The next morning, after breakfast, on the way to the digital store, Su Zelin bought a few newspapers at the newsstand next to the school road.

The bastard rarely reads the newspaper, not that he doesn't care about news and current affairs, on the contrary, Su Zelin has to pay attention to it every day.

After all, the password to make money may be hidden in the news, and when you see it, you may remember and unlock another way to attract money.

It's just that the development of the Internet is getting faster and faster, and the convenience and speed of online news have surpassed that of newspapers.

Today, however, he was unusual, and he bought several copies at once.

"Zhejiang Daily", "Lin'an Daily", "Qianjiang Evening News", "City Daily Talk", "Science and Technology Times", ......

It's all the fastest local newspapers.

The bastard first unfolded a copy of the "Zhejiang Provincial Daily", browsed the first edition with only the title, and continued to turn to the second edition, and then his eyes lit up.

He found reports related to the new century.

Being able to be on this newspaper was actually a bonus, and it was not originally planned.

Because "Zhejiang Daily" is the party newspaper of the provincial party committee, it has a huge circulation, and it is the most credible and influential mainstream paper media in the province.

It belongs directly to the party committee, and this can't be stuffed indiscriminately, so whether others want to write something for themselves can only be arbitrary.

Fortunately, I was lucky.

Of course, it's not just luck.

When he was working on the enterprise plan in the new century, Su Zelin paid great attention to a positive image.

For example, the college students and employees of New Century, almost all of whom are poor students, have been provided with a part-time job opportunity with a good environment and treatment, which has changed their difficult situation.

Another example is the opportunity for senior students who cannot afford to buy computers to rent at a low price, which is only half of the rent of other computer stores outside the city, and there is no deposit, only a copy of ID card and student ID card is required, helping these graduates successfully complete their graduation projects.

Later, New Century also set up scholarships, which were given to college students whose family conditions were not good, but who studied hard and had excellent grades.

In addition, it also actively sponsors the student union to carry out various meaningful campus activities, whether it is a theatrical evening or a sports meeting, and many other campus activities, and not long ago publicly promised to sponsor at least 10,000 yuan to the student union every year for campus activities.

In short, since the day it was established, it seems to be keen on all kinds of campus public welfare, like a clear stream in the enterprise.

It is in this way that Su Zelin was able to successfully persuade Dai Chuangxing, Zhou Fuliang, and the relevant leaders of the University of Technology, Normal University and Electronic Science and Technology University.

If it's just a pure copper-smelling relationship, Dai Chuangxing won't be able to pass Su Zelin's pass.

Not everyone has no bottom line, others are intellectuals, no matter how much they still have the most basic principles in their hearts.

It is precisely this good image that has ushered in the opportunity to be on the "Zhejiang Provincial Daily" in the new century, and it is still on the second edition, which is already quite good exposure.

In the text, the editor did not hesitate to give praise to this new enterprise, saying that the model of the new century has the courage to break the convention, is creative, has great potential, and has opened five branches in a short period of time.

Continuing to look at other newspapers, almost all local public and private daily newspapers at the municipal level are published.

However, the headlines of the public daily newspapers are more formal and will not be grandiose, and the headlines of a few private daily newspapers that have been stuffed with money are more exaggerated.

"Shocked! There is such a large digital store hidden in Lin'an University! ”

"The ultra-affordable computers on campus, the college students of these five colleges and universities in Lin'an are blessed!"

"Three arrows at once, five stars shine! On the fastest way to open up a chain of computer stores! ”

“……”

However, exaggeration is exaggeration, compared to the grandiose online self-media headlines such as "Xiao Lizi broke up with his girlfriend just because the woman pressed too hard" in later generations.

After all, as a physical paper media, it has to be a bit of a discipline and a lower limit, and you can't scribble things that have nothing to do with the title because you have received money.

After flipping through the newspapers and reading the relevant content, Su Zelin smiled.

