【Mr.yang…… Hello Mr. Yang, for the project report and data report you submitted, we DFJ Venture Capital Fund are very interested, since you yourself are in China, we DFJ will notify the members of DFJ China Branch to go to your city ......]

DFJ (DFJ) Ah!

Yang Yu was not surprised to see that the first email received by Yahoo Mail was from Defengjie, after all, Defengjie (Defengjie) entered the Chinese market as early as 2000, and spent 50 million US dollars to invest in the famous "Yitang" company.

It's a pity that the young people of the "Minghuang E generation" are not strong, which directly makes this ambitious "Yitang" basically become semi-bankrupt just one year after its establishment.

The so-called "Ming Huang E generation" is a concept put forward by the founder of Yitang Company, he believes that Yitang is not only a website, but also a powerful brand that radiates online and offline, and the main color of Yitang is bright yellow, so the founder threatens to shape a generation's lifestyle between the ages of 18-35, which is a door to the middle class and a bridge for young people who redefine the future of China's economy and culture.

With this gimmick, Yitang Company is very legendary from its establishment to bankruptcy.

The saga begins in 1999.

At that time, Tang Haisong, a young man who went to the United States from the mainland, after obtaining an MBA from Harvard Business School, felt the rapid development of the current Internet era, returned to China to establish Yitang Company, and soon set up a dream team composed of 5 Harvard MBAs and 2 MBAs from the University of Chicago, and opened the Yitang portal in November of the same year.

With the rapid development of the Internet in the United States at that time and the rise of the domestic Internet, when overseas venture capital institutions were waving money in the mainland, Tang Haisong also grasped the wind of the times and obtained two phases of financing totaling about 50 million US dollars from two well-known American venture capitalists DFJ and Sevin Rosen with his attractive entrepreneurial plan.

You must know that in 1999, Penguin had just received more than $4 million in investment from IDG and Hong Kong Yingke, and Ali Black Cat had just received $5 million from Goldman Sachs and Xinjiapo TDF ventures.

Yitang Company can be said to be the peak of its debut.

With 50 million US dollars, as long as you can grasp any of the outlets of the times, you dare not say that you will grow into Ali and Penguin later, but it is definitely a large Internet company with a market value of 10 billion.

But it's ridiculous to say, Yitang's subsequent experience can be described by these three words.

In that period of crazy money-burning years, Yitang was born overnight, relying on a huge flow of funds, quickly conquered the city in major universities, and quickly burned money across the country, in addition to Yanjing, Guangzhou, Shenzhen three places to establish branches, Yitang also recruited people, and carried out large-scale publicity activities in various places.

During that time, Yitang did almost everything from websites to watches, and even did modeling brokerage business, sold underwear, sold condoms, in their opinion, as long as it was a profitable business, they Yitang was absolutely duty-bound!

It is said that at the most exaggerated time, Yitang burned 100 million in two months.

This is equivalent to about a quarter of the total investment. (1:8.27 at the time)

Don't look at the later sharing era, several companies burned billions in a few months, but the economy and prices at that time were different, 100 million in 2000, even if you lay flat and directly buy a house in Beijing, Shanghai and Guangzhou, it will increase more than 100 times later.

So under such a frenzy of burning money, at the end of 2000, when the Internet winter arrived, this once famous Yitang network was directly on the verge of bankruptcy.

By 2008, Yitang was left with an empty shell, and the final domain name was bought at auction for only $35,000.

Regarding the matter of Yitang.com, when Yang Yu was still studying Jade Bird, he listened to his mentor tell him many times, and later entered the society, and he also had a more detailed understanding of the whole process, and sighed that the founder was really born in the wrong era.

Empty words,You can get an investment of 50 million US dollars from venture capital,If you were born in LETV,It is estimated that his concept"Minghuang E generation",It is really possible to create it,Even if it explodes afterwards,At least it is infinitely beautiful,It's not just a false scenery like now。

In the next few years, it may become the second Luckin Coffee to harvest the wool of the American capital.

After reading the email sent by DFJ, Yang Yu wrote down the number of the Chinese branch of DFJ sent by the other party, then closed the mailbox and turned around and walked out of the office.

During the time when he was waiting for the other party to come, Yang Yu had to recall the passionate speech of Boss Jia of LeTV "Let's suffocate our dreams together".

You must know that this speech, its touching remarks, and the rhetoric that made people suffocate their dreams, were later rated by netizens as the first lecture on the Internet in the new era.

It can be said that it is more legendary than the king who has nothing, the repentant Alima, and the unknown wife Mei Liu, because he is a "car builder who went to the United States"!

……

……

In the afternoon of the same day.

On the plane from the magic capital to Shenzhen.

A flight attendant slowly came to a passenger, squatted down on her knees, and asked respectfully, "Mr. Chen, is there anything you need to serve?" ”

"I want a glass of boiled water."

"Okay Mr. Chen, please wait."

The stewardess nodded, got up and turned off the call button above the passenger's head, and then strode to prepare boiled water.

Looking at the back of the flight attendant leaving, Chen Zhanpeng took out the latest Sony PCG-TR2C laptop placed next to him, connected to the wireless network card, and opened the laptop and began to search for information about "love to surf the Internet" on the Internet.

This morning, a fax suddenly came from the US headquarters, saying that it was asking the branch of the magic capital to send people to Shenzhen to inspect a company called "Wanwei" to inspect the "Love Internet" and "9527 Game Commodity Trading Network" developed by it.

If there is investment potential, the headquarters will send someone from the United States.

For this Wanwei company, Chen Zhanpeng, as the person in charge of the Modu Branch, who specializes in evaluating potential Internet companies, has never heard of it.

But Chen Zhanpeng has seen this website many times in the newspaper recently, mainly because this website cooperated with Southern Metropolis Daily to host the first Internet Pop Music Awards.

But that's all.

I didn't expect the headquarters to pay attention to such a small website.

Because he was in a hurry to take the plane, Chen Zhanpeng didn't have time to log in to Aiwang to have a look, and now he took advantage of the more than an hour's flight to see what kind of website this Aiwang website was, which could attract the attention of the US headquarters.