Ye Mo called Chen Shan, got into Li Xuebin's car, and went over to pick up Chen Shan.

"Uncle." Ye Mo shouted.

"Hey." Chen Shan sat in the car with a smile: "Boss Li......"

"Brother Chen." Li Xuebin said: "Listen to Ye Mo, Hongshan Town is engaged in the construction of ecological agriculture? ”

Chen Shan nodded: "It seems to be." ”

"Is the ecological construction of Hongshan Town entering the traceability system?"

"Well, I don't know." Chen Shan shook his head: "I have already called Mayor Zhao, and he is waiting for us at the town government." ”

Traceability system, that is, label traceability system.

Now many good fruit and vegetable producing areas have joined this system.

Just like the mango in Dongmen Town, you can attach the label of Dongmen Town, there is a QR code on the label, and you can scan the QR code to know the situation of the product, as well as the origin information.

In Dongmen Township, mangoes are only given those labels if they meet the required standards. Farmers can apply for these labels themselves. Or a large fruit buyer, determine in advance a certain place to purchase a certain place of fruit, after testing the fruit up to standard, the label will be directly sent to the fruit merchant.

It's past six o'clock.

Mayor Zhao had already left work, and when he received a call from Chen Shan, he stayed.

When they came to the town government, Chen Shan took them to the mayor's office: "Mayor Zhao...... Let me introduce to you, this is Li Xuebin, Boss Li. This is Ye Mo of Gaoshanping, and I am also my nephew. Chen Shan said with a smile.

"Sit." Mayor Zhao got up and looked at Chen Shan: "You didn't say it too clearly on the phone just now, what's going on?" ”

"That's the ......," Li Xuebin said, "Ye Mo planted a batch of melons, and the output is estimated to be about 100 tons. The grade of this batch of muskmelons is very high, and all indices have also reached the standard of green agricultural products. ”

Green produce is not the same as organic produce......

"We were just chatting in the mountains about labelling fruit. I am going to label the melon with the label of Huacheng green fruit, Yancheng County is also the jurisdiction of Huacheng City, for the export of bulk fruits, as long as there is no problem with the product, you can label Huacheng green agricultural products. Li Xuebin continued: "Boss Ye's batch of melons, the grade is very rare, these melons will be sold to Guangzhou, and the pricing in Guangzhou has also come out, and the distribution price has reached about 30 yuan." In terms of bulk fruit trading, in the category of melon, it belongs to the highest price. When entering the market, the price ...... It is estimated to be 50 yuan, or even higher. ”

Ye Mo continued: "My orchard is in the process of registering a trademark, but it takes time to register a trademark. I heard from the uncle that Hongshan Town is developing ecological agriculture construction, so I wanted to ask if Hongshan Town has registered its own trademark. If so, these melons of mine would like to be labeled as Hongshan Town and sold. ”

Mayor Zhao was shocked......

What melon?

Can it be sold for 50 yuan and 1 catty?

After Ye Mo finished speaking, Mayor Zhao came back to his senses.

"Muskmelon...... Tested? Mayor Zhao asked.

"Private testing. After these fruits are delivered to the market in Guangzhou, the marketing department will also test and issue a fruit test report. Li Xuebin said.

"Wait a minute, I'll ask someone from the Economic Development Office." Mayor Zhao hurriedly took out his mobile phone and called the director of the Rural Revitalization and Poverty Alleviation Office.

Looking at Mayor Zhao's expression, he knew that the trademark of Hongshan Town had not yet been registered: "You are free now, come to my office." ”

The main work of the Rural Revitalization and Poverty Alleviation Office is to develop local industries.

Hongshan Town is a consolidated town located in the Great Mountainous Area, the town has 15 villages and a population of nearly 20,000.

There is no industry and no mining ...... In the mountainous areas, the main income of the peasants is to go out to work. Secondly, planting ......

Grain.

