Chapter 98: The Kindness of a Woman

A week later, Monday, October 25th.

Wang Zhi and his entourage, who went to Chongqing Province to screen the foundry, came back, and according to Zhou Ze's instructions and requirements before leaving, the foundry they selected could produce all the products of Wansheng at present.

In the conference room, Zhou Ze nodded with satisfaction after reading the details of the foundry screened by Wang Zhi.

The experience in recent months has made Wang Zhi a lot of progress, and it seems that his decision not to let him be the shopkeeper was very correct.

Everyone is busy, so he can be idle.

"According to your requirements, we have found 5 candy factories in Chongqing Province that can produce chocolate candy, but the efficiency is not good and is on the verge of bankruptcy, I think we can buy them, so that we can take root in Chongqing Province." Wang said straightly, and then pushed an acquisition plan in front of Zhou Ze.

No matter which province Wansheng's brand hits, if you don't open a factory in the local area and don't bring benefits to the local area, you will always be an outsider.

It's different when you open a factory, it's your own people.

Zhou Ze opened the plan and looked at it, and when he saw the total purchase price of 7.56 million, he shook his head.

"7.56 million is too high, and you can also push down the price."

"I don't think it's high, I went to these factories to see, the equipment is all imported, and there are a lot of raw materials, no matter how you calculate it, it's all earned." Wang Zhi said.

"If they can operate normally, the price is really not high. But they are on the verge of bankruptcy, and the price is high, taking advantage of your illness, to kill you. Zhou Ze said these words without any psychological burden, which itself belongs to the law of the market.

Just like the real estate market, it is all about buying up, not down.

The more house prices rise, the higher people's enthusiasm to buy a house, and when house prices begin to fall, people's willingness to buy a house begins to decline.

Wang looked embarrassed, looked at Zhou Ze and said: "This is not good, I have drunk several times with the directors of these factories, and they are not easy, will it be a bit too much for us to lower the price." ”

"Brother Wang, mercy is not in charge of soldiers, and righteousness is not in charge of wealth. We are a business, not a charity. It's not easy for others, but it's easy for us? Let's not forget that we have only been turning over for a short time, and we have more than 1,000 workers to feed us underneath. ”

Zhou Ze looked at Wang Zhi with a serious expression and an unquestionable attitude.

He swept his eyes over Wang Zhi and Zhao Feng, and said: "I recently watched the news, the two major candy giants in Baodao, Xu Ji and Want Want, have entered the domestic market, and they are already devouring the domestic candy market share with the halo of Taiwanese businessmen. ”

"In addition to these two, there are also Wrigley in the United States, Ferrero in Italy, and Alps, all of which have entered China's candy market, which are all international candy giants, especially the former has more than 30 million US dollars in advance investment alone."

"The next few years, or even more than a decade, the candy market will be brutal, and the competition will be fierce. No one knows which foreign candy brands will enter next, and how many domestic candy companies will go out of business. ”

"Don't look at us now that we have turned over, our development is getting better and better, but once we are not careful, we will be torn to pieces by these candy giants, and they will definitely not give us a chance to make a comeback."

"Even if it were me, I wasn't confident that I would survive the candy fights that would happen at any time. What we can do now is to expand our scale as soon as possible when these international candy giants are still building factories and investigating our domestic market, launch our brand, gain public recognition, and occupy as much market share as possible, so as to increase our survival rate and have the opportunity to become stronger. ”

Zhou Ze must sound the alarm for Wang Zhi and Zhao Feng, and the development momentum of Wansheng in recent months has made both of them more or less proud.

But now is definitely not the time to sit back and relax, and he is definitely not alarmist when he says this.

The candy brands of later generations, you can casually say that more than half of them are foreign brands, such as Snickers, Dove, Skittles, Xuanmai, etc., to name a few.

Domestic candy brands can only survive in the cracks, and they have done their best to be alive, and what to talk about becoming bigger and stronger.

Even Xu Fu Ji, the light of Guohua, which countless Chinese people are proud of, was acquired by Nestle, a Swiss company, in 2011 and became a foreign holding.

If it weren't for the state's intervention, I was worried that Nestle would monopolize the domestic candy market, and I am afraid that Xu Fu Chi would completely become a foreign brand after being reborn.

It's sad, but that's the way it is.

When Wang Zhi and Zhao Feng heard this, their faces changed and changed.

Zhou Ze's words seemed to make them sober up instantly, and it turned out that they were already surrounded by wolves.

The pride hidden in my heart gradually subsided, and the sense of urgency and crisis began to become stronger and stronger.

As for doubting the veracity of these words, they didn't think about it.

For Zhou Ze, whether it is Wang Zhi or Zhao Feng, or more than 1,000 workers in the factory, they all have unconditional trust.

For Zhou Ze's vision, they are full of confidence.

"I know what to do", Wang Zhi immediately said, and at the same time glad in his heart that he didn't make a decision as soon as his brain was hot in Chongqing Province.

"I decided to push the price down to 3.5 million."

Zhou Ze just took a sip of water and almost didn't squirt out.

"Factory director, you learned this bargaining ability from your sister-in-law, just cut it in half."

Wang Zhi smiled, but he didn't feel that there was anything wrong with him.

Zhou Ze shook his head with a smile, he was pitiful in front of him, and now he wanted to stab the other party to death with a knife.

"Even if those candy factories agree to this price, the local government will not agree, after all, they are all state-owned factories, and I think it is okay to lower the price by 50 to 1 million."

"The factory can still get back some money if it is sold, and one more day in their hands will lose more."

"Okay, I know, I'll go to Chongqing Province tomorrow." Wang Zhi nodded, he was still as resolute as before.

"I'll go back next month, and they'll only be in a hurry if it drags on for a few days." Zhou Ze smiled: "We should sit firmly on Mount Tai." ”

"It doesn't matter if you are robbed by others, you can just find another factory."

"This is psychological warfare!" Wang Zhi said thoughtfully.

"Hmm", Zhou Ze nodded.

Business negotiation is about psychological warfare, about people's hearts, and about excitement, of course, the premise is to touch the human nature, and don't get rid of it.

Zhao Feng didn't say a word, listened attentively to Zhou Ze's words, and then carefully reminisced in his heart, revealing from time to time that it was like this, and it was like this.

'Live and learn. He sighed in his heart.

After the meeting, Zhou Ze came to the marketing department to find Xu Jie, the deputy section chief.

"Give your department a week to write me an advertising plan for finding an agent."

"Yes, Section Chief Zhou." Xu Jie nodded hurriedly.

Zhou Ze left satisfied, Xu Jie was like a knife, the sharper he used, and the more he used it, the more he used it, the more comfortable he became.

Wait until next month, he will ask Xu Jie to take people on a business trip, visit TV stations in every province in the country, and let them advertise and recruit agents.

Since foreign candy giants have entered the market and are ready to show their strengths, he can not be absent, the time has come to lay out the national candy market, and he will become bigger and stronger as soon as possible, so as to wrestle with those candy giants.

Only in this way can you survive and make a lot of money.

Money is not omnipotent, but no money is absolutely impossible, money can solve 99% of the troubles in this world, he and Chu Rongyu live a leisurely and comfortable life, absolutely can not live without money.