The game "Doomsday" is far from being popular in China, after all, it has only sold more than 100,000 copies.

In foreign countries, according to Wang Huan's estimate, it should take half a month to a month for word of mouth to slowly ferment before it can become popular.

Now the release of stand-alone game masterpieces is actually similar to movie promotion.

If it's a well-known big IP sequel, it's fine, or it's a popular developer, but even if it's both, you need to start promoting it a year or two in advance.

Omnichannel publicity.

Print advertising, gaming media, video platforms, gaming magazines, and more.

The advertising and marketing expenses are staggering.

For example, the two super masterpieces "Red Dead Redemption 2" and "Cyberpunk 2077" both cost more than $100 million in marketing costs.

Basically, a year or two before the release, the publicity has already begun.

And Wang Huan's "Doomsday" is a typical three-no product.

No IP, no fame, no publicity.

All of a sudden, it was on all major platforms.

The funniest thing is that there are no distribution agents in Europe and the United States.

In this era, the vast majority of European and American players still buy game disks and install them at home, and online downloads are not the mainstream.

So when it first went on sale, it was completely cool.

In the first week, the combined sales of all foreign platforms did not exceed 1,000 copies.

Because no one knows about this game.

There are still a lot of black fans of Imperial Technology in China, and abroad, there are almost no black fans.

Almost everyone didn't know about the existence of Imperial Technology, nor did they know the relationship between it and Wang Huan.

The parrot translator is indeed an artifact, but this thing has not sold more than 150,000 until now.

The overlap between buying a parrot translator and playing a single-player game is not very high.

And this group of people, when they saw that Imperial Technology had come out with a game, bought it directly.

Then, the painful downloading process begins.

It's a full 39G, where the network speed is not good, and it takes almost a day to download.

This play immediately knelt on the ground.

Of course, the number of this group is too small to have a voice.

There are two reasons why this game really made it a hit.

The first, gaming media.

The second, the gaming platform, has other gaming giants.

There are relatively developed game media in Europe and the United States, which will score each masterpiece, and this rating is relatively fair.

Of course, it can only be said that it is relative.

Because where there is capital, there will be profits, and there will be just a meal.

In another world, in 2020 alone, the ratings of major game media have been questioned twice by authorities.

One was "The Last of Us 2", which almost all mainstream game media scored super high.

The player was extremely looking forward to it, and as a result, he bought it home and played it, and was poured a belly of alive.

The second time is that "Genshin Impact" scored high, which ...... Let's not talk about it.

Most of the time, though, these gaming mediums are very authoritative.

IGN, EGM, GameInformer, Eurogamer, GamesRadar and many more.

The job of the editors of these media outlets is to play the game, then write the review and give the final score.

Of course, basically all masterpieces have to send the game in advance for evaluation before release.

But ImperialTech didn't.

These game editors are also a circle.

Suddenly, one day, someone said: "LET'S GO TO STEAM TO TAKE A LOOK, THERE IS A CHINESE GAME, AND THERE IS A FULL 39G." ”

Then, everyone's chat became lively.

"Is it a stand-alone game in China? Is it a fairy sword? Xuanyuan sword or something? To be honest, I'm a little aesthetically fatigued, what kind of theme?"

"The end of the world, looking at the synopsis of the game, is to say that a few decades later, a major war broke out between China and the United States, and the third world war broke out, firing nuclear bombs at each other, and the world was destroyed. ”

"Wow! This kind of theme can actually pass the review in China? Impossible, who is the game manufacturer? Is it from Taiwan?"

"No, it's a developer from Chinese mainland, and the name is Imperial Technology. ”

"I've never heard of Imperial Tech, it's like it's the first time I've made a game. ”

"The first time you make a game, you want to make a 39G capacity? A company with no development experience wants to make a triple-A masterpiece for the first time when you make a game, which is a huge disaster. ”

"And it sells for $99? It's insane, it's more expensive than almost all triple-A titles. God knows where this company got the courage?"

"Do any of you want to review? If you don't do it, then I'll give it a try. The Guardian's editor, Jorah, said.

"Wow, Mr. Jorah loves. ”

"Mr. Jorah is amazing, he took the initiative to taste this game garbage from China for us, and I hope it doesn't get indigestion. ”

The editors of various media outlets are joking, they are all the most senior people in the game industry, and they know the current state of Chinese games, at least for single-player games, which is an absolute desert.

It's not that there are no good products, but that there are almost no products.

Stand-alone game companies can't survive in that land at all.

But I heard that the online games there are very crazy, a lot of garbage games, and they can make billions of dollars a year.

