Sioux Moh Highway.

Liu Xuan galloped towards Pudong International Airport.

"Brother Liu, pay attention to safety! The flight to Tokyo is half past two in the afternoon, so there is no hurry," Jiang Yang admonished.

"Okay!"

Chu Moyan and Liang Ruoshi have flown to Tokyo, but their overflowing joy has remained in the motherland.

Jiang Yang's 60-second voice is ironclad proof.

He flipped to the front and listened to Chu Moyan's laughter one by one in chronological order.

"Xiao Jiangjiang, the box office of "Fifty Shades of Grey" on the first day of the island country is out! Nine hundred and fifty million! ”

"You tell him the yen, he doesn't have a concept, you convert." Jiang Yang heard Liang Ruoshi's voice.

"Oh, converted to RMB, it's about 50 million!"

"Xiao Jiangjiang, do you know what this concept is?"

"According to the speculation of professional film media in many island countries, the final box office of "Fifty Shades of Grey" will fall at 20 billion yen, that is, about one billion yuan."

Liang Ruoshi shouted beside her: "Ahaha, my sister is developed." I want to buy a Faraday! ”

There was a burst of laughter and swearing.

"Xiao Jiangjiang, you must pay attention to fully cooperate with the publicity. It's all white silver waiting for us to pick it up. ”

"Moreover, I listened to my friend's popular science, and the current No. 1 box office for Chinese films in island countries is "Under the Red Cliff", with 5.5 billion yen. If the prediction comes true, we will not only break the record, but also quadruple the box office record! ”

In Chu Moyan's excited narration, it was mixed with Liang Ruoshi's crazy smirk, as well as the third man's supplementary explanation.

Jiang Yang was slightly confused.

The preferences of the people of the island countries have always been fascinating.

Generally speaking, the cultural output of Europe and the United States is extremely strong, and basically the things that are on fire in the world will conquer the markets of various countries with an invincible posture.

However, the invincible European and American cultures tend to overturn in island countries.

For example, the Marvel series of hero movies that swept the global market have been repeatedly defeated in the island country.

The reason for this, Jiang Yang knows a little about it.

He once listened to a lecture in college and popularized this phenomenon, and he still remembers it vividly.

First of all, the island country's local cultural industry is strong, and it is not afraid of fighting with foreign cultures. If you are strong, it will be weak, and the cultural products that are deeply in line with the people of your own country will naturally be able to withstand the cultural output of foreign countries.

Moreover, the people of the island country do not follow the trend and have a stubborn temperament, no matter what kind of blood and justice you promote, I just only like three genres: cartoons, song and dance films, and family carnivals, which have nothing to do with the Marvel series, which explains the popularity of "Frozen" in the island country.

Ay? Anyway, I'm a dead otaku who lies flat and laughs, and I love to sing and dance the two-dimensional cute girl to perform a family carnival.

From another point of view, the preferences of the people of the island country are very special, in the film market of the island country, animation occupies an absolute advantage, and the presence of live-action movies is not high.

In other countries, almost all of the top 10 box office movies each year are live-action films, but in island countries, more than half of the top 10 box office movies are animated films, and there are only a handful of live-action movies.

Of course, the Marvel series is just an example of the maverick behavior of the people of the island nation.

For this reason, global film and television culture companies have tacitly bypassed the island countries and paid more attention to the markets of China and Korea.

After all, everyone can't understand the people of the island country, and the input-output ratio is too low.

"Fifty Shades of Grey" is also this strategy, but I didn't expect to win the jackpot, and inexplicably hit the G-spot of the people of the island country.

In addition, in the field of games, "League of Legends" and "Warcraft" are also sinking in the island country, which may be the reason for the development of console games for island people.

"Nima, I really can't understand this group of people, what do you like about "Fifty Shades of Grey"?"

Jiang Yang touched his chin and pondered.

After a long time, he vaguely came to a conclusion: Could it be that in film and television works related to sexual fetishes, island people prefer live-action movies rather than anime?

That's not right, Jiang Yang heard a friend say that the ** of the island country is also very developed.

As for whether it's true or not, he doesn't understand, anyway, his friend understands it very well.

When the car drove into the territory of the magic capital, Zhao Shengnan called and got straight to the point: "I heard that the box office of "Fifty Shades of Grey" on the first day was 50 million yuan? ”

Jiang Yang: "Yes, I was also shocked. ”

"I remember glancing at the data, according to the number of films given by the island country's cinema chain, even if the venue is full, the box office will only be eight or nine million, right?"

"Sister Zhao has done a lot of homework," Jiang Yang praised: "I heard Director Chu mention it, saying that since midnight and early morning, the average attendance rate is more than fifty percent. Seeing this terrifying attendance rate, the theater chain added additional films all the way, and its schedule throughout the day is dynamically changing. ”

"Do you like it so much?" Zhao Shengnan didn't understand very much: "I remember that the attendance rate of the midnight game can be one-third, why is it still running for fifty percent." ”

This is true, on a big night, a movie can be called hot if it can have one-third of the attendance, and "Fifty Shades of Grey" actually attracts the audience to fill half of the theater, which is really terrifying.

