Chapter 29: Eliminate Dealers
"We will keep one hundred yuan for living expenses, and save the remaining four hundred to raise the baby."
Zhou Ze was taken aback, "Rong Yu, when did you have it?" How many months? ”
If Chu Rongyu was pregnant, then his behavior last night would have been too much.
The point is that I can't see this belly at all, and there is no fat on my body.
"Not yet?" Chu Rongyu smiled, and then she grabbed Zhou Ze's hand and put it on her stomach, "But I believe that it will happen soon." ”
In the past, she didn't dare to conceive because the child would definitely suffer with her when she was born.
But now it's different, she especially wants to give birth to a baby for Zhou Ze.
Zhou Ze breathed a sigh of relief, he was 20 years old, and Chu Rongyu was only 22 years old.
For future generations, having children at this age is really early enough, but it was normal in the 90s.
Zhou Ze is a little entangled, he likes children very much, and he has adopted many orphans in his previous life, but the biological one is the best.
However, if Rong Yu really has a baby in his belly, he may be a little difficult, and he will have to be restrained for a year.
But Zhou Ze felt a little difficult even for the three days of his business trip, let alone a year.
'Alas, Blue Skinny ......'
After eating, Zhou Ze and Chu Rongyu went out.
Zhou Ze went to the factory, and Chu Rongyu went to buy gifts to see his father-in-law's mother-in-law and go back to his hometown to see his grandmother and uncle.
On the way to the factory, Zhou Ze bought a copy of Qingning Metropolis Daily.
The headline on the front page is "Our City's Star Enterprise Wansheng Candy Factory Won the International Award", and the content was fully published on two pages.
Zhou Ze probably swept it, all touting Wansheng Candy Factory, what to promote the prestige of our country, the soul of national enterprises, and so on.
The response was very big, because Zhou Ze had already seen the vendors who came to buy goods at the gate of the factory, and there were fifty or sixty people.
There are those with leather bags, and there are those with sacks, and you don't have to guess to know that they are full of money.
After the major reshuffle of the Security Section, it has become more conscientious than before.
Stopped the vendors and resolutely did not let any fish slip through the net.
"Let your leaders come out, I'll buy the goods, why don't you let me in."
"I'm here to buy goods, and I'm not here to make trouble, so why don't you let me in."
"You Wansheng are angry, I didn't want you to ask me to buy goods before, but now I take the initiative to come to the door and don't let me in, what do you mean, open the door quickly."
Zhou Ze walked over and wanted to squeeze in, but was blocked by a few vendors.
"First come, first come, do you know if you want to queue up."
"I'm not here to buy goods, I just want to go in, I'm the ...... inside" Before Zhou Ze's words could be finished, he was interrupted.
"Come on, your method has been used, and we won't be fooled again."
At this moment, the workers of the security department saw Zhou Ze and hurriedly shouted, "Section Chief Zhou, come here." ”
"A few of you will come back, let our section chief come in."
The vendors were stunned and looked at Zhou Ze in unison.
It doesn't matter if it's not a peer, the point is that this guy turned out to be a section chief and a leader.
Soon, Zhou Ze was surrounded.
"Section Chief Zhou, I have been cooperating with our factory for more than two years, and this time you must buy for me."
"Section Chief Zhou, after reading the newspaper this morning, I immediately rushed over from Ningbei City, and I am full of sincerity."
"Section Chief Zhou, we've been waiting here for more than an hour, let's go in."
Zhou Ze listened to the words of the vendors and thought of a sentence.
Yesterday you ignored my love, and today I will make you unattainable.
Wansheng Candy Factory used to have a backlog of candy to find these people, but no one was willing to take over, and they didn't even want a hundred catties.
But this is understandable, if it is replaced by Zhou Ze, they will not want it.
"Open the door and let them all wait in the Great Hall." Zhou Ze said to the people in the security department.
It's not that I agree to buy goods for these people, but I am afraid that they will be robbed at the gate of Wansheng Candy Factory with so much money, and spreading it will also have an impact on Wansheng's reputation.
Then he turned his head to look at the vendor, "Everyone go to the auditorium and wait, and the factory director and I will come over later." I'll say the ugly words in front first, don't run around, if anyone causes trouble, I Wansheng will never cooperate with him. ”
"Cut, you think you're the factory director." Someone in the crowd dismissively said.
The factory gates opened, and the vendors, led by the Security Section, made their way to the Great Hall.
Zhou Ze walked to the factory director's office, Wang Zhi and Zhao Feng were there, and Chen Qi took the marketing department to run equipment outside and did not come back.
"There were a lot of vendors outside, and I put them all in the auditorium and let them wait there." Zhou Ze walked into the office and said.
"It was a coincidence that they came, so we didn't have to go to them. I have just discussed with the factory director, and my opinion is that the way for new products to enter the market is still the same as when we sold goods before, looking for distributors and agents. ”
"It's a very convenient and hassle-free way for us."
Zhou Ze looked at Wang Zhi, Wang Zhi nodded, that means don't look at me, I listen to you.
After a few incidents, he has too much B number for himself, that is, he is not business material at all.
Zhou Ze is responsible for coming up with ideas, and he is responsible for execution, which is the best work rhythm for him.
"Although this saves trouble, it does not maximize benefits." Zhou Ze said.
"We sell the goods to the dealers, and the dealers sell them to the store, and the store gets the goods and sells them to the customers, and there are two middlemen in the middle, and they make the difference."
"This not only loses our profits, but also makes customers spend more money."
Zhao Feng frowned when he heard this, "You mean not to find dealers and agents, just like when we went to inventory, and let our own employees sell goods?" ”
"But in this case, we will not have enough manpower, and if we hire people, it will also increase the economic pressure on the factory."
Wang Zhi nodded approvingly, but he knew that Zhou Ze must have a way to solve it.
"Director Zhao is only half right." Zhou Ze said with a smile, this Zhao Feng's reaction was quite fast.
"We can open a large-scale directly-operated store in Qingning City, which is directly managed by the factory, and specializes in selling Wansheng's sweets."
"Then we will auction off the agency rights in each district, and all the vendors facing the end customers must sell their goods at the price we have set."
"In this way, we have the pricing power in our hands and eliminate the distributors at the source."
Many people have a vague concept of dealers and agents, and even think that it is the same meaning.
In fact, it is not, the simple understanding is that the dealer sells the wholesale goods from the source to the retailer to make the difference, and the agent finds the sales channel for the factory and the retailer to earn commission.
The elimination of dealers is to further control the pricing power.
Pricing power is very important, low prices, self-interest damage, loss of money, is unhealthy development.
If the price is high, consumers will buy other goods.
If you only manage wholesale, regardless of terminal sales, the pricing power is in the hands of the dealer, and the dealer sets the price too high in order to make a profit.
The dealer was full, and the Wansheng brand was smashed.
Of course, it does not mean that the dealer is bad, each has its own advantages and disadvantages, it depends on how to choose.
For a small factory like Wansheng, there is really no need to find a dealer.