Chapter 113: Breaking 100 million in two days
The explosion of Mr. Zhang's emoji was actually showing signs during the screening period.
After all, these few seconds of scenes are really funny, so they have been noticed by some audiences when they were screened.
It's just that if a meme wants to become popular in a short period of time, the characters or events in it must have a wide popularity.
Because the spread of emojis must be based on familiarity between both parties, so that you can send one and I will send one, and everyone can be immersed in the joy of Doutu.
Otherwise, if you send someone a picture, they will have to ask you who is in the picture and what kind of stalk it is, and when you finish explaining, the excitement will almost dissipate.
Whether it was "A Good Show" at that time, or the actor Yue Yi who played Mr. Zhang, both were not widely known enough.
So the emoji was not out of the circle at that time, but it was only circulated in a small range among some viewers who watched the screening, and it was far from becoming popular.
But "A Good Show" got a good schedule at the end of April, and when the film was officially released, the scale of screenings has been greatly improved, and the number of screenings on the first day alone is more than the total number of screenings in more than ten days.
The skyrocketing number of moviegoers has greatly increased the popularity of the movie, which has laid the foundation for the spread of memes.
At noon on the first day of the movie's release, some related pictures began to appear on the Internet, and in the afternoon, Huarui Film and Television also noticed this situation.
Song Huaiyuan is a marketing veteran, and when he saw such a situation, he immediately seized the opportunity to let the water army create a topic and accelerate the spread of popularity.
After a night of fermentation, the emoji finally became popular on the second day of release, appearing in the comment area of various social software, which can be regarded as a complete breakthrough.
The wide circulation has aroused the enthusiasm of countless people to participate spontaneously, and everyone has made new memes to carry out a new round of dissemination, so that the popularity of the topic can be maintained or even further improved.
Of course, although this kind of broad propaganda involves a lot of people, it can have a relatively weak effect when it falls on a specific person.
Most people don't run to buy tickets to watch a movie because of one or two memes, only a few people may be curious, and even fewer will actually take action.
However, the positive effect on the box office cannot be ignored, coupled with the increase in the number of films, as well as the publicity role of high word-of-mouth.
Several favorable factors converged, so on April 26, the second day after the release of "A Good Show", the single-day box office increased instead of falling, reaching as much as 62.9 million.
In just two days, the cumulative box office exceeded 100 million!
……
After 12 o'clock in the night, Li Hao's agent Sister Zhang kept refreshing the box office statistics website, wanting to know the results as soon as possible.
After another refresh, the single-day box office column of "A Good Show" on the 26th finally changed, from blank to 6290.
Seeing that the first number was 6, Sister Zhang was stunned at first, but after a closer look, it was indeed a four-digit number.
After reacting, she was immediately overjoyed.
The movie is popular, and Li Hao will definitely follow the popularity, which is of course good for her as an agent.
Sister Zhang couldn't hold back her excitement, and hurriedly picked up her mobile phone and called Li Hao.
Li Hao probably hadn't slept yet, and the phone was connected after just a few rings.
"Li Hao, yesterday's box office results are out, 62.9 million in a single day, and the cumulative amount has exceeded 100 million!" Sister Zhang's first sentence was good news.
"Really, that's great!" Li Hao was also excited.
The box office exceeded 100 million yuan, which is a threshold, and "Night Club" relied on slow grinding to cross this obstacle. Now "A Good Show" was completed in only two days, and the follow-up box office potential is really exciting.
The two chatted for a while before hanging up.
After being silent for several years, he finally saw the moon and the moon, and after putting down his mobile phone, Li Hao was a little sleepless with joy, lying on the bed tossing and turning.
Sister Zhang was also very excited, got up and kept pacing in the room.
She is a small agent, she has been in the company for many years, and she has not achieved anything, and now she sees that Li Hao is going to become popular, which is a great opportunity for her.
She silently calculated in her heart: she must apply to the company as soon as possible, become Li Hao's direct agent as soon as possible, and bind the two together.
For brokerage companies, small artists are insignificant, but once they become popular, they are fragrant in the eyes of everyone.
So she had to plan early, otherwise Li Haohong would be red, but what if the peaches were picked by others?
Sister Zhang has already thought about it, with the qualifications that she has brought Li Hao for so long and has worked hard in the company for many years, as long as she reports the application as soon as possible, it should not be a problem.
As for what happens after that, as long as Li Hao's popularity is stabilized during the release of "A Good Show", everything will be logical.
Thinking of this, she suddenly felt very happy.
Fortunately, Director Fang gave Li Hao a chance to audition, otherwise there would be no today, and fortunately, Li Hao worked hard enough to seize the opportunity.
Sure enough, it's worth it!
……
There are many people who can't sleep like Li Hao and Sister Zhang, and there is no need to say much about actors such as Yuan Lu, Huang Jingshan, and Yue Yi.
The benefits given to them by the popularity of the movie are the most obvious, after all, they stand in front of the stage and are easy to be remembered by the audience.
So in the past two days alone, they have increased their popularity a lot, and they have really increased a wave of fans.
If a movie is popular, the audience pays attention to the actors in it first, then the attention of insiders is different.
According to the information released by Huarui Film and Television, the production cost of "A Good Show" is 40 million, which is still calculated by the advertising revenue, and the actual cost is only 35 million, and if you count the publicity, it is estimated that it is only more than half a billion.
Now that the box office has exceeded 100 million yuan in two days, there is only one step away from recovering the cost, and there are still more than 20 days of screening in the future, and it is already certain that this movie will make money.
What's more, in terms of the current world status of Chinese films, if a film can achieve good results in China, whether it is a buyout or a split, in short, the income from foreign distribution will definitely not be bad.
Take Zhou Hongze's "Alien Catastrophe" as an example, the total box office is 9.3 billion, and the domestic box office actually accounts for only a small half, and the foreign box office is the real majority.
The same is true for other commercial blockbusters in China, even if they can't be as popular all over the world as "Alien Catastrophe", at least the box office results of the domestic and foreign parts can be equal.
It is precisely because of the considerable income from foreign distribution, in order to leverage more interests, investors are willing to pay a lot of money, and in recent years, there will be more and more big productions in the Chinese film industry.
However, bad movies are not popular anywhere, although the benefits of foreign distribution are attractive, but the premise is that the quality of the film is good enough, otherwise it will also end at a loss.
Stimulated by "Alien Catastrophe", a large amount of money has poured into the film industry, and there have been many blockbusters in recent years, but six or seven out of ten will not be able to recover the cost.
This is the case in the film industry, high returns are accompanied by high risks, and after the gradual improvement of foreign distribution channels, the expected returns have increased, and the risks are also rising year-on-year.
It is conceivable how popular a reliable director will be in the circle now.
After the news that the box office of "A Good Show" exceeded 100 million, from this night on, I don't know how many people have set their eyes on Fang Bo.