"This time I bought the drama, the box office of the two New Year films has exceeded 1 billion, we spent 150 million to buy the online copyright, and the other three online movies cost 20 million, as for the 13 TV series, I watched all of them starring big-name TV drama stars, and the quality is very good, and the producers are also well-known film and television companies, with a total price of 430 million."

On the phone, Lin Xiaohan reported the results to Zhang Yang.

In fact, Zhang Yang already knew.

Although he didn't specifically ask for it, Chang Fang from the Finance Department has been reporting to him on the direction of the funds.

It's not that he doesn't trust Lin Xiaohan, but the financial situation of a company, as the boss, he must have a basic understanding, which is also Chang Fang's responsibility.

"Good."

Zhang Yang praised.

"With this batch of dramas, at least there will be absolutely no problems with fantasy videos this year, and it will not be a big problem to cultivate a group of loyal users for the website."

"yes!" Lin Xiaohan replied: "The most important thing is that after the fall of the melon peel club, many film and television companies also have more choices, no longer have to be forced by the pressure of Sigua, they can sell dramas to other platforms, although they are still more inclined to Sigua, but we always have a chance, even if the price is high, it is much better than not receiving it at all before." ”

"That's true." Zhang Yang nodded and calmly reminded: "But I want to remind you that this matter must not be said without leakage, and no one can say it, otherwise, we will be hit by Sigua with all our might!"

The entire Xuanyu is currently known to you, me, and Pei Qian, and no one else knows that we are behind it.

I reminded Mr. Pei that as the vice president of the company, you are also indispensable for entertainment, you must pay attention, you must not say that you leak your mouth! ”

"Don't worry, I'll keep my mouth shut!"

Lin Xiaohan's tone was extremely serious.

She knew the consequences of leaking her mouth, and when the time came, Sigua knew that it was Xuanyu who did it, and destroyed the melon peel club, so she had to take revenge on Xuanyu like crazy!

"Yes."

Zhang Yang nodded.

He has enough trust in Lin Xiaohan.

is not only an intimate relationship, but also in the past relationship, Lin Xiaohan has not made any mistakes in doing things, and he is not a person who will leak secrets.

"That's good."

Taking advantage of the gap in filming, Zhang Yang continued: "Most of the company's revenue now relies on selling dramas in the past, but now that we have the platform of video websites, we have to grasp the aspect of advertising." ”

Zhang Yang used to film.

In order to be authentic enough, and I don't care about the money, I didn't think about the income from ad placement at all.

In the same way, figurines, toys, and merchandise are not done.

Otherwise, the movie version of "Covering the Sky" can at least rely on these things to echo blood.

But.

Xuanyu now has its own video website, and membership fees alone are not enough to support the operation of the website, so he thinks that advertising and peripherals should also be arrested.

"There is something you have to do, set up our own advertising department, which is responsible for attracting investment from advertisers.

Not only the advertisements on the website, but also the film and television works we produce, there are suitable advertising placements that have little impact on the series, and they can also be taken.

In addition, you have to send someone to inspect the toy manufacturers, and it is best to set up a toy brand exclusive to Xuanyu in Haihua, and then we will also grasp the income of the surrounding area. ”

It is said that figurines are toys for adults.

The three big IPs of "Dragon and Snake", "Covering the Sky" and "Yang God" contain countless business opportunities.

With the popularity of the series, the various characters in it can be made into exquisite figures.

As long as you spend a little money on materials, you can easily sell dolls of 100 yuan, 1,000 yuan, or even more than 10,000 yuan.

And that's not all.

"Dragon Snake" and "Covering the Sky" are still well-known enough in the Dragon Country, and many people have watched these two dramas.

Zhang Yang can completely use the characters in it.

First make a basic version with almost a little material, then make a good version with a good one, and finally use the best materials from the so-called propaganda to make a supreme version.

If only he had been ruthless enough.

"Dragon Snake" can launch at least 6 levels!

For example, a hand-made doll of Wang Chao.

You can launch the bright jin version, the dark jin version, the chemical jin version, the Dan jin version, the gang jin version, and the god jin version.

"Covering the Sky" is even more.

More than a dozen levels of realm, and finally wait for the TV series to shoot Ye Fan to become the Emperor of Heaven, and then there is a version of the Emperor of Heaven, and finally 1, 2, 3...... until the ninth life, and finally, you can also have a super invincible Supreme Red Dust Immortal version.

The higher the grade, the better the production, the better the materials are used, and the model is finer and more concrete.

As long as you do it well, you can sell it at a high price of 5-6 figures among fans!

Even one day, decades after the establishment of Xuanyu, the film and television universe of "Covering the Sky" took shape, and it is possible to change a house with a scarce number of out-of-print models.

Of course.

Merchandise is not limited to figurines.

For example, all kinds of Ye Fan version of schoolbags and stationery can actually be used.

There is also a fortune that is quite popular on the Internet.

As long as this dog is operated well, it will be a new revenue growth point for Xuanyu.

Zhang Yang used to have a systematic background, and he didn't pay much attention to this aspect.

Now that the fantasy video is going to develop, after solving the problem of the melon peel meeting, it will be faced with the matter of constantly acquiring film and television copyrights.

And this requires a lot of financial support.

In the face of a steady stream of expenditures, he can't sell dramas, so he can only rely on Xuanyu himself to provide funds to support this big ship, set sail, and cut the waves.

"After the establishment of the toy brand, we can completely reap a lot of money by operating our own film and television characters, and in addition, we can continue to explore the value of making a fortune, and this dog has great potential."

Speaking of making a fortune, Zhang Yang is extremely melancholy.

The dignified boss of Xuanyu, a famous director, the number of his fans is too much worse than making a fortune.

After filming "Covering the Sky", the number of fans who made a fortune was already more than ten times that of him, and now, after time fermentation, as well as the intelligence shown by Facai in the video, after the sum of several major platforms, the number of fans of Facai has exceeded 30 million!

Far more than 30 times the total number of fans!

Why does this dog eat, drink and have fun every day, watch dramas, shoot short videos, and show casually, so many fans?

Demons!

I want you to help me grow!

The name of fortune must not be called in vain!

"We can't let Facai be so lazy anymore, I can pick up all the advertisements that I can take, set up a special marketing team, dig deep into its value, and squeeze it dry!"

Zhang Yang gritted his teeth.

"Uh......"

Lin Xiaohan knew his resentment about getting rich.

Looking at the husky who was dozing off on the sofa in her office because of Zhang Yang's shooting, her eyes couldn't help but show pity.

Fa Cai, who was sleeping, suddenly felt a chill surging up in his body.

I opened my eyes and looked up, felt the warm breeze in the office, and tightened my body again.