A week before the Chinese New Year.

Under the arrangement of several major distributors, "Covering the Sky 2" officially opened pre-sale at home and abroad.

Thanks to the high quality of the film and the aftermath of the first part, on the first day of its launch, the pre-sale box office was unbeatable, overpowering all other films, none of which can be compared.

During the entire Spring Festival schedule, all the film producers looked at the data of "Covering the Sky 2" far exceeding the data of all films, and were so shocked that they were speechless.

Not only at home, but also abroad is not far behind.

The Christmas schedule has passed, many blockbusters have been drawn, and "Covering the Sky 2" has relied on overwhelming publicity, although it has not reached the top like in China, but the pre-sale box office is not bad.

Finished in the top five on the first day.

In the next few days, it rushed into the top three and lasted until the day of release.

In a whole week, the pre-sale box office of "Covering the Sky 2" at home and abroad added up, directly breaking through the 600 million yuan mark, which is faster than "Avengers 4"!

At the same time, inside the Dragon Kingdom.

This number also refreshed the domestic pre-sale box office record again, creating a record of the fastest pre-sale box office in the history of Dragon Kingdom to break 100 million, and the zero-point pre-sale box office reached 156 million, exceeding the previous highest record and becoming the domestic zero-point box office champion.

......

New Year's Day.

Fantasy International Cinema.

Although Haihua is a second-tier city, the headquarters of Xuanyu is here, so the scale of the construction of the cinema here is also the same as that of the first-tier cities in China, using the highest level.

The cinema is located on the top floor of the most prosperous commercial plaza in the city, with a total of 15 cinema halls and nearly 3,000 seats.

Compared with other movie theaters, the brightness is higher, the picture quality is better, the colors are more vivid, and the sense of 3D is stronger.

As soon as the construction of this cinema was completed, it was immediately crowned the first cinema in Haihua.

The ticket office of the theater is already crowded, there is not a single vacant seat, and it is crowded with people watching movies everywhere.

Zhang Yang brought his parents over, and what he saw was such a scene.

Originally, he was going back to his hometown for the New Year, but on the first day of the release of "Covering the Sky 2", and it was the first time that Fantasy International Cinema opened, he had to take his parents to Haihua.

"Mom and Dad, sit down here, the movie will start soon."

finally found a vacant seat, and Zhang Yang hurriedly occupied it.

"Son, is this the movie theater you opened?"

Looking at the surrounding scene, Zhang Yijiang could not hide the shock in his heart.

He knew that his son's business was very big, but he had never been in close contact with him, and he had no bottom in his heart.

It wasn't until now that I saw such a big movie theater really in front of me that I knew that Zhang Yang's business was far beyond imagination.

"Not only that, but I also have more than 100 such cinemas across the country." Zhang Yang laughed.

"And a hundred?" Zhang Yijiang was surprised: "This one will cost millions, if you open 100 stores, won't it cost hundreds of millions?" ”

Mother Liu Zhen couldn't help but whisper in surprise: "Son, although the company makes money, you can't spend it indiscriminately, I see that many movie theaters have no business, don't lose money when the time comes, and affect the company's operation." ”

"This is the company's strategic plan, which is related to the next step of development, and it must be opened." Zhang Yang smiled: "And this money is nothing, you don't care." ”

The three of them did not avoid others.

No matter how many people there are in the theater, no matter how noisy it is, it still attracts the attention of others.

Especially the hundreds of millions, 100 and the like in Zhang Yang's words, which made many people extremely curious and wanted to see who was bragging.

Seeing this, Zhang Yang no longer talked about this topic,

"It's the New Year, don't talk about this, wait for the movie to run for 2 hours, what do you want to eat? I'm going to buy it! ”

"Buy two bottles of water."

Liu Zhen said with a smile.

"Then you wait for me."

I got up and went to the next place to buy snacks to line up, and when I was bored, I saw the electronic screen above the ticket office.

On this screen, the movie schedule of the theater is usually written.

During the Chinese New Year, many movie theaters will show multiple movies in turn, and various names will appear on the screen.

But this one is different.

If you take a closer look, you will find the number of shows on the screen, most of which are "Covering the Sky 2", and the rest are other movies.

In the Dragon Kingdom, the film scheduling rate of "Covering the Sky 2" in the first week of the Spring Festival remained at 32%, but in Xuanyu's own cinema, this figure directly exceeded 65%!

"That's the benefit of having a movie theater yourself!"

"Your own cinema can not only help recoup the box office and make money, but also play more shows and occupy more film schedules."

"Even if there is any extreme situation in the future, no movie theater is willing to broadcast it, I can still have a piece of land for myself."

Zhang Yang retracted his gaze and lined up quietly.

The line was very long, but the speed was not slow, and when it came to Zhang Yang, the cashier girl recognized him.

The employees of Fantasy Cinema have seen the photos of the company's senior management during the induction training, especially for him, the big boss, which is more important for everyone to remember.

Zhang Yang hurriedly raised a finger and shook his head gently.

The cashier girl understood, nodded excitedly, and then didn't scream.

......

Soon it was time for the opening session.

Zhang Yang walked into the VIP hall with his parents.

Compared with ordinary halls, the VIP hall has more spacious, larger space, larger curtains, higher film quality, and much more luxurious decoration, in order to provide the audience with a VIP-level viewing experience.

Because it is the Spring Festival, the price of a single ticket for the VIP hall of "Covering the Sky 2" is 180 yuan per person.

Zhang Yang thought that with such an expensive ticket price, the number of people in the VIP hall should not be much, but he underestimated the audience's enthusiasm for watching the movie.

The 50 seats are full, and there are many young couples.

"Son, your movie theater is so well decorated? It's much better than the small movie theater in my hometown. ”

Zhang Yijiang looked at the surrounding environment and couldn't help but admire, and then found that the seat under him could be lowered to 180 degrees, which was the same feeling as lying on the bed.

Liu Zhen glanced at him.

"I really don't know."

Zhang Yijiang glared, and just wanted to shout, but found that in the movie theater, it was not easy to say anything, so he had to mumble a few words there, but he couldn't hear it clearly anyway.

Zhang Yang watched happily from the side.

Their family is like this, his mother is the eldest, his second is the second, and his father is the third, every time there is a dispute, as soon as Liu Zhen speaks, Zhang Yijiang only dares to mumble two sentences, and he doesn't dare to take other actions.

"Okay, Mom and Dad, stop making trouble, the movie is about to start."

As soon as the words fell, the lights of the theater dimmed, the fire reminder on the front screen disappeared, and a beautiful picture slowly emerged.

"Covering the Sky 2" was finally officially released.