Hearing that Xu Le came to him to ask for publicity funds, Sun Zhonghuai frowned and said dissatisfied: "If I remember correctly, the company has set up a special project fund of 1.2 billion yuan for the film "Lin Lingsu", and all the expenses related to the film are allocated from this fund, including the publicity fee, why do you still have to apply?" ”

A company must have made a capital plan in advance for everything, and Tenggua's investment in the movie "Lin Lingsu" is really not small, and the publicity costs are naturally included.

And considering that this time is not like before, only a separate movie is released, but it is related to the film and television market of the Dragon Kingdom behind it, and the budget for this part of the promotion itself is much more.

Now Xu Le still has to apply for funds, and he definitely can't just agree.

"Running out."

Xu Le saw his dissatisfied face, and patiently explained: "Originally, a sum of publicity funds was set aside for the later stage, which was enough according to the plan, but the publicity of "Covering the Sky" was too big this time, and in order not to fall too far behind, the publicity funds have far exceeded expectations, so there is no more at all." ”

Xu Le gave a reasonable explanation.

Sun Zhonghuai looked deeply into his eyes, and Xu Le looked back at him without flinching.

Xu Le is already very old, and in the director's industry, he is already an old man among the elderly, maybe one day something will cause some illness, and it is not impossible to retire.

In his career as a director for so many years, he is used to seeing people take money that doesn't belong to him, and to be honest, he did it when he was young.

But now that he's old, he just wants to do his best and make the movies he loves.

Money?

He's made enough money.

Therefore, he knew what Sun Zhonghuai was thinking, and he looked directly into the other party's eyes because he was not afraid in his heart.

More than a dozen seconds passed.

Sun Zhonghuai looked away, bowed his head slightly, and said in a deep voice: "How is the box office gap between the four movies now?" ”

Xu Le's heart was relieved.

In the film industry, although he is a big director.

What a famous director, a lot of names like old-timers.

But in front of a big boss like Sun Zhonghuai, who controls the platform, his status is really nothing, and if the other party says a word, he may never be able to make any investment.

Now that he knows, Sun Zhonghuai believes in himself, and he also quietly exhales a sullen breath.

"If you don't count the box office during the pre-sale period, the 12-hour box office statistics are, "Covering the Sky" 121 million, "Wolf Warrior 3" 112 million, "Lin Lingsu" 103 million, and "Burma" 98 million."

"Even if the difference between the first and fourth is less than 30 million, as long as this number is more publicized, there may not be no chance to surpass."

Xu Le continued: "Judging from the box office of "Covering the Sky" during the pre-sale period, I think the reason why it is higher than the other 3 movies is that the pre-screening publicity is more powerful than ours! ”

"And we pay too much attention to online publicity, which is far from offline, so I will invest more in offline advertising for this new application fee."

"In this way, the difference of tens of millions is not a problem at all."

Xu Le said confidently: "Besides, in terms of casting, we will be stronger, which means that we will also have more advantages in the publicity roadshow after the release." ”

"And we Tenggua has a huge user flow, as long as we increase the drainage efforts, so that the three-pronged approach, the follow-up box office trend, the performance of "Lin Lingsu" will definitely be better, then it is inevitable that the film scheduling rate will rise."

"After this set of serial punches, the advantage of the pre-sale period of "Covering the Sky" will inevitably be gone!"

"And "Wolf Warrior 3" and "Burma", even if they use the same method, they don't have the traffic advantage of our Tenggua, and they can't compare at all."

"That's what I think, so I'm going to apply for another publicity fund, Mr. Sun, what do you think?"

After speaking, Xu Le looked at Sun Zhonghuai with other eyes.

His plan is to increase offline publicity, and at the same time increase online drainage, so as to improve the box office trend curve, and then trigger the rise of film scheduling, and finally "Lin Lingsu" reached the top strongly!

The plan is a good plan, just listening to this, Sun Zhonghuai feels very reasonable.

According to Xu Le's idea, as long as this operation continues, the other three movies are almost certain to lose.

But there is a very serious problem, Xu Le's plan is too idealistic, and all aspects are not completely considered, and it is a bit taken for granted.

Let's talk about user drainage first.

Although Tenggua has a huge user advantage, there is a trembling sound behind "Covering the Sky", and if you really want to fight together, it may not be worse than Tenggua.

And the other 2 are a little behind in this regard, but they also have other advantages!

The Wolf Warrior series itself has its own fan base, especially the second part has a high status in the audience, and now the third part will definitely attract a lot of audiences to the theater as soon as it is launched.

Now the 12-hour box office "Wolf Warrior 3" ranks second, which is enough to prove it.

And "Burma" also has an embarrassment series, and its actors are also Wang Bao, Huang Shui, and Hao Jian, three famous actors, and the box office appeal is not bad at all.

Especially Hao Jian, the hottest actor in the Dragon Kingdom in the past two years is none other than this person, as long as he plays a comedy, there will be a large group of audiences who will see his name walk into the cinema.

Before he could only make a cameo in "Covering the Sky", in "Burma", he was the starring role.

really compared, in the other three movies, none of the actors has a strong box office appeal as him!

Again, Xu Le also ignored one point, that is, the quality of the film.

"Wolf Warrior 3" and "Burmese Embarrassment", Sun Zhonghuai has not watched it, but he has watched "Lin Lingsu" and "Covering the Sky 1 - A Trip to Beidou"!

In his opinion, "Lin Lingsu" is really a big step behind "Covering the Sky", and it is almost impossible to surpass it, which can be called a fantasy!

It's not that he doesn't have confidence in his own movie, but he just watched that scene, which completely convinced him.

Therefore, Sun Zhonghuai avoided answering Xu Le's question, and instead asked, "Director Xu, have you seen the other three movies?" ”

Xu Le was stunned.

He really hasn't seen it, there are a lot of things about "Lin Lingsu", as the director and the main person in charge of the crew and Tenggua video docking, he is not only busy with filming, but also busy with publicity, roadshows, documents, and applications after filming, which is really busy.

And now the four movies have been released for less than 24 hours, and he doesn't have time to watch them.

"Not yet, I've been busy, I don't have time to look."

Xu Le shook his head and said honestly: "I'll take a look when I have time." ”

"Don't have time, it's not long before you get off work, after dinner in the evening, how about we go to watch a "Covering the Sky" together?"

"Then watch "Wolf Warrior 3" and "Burmese Embarrassment" again, so that you can know yourself and your opponent, and you will not be defeated in a hundred battles, how about it?"

Sun Zhonghuai invited with a smile.

He originally wanted to watch "Covering the Sky" again.

He had been shocked before, especially in the first half, he didn't look so carefully, and he could just enjoy the visual feast again at night!

Moreover, he hasn't watched the other 2 movies, so he can't help but be curious, so he just watched them together!

It's nothing more than watching three movies at once, and he will stay up a little later, he is used to it.

"But what about the publicity costs?"

Xu Le was a little confused, he didn't understand what Sun Zhonghuai was doing when he suddenly got up to watch the movie, and he was talking to him about publicity!

"Don't worry, watch the movie first."

Sun Zhonghuai raised his hand to stop him.

"I'll talk about it after reading it!"