Chapter 173 - Terrifying publicity, mutual holding and stock exchange
It is understandable that users flow into Tenggua, and it often happens when they encounter good dramas, but this time it is just a little more.
But users flow into Watermelon Video, and there is a massive traffic loss of tens of millions, how can the two not be surprised?
General Gu and Long Yu immediately ordered people to investigate.
Soon, the results came in.
A "Boxing Town Mountains and Rivers", a "Boxing Intention", two large-investment national art dramas, have shown strong strength since they were launched, and other dramas such as family ethics, fantasy idols, mother-in-law and daughter-in-law, modern, suspense, and costume idols released at the same time cannot be played at all, and they are all vulnerable.
Not to mention their two platforms, even the traffic of other dramas on Tenggua and Watermelon's own platforms, a large part of them have also been pulled into these two dramas.
In the few hours when the new episodes are released, the audience of all the other dramas will temporarily flow into these two dramas and become one of the millions or tens of millions of viewers.
"Is this flamboyant really that terrifying?"
After Gu Jiang and Long Yu found out the reason, they couldn't believe the result in front of them.
Even if you shoot it yourself, it's so hot if you shoot it?
At that time, when they knew that Sun Zhonghuai was holding a meeting in Tenggua and asked to learn Zhang Yang's shooting theory, the two didn't care at all, and even felt that Sun Zhonghuai was making a big fuss.
A little young man, but he was lucky enough to shoot a few fire dramas, so he needs to learn from him?
The dignified Tenggua video, with countless generals under his command, actually held the shaft to such a high position, don't you feel that you have lost the face of Tenggua?
Now that the real result is in front of them, both of them are stunned.
Could it be that Zhang Yang is really that terrifying?
Or follow his so-called blockbuster theory to film, will it really make a drama explode all over the Internet?
Both were a little shaken.
Not only the two of them, but also the bosses of video sites such as Station B, Mango, PP and the bosses of many domestic film and television companies, have also seen the explosion of the two dramas.
Last year, it was just that many film and television companies followed the trend and made a lot of specious national arts and fantasy, but none of them were really popular, and these elders didn't care at all.
Even if Zhang Yang developed to his current status, he thought that it was just his own ability, and others couldn't learn it.
After all, there are so many directors in the film and television industry, how many of them don't have their own style?
There were a lot of people who filmed according to these directors in the past, and it was the person who really became popular, and others couldn't do it at all.
Now I see the popularity of the two dramas, especially the barrage full of "Fist Will", and the statistics of the skyrocketing popularity on the Internet, all of them are dumbfounded.
An idea popped up in everyone's hearts.
Do you want to learn to make a drama too?
Hiss~
Forget it, the investment is a bit big!
Heartache, reluctant......
But what if it's the same as "Fist Intent", it's on fire?
Clap?
Don't shoot?
It's a question worth pondering.
For a while, the bosses of these video websites, including the bosses of many film and television companies, began to study the blockbuster theory put forward by Zhang Yang on the show.
Let's not talk about whether to shoot or not, at least this set of things seems to be somewhat useful at the moment.
......
That night, 4 hours after the two dramas were launched, that is, around 0:00 in the morning.
Tenggua and Watermelon both received specific data on each other's playback volume.
Tenggua video.
"Mr. Sun, the news is out. The total number of views of the two episodes of "Boxing Town Mountains and Rivers" on the first day was more than 200 million, with an average of 100 million views per episode, 130 million views of the first episode, and 85 million views of the second episode! The current conversion rate of users of follow-up episodes is 65%, but this result is not accurate, before the news came, the paid users of the second episode continued to rise, and the conversion ratio of free users to paid users may eventually rush to 70%! ”
Xu Le's expression was solemn.
That's the result he just called.
"How much?!
! ”
"65% now, up to 70% later? Did you hear it right? ”
When Sun Zhonghuai heard this result, he was frightened!
A TV series, when it has a low number of broadcasts, the conversion from free to paid may be higher, but like "Boxing Town Mountains and Rivers", the free first episode has hundreds of millions of users, and the follow-up payment can reach more than 70%, which is really terrifying!
The pirated version of this show has appeared on many websites!
The entire management of Tenggua, who had not yet gotten off work, couldn't believe this result.
"What about the statistical results of our "Fist Intent"?"
Sun Zhonghuai hurriedly asked.
