Jiang Yang analyzed Zhao Jinmang's predicament in a short time.

Yan Su is also a good observer: "Yes, Mr. Zhang Miao's resume has a strong color, he helped Yang Qinglan come out of the role of Xiaoxue in "Children at Home", and re-find her position in the market, which can be regarded as a successful transformation. ”

"Brother Zhang Miao is so powerful?" Jiang Yang's action of digging ice cream paused, his eyes puzzled.

The first time I saw him, it was at the Cabey Bar.

At that time, Zhang Miao was squeezed out by the high-level of the Hualong Brothers, and questioned by Lu Zipeng, who was holding hands with fire, revealing the fatigue of a fragile middle-aged man.

Maybe it's because of the first impression, he sees Zhang Miao's status in the industry - not to say very low, at least a little low.

Sure enough, Zhao Jinmang shook his head and said, "You, you don't know how to be blessed in the midst of blessings." Not only Teacher Zhang Miao, but also Teacher Zhao Shengnan. No comparison, no harm, you'll know later. ”

Jiang Yang was noncommittal, silently thinking about his thoughts, and rethinking the images of Zhang Miao and Zhao Shengnan.

The three of them are like old friends, sincere and enthusiastic, and the atmosphere is very harmonious.

I got up in the evening and went to Phoenix Ancient City, and I only started filming tomorrow, and the three of them all unloaded their work and chatted happily.

While chatting, a staff member rushed over and whispered in Yan Su's ear.

Yan Su kept nodding, and then said to Jiang Yang and Zhao Jinmang: "Two, come to life!" ”

Jiang Yang and Zhao Jinmang looked at each other.

"Do you want to reshoot?" Zhao Jinmang asked.

"Don't panic, send a short video with the official propaganda account," Yan Su reassured.

On the way back to the Red Star Hotel, the two learned that the crew had registered the movie promotion account of "Tantan Fraud King" on the whole platform, released relevant information and tidbits, and warmed up the market.

A few days ago, the information of Zhao Jinmang as the starring role was announced, and the short video was tepid, and it was all her die-hard fans who were leaving messages to celebrate.

Yesterday, Jiang Yang also saw the movie promotion account introducing the second leading actor as Yin Kening, and the likes and comments were a few points stronger than Zhao Jinmang, but they were also limited.

When he returned to the exhibition hall of the Red Star Hotel, Jiang Yang found that Long Fan and the crew were talking warmly.

Seeing this scene, Jiang Yang thought: Shoot a short video to promote, eighty percent is the idea of this product!

Long Fan is an out-and-out social, he can make a few friends wherever he goes, and his self-familiar personality is extremely likable.

After a while, Jiang Yang ran over happily when he saw her: "Wait a minute, I want to shoot the lightsaber disguise that is very popular in Weilag, and I will be responsible for your costumes!" ”

"Lightsaber disguise?!" Jiang Yang licked his teeth: "Don't show your flesh, right?" ”

"Originally, my suggestion was that you could show off your figure, but you were killed by the assistant director," Long Fan's tone was a little regretful: "He said that Director Zhang definitely doesn't like this kind of publicity." ”

Zhao Jinmang asked curiously, "Why did you suddenly shoot this?" ”

Long Fan looked calm and said calmly: "When we had dinner at noon, I heard Brother Yang, the assistant director in charge of publicity, mention that the pre-publicity effect of the movie was not good, so everyone made a small suggestion that we should not stick to the old ways. Keep up with current events! ”

"Okay," Zhao Jinmang had nothing to say, "I just happened to announce Jiang Yang's participation in the show." ”

The assistant director who is also in charge of the early publicity of the film, known as Brother Yang.

Brother Yang's plan for the movie promotion account is like this: according to the recent topic, release the information of the protagonist from the lowest to the highest.

The order he got from his subordinates was: Zhao Jinmang, Yin Kening, Jiang Yang, and Zaya.