"Let's observe a moment of silence for the Chinese players and for Mr. Jora. ”

"It's really hard for me to imagine what this imperial technology relies on, cramming a game to 39G, is it full of clumsy videos?"

"It's very likely, in fact, I've downloaded a lot of Chinese games, such as "The Legend of Ximenqing", such as "Mei Rou Hengxiang", the capacity in it is not small, but there is almost no game process, after a little clearance, it will show you the kind of movies shot in Hong Kong, sometimes it is level three, and the most excessive is level four. ”

"Really? Where can I download these games? I want to take a look. ”

Then, the topic successfully deviated and went directly to some other big works, such as "Tailgating", such as "Sexy Beach" and so on.

Jorah, the editor of The Guardian, waited several hours to finally finish downloading Doomsday.

$99!

A Chinese game company with an unheard name, the first game developed and sold for $99.

The world is just crazy.

Jorah clicked on the game!

And then......

He was completely stunned.

From the beginning of the CG exclaimed.

Exclamation until the start of the game.

“OH，maygod！”

“impossible！”

“amazing！”

He was really going crazy, and his whole scalp was numb.

He is the most professional game editor, and he is not an ordinary player.

So the game has brought him a subversion that has never been seen before.

Because for him, the level of development of the game world is there, and it is there like the truth.

It's 2012, and the vast majority of games are still at the level of 2011.

If there are works that are more than a year or two, they give out huge praise.

And the "Doomsday" game is directly ahead by more than 15 years.

So, they directly doubt life.

Where am I, who am I, what am I going to do?

Even, he went to look at the calendar and wondered if it was more than ten years later.

Or maybe it's not a hallucination.

He felt that his entire three views were directly shattered.

This is roughly equivalent to a mobile phone reviewer, in 2002, everyone still used Nokia's black and white screen mobile phone, just sending text messages, chords were not popular, someone directly gave him a 2020 full-screen mobile phone.

At that time, he probably felt that the world order had collapsed.

Next, he began to explore the game's underground shelter.

"Oh my God, my God?"

"This ...... What kind of modeling level is this? How many triangular planes are there?"

"This color rendering, this light rendering, is not at the level of this world at all?"

"Oh my God, what the hell is going on?"

After a few hours of exploring, I still haven't played seriously.

Next, he frantically called the editor-in-chief.

"Editor-in-chief, leaving the biggest section, leaving the most important section, I found a game that shocked the world. ”

"This game will destroy all the existing order and completely subvert the entire game industry. ”

"This game is a terrible revolution, and for the entire gaming industry, it may be a blessing to God, but it may also be the destruction of Satan. ”

Next, he started to focus on playing the game.

In one breath, I played for twenty hours.

Two days later!

The Guardian published a large line of text in the most prominent section.

"The God of the game world, come to earth!"

In this report, the editor expressed the whole experience of the game in an extremely frightened tone.

"This game is at least twenty years ahead of the world. ”

"I can't tell if it's reality or a game. ”

"I don't know if he's the God of the gaming world, or Satan. ”

"But I know that for the gaming community all over the world, the catastrophe is coming, the day of destruction is coming. I advise all game developers to make a pilgrimage to China immediately, otherwise they will die without a place to bury. ”

"This Imperial Technology holds the key to the new world. All game producers in the world, who walk through this door, will survive. Whoever cannot pass through this gate is doomed. ”

"And as a player, I don't know whether to advise you to play this "Doomsday", it will bring you an unprecedented experience and shock, and it can't even be described as top-notch. Its existence is to destroy your perception of the game, it seems to tell you all the time that this game is a gift from God to you, please kneel on the ground and play, don't say anything to him. ”

"I'm going to tell you that once you've played this game, you probably won't be able to stand any other game anymore. Because all the previous games, even Crysis, which has the best graphics, will become unsightly. ”

The Guardian is also one of the authoritative media outlets when it comes to gaming.

As soon as this report came out, it immediately caused a huge response.

Because it's too terrifying, too exaggerated.

A lot of people want to buy the game, and then find that almost all stores don't release it.

It can only be purchased on the gaming platform.

39G games?Oh my God, when is this supposed to be downloaded?

Many people wonder if the Guardian is playing an April Fool's Day joke? But April Fool's Day has already passed.

But then......

Other game media have also published game review reports.

Almost all the media headlines, very scary.

"The game of Doomsday does not bring a revolution, nor an earthquake, but complete destruction. ”

"The old world of the game, completely destroyed. ”

"The world's stand-alone games have ushered in a new king, Imperial Technology!"

