136 You want the size of the market, I only want money
"He invests in foreign fast food? What does that mean? Yanghong Technology has only just started its two major business segments, what does he think? ”
Zhou Qitong's brows were twisted together.
He found that since he met Xie Yang, as long as he heard the news about Xie Yang, his brows didn't seem to be relaxed.
I can't figure out what Xie Yang wants to do.
"Leader, I just don't know what he's going to do. The BP machine shown in Chinese characters has great market potential, and the first batch has been delivered in Xiangjiang, but it has not yet started to be sold......"
At such a time, Xie Yang should not put his energy into the catering industry.
At least, Tian Xingzhi believes that the catering industry does not need any technology, and there is not much development prospect.
Even if it is to attract investment, the most important thing is the foreign capital attracted.
"Why don't you talk to him?"
Tian Xingzhi looked at Zhou Qitong.
Xie Yang first gambled with the management committee to find Tian Xingzhi, and Tian Xingzhi persuaded Zhou Qitong to follow the management committee, and finally Zhou Qitong helped persuade the Tuchuan municipal government.
Thousands of acres of land!
Even if Xie Yang's investment fails, the land can be recovered, but the time cost cannot be recovered.
It will become a huge stain on Tian Xingzhi's political achievements.
Even Zhou Qitong will be affected.
"Talk? How to talk about it? What do people want to invest in, and can we interfere? Besides, their business is also developing at the moment......"
Zhou Qitong said angrily.
If they interfere with investors in their jurisdiction, will anyone still come to invest?
"Money! Already an international restaurant giant, this is not a small amount of money will do! In case he uses the funds for the construction of the new factory area, he will not be enough at that time, so we will have to wipe his ass! ”
The corners of Zhou Qitong's mouth suddenly twitched.
There is indeed such a possibility.
The probability is still relatively high.
had no choice but to call Xie Yang first, saying that he invited Xie Yang to dinner as the person in charge of the management committee.
There was no way, Xie Yang didn't invite these cadres to dinner.
Anyway, the management committee has a hotel dedicated to reception, so don't want Zhou Qitong to pay for it himself.
"Weird! Zhou Qitong is okay, what kind of meal do you invite me to eat? He just asked me to be alone? Didn't invite Deputy Director Wei and others? ”
Xie Yang asked Luo Xiaoli suspiciously.
Zhou Qitong invited himself to dinner, this was the first time.
In other companies, only the leaders are invited to dinner.
"Didn't say it, just invited you alone."
Luo Xiaoli thought about it and replied seriously.
Xie Yang asked Luo Xiaoli to get busy first, and he couldn't understand what Zhou Qitong meant.
If you can't figure it out, don't think about it.
Find out at night.
Zhou Qitong's matter makes it impossible to figure out his true purpose, if it is official business, Zhou Qitong will not let his secretary invite him to finish the meal; For private matters, he could call Xie Yang directly, but asked the secretary to call Luo Xiaoli.
In the evening, Xie Yang asked Cao Yunfeng to drive the tiger head sent by Heqiu to the north to send him to the Longhu Hotel.
In the high-tech zone, Longfor Hotel is the best hotel.
In the parking lot, there are many good cars.
Most of them are books of cars.
There are very few Ashkenazi.
Xie Yang still didn't let Cao Yunfeng be his full-time driver.
I don't usually go out.
"That's it?"
Knowing that Zhou Qitong and Tian Xingzhi felt that they were not doing their business to engage in foreign fast food, and were afraid that it would affect the normal development of Yanghong Technology, Xie Yang couldn't cry or laugh for a while.
"It doesn't matter? You have to know that Yanghong Technology is a pilot! This is related to our investment attraction in the next few years. Staring at it! ”
He was very dissatisfied with Xie Yang's attitude.
Is it about your own promotion, isn't it important?
"I will not use the funds of Yanghong Technology, and the foreign fast food introduced has also re-registered the company."
Xie Yang said.
"What other sources of funding do you have?"
The two apparently didn't believe it.
From the very beginning, Xie Yang was a white wolf with empty gloves.
There is simply no funding.
There is still a huge funding gap!
It takes time for technical achievements to be turned into funds.
"I sold 4% of the shares to Fengshi Electronics at a price of 40 million, plus 32% of the shares of Fengshi Electronics. This money belongs to me personally. ”
Xie Yang said with a smile.
