Late December.

After the cold snap, the temperature in Lin'an has risen.

The weather cleared, and even the sun came out, and in the evening, the stadium of the financial courtyard came alive again.

The college students who were dormant some time ago took advantage of the good weather to come out and move their hands and feet.

Su Zelin was wearing an ANTA sportswear and was running on the playground.

The bastard didn't run fast, he didn't even sweat a drop easily, and while exercising lightly, he was also thinking about something.

In the middle of this month, the three branches located in the Normal University, the University of Technology, and the University of Electronic Science and Technology were successfully completed on time.

The official opening is set for New Year's Day, but the trial operation has started in advance, the store is open to the public, and the experience machine inside can be played casually, but for the time being, only the experience is not sold, and the official sales have to wait until New Year's Day, but you can place an order in advance.

The level of publicity this time is completely different from the previous two.

When the branch of the Finance Institute opened, it could only be done on the campus BBS to make a few advertorials, do a marketing campaign, and invite a group of actors to cheer on the scene, which seemed to be very lively, but in fact, it was limited to self-congratulation on campus, except for the staff and college students of the Finance Institute, no one else in Lin'an may have heard of this incident.

At that time, Su Zelin also wanted to keep a low profile, if a reporter really came, and if the good thing was not reported by a chain store at all, it would not be good for the new century, so it would be good to make money silently and develop obscenely.

The situation was similar when the branch of Zhejiang University opened, but there were more people in Zhejiang University, and because the classic fan marketing campaign was more popular, it was still self-congratulatory on campus, and it was not out of the circle.

However, there are also a very small number of people who pay attention to the new century, such as the competitor, if it is not surprising, after seeing the success of the Zhejiang University branch, realize that this model is feasible and very profitable.

But on the whole, the fame of the new century is still limited to two universities.

Now that the obscenity has almost developed, with five large branches, there is no need to keep a low profile all the time.

Su Zelin asked Yang Fen to take the initiative to contact a number of news media in Lin'an, and almost all local daily newspapers were invited, and TV stations would also come over to do interviews, striving to make the name of the new century break out of the scope of colleges and universities in one fell swoop and be known to the entire Lin'an.

Of course, the money is in place, otherwise others may not be willing to report or perfunctory things for you.

During the trial operation, Brother Xiao Yang and Kang Baohong reported successes one after another, and orders for the three new stores came like snowflakes.

As soon as the college students of the three colleges and universities heard that there are five digital stores in Lin'an, each of them is so impressive, and the service and after-sales service are equally good, and even Zhejiang University has one, and the business is still very hot, and they suddenly feel that the dick is blowing up, so they can rest assured to place an order.

With these orders alone, sales on the first day of opening are guaranteed, and this does not include others who are equipped on the spot.

"Hi, squad leader!"

A female voice interrupted Su Zelin's thoughts.

Then Ding Linna chased after her from behind.

Nanako is also a frequent visitor to the evening run, and she often encounters it.

"What do you think, so engrossed?"

"I miss Cao Cao!"

Su Zelin said with a smile.

"Cao Cao?"

Ding Linna was stunned.

"If you want Cao Cao, Cao Cao will arrive."

Su Zelin unveiled the dumb mystery.

"Cut, come on, there are a lot of beautiful women around you, can you still think of me?"

Nanako rolled her eyes.

"There are always too many beautiful women!"

The bastard snorted.

"Hey, you kid is so careful, be careful of getting wet shoes one day!"

"It doesn't exist, do you think my brother insists on taking cold water in winter, and what is the reason for running in the morning and evening, it's not easy to be a scumbag, but he has to have perseverance and perseverance!"

"It's so lofty to say such a shameless thing, squad leader, it's really yours!"

“……”

The two ran and talked side by side.

Exercising with beautiful women, whether it is light exercise or intense exercise, the mood of the bastard is always happy.

What's more, Nanazi is still an athletic beauty, even after Yoga, her flexibility is very good, and her movements are extremely pleasing to the eye.

"Scumbag, let me see how durable you are!"

Ding Linna raised her eyebrows at Su Zelin, took a step forward with her long legs, quickened her pace, and crossed Su Zelin with a smile.

Yo, Nanako, are you quite confident?

I'll let you know how the word "prostration" is written!

Su Zelin smiled.

No girl has ever dared to compete with her brother in Endurance, and you are still the first!

I'm a notoriously sweaty BMW!

Gotta give you something awesome!

Su Zelin chased after him with all his strength.

After half an hour like this, no matter how hard Ding Lina tried, the bastard always followed her ass like a shadow.