The total amount of land that can grow grain in Hongshan Town is less than 1,000 acres.

Plantation, local there are small grains of coffee, navel orange, loquat, mango, pomegranate, pineapple and so on. Cultivation is based on altitude, and tropical fruits such as mangoes can be grown below 1,500 meters above sea level. At higher altitudes, you can grow mangoes, navel oranges, etc.

There are very few large growers.

That is, there are some large orchards around the town.

Now, the largest orchard in Hongshan Town is the high mountain flat of Yemo. There was also Yumin Orchard before......

Yumin Orchard has now become Team 11 of Changzhu Village.

There are no advantageous industries in the local area, small grains of coffee, navel oranges, and they can't do it here. And the town of Hongge is famous......

Although they all have a red character in Hongshan Town, it is much worse in terms of economy and other things, such as red grid. The only thing that does not lose to the red grid may be road traffic construction.

The construction of road traffic was only started after the state allocated funds.

Until now, there has been nothing in the local area that can be used.

Rural revitalization and rural construction are just shouting slogans, useless. If you want to make a name for yourself, you have to have something that you can get your hands on. And there's a lot more to this stuff......

Wang Hong came to the office and was very happy to hear Ye Mo say that they needed the label of the vegetable and fruit production area of Hongshan Town, and introduced their products.

"The label of the fruit producing area of Hongshan Town has not been registered. But...... You have a business license, and you can customize the label yourself. When the time comes, the name of Hongshan Town will be marked on the label. Wang Hong was a little embarrassed and said, "Can you mark the name of Hongshan Town a little bigger on the label?" ”

"Ye Mo's one is a self-employed business license." Li Xuebin thought for a while and said, "It's okay." ”

"The melons are all picked, can the label be made in a hurry?"

"There is a company in Huacheng that specializes in making labels, and I asked them to make a batch. Just go over tomorrow morning and get the label...... That is, it will be shipped later. ”

After chatting for a while, Li Xuebin called the company that made the labels and asked them to produce a batch of labels overnight.

Ye Mo's batch of melons, the label is still the geographical label of Huacheng, that is, 'Hongshan Town-Gaoshanping Orchard' has been added. And, the word 'Red Mountain Town' is enlarged a bit.

Gaoshanping Orchard is registered and self-employed.

Although it is self-employed, the registered capital has reached more than 20 million. It cost more than 20 million yuan to buy that high mountain ping.

Ye Mo's fruits can be marked.

There is a difference between a company, a trademark, and a brand......

The company is the identity with which you do business.

The common ones are self-employed and limited liability companies. Self-employed is a kind of company, and the individual bears unlimited liability (for example, if you develop a certain drink and drink someone to death, even if you have a house and a car, you have to pay for it), once the company goes bankrupt, it also means that the individual is bankrupt (nothing), so the self-employed are suitable for some industries with little risk......

Logo, simply put, is placed on your product, and everyone knows it at a glance, such as Nike's checkmark.

Branding, which belongs to the content of marketing. To put it simply, it is to make consumers identify or trust. For example, as soon as you hear about the Apple mobile phone, you will know that it is high-end, and when you hear about the Nokia mobile phone, you will know that it is strong. In fact, there is not necessarily a difference in quality of a piece of clothing, but if you hang the Armani brand or the Jeanswest brand, the price can be a hundred times different, which is the power of the brand.

To put it simply, the company is the code name for your external business, and it is also a layer of mechanism to protect you.

The trademark is an asset owned by the company, and how big it can be depends on your operation of the brand.

In the future, the registered trademark of Hongshan Town is a traceability origin label, and when the label of Hongshan Town is pasted, Ye Mo can also paste his own alpine orchard trademark. The two do not conflict......

Origin labels, such as Dongmen Town in Ye Mo's hometown, there are too many farmers who grow mangoes. You can't let every family get that traceability label by themselves, so it's up to the town to make the overall arrangements.