Three days later, Liu Yang took the MV of "Wishing you prosperity" and found Zhou Ze with great interest with Ma Shu.

"Mr. Zhou, the MV has been made, please take a look."

Liu Yang's tone was excited and a little ostentatious, the reason was very simple, after listening to Zhou Ze's whimsical ideas and advanced shooting techniques, he was greatly touched and gained a lot of inspiration.

The MV of "Wishing you prosperity" he shot is several grades higher than the quality of the films he made before, not to mention that his colleagues sighed after watching it, even Liu Yang himself felt that he was so good that he made such a good film.

Liu Yang held the VCD player, connected to the hotel's TV, and then put the disc into the VCD.

Zhou Ze looked at the VCD brand, named Wan Yan, and he sighed subconsciously.

"What's wrong?" Chu Rongyu said with concern, and his tone was gentle.

Zhou Ze patted Wanyan VCD lightly and said with a light smile: "My country can obviously control the pricing power and discourse power of VCD in its own hands, but it has given such a gold mountain to foreigners in vain. ”

Last year, Jiang Wanmeng of Anhui Province developed the world's first VCD player in Luzhou, named Wanyan.

When he put it on the market at a "high price" of VCD4000 to 5,000 yuan per machine, 1,000 VCD machines were soon bought by various electronics manufacturers at home and abroad to make prototypes, and the sales were extremely hot.

Jiang Wanmeng saw that VCD was so popular, and felt that his time to show his strength had finally come.

Pull partners to spend $17 million to build a factory and expand the scale of production.

Turning a deaf ear to the suggestion that someone else ask him to apply for a patent.

To put it nicely, he was carried away by the crazy market, and to say that if it is ugly, he is legally blind.

Without speaking, domestic bosses in these years are full of legal blindness.

This year, Wanyan VCD's share in the domestic market is 100%, but the sales volume is only 20,000 units.

An incomparably huge cake that no competitor has yet to grab is placed in front of him, but Wan Yan can only take a small bite with all her strength.

Since 1996, the domestic VCD market has grown at a rate of several times every year, with sales soaring from 600,000 units in 1995 to more than 6 million units in 1996 and 10 million units in 1997.

In just 5 years, the cumulative sales of VCD DVD players have reached 50 million units, and it has given birth to domestic well-known brands such as Aiduo, BBK, and Xinke.

"Wan Yan" has become a "martyr" in this industry, and its market share has fallen from 100% to 2%.

Because he did not apply for a patent for his first invention, Wanyan gradually lost its advantage in the face of low-price competition from many brands.

And because the patents have been registered by foreign electrical giants Philips and Sony, domestic home appliance companies, including Wanyan Group, need to pay huge patent fees to these foreign giants for the production of VCDs.

In the seven or eight years since 1993, these patent fees have accumulated in the domestic market as much as 10 billion.

Jiang Wanmeng not only missed out on tens of billions of wealth, but also became two parallel lines that will never intersect with the throne of the richest man in China.

It is worth mentioning that Hu Zhibiao, the founder of Aiduo, one of Wanyan's imitators, has a net worth of 2.7 billion at the age of 27 by relying on Aiduo VCD.

Interviewed by American reporters in the United States.

The company's stock went from $6 on the first day to $68 the next day.

Received the highest standard reception from Philips headquarters in the Netherlands, red carpet and private jet.

Invite Lao Mouzi and Jackie Chan to shoot "Love more VCD, good kung fu!" "Advertising is all the rage.

This year was 1997, and Wan Yan at that time had no choice but to fall away, so she could only watch others rise tall buildings and see her own buildings collapse.

This is the cruelty of reality, it is true that you developed it first, but it is not known whether this thing can make you make money or let others make money.

Chu Rongyu was a little puzzled when she heard this, but since it had nothing to do with Zhou Ze, she didn't ask anymore.

Liu Yang heard Zhou Ze's words, but now he wanted to show Zhou Ze the MV he had shot, and soon lost his attention.

Ma Yun heard Zhou Ze's words, but he raised his eyebrows.

"Mr. Zhou, can you be more detailed?"

Zhou Ze probably told Ma Yuan about Wan Yan's development of the world's first VCD, as well as the wrong route that he did not apply for a patent, and the VCD market.

After listening to this, Ma Yuan began to be habitually silent, which was his habit. After listening to new ideas and observations, they do not rush to express their opinions and opinions, but think carefully.

Zhou Ze looked at Ma Yuan, although he is still a small person, he already has some potential for success.

"Mr. Zhou, it's connected." After Liu Yang connected the VCD to the TV, he said to Zhou Ze.

"Okay", Zhou Ze nodded, and then everyone's eyes were on the TV screen.

The VCD reads the disc, and then starts playing the MV of "Wishing you prosperity".

Zhou Ze watched it three times and was very satisfied.

Liu Yang did a good job, the whole MV highlights the concept of Wansheng New Year's candy, but it is not the kind of overwhelming publicity, through a nuanced, or brainwashing way to tell the audience, buy Wansheng New Year's candy during the New Year, and the New Year and Wansheng New Year's candy are more compatible.

Zhou Ze looked at Chu Rongyu, and Chu Rongyu took out a big red envelope from his bag, which was bulging and contained 4,000 yuan.

"Brother Liu has worked hard." Zhou Ze handed the red envelope to Liu Yang.

Liu Yang was polite and happily accepted the red envelope.

The thickness of the red envelope made him even happier in his heart. Six days of high-intensity work, non-stop liver explosion, just for this moment.

"Thank you, Mr. Zhou." Liu Yang said with a smile.

Zhou Ze took out a red envelope from his pocket again, which was not as thick as just now, and contained 1000 in it.

"Brother Liu, I want to advertise Wansheng's New Year's candy on Hangcheng TV, and then the MV of "Wishing you prosperity" will be played immediately after the commercial."

"I don't want prime time, like the morning, noon low ratings period, and late-night downtime, I'm all inclusive, and I'm idle anyway, and sell it all to me."

"This 1,000 yuan should be regarded as Brother Liu's hard work."

In those days, the TV station was not running 24 hours a day, and it would stop at 10 o'clock at night or 11 o'clock.