At this time, Nanazi's sports T-shirt was wet with fragrant sweat, and a few strands of hair playfully broke free from the shackles of the headband and stuck to the snow-white jade neck, and the originally even breathing became rapid, and the amplitude and frequency of the chest rise and fall were greatly accelerated.

"Whew, I, I can't do it."

She finally stopped, holding Xiao Man's waist with one hand, and gasping for breath.

I thought that my physical strength would not be much worse than that of the bastard squad leader after practicing yoga, but I didn't expect that the two sides were still not of the same magnitude.

His hands and feet were trembling, and the bastard squad leader was still sweating a little like a nobody, but he could see that he still had a lot of energy to spare.

"Nanako, can't you do it so soon?"

The bastard said teasingly: "Do you want to help it?" ”

"Yes, that's what you said!"

Nanako unceremoniously stretched out her jade arm and hooked it around his neck.

"Khan, I'm just talking about it!"

"You don't joke, help me go over there to rest for a while, who called you a dead scumbag is not a gentleman, can't you let the girls go, I'm about to collapse!"

Ding Linna gave him a blank look, as if she was a little angry.

"OK, it's my fault!"

Su Zelin raised his hand in surrender.

Helping Ding Lina to the sidelines, the bastard was a little distracted.

Looking into the distance, I saw the mountains undulating, majestic and magnificent.

After resting outside the court for a while, Ding Linna's breath calmed down slightly, but her whole body was still a little weak.

The second half of the sprint was a bit intense, and my physical strength was exhausted.

According to experience, after intense exercise, it is necessary to supplement some light exercise appropriately, and do not let the body return to a calm state all of a sudden, otherwise the hands and feet will be more sore tomorrow.

So Nanako stood up, slowly lifted her right foot, and held it high above the top, straight like a compass, in a line with her left foot, and just cracked on the horizontal bar in front of her.

This is just the basic skill of Yu Jia, but I can see that the eyes of several boys nearby are straight.

If you have a girlfriend like this, it feels like it's easy to die young!

Nanako was almost rested, and the two of them left separately.

I have important business tonight.

The competitor also officially opened on New Year's Day.

There are only a few days left before the New Year, and I can already do things at the BBS of the Polytechnic University.

……

Back in the dormitory, everyone else has already eaten dinner and gone to self-study, and Zeng Kaiping is playing legends, this kid has been a little stunned to cut people in the game recently, and he is full of thoughts about being a big brother.

The spiritual guy is a typical dead fat house, people are sullen, in fact, he also likes to be in the limelight, but in reality, his sense of existence is not high, so he wants to be majestic on the Internet, so in later generations, he established a guild to be the boss after he became a local tyrant, and spent a lot of money to buy a dragon slaying knife.

"Third brother, I'm back, I had your phone just now, and I called several times!"

Zeng Kaiping incarnated as Kato Ping, operated quickly, glanced at it and found that it was Su Zelin, and his eyes turned back to the computer screen.

"Oh, got it!"

When he ran in the morning and at night, Su Zelin's mobile phone was put in the dormitory.

It should be Brother Xiao Yang or Kang Baohong calling, after all, I'm going to make trouble later, and it's normal to report to me.

didn't rush to return the phone, Su Zelin first walked into the back balcony, took off his shirt and threw it in the iron bucket, and then took off the towel on the hanging clothes pole and wiped his body to avoid sweating and catching a cold after exercise, and then returned to the dormitory.

opened the drawer and took out the mobile phone, and when the screen was on, in addition to Kang Baohong, there were also individual callers - edited by Wu Songyan.

This is the private number of the publisher's editor.

Su Zelin's spirit was shocked.

It seems that there is good news from the publishing house, and I hurriedly replied to the number.

After a while, a middle-aged male voice came from the microphone: "Hey, hello! ”

"Hello, Wu Bian, I'm sorry, I went out to exercise just now, and I didn't bring my mobile phone."

"Hehe, it's okay, Mr. Su, I just want to tell you that the book published in the name of your company at your own expense has been set for New Year's Day."

The editors of the publishing house get straight to the point.

Sure enough, Su Zelin couldn't help but be overjoyed.

"Hehe, thank you, Editor Wu, your publishing house is publishing so fast!"

"The main thing is that our president is also very optimistic about this book, so it is fast!"

Wu Songyan responded with a smile.

It's one thing for the president to be optimistic, but more importantly, it's important for this Mr. Su to be sensible.

Otherwise, it is possible to wait for another year and a half before it is released, and the date of the file may not be so good.

The so-called money can make the ghost grind, that's what it means.

The owner of the money is generous, and the publishing house naturally has to express it, otherwise people's money will not be spent in vain.