"I don't know," Jiang Yang was also confused.

Some time ago, after watching the box office prediction of "Movie Seven Brothers", he was still nervous, for fear that "Three Lives" would kill "Fifty Shades of Grey".

Who would have thought that the island market exploded first.

It's not a small fire, it's a big fire, a big fire.

"You have an endorsement, and I received a lot of cooperation emails from island brands in my mailbox in the morning," Zhao Shengnan said: "I screened it and found that the public relations department of the running shoes sent a contract of intent. This is definitely no problem, and it fits your image positioning. ”

Asics?!

Jiang Yang raised his eyebrows, shocked in his heart.

ASICS is one of the four major running shoe brands, which are more common among professional runners, and the entry-level models are more than 1,000 to 2,000.

The reason why he knew this was that when he was in college, there was a local tyrant classmate in the dormitory, and every time he vowed to lose weight, he bought a pair of professional-grade running shoes, and he couldn't run a few steps a month, so he bought a lot of shoes.

When Jiang Yang chatted, he asked about those brands, and thus learned about ASICS running shoes.

I never expected that the running shoe brand, which used to feel luxurious and expensive, would actually find myself to cooperate.

It's really a very mysterious feeling.

"Okay, in terms of business cooperation, Sister Zhao is an eternal god," Jiang Yang said.

"Then you are busy first, my assistant and I are helping you sort out the brand and pick a few high-end atmospheric," Zhao Shengnan said: "Endorsements are not too expensive, you have to pick slowly." ”

Hanging up the phone, Jiang Yang was full of interest and wanted to see if anyone had noticed that "Fifty Shades of Grey" was sought after in the island country.

Disappointingly, however, there were no reports on the scarf, microlag, or headlines.

Only on station B, an island international student in the living area mentioned that "Fifty Shades of Grey" made headlines in the entertainment section of the island country, and she also wanted to ask her classmates to watch it, and there would be a movie aftermath in the evening.

The girl was also very surprised, according to her, before the release of "Fifty Shades of Grey" in the island country, it was indeed very popular, but she thought that everyone was happy, and at most she went to the theater to watch it with the psychology of curiosity, but she didn't expect the box office to explode like this.

There was a barrage floating by: "Who would have thought that in their lifetime, Chinese people would export to the island country in the classification of erotic romance films?"

"We owe ***, Mr. Ozawa and thousands of teachers over the years, and we can only rely on the scumbag brother to pay it off."

There are also some barrages that are swiping the screen, asking questions such as whether there is a dew point.

"Vulgar!" Jiang Yang scolded with a smile, turned off his mobile phone, and prepared to squint for a while.

……

Tokyo Airport.

Liang Ruoshi and the translator were waiting with signs.

Jiang Yang is tall and stands out from the crowd.

Liang Ruoshi quickly noticed him, waving a wooden sign.

Jiang Yang approached quickly and asked with a smile, "What about Ni Jia?" ”

"Mo Yan took her to the hotel to rest, and at night she was going to the Sunshine City Cinema in Ikebukuro to promote," Liang Ruoshi said.

"How can you be so crazy?" Jiang Yang asked: "To be reasonable, generally speaking, even if a movie like ours is fermented by word of mouth, it will only have an effect on the third day of release." ”

Liang Ruoshi: "I asked carefully. This time, the hairstyling strategy was outsourced to other companies, and they adopted the on-demand model. That's why the first day was so full. I heard that the average attendance rate during the day has reached 80%, and many movie theaters are full. ”

"Dianying, I understand," Jiang Yang nodded.

On-demand screening refers to the small-scale screening mode in individual cinemas before the official release date, which is like a spark, hence the name.

Generally speaking, only films that are extremely confident in the quality of the film will adopt the on-demand screening mode, hoping to use the word-of-mouth effect of passers-by to drive the promotion of the film.

If the screening is a big success, the theater will increase the number of films scheduled on the first day.

A few years ago, the domestic film "The Return of the Great Sage", which sprung up at the box office, followed this model.

Otherwise, their team will not be able to get 9% of the film schedule on the first day.

In fact, theaters generally discriminate against domestic animated films, and it cannot be said that they are discriminatory, domestic animated films are indeed not strong, they usually get 1% of the film schedule is the norm, and 3%-6% is excellent.

9% of the film schedule of "The Return of the Great Sage" is already the result of word-of-mouth fermentation brought by the screening.

Of course, as the attendance rate of "The Return of the Great Sage" crushed the movies of the same period, its daily film schedule accounted for a steady increase, from 9% of the first day's film schedule to the highest 24%, and finally won a total box office of nearly one billion.