Xu Le had already made preparations, cleared his throat, and looked solemn.
"At present, the first two episodes of "Fist Intent" have a total of about 600 million views, the first episode is currently 400 million due to free reasons, and the second episode needs to be charged for 200 million."
"Although the number of playbacks alone is far higher than that of watermelon video, the proportion of paid users is only 50%, which is more than ten percentage points worse than "Boxing Town Mountains and Rivers"."
"Of course, there is also a reason for the diversion of pirated websites, many users have gone to pirated websites to see, and if piracy can be banned, this proportion can increase significantly."
"This flamboyance is really powerful! Both dramas have pirated versions, but the conversion ratio is still so much worse, which proves that our strength is still a few points worse. ”
"I just watched "Fist Town Mountains and Rivers", and it is indeed better than "Fist Intent" in many aspects, and it is also a national art drama with a big investment, and Zhang Yang shoots it to give people the feeling that it is even more different."
Sun Zhonghuai was silent for a while before slowly exhaling the stuffy breath in his chest.
Not only him, but the whole room was very dull, and the dozen or so executives in Tenggua felt that something was pressed in their hearts, and it was very heavy.
Before, watching the broadcast volume of "Fist Intent" continue to rise, everyone was very excited, and when they heard the news of "Fist Town Mountains and Rivers", their hearts were cool and cool, the room was silent, and everyone looked ugly.
Sun Zhonghuai looked around at everyone, thought about it, and said encouragingly: "Don't be discouraged, after all, we are students, he is a teacher, and it is normal to lose." But at least now it is certain that he is going in the right direction. ”
"Definitely. "Fist Intent" is already very strong, and the current data is already in the forefront of Tenggua since its establishment, and it is not impossible to reach the top of the list in time. Xu Le also encouraged: ""Fist Intention" has proved that we are on the right path, as long as Tenggua continues to follow this method and shoot according to his theory, sooner or later he will catch up." ”
That's right!
We are students, and "Fist Intent" is already very strong, just four hours after it was launched, it is much stronger than so many TV series in Tenggua, and even after a while, there will be a chance to reach the top of the whole station.
It's just that the conversion ratio of paying users is a little worse, but we have a large base?
Thinking about it this way, everyone's expressions eased a lot.
Seeing this, Sun Zhonghuai smiled and said, "Tonight, everyone is tired, let's go back and rest." ”
Until now, many people are very tired, after all, they are not young people, everyone is a little unable to stand up, and even Sun Zhonghuai himself feels a little empty.
Everyone responded and prepared to leave.
"Tomorrow!"
Sun Zhonghuai seemed to have thought of something, and suddenly turned around and emphasized to everyone: "Convene a meeting of all technical personnel, crack down on piracy, protect the genuine, Tenggua is duty-bound!" ”
MD!
There is no piracy, and if you don't believe in "Fist Intent", it can't go up!
......
Just when Tenggua Video got the news, the watermelon also got the news of "Fist Intent".
In the face of the hundreds of millions of terrifying broadcasts of "Fist Intent", everyone in Watermelon felt suffocated.
600 million in 2 episodes!
If it weren't for the fact that you have a lot of Tenggua video users, there will be so many playbacks?
The watermelon crowd was like eating a lemon, and they felt very uncomfortable.
Long.
"Forget it, anyway, at least in terms of the proportion of paying users, we are still better." Guan Mingyuan cheered up: "Sooner or later, one day, watermelons can also develop to that scale, everyone must have confidence." ”
"Yes. Guan Dong has a point, I can lead the watermelon video from zero to the present, and then from now to Tenggua, it is only a matter of time! With the help of the group, why worry about the great cause? ”
Fu Yiming said confidently.
When Watermelon was founded, the Dragon Kingdom was already full of video websites, and it has not developed into the current scale?
Backed by trembling sound, the future can be expected!
It's a pity that there is a lack of publicity......
Thinking of this, he couldn't help but feel a little gloomy in his heart.
I just hope that when we negotiate, we can maintain the current status quo and cooperate with each other, so we don't talk about such things as buying shares or acquiring shares.
Although I know that there is little hope, there is always a dream, what if it comes true?
Yiming has a point. Believe in him, under his leadership, sooner or later, we can also stand in a higher position. Guan Mingyuan said: "Now everyone has also seen the power of publicity, while everyone is together, let's talk about their ideas." ”
After some encouragement, Guan Mingyuan talked about Xuanyu.