40 million, opening a few large McDonald's franchise stores, is not suitable.
The reason for the temporary price increase is only because Xie Yang remembered the first McDonald's store opened by Tuchuan in the mainland, with an investment of 40 million.
"What? You sold your shares? Didn't you take back all the shares in Wang Hongwei's hands before? Our management committee wants to take land as a shareholder, but you refuse! ”
Tian Xingzhi looked shocked.
Xie Yang looked closely at the shares of Yanghong Technology, even if he had no money in his hand, Tian Xingzhi also proposed that the management committee use land as an investment to invest in Yanghong Technology, but Xie Yang directly refused.
And now you've sold your shares?
40 million plus 32% of the shares of an electronics factory, for 4%, it seems that Xie Yang has picked up a big bargain, but in fact it is not like this.
Both of them have studied the potential of Yanghong Technology, and the entire company is just a CNC system, which is worth more than 1 billion.
"Fengshi Electronics is supporting us, and many of our products will be handed over to Fengshi Electronics foundry in the future...... Mutual shareholding ensures that there are no problems. ”
Xie Yang said calmly.
He really hadn't thought about giving up the shares before, even a little bit.
A company, in the early stage of development, can develop faster by having the final say alone.
The more shareholders there are, the less efficient they are.
Xie Yang is determined to engage in the chip industry, and most of the products that require labor-intensive factory OEM will be handed over.
It is impossible for foreign capital to sit idly by and watch Yanghong Technology develop and grow.
To Feng Yuanqing, Xie Yang was relieved.
But Feng Yuanqing still has Fengjia Village behind him.
Give some shares and let Fengshi Electronics know that only by helping Yanghong Technology OEM with peace of mind is the future.
Just like the kind of rich soil chaff company, it is unreliable to follow the foreign father loyally!
This made it impossible for the two to refute.
"Also, our income tax is too high, I wanted to pay myself more salary a few days ago, but the finance told me that if I want to get a salary of 100,000 yuan per month, I have to pay millions of personal income tax a year...... And the income from buying shares, only 20% tax, counting some reductions, only pay about 10 points......"
As soon as Xie Yang thought of this, he was troubled.
The VAM agreement with the management committee includes a five-year tax holiday.
However, that only exempts the business tax of the enterprise, etc., and does not include personal income tax.
Personal income tax is paid by the company to the tax department, but in fact it is still borne by the individual.
"You own the whole company, all the profits are yours, what wages do you pay yourself?"
The two couldn't understand.
The company's operating costs can be deducted from taxes.
Everybody does it.
Xie Yang is simply a wonderful.
Faced with the inquiries of the two, Xie Yang did not explain, just smiled.
I know what my company will develop into in the future, and the opponents are all international giants, and in the case that they can't compete in the market, they must use unsightly means.
Shopping malls are like battlefields.
Xie Yang will not leave trouble for his company for a little money from the beginning.
Everyone in the world may be short of money, and those who already have the foundation to travel and be reborn will?
"It's disgusting!"
After the meal, Xie Yang sighed.
I haven't been to Tang Yi's side for a few days, and I don't know what this woman is doing, she offered to borrow money, but she didn't rush to ask for it.
"Go to Tang Yi's side."
Xie Yang instructed Cao Yunfeng.
After another three days, Xie Yang finally agreed with the two heads of Xiangjiang McDonald's.
It wasn't him who dragged the time, Zheng Mingrui and Yan Hua went back to Xiangjiang.
When I came back, I also followed two heads of McDonald's headquarters.
"Mr. Xie, this is Mr. Smith Wilson, senior vice president of McDonald's headquarters, and the person in charge of franchise matters......"
Although he was surprised by Xie Yang's youth, Zheng Mingrui was not surprised at all after understanding the attitude of the High-tech Zone Management Committee towards Yanghong Technology and Xie Yang.
Without any background, can you get thousands of acres of land for free from the management committee?
Smith Wilson was a little old man in his early fifties, and of course, this was compared to the Europa race.
Ever since Xie Yang came in, Smith Wilson had been looking at him.
Shocked by Xie Yang's youth.
He was also shocked by Xie Yang's courage.
"Hello, Mr. Smith."
As soon as Xie Yang spoke, Zheng Mingrui and Yan Hua knew why he didn't bring an interpreter.