There is no doubt that Zaya is in the limelight, whether it is a TV series or a movie, she is a popular candidate, with both appearance and popularity, and she is the last killer feature of the movie promotion account.

During the meal, Long Fan was ashamed, saying that Brother Yang's propaganda methods were too old-fashioned, it was simply an old-fashioned PPT, and no one wanted to watch it.

Brother Yang thought so.

He's been listening to 'Innovation' lately, and his ears have been calloused, but every time he asks his men if they have any good ideas, all he sees is a bunch of bowed heads.

For some reason, his team couldn't come up with a single suggestion.

Perhaps, discipline and lack of energy and innovation are two sides of the same coin.

It's hard to juggle one of the other.

At lunch, when he met Long Fan, who was talking eloquently, Brother Yang was suddenly shocked, and he searched for her Weilag account according to Long Fan's introduction, and found that the other party was a blogger with millions of fans.

And the movie promotion account of "Tantan Fraud King", with the help of many stars in the entertainment industry, barely passed the 100,000 fans mark.

Regarding the movie, Zhang Runze attaches great importance to publicity.

Publicity and distribution is a general term for publicity and distribution, and it is an indispensable part of theatrical films.

The publicity and distribution costs of some films are often hundreds of millions of yuan, combined with Internet marketing and new media advertorials and other forms of three-dimensional advertising.

Especially the big bad movies that make quick money are the most typical.

Its money-making model is as follows: the first step is to buy the copyright of the original novel of the fire; The second step is to invite traffic stars and acting movie stars to co-produce; The third step is to invest in overwhelming publicity; The fourth step is to harvest the leeks.

Usually, the bulk of a movie is in the remuneration and publicity costs of traffic stars: for example, the publicity and distribution costs are 100 million, the actors' salaries are 50 million, and the other costs are 50 million in total.

The cost totals 200 million!

Then choose a good schedule, youth movies are selected in the graduation season, and romance movies are selected on Valentine's Day or Qixi Festival, anyway, most of the box office of big bad movies is harvested in just a few days, a bit like a holiday tax.

In the end, the box office got six or seven billion, and the rest of the units such as the theater line divided the profits, and the general investment can get forty percent of the total box office, minus the cost of 200 million, and the profit ranges from tens of millions to several hundred million.

Many people will wonder why the cinema chain takes so much, but the essence of the thousands of industries in the entire country of China is to work for the landlord, and the relationship between the film producer and the cinema chain is probably like this.

The operation mode of these industries, Brother Yang is clear in his heart.

Director Zhang Runze's upper limit on the cost allocated to publicity is 30 million, which shows the importance he attaches to it.

After all, the aroma of wine is also afraid of deep alleys.

You must know that the total salary of the four leading actors is only more than 2 million.

He also knew that Zhang Runze was busy making movies, so he temporarily handed over the early stage of publicity to Lao Cheng's serious self, and he may be replaced at any time in the later stage.

But Brother Yang was not very willing, he wanted to keep the job content.

His biggest advantage is strong execution and high efficiency, and his biggest disadvantage is that he can't play new ideas and is incompatible with the open and innovative Internet culture.

Brother Yang was also keenly aware of the importance of Long Fan, and humbly asked him for advice.

As a result, Jiang Yang and Zhao Jinmang's lightsaber cross-dressing video came into being.

The other side.

Long Fan called a few people and introduced: "I borrowed a middle school uniform from the clothing group. Come, put it on and try the size, it doesn't fit. ”

Jiang Yang saw that she was followed by three staff members, a little unbelievable, and he didn't know how Long Fan usurped power.

