Chapter 67: The box office broke 100 million
August 2, morning.
"Dream Chaser", which is out of the lower limit, and the Golden Broom Award, which specializes in the selection of bad films, are simply suitable.
Originally, their respective topics were already very high, and together they achieved the effect that one plus one is greater than two, or even greater than three.
After a night of fermentation, the time came to daylight, and the heat of the incident rose rapidly, directly on the top of the hot search list, which triggered countless discussions.
""Dream Chaser" and the Golden Broom Award, this complements each other."
"Come on, Director Wu, I'm optimistic that you will win the Most Disappointing Director Award, this award belongs to you!"
"I suggest that everyone vote for "Dream Chaser", Director Wu doesn't want to win the award, we will meet his wish and strive for him to win all the awards of the Golden Broom Award."
"Unlike other bad movies, "Dream Chaser" has reached a new level and heights, and it is expected to be nominated for the Golden Broom Award!"
"It's dark to the depths of natural powder, I already have a deep respect for Director Wu, he has absolutely no opponent in the field of bad movies."
"I threw the camera down the toilet and fished it up in two hours, and it is estimated that it will be more exciting than this movie, and it is difficult for Wu Xiaofei to shoot like this."
"I think this film can go down in film history and let everyone see what a movie can be rotten into."
“……”
Originally, "Dream Chaser" was about to be withdrawn for a month, and the popularity subsided a lot, but the selection of the Golden Broom Award made the film return to the public's sight overnight.
In a trance, time seems to have returned to the beginning of July, and the craze caused by the release of "Dream Chaser" has reappeared.
Countless people criticized him on the Internet, which made Wu Xiaofei feel a psychological crit again.
This was originally a sudden incident, and the senior management of Huarui Film and Television did not expect it in advance, but as soon as the incident came out, Song Huaiyuan immediately realized that this was a godsend.
The release of "Night Club" has been a little weak, and the box office trend has been declining for several days, which is just the right time to take advantage of this incident to gain popularity again and attract new audiences to buy tickets to watch the movie, which may be able to stimulate the single-day box office to return to the 10 million level.
He immediately made a report to President Shen Zhuo, and after a brief discussion, Shen Zhuo waved his hand and directly added 2 million publicity funds, bringing the publicity cost to 10 million.
With Shen Zhuo's support, Song Huaiyuan immediately took action.
The method is still the same as before, looking for a water army to guide the direction of the topic, so that the name of "Nightclub" is naturally well-known to the audience.
2 million smashed into it, and the effect was also very obvious.
Obviously, this morning, the box office of "Night Club" was still tepid, but since noon, the number of moviegoers has been increasing, and the single-day box office in the afternoon has exceeded 10 million, and it is still rising!
After 12 o'clock in the evening, the box office statistics for August 2 came out.
After entering August, "Nightclub" showed a decline, and the single-day box office on August 1 dropped to 9.5 million, but after rubbing the heat brought by the Golden Broom Award, the increase was quite significant, and the result of 12.26 million was eye-catching enough.
3rd, 13.07 million.
4th, 10.4 million.
As of August 4, the cumulative box office of the movie finally exceeded the 100 million mark.
Of course, the box office drop on the 4th also shows that the box office potential of the movie has been almost consumed, and there should be no major improvement in the subsequent release time.
However, such a small-budget movie, with such results, has already stunned many insiders, even if it stops here, there are no regrets.
What's more, it will be released for half a month, and there will always be a box office of 20 or 30 million, can there be anything dissatisfied?
Don't say you're dissatisfied, the senior management of Huarui Film and Television is about to laugh these days.
Although the box office of "Night Club" does not seem to be very high, the highest single-day box office was less than 15 million, which is very far from those commercial blockbusters that often exceed 100 million.
But who made the cost of this movie low, the production cost of 400,000 yuan is insignificant at all, deducting the publicity cost of 10 million, Huarui's net profit is more than 10 million!
Unlike the top distribution companies in the United States, which can cover the sky with one hand, compared with theaters and producers, Huaxia's film distributors don't make much money in the first place, and many small distribution companies survive completely by deducting the publicity and distribution funds of the film.
From the time Song Huaiyuan contacted Fang Bo to the expected release date of "Night Club", in less than 3 months, Huarui made a net profit of 10 million, such a high return, I don't know how many publishers are red-eyed.
As the biggest contributor to the "Night Club" project, Song Huaiyuan's status in Huarui Film and Television has also risen a lot, and Shen Zhuo has regarded him as his right-hand man.
However, some people are proud, some people are frustrated, the senior management of Huarui Film and Television has been happy recently, and Wu Xiaofei's life is not easy.
First of all, "Dream Chaser" was sprayed by the audience when it was released, so it had to be announced that it would be withdrawn, and the millions invested by the Wu family father and son were almost nothing.
both lost money and was scolded, Wu Xiaofei's directorial career has also come to an end, you can imagine how irritable he is.
I finally got through that period of time, and saw that the heat subsided, but in August, the Golden Broom Award suddenly appeared.
The same thing happened again, Wu Xiaofei was directly autistic this time, it happened that Wu Shaolin was busy preparing for a new movie, and he didn't have time to care about him, so he got drunk all day long, and escaped reality by drinking.
……
At noon on August 6, a high-end villa in Shanghai.
It was bright outside, and in a bedroom on the second floor, Wu Xiaofei had just woken up from a hangover, and he drank red wine and foreign wine last night, and he didn't know when he got drunk.
"Damn."
Rubbing his aching head, he got up and walked over the empty bottles scattered in the room and went downstairs to find water to drink.
With a bottle of water, I finally don't feel so thirsty.
He didn't feel hungry, turned around and went back to the bedroom, found his phone under the bed, and watched entertainment news on the Internet.
Although Wu Xiaofei also knows, whenever he turns two pages of entertainment news, he can see that there is news scolding "Dream Chaser" and himself.
But I don't know what's going on, and I'm scolded a lot, as if I don't feel comfortable if I don't look at it for a day.
But even if he watched it, he didn't feel comfortable, and he broke the defense on the spot, wrote comments on the bottom with a trumpet, and scolded those reporters who wrote news.
Clicking on the entertainment news section, he had just turned a page, and he saw a headline titled "Wu Xiaofei and Fang Bo, why are the former competitors so different now?" News.
"Damn, what kind of bullshit reporter wrote about this horse!"
Wu Xiaofei scolded in his mouth, but his fingers clicked into the news.
He wanted to see how the content was written.
"In the newcomer unit of the Yenching Film Festival in June, "Dream Chaser" is a big favorite that is favored by countless people, and "Night Club" is a low-budget independent film that is not in the limelight."
"I'm afraid no one would have thought at that time that Wu Xiaofei and Fang Bo's future development trajectory would become what it is today......"