The situation of "Fifty Shades of Grey" is slightly special, after all, it is an R-rated film, even under the promotion of Gu Feihong, only 9% of the films are scheduled on the first day, which is not even as good as "Despicable Me 2", which has been in theaters for half a month.

For movies, film scheduling is the key factor that determines the box office.

You have a small number of shows, and the time difference between the shows, how can the box office go up?

At this time, Liang Ruoshi revealed: "Xiao Jiangjiang, I just received the news. The domestic theater chain noticed the news on the island country, and our first-day film schedule rose by one point, ten percent. ”

Jiang Yang: "Yes, you have a keen sense of smell." Can it go up again? ”

Liang Ruoshi: "I think it's okay, there should still be a chance." As long as the market in the island country continues to be hot, there is no reason why the country should not re-evaluate, right? It's not too much to give a 15% schedule, right? ”

Along the way, the two imagined the future, and you said a word to me, and I couldn't help myself.

"What's next?" Jiang Yang asked.

He has seen on the Internet that the variety shows in the island country are too perverted, and the tricky shows also break through imagination and reach the lower limit of human beings.

In his spare time, Jiang Yang listened to his friends popularize several perverted variety shows, and now he remembers several of them vividly.

One of them is the dirtiest variety show, the program team found a young and vigorous virgin college student and asked him to live with an adult film actress and watch each other's adult films together, which is really heartbreaking.

What's next, "Father Guesses Daughter", "Male and Female Pickets", "World Contradiction", etc., are very perverted variety shows just by listening to the name.

Later, Jiang Yang felt that friend was too perverted, so he broke off his friendship with him.

"We're only going to stay in the island country for three days, and we have to promote it on the premiere day in China. What Mo Yan means is that it may not hurt us to publicize it in the island country, and the impact on the box office is not particularly large, just to show the importance of fans in the island country. However, in China, the role of propaganda may be relatively large. ”

Jiang Yang breathed a sigh of relief: "That is to say, only watch the movie with fans in the cinema, and then chat and do an interview after the end?" ”

Liang Ruoshi nodded; "That's right, there's also a TV interview."

"That's good, that's good," Jiang Yang was completely relieved.

……

Park Hyatt, Tokyo.

In the guest room, Jiang Yang was wearing a Givenchy haute couture suit, leaning against the wall, his expression numb, and his eyes were slightly scared.

A few minutes ago, Chu Moyan and Liang Ruoshi went into battle together, dotted their clothes, and fought for it.

The point of contention is that when you go to the movie theater in Ikebukuro and watch the movie with fans, how many buttons does Jiang Yang's suit shirt unbutton?

"It's enough to untie one, Yuan Zhenhai is a group of top bigwigs in the magic capital, how can he be so profligate?" Chu Moyan strongly asserted.

Liang Ruoshi argued: "Xiao Jiangjiang works out day and night, how good is the shape of the chest muscle training, the color is bright, unbutton one more button, and hook up with high school students in the island country, isn't it good?" ”

When it came to the bright color, she even patted it with the back of her hand, and Jiang Yang almost laughed out loud.

"No," Chu Moyan disagreed: "It's too low, the domineering president looks like a cowherd." ”

"That's right, you also said the cowherd. Compared with the domestic island, a big difference is that the cowherd culture is prevalent, and Xiaojiangjiang is following the local customs," Liang Ruoshi said excitedly, unbuttoning the second button by the way.

Chu Moyan stepped forward and fastened the second button: "I don't care, I'm the director, I don't allow my starring role to be so profligate!" ”

"What's wrong with you're a director? Isn't it remarkable? ……”

Jiang Yang looked at Ni Jia, who was stunned at the door, and showed a wry smile.

It's terrible for two girls to quarrel!

The two quarreled for a long time, but they couldn't come up with a reason.

Suddenly, Liang Ruoshi proposed to call her classmates in the island country and ask her advice.

Her high school classmates, who went to college in the island country, got married after graduation, and are very familiar with the society and culture of the island country.

After a while, Liang Ruoshi came back with a stinky face, and Chu Moyan smiled and bent his eyes.

Jiang Yang: "What do your classmates say?" ”

Liang Ruoshi said angrily: "Her suggestion is not to open a button, and it is best to wear a wide tie in a proper manner." ”

"No problem," Jiang Yang took the tie next to him and asked casually, "Do you have a reason?" ”

Chu Moyan: "Not leaking is the highest level of leakage, island girls like subtle well-dressed beasts." ”

After tossing and turning for a long time, they finally divided into three cars and headed to the Sunshine Theater in Ikebukuro.

------Off topic------

The global box office of "Fifty Shades of Grey" is 570 million US dollars, and in the parallel world, it has been moved to the Asian box office.

The approximate ratio is Hwakoku:Island:Goryeo:Others = 5:3:1:1

All future movie box office is based on this setting, and the proportion has been adjusted.