After a few greetings between the two sides, Wu Yansong said again: "By the way, didn't your company book a hundred sample books?" Are these books going to be mailed to a single address, or are they going to be mailed separately? ”

The book was published, and of course Su Zelin himself had to get a few copies to fill the glass.

In addition, each digital store must also put several sets, after all, this is part of the brand culture of the new century.

"Well, there's no need to mail it, everyone is in Lin'an anyway, I'll call someone to drive over and get it back when I get there!"

At this speed of the postal service, even if it is in the same city, it will take several days, and Su Zelin has no patience to wait.

"It's okay, then it's troublesome for Mr. Su!"

Wu Songyan naturally would not object, if the other party picks it up, the publishing house will also save trouble, and it will also save a postage.

After chatting with the editor for a few words, hanging up the phone, Su Zelin provoked a smile on the corner of his mouth.

The release of this book could not have come at a better time!

It happened to be the same day as the official opening of the three branches, so it could be the icing on the cake, and even used as a gimmick to promote the new store.

If that guy who follows the trend dares to be cheeky and use those sentences to market, then this book will come out, and there will be a good show to watch, hehe.

However, it stands to reason that that person can't be so stupid.

If it were me, I would never do such a thing.

If you just copy the shell and operating model of the new century, you can still wash and learn from it, but if you want to copy even those sentences, then you will have to be labeled as plagiarism and copycats, and you will never be able to wash it away.

Many examples in later generations can show that consumers do not sell this kind of almost 100% high-imitation enterprises, because consumers feel that it is too low, and they use this brand of things without face.

For example, American fast food restaurants, why did the later generations kill Hualaishi, and not Kenmcey, Kentucky, Kentex, and all kinds of AFG, BFG, CFG, and any of the stores on that alphabet?

One is that Hua Laishi did it early, and the other is that the name of its store is not high.

Although everyone sells fried chicken and fries burgers, many consumers will think that this one is relatively not so low, but it has become recognizable, and over time it has been killed from thousands of similar stores across the country.

It's a pity that that competitor followed the path of the likes of AFG.

According to Brother Xiao Yang's inquiry, its name is New World Digital Flagship Experience Center, which is one word short.

In fact, there is no need to be high at all in the new century, because it is meaningless, the essence of the store name lies in the word "experience", just name it around it, and the prefix should avoid the original, otherwise you will always have to live under the silver shadow of the original.

If it is replaced by Su Zelin's own model of borrowing from others, it will be called Times Digital Experience Plaza, which is also very good, there is no lack of force, in short, you have to minimize the taste of copycats, improve recognition, and if you can't do it, you can still break your wrist with the original.

And that competitor was too eager for quick success, and was full of copying everything, and didn't even think about what should be borrowed and which should not be borrowed.

By the time he took the name of the store, he had already lost.

Taking a fancy to the model of the new century shows that this person has some vision.

However, a series of later operations showed that this person's vision was quite limited, and he was just a speculator.

Such an opponent can't play flowers, let alone surpass the original.

I can only say that I met an opponent who is not an opponent.

……

Half past seven in the evening.

Staff dormitory of a unit compound in Lin'an.

"Dad, Mom, I'm back!"

A tall, thin young man of twenty-four or five walked into the living room, looking a little tired, but he couldn't hide his excitement between his eyebrows.

Zhang Yuanhang, the behind-the-scenes owner of the New World Digital Flagship Experience Center.

In less than half a month, the store is about to open, and people who start a business for the first time will have an inexplicable joy and sense of accomplishment in their hearts.

A middle-aged woman wearing an apron brought the dishes out of the kitchen and put them on the table: "Yuanhang, why did you come back so late?" ”

"The digital store is about to open, and there are a lot of things!" Zhang Yuanhang sat on the soft sofa with his buttocks, and Ge You lay down, cocking Erlang's legs: "Mom, don't you say that you and Dad don't have to wait for me." ”

"It's okay, your dad and I aren't hungry, just wait a little longer, we've been busy at the store all day, we must be hungry, right?"

After looking at her son, Wei Hongling was a little distressed: "Yuanhang, look at you have lost weight during this time, your career is very important, but don't be tired!" ”

"It's okay, start a business, which boss can't fight, I'm still young, and I'm in good health. The store will not let up no matter what. Mom, look at me, I'm going to be a hit, better than the other kids in the compound! ”

Zhang Yuanhang clenched his fists, full of confidence.

Just two or three years after graduation, I started my own business and became a boss, although it was because of my family's background, but how dare I say it.

"Okay, okay, I know that our family is sailing away!"

Wei Hongling is happy.