He is very satisfied, the effect of this wave of publicity on New Year's Day is better than he imagined, especially to be on the "Zhejiang Provincial Daily" is an absolute gain.

In addition to this, yesterday's evening news was also reported by several local television stations.

Of course, not to mention the Lin'an local forum and the BBS of major universities, the current network is an excellent and cheap propaganda media, you don't have to stuff money to others, let your employees have time to do it, and today's market price does not need five cents a piece, a dime a lot of employees are willing to rush to do this work, so this tool Su Zelin must definitely grasp well.

In fact, in the process of the rise of the new century, it has been inseparable from network marketing.

Of course, there are also those sentence marketing that made the Zhejiang University store almost an Internet celebrity store, which is actually the crystallization of the wisdom of later generations of netizens.

But Su Zelin, who had picked up the wool of later generations, was not guilty at all.

As a reborn, you don't even have a trace of wool in the afterlife, so you can be reborn with wool!

Besides, the wisdom of the majority of netizens is unlimited, and if you pick up those Internet golden sentences, there will naturally be a new birth.

……

As soon as I walked into the digital store, I saw Liu Wanyin.

It's not yet time for business, but the employees are already here and ready to go.

Liu Wanyin was directing the layout of the scene in the open space outside, still holding the small note in one hand, and would look at it a few times from time to time.

The schedule of the next day's big promotion, big and small, is written on it.

On the first day of the New Year's Day promotion, Liu Wanyin, who is the store manager, handed over an excellent report card.

There was no chaos all day long, and the flow of people seemed to be large, but the order was maintained in an orderly manner, and the quality of reception services on weekdays was maintained.

This also gave Liu Wanyin more confidence, but the success of the first day did not make her carried away by the victory, proud and arrogant, Xiaoyanagi was still very modest, and it could be seen from the small notebook that she did not have any slack.

Hehe, this new little lieutenant seems to be very competent.

Yesterday, Su Zelin also had a look at the Caiyuan store, and left not long after, and went to the other three newly opened branches to see the situation, but Liu Wanyin called him in the evening to report and learned that everything was going well.

"Boss, it's morning!"

Seeing Su Zelin appear, while Liu Wanyin greeted her, her eyes drifted to the newspapers in the bastard's hand, slightly surprised.

She hadn't seen Su Zelin read a newspaper, either in a digital store or in a classroom.

"There is some good news related to the new century, I think you can learn about it!"

Su Zelin raised the newspaper in Yang's hand, and then stuffed it into Liu Wanyin's hand.

With doubts, Liu Wanyin opened the front of the "Zhejiang Provincial Daily".

"Don't look at anything else, here!"

The bastard stretched out his hand and pointed somewhere in the second edition.

"Wow, the new century has been reported, or the "Zhejiang Provincial Daily"!"

When she saw the title, Liu Wanyin was excited.

New Century attaches great importance to team building, and the staff have a collective sense of honor, not to mention that she is still the store manager.

Soon after reading the content of the text, she was even happier: "The daily newspaper praised us by name for the new century!" ”

The class also subscribed to the "Zhejiang Provincial Daily", and Liu Wanyin knew the weight of this newspaper, and it was not easy to gain its approval, and the new century did it.

"Hehe, there's more!"

Su Zelin also found out the contents of several other newspapers related to the new century.

Liu Wanyin read them one by one, and became more and more surprised: "Store manager, are we so famous in Lin'an in the new century?" ”

Su Zelin smiled: "No, don't forget that we are a big chain digital store with five branches!" In addition to newspapers, I also appeared on TV news interviews! ”

After a pause, he continued: "The new century can have today, Xiaoyanagi, you have made a lot of efforts as a veteran, and of course you can't do without the dedication of every staff, spread these newspapers and let others read them!" ”

"Yes, Boss!"

Liu Wanyin was elated.

The new century is famous, and I feel a little proud!

Thinking of something, she used a ballpoint pen to circle the headlines related to the new century on the pages of several newspapers, so that the clerk did not have to bother to find them slowly when circulating, after all, the digital store would be open in a while, and there would not be much time.