Although this proposal has been approved by the board of directors before, Xuanyu's current market value scale, whether it is a share or an acquisition, requires huge funds.
Therefore, the result of the previous discussion is that it is best to cross-share.
The two companies cross-sharehold, so that you don't have to give too much cash, and you can also do you have me, I have you, and get closer.
And simply investing in shares is to send you money, I can't get the dominant power yet, it's just a means to win you over, and the letter executives are not stupid, so they are naturally unwilling to do it.
And acquisitions are even more unlikely.
Xuanyu is not listed, and has no intention of selling, and there are no redundant shareholders who want to acquire and buy shares? Unless Zhang Yang agrees, it is basically impossible.
So the best thing to do is to cross-swap.
Just cross with which company? That's a problem.
The Alphabet Group is the parent company of companies including Watermelon, Rhea, and Shake Sound, and it is not an internal department like Xuanyu.
The whole letter beats, and it is directly under the news industry's headlines.
For example, watermelon video, Rhea special effects, and Douyin short video are all subordinate subsidiaries, which are self-responsible and independent.
If it cross-holds shares with Xuanyu, what about watermelons? Or is it a trembling sound? Or is it Rhea? Or other subsidiary videos or the entire Alphabet Group?
A few people discussed before, and it was best to use a watermelon video.
Both are in the film and television industry and are the best choices.
However, the number of shares crossed is another question, and no one has yet determined the specific number.
This time I came to Watermelon, but I also wanted to see the specific performance of "Fist Town Mountains and Rivers".
If the performance is strong enough, then the conditions can be relaxed, if the performance is not good, then there is no way, it must be much less.
Even though several senior executives were tired, they did not forget about today's business.
Under the leadership of Fu Yiming, everyone found an empty conference room, asked people to bring refreshing coffee, cheered up and began to discuss.
Guan Mingyuan sat on the main seat.
He tapped the wall of the coffee cup with a spoon, making a crisp sound, reminding everyone: "It's late, everyone is tired, gossip, go straight to the point, now everyone talks about their thoughts." ”
"Yiming, you speak first."
He looked at Fu Yiming.
Fu Yiming was stunned.
Although others don't know, he has already told Guan Mingyuan that he does not support this, and it is the best choice to keep it as it is, why do you want him to say his thoughts now.
Fu Yiming hesitated, gritted his teeth, and finally spoke: "I don't support it, I think maintaining the current situation is the best choice for both sides, I understand this person Zhang Yang, he will not agree."
Xuanyu was founded by him, and no one or any force is allowed to interfere in it. And we're having a great time working with him right now, so why do we have to do that?
In case, things can't be helped, but it hurts the relationship between the two parties, then the gains outweigh the losses. ”
As soon as he finished speaking, one of the directors immediately stood up against it.
"The relationship is not strong now, what if Zhang Yang changes his mind and doesn't cooperate with us? And pay and effort to pull people back?
Is one time fine, but two or three times?
Again.
I've heard that Sun Zhonghuai has wooed him several times.
Rather than this, it is better for the two parties to cross-sharehold, or even our control of the dominant power of Xuanyu is the best choice. ”
Another director also immediately followed: "Indeed, I agree with Dong Yang's idea, it is the best choice to control the dominance of Xuanyu and give Zhang Yang enough benefits at one time, so that he can help us film."
No matter how big his appetite is, he is not satisfied with the shares of Watermelon Video? We are the fourth largest video site in the country! ”
Fu Yiming's face was ugly.
"Although watermelon video ranks fourth, but the number of users is far from love, Teng, and You, Zhang Yang has acquired Rakuten Video, and has his own video website, the shares of Watermelon Video are not important to him, but we need his help more.
Throughout the past two years, on the development of watermelon video, which thing has not been helped by him? Without publicity, we may not be able to maintain our current position! ”
He argued.
"What is Rakuten video?"
Yang Bo, that is, Yang Dong waved his hand indifferently and said: "Lotte has declined, even if Zhang Yang acquires, whether it can be developed, how long it will take, and how much money to invest, no one knows the bottom."
Zhang Yang is a smart person, can have a stake in watermelon video, and directly ascend to the sky, is it better than working hard to develop his own video website?