After graduating, his son was arrogant, and he didn't want to come to his father's unit to get an iron rice bowl, so he shouted that he wanted to break out of the sky by himself, and persuaded him many times to no avail, and the two elders also took him out of line, so they could only support, no matter what, it was a good thing that young people were willing to rush.

"Yuanhang, the digital store is about to open, how are the preparations going?"

Sitting on the sofa in the living room, a middle-aged man in a suit and leather shoes put down the "Lin'an Daily" in his hand, snuffed out the remaining cigarette butts in his hand and threw them into a quaint pure copper electroplating ashtray.

Zhang Baisheng, leader of a unit in Lin'an City.

He had a big back combed, a clear face, and he did not smile, but his eyes were bright and majestic.

Zhang Yuanhang is still in awe of his father, and this time he was able to start a business, mainly because he borrowed his father's money and connections, and hurriedly responded seriously: "Dad, don't worry, everything is ready, only the east wind is owed!" Our new world is the same regardless of the name, layout, decoration, staff, work clothes, or marketing strategy, since the new century can be done, then I will definitely be able to do it! ”

Compared with Zhang Yuanhang's blind optimism, Zhang Baisheng was a little more cautious and conservative, he took out a cigarette and lit it again, and spit out a smoke ring: "Don't look at things so simply, this digital store can break the dilemma that computer stores on college campuses can't make money, become one, fill the gap in the digital field of colleges and universities, and open five branches in just one year, I'm afraid it does far more than you think!" ”

Maybe it's because of his hobby of smoking and getting two packs a day, Zhang Baisheng's voice is slightly hoarse, but the unhurried, subdued tone is full of leadership.

"It is not enough to have its shape, but not its spirit, and what you have to learn from the new century is not only a shell, but also its service, its team, and its style and means of doing things, which is the more essential inside. It is not ashamed to learn from others at the beginning of entrepreneurship, but you can't blindly follow others, you have to have your own ideas, otherwise you will be in a very passive situation, and even be manipulated by the other party at will! ”

Zhang Yuanhang was arrogant, and he was not convinced when he heard it.

"Dad, the service and after-sales service provided by our New World are also very good, no less than the new century, our team is strictly trained every day, and strive to be the most professional! Nowhere is the opposite. Besides, I also have my own ideas, okay, just start with a little bit of it, mainly just starting, and slowly I will keep up with it, or even surpass it! ”

Zhang Gongzi's eyes flashed, and many young people who had just started a business and were ambitious felt that they could defeat any opponent.

Zhang Baisheng shook his head, his son still has his brain, otherwise he would not support Zhang Yuanhang to start a business, but he was too arrogant and didn't see his own ability clearly.

It's not to belittle his son, compared to the founder of that new century, he can't be someone else's opponent at all!

He didn't know the truth and told Zhang Yuanhang once, his son couldn't listen to his loyal words, and as a father, he couldn't help it.

"You have to learn from the others, and I don't have any opinions, but there is one thing that you have to be cautious about, that is, borrowing those sentences for marketing, you imitate a name, pattern and decoration or something, but if these sentences are also copied and used, I don't think it's appropriate, and it's easy to be caught!"

Zhang Yuanhang frowned.

"Dad, I'm afraid you don't know how good the marketing strategy of the new century is, when the branch of Zhejiang University opened, those college students lined up in a long line to receive those small fan gifts printed with sentences, and later it also set off a craze on BBS, which lasted for many days before fading, so that the branch of the new century became popular all of a sudden, such an important thing, how can I give up! Besides, I have customized the mouse pads for the giveaway, 10,000 pieces, this money is not a waste! ”

If Su Zelin was present, he would definitely have to complain about Zhang Gongzi's stupid tricks again.

When the weather was cold, he replaced the fan giveaway with a mouse pad, which seemed to be a clever trick, more generous, and more practical, but it was actually very stupid.

First of all, the cost has increased, and the mouse pad must be more expensive than the fan, which is not to be said.

Secondly, when the machine is matched, it will definitely send the mouse pad again, which is repeated.

Again, the fan, some people will carry it in their schoolbags when the weather is hot, not limited to dormitories, classrooms, canteens, school roads, and even on the bus or shopping in the city may take it out and shake it a few times, people can see it everywhere, the publicity effect is naturally better than the mouse pad, college students will not be full to run around with a mouse pad.

The mouse pad of the new century is also customized, and there is an extra promotional prop for giving a small fan giveaway, which is much better than the new world.

In fact, he still plans to send fans when the three branches open this time, and if he can't use them in winter, it doesn't mean that college students won't need them in summer, they will still come to collect and keep them, and there is no need to change this strategy.