This is Liu Wanyin's "fineness", which is expressed at any time in work and life.

Koyanagi-san took the newspaper and went to distribute it.

As soon as they heard about the New Century Report, the staff gathered around.

In this era, it is still relatively rare to be able to be on regular media news.

"It's amazing, there are so many newspapers in the new century!"

"There is also a level of "Zhejiang Provincial Daily", let me see what is written!"

“……”

The clerk rushed the newspaper and rushed to see it first.

At this time, Su Zelin's mobile phone rang.

It was Kang Baohong who called.

"Boss, today's newspaper is out, and we are on the "Zhejiang Daily"!"

Because of the excitement, Kang Baohong's voice was much louder than usual.

When he first found the news of the new century in this provincial party committee newspaper, his mood was as unexpected and pleasant as Su Zelin's.

"I saw it, don't worry, Boiron, this is just the beginning, the best is yet to come!"

Su Zelin's eyes narrowed.

After this wave, the new century has come out of the campus and is known to more people, but it is not enough, we have to strike while the iron is hot and fry it again.

As for how to fry, it can be more attractive.

Su Zelin had already had an idea.

I need a tool man!

That knockoff is a stepping stone to the next step.

New World also officially opened on New Year's Day.

As Su Zelin expected, in yesterday's marketing, the store stole its own sentences.

Such a shameless behavior is not a friend, but an enemy!

Su Zelin didn't mind playing with some tricks and stepping on it to a higher step.

"Baohong, if you let people go to the BBS of the University of Science and Technology to post it, you will directly extract the news from the "Zhejiang Provincial Daily", I want to see if they dare to delete it!"

This is the authoritative newspaper of the provincial party committee, and no matter how horizontal the leader of the Polytechnic University behind the opponent is, he will not dare to mess around.

If you really delete the post and classify this as a malicious advertisement, wouldn't it be a slap in the face of the "Zhejiang Provincial Daily", and the leader must not be sprayed out of Xiangcai.

"yes, I didn't think of that!"

Kang Baohong slapped his thigh.

Su Zelin continued: "There is a paragraph in the "Zhejiang Provincial Daily" that does not praise our model innovation, so through this paragraph, we will use those sentences to market the topic, and pick up some more inspirational ones to post, with this Shang Fang sword to protect, no one dares to touch our post! ”

"Okay, I'll find someone to do it as soon as possible!"

Kang Baohong can't wait.

When he first learned that the store was plagiarized, he was holding his breath in his heart.

"With news excerpts from several other newspapers, open a few more posts to make articles, so that people at the University of Science and Technology know that New World is a copycat store without discipline!"

Su Zelin added: "Oh, and one last thing, find a few tabloid companies to write some articles, accusing us of plagiarism and stealing other people's models and marketing ideas!" ”

"Accuse us of plagiarism?"

Kang Baohong was stunned.

What kind of operation is this?

"Hehe, I'm doing this to lead the war."

Su Zelin said with a smile: "As soon as the new century was on the news, and it was praised by the "Zhejiang Daily", it was immediately sprayed, will it arouse the curiosity of others?" Once the topic is there, the media will be interested in digging deeper and comparing us with another new world with almost the same model, what do you think the result will be? ”

"They will find that we are the real pioneers of this model, and the new world is a copycat!"

Kang Baohong said without hesitation.

"That's right, we have a lot of ways to prove ourselves!"

"Our Caiyuan store and Zhejiang University store opened earlier than New World, and those marketing sentences first came from the giveaway fan opened by Zhejiang University store, which can also be found on Zhejiang University BBS, and we even published a book, which owns the copyright!"

"And the new world will also be exposed to the media and the public, and will be pushed to the forefront, which is the most taboo thing for them, and it will have a great impact on their image and reputation!"

"We will undoubtedly win this war, and we will be known more about it!"

"But why don't I take the initiative to condemn the new world, it's very simple, because the thief shouting to catch the thief is more likely to cause public outrage, and it is even more unforgivable!"

