard to win a work that will definitely get great benefits for his own platform, and everyone must want to be better than others, this is an inevitable event, as long as it doesn't affect Xuanyu and him.
Seeing that Lin Xiaohan had been standing, Zhang Yang motioned for her to sit on the sofa next to her.
"By the way, the Chinese New Year is coming soon, how is the company's arrangement?"
Approaching the end of the year, each company has to give various benefits to its employees.
Xuanyu is naturally no exception.
Now there are nearly 1,000 employees in Xuanyu, but with the big sales of the two TV series, the company's income has also risen, and this year's benefits must not be bad.
Otherwise, if it spreads, others will say that he is slamming the door.
If you have a bad impact on the company, and if you want to recruit people to expand the scale in the future, others may change their minds when they hear about it.
"It's all arranged."
Lin Xiaohan sat on the sofa next to her, her upper body was straight, her legs were together, and she was full of temperament as a royal sister in the workplace.
"The company now has about 2.5 billion idle funds on the account, according to Mr. Wang's arrangement, before the holiday will be given to each employee will be given 12 months of salary as a bonus, in addition to prepare a batch of gifts, as the annual meeting of the lottery use, this is the gift list."
There are 3 levels on the list.
The first prize is 50,000 yuan.
The second prize is a cash prize of 10,000 yuan and a 5,000 yuan shopping card from a supermarket chain on Haihua's side.
The third prize is 2,000 yuan cash + 1,000 yuan shopping card.
There are also some loose prizes such as rice cookers, toilet paper, laundry detergent, soap, etc.
Although it doesn't seem too expensive, there are many awards, and there are 10 places for the first prize alone.
The entire annual meeting lottery plus the year-end bonus benefits and the rewards of several signed newcomer actors such as Fan Leizhou, the total cost may probably take more than 50 million, which is really not a small amount.
Zhang Yang looked at the final total, and his heart hurt a little.
However, he didn't say anything, the company made billions of profits, and it was also appropriate to give employees some rewards, more than more.
With a wave of his hand, he secretly signed the document with his name, and Zhang Yang said uncomfortably: "Just follow this arrangement." ”