Wei Hongling walked out with the last dish in her hand, put it on the table, and said while unwrapping her scarf: "It's okay, isn't it just a few words, it can be used in the new century, why can't we use it?" ”

Zhang Baisheng shook his head: "I can't say that, I asked Xiao Li, the clerk of the unit, to check it, these sentences are all original, and the earliest time they appeared originated from the marketing of the branch of Zhejiang University in the new century, and then it was spread on the BBS of Zhejiang University." These sentences are not one or two sentences, but hundreds of sentences, and the pattern can be used for reference, but if hundreds of sentences are used on a large scale, there is a suspicion of plagiarism, and once it is passed out, it is not good for the image of your store! ”

"Dad, you're worrying too much!" Zhang Yuanhang disagreed: "There are so many consumers, and the people at Zhejiang University know that it is the original of the new century, but the University of Science and Technology doesn't know!" ”

"That's right, can that digital store sue us because of this, Parkson, with us watching, what is uneven in Lin'an, Yuanhang finally made this store, and it will open now, can you not pour cold water?"

Wei Hongling glared at her husband, and she was very confident.

Anyway, her husband is the second-in-command of the unit, has a wide range of contacts, and her mother's side can help at any time.

"Son, don't be afraid, just let go and do it, my mother supports you unconditionally!"

"Thank you, Mom, Mom has done the best to me!"

Zhang Yuanhang finally showed a smile.

Zhang Baisheng stopped talking.

This will only serve as a proper reminder to the son, and it will not discourage him too much.

However, he actually disagreed with his lover's words.

New Century has opened five branches, each of which is very considerable, and the smallest branch of the financial courtyard has more than 200 square meters, which is already a large enterprise in Lin'an.

What's more, its development momentum is extremely strong, and the bosses behind the scenes are ambitious and expanding rapidly, and I am afraid that even the top leaders in the city will have to give a thin face.

And if we want to continue to grow at this rate, I'm afraid that even the bigger leaders in the provincial capital will have to pay attention.

It would be very troublesome if it really wanted to seize the grip of the new world.

If you want to settle the dispute of a small shop, it will not be a problem.

But this kind of enterprise that has grown, has grown wings, and has unlimited potential, there is no way to take it by yourself, and the energy of your lover's family is not enough!

What's more, the new century has forcibly opened up the market in Wulin'an University, and the latter four are not leasing old shops, but directly enclosing land to build new shops.

So when Zhang Yuanhang first said that he wanted to do the same digital store, Zhang Baisheng was against it, but his son insisted on doing it, and then Zhang Baisheng could only check it through his own relationship and determine that his background was not a leader in Lin'an who was more energetic than himself, so he nodded and asked his son to do the same store.

Then again, the behind-the-scenes boss is quite mysterious.

The current legal person is a young man named Yang Fen, who originally opened a shop in the computer city and worked for many years, but he was not the founder of the new century, but joined halfway, and when the branch of the Finance Institute opened, there was no shadow of him.

In addition, there is another very important person, but strangely, this person is a college student who is only eighteen years old.

Generally speaking, even if the real boss behind the scenes is inconvenient to show up, he will not find a hairy boy to represent him, which is unreasonable.

"The Legend of the Fairy Tree"

Just like the new world, you can't hang the name of your son Zhang Yuanhang, but you will find a distant relative in your thirties and a certain degree of communication ability to be the manager on the surface.

What's more, the college student's hometown is still from a small city like Jianglan, even if he is the leader, he doesn't have much energy in Lin'an.

This question is very puzzling, and Zhang Baisheng has never been able to figure it out.

The family was about to eat, when Zhang Yuanhang's Samsung anycall rang, and it seemed that the caller was the legal representative and general manager of New World, their distant relative Zhou Rui.

If it weren't for something important, Zhou Rui wouldn't have called at dinner.

So Zhang Yuanhang put down the fast, walked out to the side, pressed the answer button on his mobile phone, and after listening to a few words, his face changed.

"Well, don't panic, I'll figure out how to deal with it, so be it!"

hung up the phone and returned to the dinner table, even if Zhang Yuanhang was calm, his face was still a little ugly.

"Son, what's wrong, is there any problem with the digital store?"

Wei Hongling saw that something was wrong and hurriedly asked.

"Someone made a couple of posts on the Polytechnic BBS that were related to those sentences and quickly became a hot topic on campus forums!"

There was a hint of anger in Zhang Yuanhang's voice.

"It must have been done by someone over there in the new century!"

Zhang Baisheng's heart was awe-inspiring.

After all, the new century has taken the initiative.

Polytechnic BBS is a battlefield without gunsmoke!

……