"Although it is not the New World that accuses us through the newspaper, there are only two such shops in the entire Lin'an, according to normal people's thinking, who else can there be besides them?"

If Kang Baohong saw Su Zelin at this time, he would feel that he was smiling like an old fox.

To put it bluntly, it's a hype.

Compared with regular news, this method is indeed easier to arouse topics and bring heat.

In the business circles of later generations, this kind of business method is actually quite common, but it is still relatively rare at present.

The entertainment industry uses it a lot, all kinds of gossip news every day, which female star has another scandal, which male star is suspected of having a leg with whom, in short, it attracts paparazzi and entertainment reporters to report, and the public also likes to watch it.

Sacrificial opponents to fry, also known as sacrificial streams.

It's quite a ruthless way of hype.

If Zhang Yuanhang had stopped after the warning from the BBS of the University of Science and Technology, he would have suffered this dumb loss, given up the customized gifts, and did not steal those sentences for marketing, Su Zelin would not have done so badly.

But alas, he is too stubborn!

Since the master of the new world didn't give him even a little respect, Su Zelin naturally didn't need to show any affection.

"Boss, your tricks are amazing!"

Kang Baohong couldn't help but marvel.

"But if we do this, I'm afraid things will make a big fuss, and the boss behind the scenes has some background in Lin'an, is this really good?"

fo

He hated the cottage, but was a little apprehensive about it.

"Don't worry, do what I say, I have discussed this matter with Mr. Yang, and he agrees!"

Su Zelin's tone was calm and unfazed.

"When you are not strong enough to a certain extent, there is no need to complain about your situation everywhere, silently do what you have to do, and when you become good enough, you will naturally enter the upper circle, and at that time, you will stand at a new height and embrace more beautiful scenery!"

This is a sentence of chicken soup for the soul that often appeared in the circle of friends in the previous life.

The bastard approves of it.

In layman's terms, before you have the strength, you will develop obscenely.

When you are a cow, many things are different, and you can go out and surf.

When I first started my business and opened the first Caiyuan store in the new century, the bastard had to keep a low profile.

He was too weak at that time to provoke anyone with a little power at hand.

So at this time, Su Zelin chose to silently brush the economy.

As soon as the five branches opened, the level and economy went up, and this took off, and it could be a wave.

Of course, with Su Zelin's personality, he will not take the initiative to offend others.

But if someone else picks things first, it's not the same.

If the new world copied a model, it would be forgotten, even if Su Zelin didn't treat it as a friend, but at least he wouldn't hate it.

However, the other party copied it to the end, unscrupulously, and did not take me, the genuine founder, into account.

It's easy to bully when a brother, isn't it?

Made, what the hell!

So Su Zelin had only one thought in his heart - fuck it!

It's true that the father on the other side is a character, but his department has little influence, and he is just a second-in-command, and even his lover's mother's side can't cover the sky with one hand in Lin'an.

What's more, the 21st century is coming, and it is no longer the previous era, and many things have changed quietly with the tide of the times.

Today, we are a market economy and society, and all provinces and cities are desperately developing their economies.

Those companies with a lot of influence are enough to talk to government officials.

Not to mention big enterprises, any Hong Kong businessman, Taiwanese businessman, foreign businessman or something, you have to be like a Lafayette.

In the new century, it is not a large enterprise, but its scale at the municipal level is not small, and it is still a high-quality new-born enterprise that is expanding rapidly, and as long as it is not blind, it will certainly be able to see that its prospects are limitless.

Now it has become famous through newspapers and television again, and has entered the public eye.

Will Lin'an allow the second-in-command of a small unit to crush it to death?

Of course not!

Zhang Yuanhang's father doesn't have so much energy.

So Su Zelin has nothing to fear.

Taking advantage of this battle, the new century will become famous in one fell swoop, announcing to the entire Lin'an City - the wolf is coming!

Then let's fight!

……