Chapter 135: Fighting in the Ring?
"What now?" Xu Geng suddenly became irritable.
In this case, no one will be in a good mood, and they racked their brains to come up with marketing methods, and competitors also thought of it, and you said that they were not angry.
"Don't be too nervous", Xu Cheng took a sip of water, calmed down his stunned emotions, and said calmly: "Although Wansheng's marketing strategy is the same as ours, our starting point is higher than Wansheng's. ”
"In addition, I read the report that Wansheng is oriented to the low-end market, such as small stores, department stores and so on. Most of the people who go to these places are farmers and ordinary workers, and their purchasing power is limited. ”
"We're targeting hypermarkets and supermarkets in major cities, where not only do people flow together, but also the purchasing power of people who come here is not low."
"Coupled with the marketing model of Chinese New Year and our New Year's candy, people will definitely go crazy buying."
"In addition, Wansheng is expanding wildly, and the factories he buys are more or less problematic factories. The biggest problem is that people's hearts are unstable, and the production capacity will definitely not be able to keep up at that time, so don't worry too much. ”
Hearing Xu Cheng's words, the brothers were a lot more relieved.
Xu Cheng saw that he stabilized a few people, and then said: "However, it is already foreseeable that the appearance of Wansheng will definitely have an impact on our sales." ”
"We also need to get up to speed now and build momentum for our New Year's sugar. My opinion is that Hsu Fu Chi New Year candy is put on the market. ”
The previous plan was to put the sugar on the market on February 1, that is, on the 21st of the lunar month.
The novel marketing model of New Year's candy will definitely be an instant hit.
But now that Wansheng is killed halfway, he has to advance the plan and exchange time for profits.
"I agree", Xu Pu was the first to speak, and the other two also nodded in agreement.
Five days later, on January 26, the fifteenth day of the lunar month, Hsu Fu Chi New Year's candy was launched.
Unexpectedly, on the same day, Wansheng New Year's candy was also on the market.
Zhou Ze was stunned when he learned the news, he didn't know that Xu Fuji New Year's candy would also be on the market on this day, he just felt that the taste of the first year of the year was more than that of the next generation, after all, after Laba is the New Year.
Therefore, it is Zhou Ze's truest idea to bring Wansheng New Year's candy to the market as soon as possible and make money as soon as possible.
The four Xu brothers of Xu Fuji reacted the same as Zhou Ze, who were also stunned.
If it's a coincidence that the marketing strategy is the same, is it also a coincidence that a new product is released on the same day?
At this moment, Zhou Ze and the four Xu brothers all had a feeling of fighting in the ring in their hearts.
Peers were originally enemies, but now the creativity is the same, and the time to market is the same, if you don't say it's a fight, they don't believe it.
Zhou Ze guessed the reaction of the four Xu brothers at this moment, and also knew that there was a misunderstanding.
But he didn't care, shrugged his shoulders and went about his business, so that this wonderful misunderstanding would always exist.
After having dinner after getting off work in the evening, Zhou Ze and Chu Rongyu walked on the side of the street as usual.
It was very cold, so the two of them didn't take a few steps before they were frozen into a barbecue restaurant.
Walking into the barbecue restaurant, the heat wave and the smell of barbecue come to your face, in addition to the familiar song "Wishing you prosperity" in your ears.
"Boss, this song is very festive, what's the name?" As soon as Zhou Ze and Chu Rongyu found a place to sit down, they heard a table of guests asking the boss.
"It's called "Wishing you prosperity", before the boss could speak, the guest at the other table answered the question for the boss. "Have you not gone out in the past few days, and now the streets and alleys are playing all this song, it's so brainwashing, I can sing it."
"You know only one and not the other." Another table of guests spoke, looking pretentious.
"What do you mean?"
"yes, say it quickly."
"Don't lose your appetite."
There were seven or eight tables of guests sitting at the barbecue restaurant, and many of the guests were aroused by their curiosity and hurriedly urged.
The man saw that everyone was looking at him, full of curiosity, and he said proudly: "I bought a TV the other day. ”
As soon as these words came out, many people suddenly showed envy, jealousy and hatred.
In the era when the per capita wage was two or three hundred, the price of a TV was enough to cover the salary of an ordinary worker for more than a year.
"I love to talk about it, don't talk about pulling it down, what B is pretending." Someone complained.
"No, don't worry, I'm really not pretending." The man said this, but his eyebrows and eyes were full of satisfaction after pretending.
"I bought a TV the other day, and it stands to reason that the TV station will be closed after 10 p.m., and there will be no programming. But that day was very strange, after ten o'clock, the TV station did not get off work, but played a promotional video. ”
"The theme song of the promotional film is the song "Wishing you prosperity", and the promotional video promotes Wansheng candy in our city, so this song is specially written for our Wansheng candy factory."
"Wansheng's promotional video is played over and over again after 10 o'clock in the evening, and it will not become another program until 8 o'clock the next morning."
"That day, Wansheng's promotional video was broadcast all night, and I saw it at three o'clock in the middle of the night. The dreams are all about the song "Wishing you prosperity" and eating Wansheng New Year candy in the promotional video. ”
When everyone heard this, they suddenly realized and understood the origin of "Wishing you prosperity", but this still could not clear the suspicion of this guy pretending to be forced.
"It turns out that "Wishing you prosperity" was written for Wansheng New Year candy, and when I went to visit the department store today, I also bought two pounds of Wansheng New Year candy, including gold coin candy, gold ingots and gold gourds."
"I also bought Wansheng New Year candy today, and I feel that Wansheng New Year candy is as festive as "Wishing you prosperity".
"Really? Tomorrow I will also go to buy some Wansheng New Year's candy, anyway, I have to buy sugar for the New Year. ”
Zhou Ze and Chu Rongyu quietly listened to the conversation of the people around them, glanced at each other, and smiled in unison.
Zhou Ze was laughing, and all his efforts had finally come to fruition.
Chu Rongyu is happy for Zhou Ze, Wansheng New Year's candy has such a big response on the first day it is introduced to the market, my little Zhou is really amazing.