258 The awesome channel provider is amazing? Do not serve them
"If not, the ......."
Huang Chaoyang didn't know what to say.
The market in Qionghai province is huge.
But there's also a Motorola sales store over there.
As the place with the largest concentration of wealthy people in the country, plus mobile phones and BP machines, it is of great benefit to get first-hand advice, and Motorola will not let go of the opportunity.
"At present, Motorola didn't know that we would have such a promotion on National Day, and I didn't say it before, not because I didn't believe everyone, but if there was a move at the beginning, they would find out......
Xie Yang said calmly.
Motorola does also attach importance to the market in Qionghai Province.
No one will ignore it.
But Motorola wants to engage in such a large-scale activity, which is not so easy.
The Post and Telecommunications Bureau will certainly not give up its profits, and they do not care whether there will be more business and more profits, after all, the real profit of the Post and Telecommunications Bureau lies in the network access fee and the monthly telephone bill.
What about public institutions.
"They now know that if they want to come up with a targeted solution, they can't do it unless the price is drastically reduced. We've been on the market for so long, and they're not suing us, do you see them cut the price?"
Xie Yang asked.
"It's still a little lower. Although it is not much, at least there is an attitude, the current Motorola mobile phone on the market is 300 yuan lower than before our mobile phone was listed! And you don't have to go through the black market to get the goods at a higher price...... If only Fung Electronics hadn't given them OEM ......"
As soon as he said this, Huang Chaoyang's expression was complicated.
After Motorola has Feng's electronic foundry, Motorola's production capacity has increased.
If it weren't for Xie Yang, there wouldn't have been such a thing.
"So what? Their only chance is to sell them ...... at the post office."
Xie Yang really didn't care about this.
"After this event, the market situation will be much better."
Regarding Xie Yang's remarks, Huang Chaoyang just smiled bitterly: "Boss, the premise is that our event meets expectations, the market sales go up, and the post office can see the benefits they can't refuse."
It's easy to say.
But Huang Chaoyang knew that it actually depended on the effect.
The effect is not good at all.
According to Xie Yang's expectations, if more than 30,000 units are sold in Tuchuan and Qionghai provinces during the National Day, the income of the telephone bureau alone will exceed 120 million.
Previously, the analog signal network access fee was 6,000 yuan.
Yanghong Technology is talking to the telephone bureau, and the early signal tower is funded by them, and the mobile phone network access fee of Yanghong Technology is talked about to the current 4000.
After the sales increase, the network access fee will further decrease.
The telephone office also didn't have much money to invest in the construction of the tower.
"Don't worry."
Xie Yang also knew that it was useless to say more.
Only then will we see the effect.
"Let's go, let's go check what's going on in the store."
Xie Yang looked at the time, it was still early, go to the store to have a look, and then go to the new company to have a look.
Commercial Street of High-tech Zone.
Now because of the entry of McDonald's, it is becoming more and more prosperous.
During the day, there are a lot more people than before.
In the same way, there are more shops along the street.
There are a lot of new clothing stores and so on.
New stores open almost every day.
Many of the original old houses were also stripped off and construction began.
So, in this place, every day is different.
It is not even as bustling as the commercial street after the construction is completed.
But people who walk on the street don't think there's anything wrong with shopping in the middle of the construction site.
In the past, the car could drive directly into the commercial street, but as the flow of people increased, the car entered and drove very slowly, Xie Yang simply asked Cao Yunfeng to park the car outside the commercial street, and then walk slowly
Past.
It's not a short time to come to this era.
Except for going to Tang Ji, Xie Yang rarely calmed down like this to feel the atmosphere of the times that he had only heard of in other people's mouths before.
"It won't be long before the old houses here are finished and we won't see it again...... It's changing with each passing day, and that's it. The construction of the commercial street began, and our McDonald's building was the first ......."
Xie Yang looked at the increasing number of electrical appliance stores on both sides of the street.
Not unexpected.
With McDonald's here, most of the people who come to consume have some spending power.
So on the streets, it's not just clothing stores that have appeared.
Receiving, tape recorders, and tape stores, there are actually three!
There are also watch shops.
These are all stores that currently have requirements for spending power.