Besides, although we ask for the dominance of Xuanyu, it is only a symbolic right, in addition to providing works for Watermelon Video, it will not affect his decision-making and development of Xuanyu, I believe he will think clearly about the pros and cons. ”
After Yang Dong finished speaking, everyone present nodded in agreement.
Fu Yiming sneered in his heart.
Symbolic rights?
Who believes?
He won't believe it anyway!
The requirements of these high-level directors are to let Zhang Yang, including the entire Xuanyu, work hard for the development of Xigua Video wholeheartedly.
Maybe it won't interfere at first, but it's really going to affect the watermelon video, will it not make a move?
Fools know!
He had already seen the key clearly, and the argument just now just wanted to try again, and he didn't persuade him anymore when he saw that he couldn't do anything.
After all, he himself is still in the watermelon video.
He shook his head and said, "That's my opinion, since everyone doesn't agree, I won't say it, listen to you." ”
"Okay, Yiming, don't complain in your heart, Yang Dong's idea is also for the good of the company." Guan Mingyuan comforted him a few words, and then changed his words and said: "I also agree with Yang Dong, in this case, my suggestion is to exchange 51% of Xuanyu's shares for 20% of the shares of Watermelon Video, do you have any opinions?" ”
“20%? Too much, right? ”
One of the directors frowned.
The value of Xuanyu is only billions at most, even if a few big dramas are filmed in the future, the valuation will reach 10 billion, and 51% is 5.1 billion yuan.
And what about watermelon videos?
Backed by the beating of letters, there are trembling voices, tens of millions of users, or listed companies, the current market value is at least more than 5 billion US dollars.
Exchange 20% of watermelon for 51% of Xuanyu?
The value is about the same, but with the addition of various invisible resources, it is not equal.
We have all kinds of relationships, we can speak in the industry of Longguoxing, and we also need the support of various film and television forces, how can Xuanyu compare?
"10% I think is a reasonable number!"
This director came up with new ideas.
"The value of the two sides is about the same, but all kinds of resources and connections are not available in Xuanyu, plus these, 10% I think is very reasonable, even if you want to seize the dominance, at most 2% will be transferred!"
His idea was endorsed by several people in the audience.
Several directors spoke in support of his idea.
Guan Mingyuan was unmoved, and when everyone finished speaking, he looked at Yang Bo beside him and said softly: "What does Yang Dong think?" ”
Yang Bo frowned, thought about it, and said in a deep voice: "No! ”
"Everyone, don't forget the performance of "Fist Town Mountains and Rivers" tonight. Zhang Yang is very capable in filming, in order to win him over, I think 20% is the best choice, a little more benefits, but also make him feel better when he is taken away from the dominance, and it is also our respect for him. ”
"I can't bear the child, I can't hold the wolf, if I want to win over people, I have to give enough benefits, I believe Zhang Yang will feel our sincerity."
"But ......"
The previous director hurriedly spoke.
"Smack!"
An explosion interrupted him.
I saw Guan Mingyuan slapping his palm on the conference table, and scolded angrily: "Mouse eyes, stupid, stupid!" ”
"You only have this Weibo profit in front of you, but you don't see how much development Zhang Yang can bring to watermelon video after joining, since you want to win over others, sincerity must be enough, only a high enough price code, so that he will not resent us, and we can cooperate better in the future!"
"The reason why I give 20% is that he willingly accepts our proposal, and even more can be accepted, as long as he is willing, 30% I agree!"
His eyes were gloomy and he looked around at the crowd.
Everyone at the conference table was startled by him and fell silent.
Just when he was silent, he suddenly restrained his anger and said seriously: "The vision must be long-term, as long as you get Xuanyu and let Zhang Yang be willing, the future development of watermelon is unlimited, think about it, am I right?" ”
There was silence in the room.
Suppressed, Yang Bo was the first to agree.
"Mr. Guan is right!"
Fu Yiming also followed: "It's right to listen to Mr. Guan." ”
Seeing the two of them express their positions, the other directors nodded and admitted that what Guan Mingyuan said was very reasonable.
Even the director who retorted, after thinking about it, had nothing to say.
"Okay."
Guan Mingyuan was relieved: "Since everyone agrees, tomorrow, Yang Dong, you and I will fly to Xuanyu and talk to Zhang Yang." ”
"We must let him feel our sincerity!"