He picked up the blue and white school uniform, saw a red cloth in his pocket, and was surprised: "Do you want to tie a red scarf?" ”

"More than that," Long Fan put one hand behind his back: "Guess, what props will you have after transformation?" ”

Zhao Jinmang was comparing the size of the school uniform, more interested than Jiang Yang: "Suit and tie? Sunglasses? Belt? ”

"Nope," Long Fan shook his head and smiled, "Give me a hint, it's related to the movie." Yang Zai, guess what. ”

Jiang Yang just changed into a school uniform and said casually: "Handcuffs? ”

"Ahh Long Fan screamed: "You saw it? ”

"Look at the wool," Jiang Yang said without thinking: "The fraud king was finally caught, either handcuffs or prison clothes." ”

"Prison uniforms? Hey, why didn't I think of it," Long Fan patted his head and said, "But the prison uniform is not good, and the time is urgent, so I can't borrow it." ”

After Jiang Yang and Zhao Jinmang tried on their school uniforms, they each went to the dressing room to put on makeup.

There is a tacit understanding that the first thing the makeup artist does when the student dresses up before the cross-dressing is to draw his broken eyebrows.

But the hairstyle is not easy to get in a short time, and the makeup artist thought about it for a long time and took out a baseball cap.

Jiang Yang obeyed the arrangement, put the baseball cap on his back, hugged a skateboard, and walked out of the dressing room.

……

In the simple studio, Jiang Yang took off his suit and handcuffs.

"That's it?"

Brother Yang nodded: "The trouble is the post-editing, you and Jinmang can rest." ”

Zhao Jinmang is sorting out his hairstyle.

After the cross-dressing, Jiang Yang wore a suit and leather shoes but was handcuffed, and Zhao Jinmang wore a pure white curtain borrowed from the hotel as a long skirt.

Zhao Jinmang walked over and said with a smile: "Makeup for an hour, take pictures for ten minutes." ”

"Are you going to remove your makeup?" Jiang Yang asked.

"I want to see how they cut it," Zhao Jinmang looked at Long Fan.

"It's the same," Jiang Yang said with a smile.

In fact, he was a little worried that Long Fan would be excluded from Brother Yang's team, so he thought about staying here and helping to take care of it.

In fact, Zhao Jinmang has the same psychology.

She saw her assistant Qiqi arguing with Long Fan, for fear that the two would quarrel.

Kiki is a small cute girl, which is very different from the tall model of Long Fan.

Zhao Jinmang walked over.

Kiki complained: "More than 200 stills? And by color, I probably can't figure it out. ”

Long Fan: "But your request is not only to meet the publicity needs of the movie, but also to point out Jinmang's transformation from a girl to a girl." If the number of stills is not enough, the special effects will not look good. ”

Zhao Jinmang interjected from behind and asked, "What special effects?" ”

Her presence startled the two.

After Long Fan waited for his mind to calm down, he said, "Teacher Zhao, come and see, it's the skirt special effect." ”

Long Fan led Zhao Jinmang and Qiqi to another rented conference room, followed by Jiang Yang.

The door to the conference room opened, and there were five or six staff members working on laptops.

The four of them walked up behind a staff member, and Long Fan asked him to show off the skirt effect.

The staff crackled and pressed, and a simulated image of a girl appeared on the screen.

She is also wearing a long white skirt with a large hem that extends outward, occupying more than three-quarters of the picture.

"It's like a nine-tailed fox," Zhao Jinmang's eyes lit up: "Hey, what are those squares behind the skirt for?" ”

"Those are all stills card slots," Long Fan said: "You can import the data of the stills, and then the special effects will be the pictures you participated in before on the skirt, which means that the past is woven into the present." ”

"This idea is good," Zhao Jinmang was very satisfied, her head was about to drill into the screen: "And the special effects are so realistic, the way the skirt flutters and swings is the same as the real one, it is not a simple mechanical cycle." ”

"That's not it," Long Fan was a little proud: "I bought this animation special effect from Rubik's Cube Technology, and it cost me almost 10,000 yuan." ”

Rubik's Cube Technology?

Jiang Yang's heart moved, and it seemed to be the company of Yao Zhi, one of the male amateurs in "Love Record 3".

They actually have a client product.