Compared with the earliest days when there were only daily necessities sold on the street, the gap is not a little bigger.
The house is still like that.
But the store is different.
"Electrical appliance store, we're the first one. But I think color TVs are not too big to sell in this market. Most of the people around are renting houses here......
Huang Chaoyang felt that there was no problem with the business method proposed by Xie Yang.
But this is Tokawa.
A city that has developed from scratch from a small fishing village.
Although commercial housing has existed before, it is not something that ordinary people can afford.
The vast majority of people live in dormitories provided by the company.
Or a rented house.
How many people are willing to spend a lot of money on large items?
"It's a Tokawa person who came, so I may not be able to see it now...... But there are opportunities everywhere, even more than in places that are originally cities. Everyone earns money, they have to spend, so that they can find the meaning of earning money, right?"
Xie Yang said.
Huang Chaoyang looked at Xie Yang and felt that what the young boss said was very reasonable.
But something is wrong.
The shopping street is not very long.
Soon arrived at the door of the McDonald's store.
Most of the old houses in the neighborhood have now been replaced.
Next to several stores rented by Hou Ping as offices, a store specializing in tape recorders has a sign at the door that reads "Xiaowen Imported Electrical Appliances Franchise".
At the entrance of the store, there is a table, not only with several styles of tape recorders, but also with a small Walkman.
There were even songs playing.
"My Future Is Not a Dream".
At the door, a man and a woman are warmly introducing people passing by and inviting them into the store.
This is all something that I didn't see when Xie Yang came last time.
The dust is not small.
The environment can be said to be very harsh.
But no one on the street cared.
In front of McDonald's, there is still a queue.
There are not many people, just thirty or forty.
"Why are you here? When I saw you in the office, I thought I had read the wrong ......."
Hou Ping ran in front of Xie Yang with a look of surprise.
He didn't come back from Yanghong Technology for a long time.
Xie Yang's time is precious.
"Come and have a look."
"Alas, business is not as good as before, there used to be hundreds of meters in line, and these days, there are fewer and fewer people in line...... Even during the noon and evening rush hours, the queue is like this......
Hou Ping's face was full of loss.
After a long queue and everyone in the store was busy from morning to night, he felt that business was really bad now.
None of them.
Now the daily turnover is only five or six hundred thousand.
And there is a continuous trend of decreasing and decreasing.
Who can have no gap in their hearts?
"Come on, I'm here to see our appliance mall."
Xie Yang didn't bother to pay attention to Hou Ping.
This dog said, too greedy.
The turnover of five or six hundred thousand a day, although some takeaway food delivery business was added, but in the early 90s, it was definitely not a bad business.
How many factories do not have an output value of five or six hundred thousand yuan a year!
"I said, there's a bit of a waste of ......."
As soon as he said this, Hou Ping was a little unhappy.
After his turnover at McDonald's continued to decline, he thought about using this space to engage in other businesses to increase his turnover.
As a result, Xie Yang was going to go to an electrical appliance store.
Originally, he had no opinion, but after the electrical appliance store was almost decorated, he felt that it was not suitable.
"On this street, there are a lot of tape recorders and so on, there are more clocks and clothing, and there are even cosmetics that can be sold color TVs......
Hou Ping, like Huang Chaoyang, also thinks that Xie Yang is selling color TVs here, which is unreliable.
As for mobile phones and BP machines, maybe it's okay.
Anyway, there are no stores for mobile phones and BP machines at present.
They are all sold in the telephone office.
If you buy it, you can directly apply for access to the network.
Xie Yang ignored him.
"You guys are really lazy, you actually use the name Yanghong Electric Mall directly......
Seeing the name of the store, Xie Yang despised Huang Chaoyang a little.
"Didn't we set up a sales company...... The original sales company was registered as Yanghong Sales Company......
Huang Chaoyang said.
At the beginning, the registration of these companies was handled by Luo Xiaoli.
Xie Yang didn't care about this either.
At present, like all companies, when registering, the name is very arbitrary, as long as the name is not duplicated, it can be registered.
Xie Yang also knows that many large companies that have developed and are well-known after a few decades have come from this way.
At that point, figure out how to interpret the company name and give some meaning based on the name.
