038 [Three Elements of Entrepreneurship: Painting Cakes, Spending Money, and Opportunities]
Following.
The five SP alliances sent data reports again.
16785 yuan.
It is a little less than yesterday, but this is also expected by Yang Yu, after all, the promotion of the Internet is now only attracted by Li Fugui, Yang Ye and the three of them in major chat rooms and forums.
In two days, more than 100,000 IP visits were pulled, and more than 30,000 yuan of income, nearly a quarter of the people paid to subscribe to the content of Love Internet.
Not surprisingly, it is definitely a proper work of God.
Yang Yu naturally didn't care about this small gain or loss.
As for Li Fugui and Yang Ye, they didn't care too much, after all, compared to the "small goal" proposed by Yang Yu yesterday, the error of a few hundred yuan is really too small.
I don't feel like I'm still doing a job with a monthly salary of a few hundred yuan last month.
Day 3.
17210 yuan.
There has been a slight increase.
Day 4.
Exceeded 18,000 yuan.
The data accessed by IP is as high as more than 200,000.
It can be said that at this time, "Love Internet" has become a well-known website, and it can also belong to the middle and upper grade in the entire Internet industry.
All the way up to the fifth day.
The income decreased slightly, only 16,524 yuan.
Compared with yesterday, it is more than 1,500 yuan less, but Yang Yu is more confident.
Because in the past few days, in addition to sending advertisements, they are also contacting those small webmasters, and a total of more than 100 small websites have been negotiated, including music websites, fan websites, and book fan websites...... It can be said that there are many kinds of things.
Their income also depends on SMS affiliates, but because of the lack of IP access and the lack of content, they can only be regarded as niche websites.
No matter how niche the website is, as long as it can continue to be run, it means that there is a fixed group.
And this is exactly what Yang Yu needs.
The advertising fee of 100-200 a day is hung for three days for each family.
Then, according to the access situation in the background, see whose website provides more traffic, continue to advertise on whose website, and once the traffic is found to be too low, directly interrupt the cooperation.
This avoids additional unnecessary losses.
What's the use of a small website that doesn't even have a fixed group?
……
……
"Old Yang, wouldn't it be too risky? If you hang it for three days, it's more than 50,000 yuan. ”
Li Fugui looked at the money he had just earned, and he was about to give it away, and he was also distressed.
"Is it more than 50,000 yuan? How much do we make in a day now? Then according to what you say, we don't want to advertise it, anyway, it's making a profit every day now. ”
Yang Yu glanced at Li Fugui, this kid has not yet grown into a planner who later forced players to be brainless, and he was so reluctant to pay for the 50,000 yuan in advertising.
Li Fugui scratched his head: "I'm just saying." ”
"Okay, don't pick and search, do the Internet, you have to treat money as money! You can't give up these tens of thousands of yuan, and you will promote social networking sites in the future, and you will smash millions and tens of millions, so won't you be sad and jump off the building? ”
"Let me tell you Li Fugui, how much money we make this year, except for the most basic salary, no one is allowed to take extra money, what we have to do now is to use limited funds to bring more users."
"Only in this way can our love of the Internet, including our 9527 game trading network, and the next social networking sites, develop step by step."
If the Internet wants to win over users, the first step is to throw money!
Brainless money!
Whether it is in this period or more than ten years later, if you want your product to be recognized by the public, there is only one way to spend money.
Even the early Penguin and NetEase, which are now Internet giants, have burned the money of angel investors step by step, burning the current number of users and the current market value.
More than ten years later, someone summed up three points according to the entrepreneurial road of the rich people in the past 30 years of reform and opening up, especially after the millennium!
First, they can tell stories.
Storytelling is to tell those angel investors: Come and see, my pie is big and round, this market is wide and long, such a good pie, such a good market, you don't hurry up to invest!
Drawing a pie is a must-learn skill for every entrepreneur, but the premise is that you can't draw a pie without brains, investors are not fools, they just see if your product can have the next big boss to take over.
If the analysis has!
Then investors will invest in your pie as soon as possible. Whether it's a pie or a flatbread, as long as there is the next person to take over, then there is no shortage of investors.
Therefore, telling a good story and drawing a big pie well is the most important thing.
This is also a skill that every entrepreneur must learn.
Second, it costs money.
The money given by investors, some people who think they are smart, will choose to fill their own pockets, and over time, they will enrich their own pockets, not to mention the investors, and even the users will be robbed by others.
Therefore, really smart people basically will not make money in the primary market, that is, in the angel investment stage, they will take out all the money, desperately, and even brainlessly put the money from financing into the market.
After this pie gets bigger and bigger, so big that almost no one in the entire market can compete with you, then throw it directly into the tertiary market, that is, go public to cut the leeks of shareholders.
This can be seen from the later products of the sharing era such as Mobike, small yellow cars, and power banks.
When I first started making cakes, it was all fanfare, and I couldn't wait to pull all the people over and watch, and tell them: "Look, my cake is not only big and round, but it can also be shared with more people to eat!" ”
Everyone looked at it, hey, good guy, we haven't seen this cake, share the big cake, everyone can take a bite, it's interesting and interesting, let's vote!
Not everyone knows how to draw flatbread, but there are many talented people, such as Alima, and Jia Ranran, who has not built a car in eight years.
These are all good pie painters, and they are also gifted wizards.
It's just that the former can justify painting a big pie, and the latter can only make the market pay for it.
Will spend investors' money, there are more people who understand, some people can't do anything in this life, he will spend two words "spend money", who won't spend money?
If you have 10 billion, what ordinary people can think of is nothing more than 100 million to buy a luxury house, 100 million to buy a luxury car, and 100 million to soak up female stars, then how to spend the remaining 9.7 billion?
People who really know how to spend money, then they know too well, first find someone to do market research, and see that a certain industry has the highest year-on-year increase in profits every year, then take 3 billion first, smash it down, and gnaw out a big piece of meat.
Then I started to tell the story, telling everyone that this industry can make a lot of money, and I told you that I want to bring you to make a fortune together.
Then the financing came over nearly 10 billion, first divided the money that he threw down, and then the remaining 7 billion, all in one go, regardless of the life or death of the market, no matter whether other peers will go bankrupt, directly smash the whole plate, and smash it until only you are the only one.
Then go to the market and cut leeks.
Then after the market in this industry is destroyed, you cash out the stock and make tens of billions of dollars and leave, and then continue to smash the next plate.
Of course, both of these are ways of operating relative capital.
Third, and the most important point for ordinary entrepreneurship, is opportunity.
Opportunities are available in any era, and it depends on whether you can grasp them.
Some people soar by opportunity, while others are dragged bankrupt by opportunity.
Obviously, everyone is on the same track, the same starting point, you take off, I crash.
This can only show that the person who crashed only grasped the entrepreneurial opportunity, but did not grasp the first two most critical points of drawing a pie and spending money.