Hou Ping's attitude towards Xie Yang is even more envious, jealous and hateful - Xie Yang speaks this awkward bird language very fluently, and even knows several kinds.
The talent gap between people is not admitted.
"Mr. Xie, thank you very much for choosing to join us, McDonald's as the world's largest fast food company...... For cooperation with you, our headquarters attaches great importance to ......"
After the pleasantries, Smith Balabala said a lot of nonsense.
McDonald's headquarters exclusively came to talk to Xie Yang, which already explains the problem.
"Mr. Smith, everyone is very busy, let's get straight to the point, I don't have so much time to waste listening to your introduction, as an investor, I will definitely make detailed and perfect considerations before investing in any project......"
Xie Yang rudely interrupted Smith's words.
McDonald's does have many more branches than KFC, and because of this, KFC has been in the mainland for a short time, and business is booming, but it is still waiting.
"Let's be more direct and talk about your extra conditions."
Xie Yang looked at the other party with an impatient expression.
If it weren't for the effect of using this foreign brand, Xie Yang would have directly taken a foreign name and then used their model or something.
You don't have to do that at all.
Of course, even if he joins now, Xie Yang will definitely incubate his own brand fast food company in the future.
In fact, it can be done now, and even better than later.
There is no way, Xie Yang needs McDonald's to train enough personnel, and even needs to let employees understand the production process, supply chain, etc.
"Mr. Xie, we think it's too few for you to open 50 stores in the entire market in the Pearl River Delta within 10 years...... This is the forefront of the mainland's reform and opening up, and the surrounding economic development is also very fast, just Tuchuan and Huadu are enough to withstand 50 stores......"
Smith looked at Xie Yang with a serious expression.
Obviously, 50 stores is too few in their opinion.
Anyway, you have to pay a franchise fee, and you have to pay royalties for brand use, quality supervision, etc. every year.
As a senior vice president, it is natural to consider the interests of the company, and the more he earns for the company, the more he can get.
Someone sent it to the door, and it must not be let go.
"Oh? How many do you think is appropriate? ”
Xie Yang raised his eyebrows and looked at each other with a playful smile.
Damn!
Is the other party really optimistic about the mainland economy?
It's for the franchise fee and royalty!
"At least 100!"
Smith saw that Xie Yang was impatient, and he also knew that it was likely that he would not be able to complete his task if he dragged it out.
According to the requirements of the headquarters, as long as 70 McDonald's chain stores can be opened in 9 municipal cities in the Pearl River Delta, it is enough.
The way of life of Daxia is different from that of Goose Myrwicken and many countries on the continent of Europa, who doesn't know that Daxia cuisine is the best in the world, flying in the sky, running on the ground, swimming in the water, and even some bizarre, Daxia people can make delicious food.
It's still very tempting.
"What else?"
"The first store, the investment of 5 million is not enough, this is a signboard, and it can be regarded as a flagship store......"
Smith was a little stunned.
But he soon came back to his senses.
"For the first store, I plan to open it in the most prosperous commercial street in Tuchuan, with at least three floors and an investment of 30 million yuan...... As for 100 stores, it's not a problem......"
The smile on Xie Yang's face was even worse.
The other party really put forward these conditions.
Is it special to collect royalties and franchise fees?
In such a large area, if you open 100 stores in ten years, you will not lose money. But if this is the case, it will have to pay more than 200 million royalties every year, and a large part of the profits will be taken by the other party.
Will Xie Yang be happy?
Hou Ping on the side tried his best to pretend to be calm, but he was constantly analyzing what Xie Yang wanted to do in his heart.
If Xie Yang's money was so easy to get, he wouldn't have gone to the management committee with empty gloves.
"This ......"
Whether it was Smith or Zheng Mingrui, they didn't expect Xie Yang to answer so happily.
Is the mainland market really so good?
McDonald's officials have also done a market analysis, believing that the mainland cannot support the operation of many fast food restaurants at present, and most people's salary income is only about 200 a month.
And to eat a McDonald's, even the cheapest set meal, costs more than 40......
"Xie, if you have any conditions, you can say it directly."
Smith naturally knew that Xie Yang agreed to their conditions, and there would definitely be other proposals.