For example, the company that made a private car had a name that looked a bit like a foreign company at first, just because the name it had been registered before......
Warwick too.
In recent years, many companies have started with Hua......
"Boss, Mr. Huang, are you here?"
As soon as Xie Yang entered the store, Chen Wei, who was in charge of the store, greeted him.
The man was very young, in his early twenties.
Originally in the sales department.
The area is not large, only two or three hundred square meters.
The decoration is all in accordance with the ideas provided by Xie Yang.
It is divided into three areas, mobile phones, BP machines, and household appliances.
The area of the mobile phone and BP machine is not large, after all, there are few models now, and there are samples in the glass cabinet, and there are also prototypes on the glass cabinet.
And on the counter of electrical appliances, there are only 3 color TVs!
Or three different brands.
Changhong, HP, TCL.
And the three color TVs,All connected to VCD。
are playing different videos.
"Why are there only so many color TVs?"
Xie Yang has no opinion on the counter of mobile phones and BP machines.
There may be many guests visiting, there are only a few models, just put more in each model, and the sales staff can also take care of as many guests as possible.
After all, this store is not just responsible for sales.
He is also responsible for training core personnel to open stores in other cities.
Xie Yang looked at the electrical area with some surprise.
"Boss,We've contacted some dealers,We only have one store,The other party is not willing to cooperate at all,These three color TVs,Or to show the function of VCD products,I bought it on purpose......
Chen Wei was embarrassed
explained.
"Dealers don't cooperate? Find the manufacturer directly......
Xie Yang was a little surprised.
"Boss,At present, the color TV market,It's all a seller's market,The market demand is large,The production capacity is small,Supply exceeds demand,As long as there is goods, there is no need to worry about selling。 At the door of the production factory, there are people arranged by big dealers to wait in line for the goods, we don't give money first, and we also ask dealers to give us at least 300 profits for each color TV......
Huang Chaoyang hurriedly explained.
He knows that the boss may not know much about the color TV market.
"Oh?"
Xie Yang realized the problem at this time.
At present, the domestic unified chain electrical appliance mall has just started.
Gome currently has only one store, and although it has begun to sew advertisements in newspapers, its sales are not as good as those of the big dealers.
The professional electrical appliance mall has not yet shown strong market potential.
"Our VCD has not been recognized by dealers at present, especially now that the price is relatively high, we price 4980 yuan, and each unit only gives dealers 300 profits......
Huang Chaoyang continued to explain.
Relatively speaking, the price of almost 5000 products, the profit is only 300 yuan, Yanghong Technology does not allow dealers to increase the price.
Flat price.
In the end, the dealer's profit is all uniform.
There are simply not many dealers who want to.
Profit margins are too low.
Even if it is a deposited profit, it can be calculated, and it is only 6 pips of profit.
Who wants to?
People sell a color TV, and users who are in a hurry to get the goods have to add money.
Any color TV, the profit is hundreds or even thousands.
At present, it is a seller's market, in short supply, and dealers with channels have a great right to speak.
"Ignore them. Now they have rejected our distributors and made a list for me, and they will lose their qualifications to continue to cooperate with us at any time in the future."
Xie Yang didn't dwell on this matter.
If you understand the problem, you will understand.
If Yanghong Technology wants to develop in the future, it is necessary for dealers to unswervingly follow the development of Yanghong Technology.
When e-commerce and online shopping have not yet emerged, traditional channel providers can even decide the life and death of an enterprise.
Xie Yang is well aware of this.
Otherwise, you wouldn't be building your own sales funnel now.
Having other dealers to help expand channels is a great benefit for the company's development.
But the channel dealers asked for the price, and Xie Yang didn't wait.
What he remembers most is that the queen who sells air conditioners, at a critical time, was pitted by a large distributor of a provincial agent, if it was not for the beginning, it would even cause the entire company's market to be gnawed off by opponents because of this matter.
Even if the dealer was changed in the shortest possible time, and even the serious crisis caused by the betrayal of the dealer was solved, the market share in that region still decreased a lot.
Enterprises engaged in production will not be able to grasp the channels, and they will be pinched by the channel dealers.
Xie Yang would rather have a smaller market scale than let channel providers ride on top of his head.