"Okay," Zhao Jinmang asked, "Then does this special effect use video?" It's on the skirt, and the video clips I participated in are playing at the same time. ”

"Yes, up to 100 videos and 500 pictures," Long Fan said, "but it's hard to find materials." Kiki also said that you didn't deliberately store past stills. ”

"I'll help find it," Zhao Jinmang patted Qiqi on the back; "Let's do it together!"

"Add me," Jiang Yang raised his hand.

……

Kyoto Normal University.

The charming girl eats in the cafeteria with Lin Lang and her boyfriend Zhao Rong.

"Go to the Kaiwei Bar in the evening, did you talk to your roommates?" Lin Lang asked.

Zhao Rong: "I said, they are all praising you for your strength." ”

"Awesome ......" Lin Lang complained powerlessly: "Can you change the word?" ”

"Uh-?"

Lin Lang's eyes were murderous.

Zhao Rong: "Hey, if they were a group of single dogs who could talk, they would have been off the list a long time ago." Let's take care of them. ”

Lin Lang gave up.

The charming girl asked, "Why did you bring his roommate?" ”

Lin Lang: "After I confirmed the relationship with Brother Rong, Brother Rong invited all the girls in our dormitory to eat Haidilao, and the courtesy is still exchanged, so I can't return the invitation?" ”

"Oh-" the charming girl approving, "worthy of a new age woman." Then why didn't you invite me to dinner? ”

Lin Lang: "You swipe my campus card this time." Two catties of white rice for you, is it enough for you to eat? ”

"Fuck off!" The charming girl rolled her eyes.

She looked down at her phone, flipped through the micro-lager video, and the recommendation system knew her preferences, and immediately pushed Jiang Yang's newly baked lightsaber disguise.

"Demon demon, your mouth is so big, do you really want to eat two catties of white rice?" Lin Lang was stunned when he saw the charming girl and asked.

Charming girl: "Jiang Yang is really an actor!" ”

"Huh? What did he play? Lin Lang got up slightly and looked at the charming girl's mobile phone.

"Let me take a look, the name is "Tantan Fraud King", it's so strange, and it looks very indecent," the charming girl handed over the phone: "Look, the lightsaber cross-dressing he and Zhao Jinmang shot." To be honest, I really used my brain. It's much better than simply selling meat. ”

"I'll take a look," Lin Lang took the phone.

Zhao Rong next to him leaned over and leaned his head on Lin Lang's shoulder.

Seeing this, the charming girl rolled her eyes again.

The dignified basketball student of more than 1.8 meters always behaves like a bird in front of Lin Lang, as if he has no bones, and the rancid smell of love comes to his face.

Bad luck!!

Lin Lang and Zhao Rong had already adapted to each other and were looking at the screen seriously.

First of all, the familiar lightsaber drag BGM music sounded, and it was the metallic lyrical "Infinity".

Before the cross-dressing, Jiang Yang was wearing a school uniform and bending over to skateboard, and Zhao Jinmang, wearing the same blue and white school uniform, walked past Jiang Yang, with a red scarf fluttering on his chest.

With the drum music foreshadowing and the female voice chanting over, the drag begins!

Jiang Yang is dressed in a suit and leather shoes, but his hands are raised, and the shackles between his wrists are unobstructed, and he only occupies the corner of the lower right corner of the picture.

Zhao Jinmang was wrapped in a large piece of pure white in the middle, revealing only the beautiful face of a girl, and a pair of smart eyes staring at the red scarf on the ground, as if recalling the middle school days of his youth.

Behind her is an infinitely stretching skirt, and on the skirt, there are various stills and episode clips playing at the same time: "Little Farewell", "Balala Little Demon Fairy", "Youth Pi", "The Wandering Earth", "My! Physical Education Teacher", "Take My Brother Away", etc.

On the rightmost edge is a line of bold and large letters: My family has a female first-grown up.

"This is the sister in "The Wandering Earth"?" Zhao Rong said in surprise: "It's already so big, it's quite beautiful." ”

"Ah, how did you get this skirt," Lin Lang looked at it for a long time, and said sincerely: "I want to get one too, it's too shocking." ”