"There are indeed 9 municipal-level administrative cities in the Pearl River Delta, and the economic development is also good, but the hamburgers and fried chicken are different from our living and eating habits...... Otherwise, we can't afford the huge annual royalties...... You know, even now in these small private companies, the annual net profit of more than 2 million is not much......"
Xie Yang still looked calm.
Don't you want scale?
Then lower the premium.
"If it drops too much, it's not suitable for ......"
Smith frowned.
"Don't reduce it too much, 1.2 million per store in Pingji, with an annual growth rate of 5% during the contract period......"
When Xie Yang said this, Zheng Mingrui was immediately unhappy.
50 stores before, 2 million in the first year!
Now he has been cut to 60% by Xie Yang?
How can this be agreed!
"Thanks, you know it's impossible! In the world, the royalty will not be so low, and when converted, it is only less than 300,000 dollars per year! ”
"Really? The year before last, McDonald's had more than 10,000 restaurants around the world, which means that McDonald's has more than 3 billion dollars in royalty income every year? ”
2k
The smile on Xie Yang's face was even worse.
What a.
How much turnover and how much profit does McDonald's have in 90 Xie Yang doesn't know.
But he knew that in 2001, that is, ten years later, McDonald's had a turnover of only 14.87 billion dollars and a net profit of 1.64 billion dollars.
In the past 10 years, the global economy has grown a lot, especially because of the Gulf War, which led to high global oil prices and a high inflation rate.
Can there be a profit of $1 billion now?
"You want the size of the market, and I will give it to you, but you can't let me lose money to maintain your interests for the sake of your market share. In addition, the 100 stores I mentioned can be fully invested in within five years...... In other words, at least in the sixth year, you can get tens of millions of dollars of net profit from here...... Not counting the profits such as supply......"
International chain, raw materials are uniformly procured.
The production technology is also unified.
According to the summer currency, the price is very high; But if it is calculated according to the international currency, it is not high.
"Also, once our side succeeds, you can open direct stores in other cities with better economic development, and the turnover is higher than here...... It is equivalent to us helping to explore the market and take risks. If there is no problem, we will soon be able to expand more franchise stores and directly managed stores in our country......"
Xie Yang is well aware of the thoughts of McDonald's executives.
In their minds, China is so poor that few people can afford to eat McDonald's.
Even now when I see KFC making a lot of money, I am still worried.
No, the first KFC point was opened in the political center of Jingbei, and then the economic center of Shanghai......
Can these places support it, and can other cities support it?
"Really open 100 stores in 5 years?"
Smith had a serious look on his face.
Yan Hua next to him kept giving Hou Ping a look, hoping that he would persuade Xie Yang.
If they could open 100 stores in the Pearl River Delta within five years and not lose money, they would have come in a long time ago.
Hou Ping pretended not to see it.
Although 100 may be a bit much, it is not Hou Ping's own money!
"Am I kidding you? The contract may state ......"
Xie Yang said angrily.
"Okay, you can come according to your requirements, each store is based on a royalty of 1.2 million per year......"
Smith thought about it and didn't hesitate.
The power in his hands is sufficient.
What's more, it was the Xiangjiang McDonald's Management Company that signed the contract.
Daxia is very large, and the Pearl River Delta is only a very small part of the area.
The largest urban agglomeration is also not here.
Even with the advantages of the special zone and the sea, the coastline of Daxia is not short, and there are more coastal cities.
In many places, it is even much better developed than the cities in the Pearl River Delta region.
Smith agreed, even if he was not happy, Zheng Mingrui and Yan Hua had nothing to do.
The contract was quickly sorted out, signed by Xie Yang and Zheng Mingrui, and Smith also signed the contract.
"Thank you, happy cooperation!"
"Mr. Xie, please choose an address as soon as possible, we will provide decoration and train staff ......"
Yan Hua's attitude is much better than Zheng Mingrui's.
"Don't worry, it will be soon. Manager Hou Ping will contact you. ”
Xie Yang was ready to leave after signing the contract.
McDonald's did not propose that the franchise fee and royalty in the early stage should be settled in foreign exchange, and they also need a lot of funds to open direct stores in big cities such as Jingbei and Huhai in the mainland.
"What? What are you doing with a sad face? ”
After coming out, Xie Yang saw Hou Ping frowning and asked.
The whole negotiation went smoothly, and Hou Ping barely spoke.