"Players from all over the world, please get ready, His Majesty the Emperor is here!"

IGN out of bounds.

EGM full marks.

Eurogamer full marks.

Almost all the mainstream gaming media in the world gave them perfect marks.

Followed by!

ON THE STEAM PLATFORM, A HUGE POP-UP AD WAS DIRECTLY GIVEN, AND AFTER ENTERING THE HOMEPAGE.

Or a huge format advertisement.

This advertisement is the cover of "Doomsday".

This kind of advertising is very expensive, but Imperial Tec didn't pay a penny.

After clicking in, the boss of this platform wrote a long game review.

This is G fat?The owner of STEAM.,The owner of the V Society.,One of the gods of the game world.。

This is a very complete review.

From the game screen, to the game operation, to the plot, there are reviews.

The content of the previous evaluation is still relatively restrained.

And in the back, it is extremely excited.

"It's an epoch-making product, it's almost a game out of this world. ”

"I can't imagine how this game was developed. ”

"In my imagination, this kind of masterpiece should be born more than ten years later. ”

"I don't know if it will mean a revolution in the gaming world, or a ruin in the gaming world. ”

"In the Tang Dynasty of China, Master Xuanzang traveled thousands of miles to India to learn scriptures. And by this time, I had made a pilgrimage to China's imperial technology. ”

G's speech is just the beginning.

Next, the gods of the world game have spoken.

From Japan, to Europe, to the United States, the game giant BOSS.

From B to R, from Capcom to Polish stupid donkey.

From Sony to Microsoft.

All the giants have published shocking and praised articles.

Even, Sony directly announced that in order for players to get the best gaming experience, they will release the next-generation console PS4 in advance.

IMMEDIATELY AFTER, MICROSOFT ALSO ANNOUNCED THAT THEY WOULD ALSO RELEASE XBOXONE AHEAD OF SCHEDULE.

Next!

It's a feast for all players around the world.

On major game platforms, sales have skyrocketed.

Several major agents in Europe and the United States have gone to Imperial Technology to seek agents, and the share price is very low.

directly said that even if it doesn't make money, it will be an agent to publish this game.

In this skyrocketing sales.

Countless players around the world are fascinated.

This game, for the time being, there is no English dubbing, only Chinese dubbing.

But there are English subtitles.

It doesn't matter, we can watch the subtitles.

Most players around the world don't even know where the game is located.

It doesn't matter, we can check the map of the bone song.

The shock of this game to players all over the world is completely unparalleled.

The more experienced the player, the more powerful the shock will be.

It's the first time I've seen a real-life game character.

It's the first time I've seen a character in a game that can wear clothes.

It's the first time I've seen such a three-dimensional and realistic, even if you squat underneath, you can see the three-dimensional leaves and petals clearly.

After pulling it in for the first time, you can see the texture of the stone clearly.

For the first time, I felt cloudy, rainy, and different light effects.

The first time I saw a hot day, my face was sweating profusely, and when it was hot, there were wet stains on my hair.

Playing, playing, I just want to kneel on the ground.

Next, it's time for the player's video binge.

Countless players have recorded the game footage and put it on major video platforms.

Then, Wang Huan enjoyed the feeling of making money to the point of numbness.

Almost every minute, every second, money keeps coming in.

In the beginning, it was only a few million dollars a day.

Later it was tens of millions of dollars a day.

At most, tens of millions of dollars a day.

The sales of this game are skyrocketing every day.

But this kind of making money is just the beginning.

Because, the world's major game giants have gone to China to negotiate with Imperial Technology.

All have one goal.

Buy Imperial Tec's game production engine.

The current situation is very clear.

Buy a new engine or die!

If "Doomsday" is only three or five years ahead, then there is no problem, everyone works hard and can catch up.

It was impossible to catch up with the lead for more than ten years at once.

Of course, if only Imperial Tek has such awesome game graphics, then it is not too much of a problem.

But if you don't buy it, other game manufacturers will buy it.

Other people's game graphics are so awesome, just you are garbage, then no matter how good your game is, you can't sell it.

Unless you're like Nintendo, going in a different style. When the 3A game masterpiece is rampant in the world, Mario, Zelda, and Dynamic Sen are still selling wildly, and the game picture, with a strong cartoon and anime style, has nothing to do with realism.

But...... Not every company can do Nintendo's.

Ren Hell, there is only one.

Thankfully, Imperial Technology didn't turn it down.

And the conditions are very transparent, for all games made with a fantasy game engine, Imperial Tech has to get 5% of sales.

Getting this share ratio, the global game giants breathed a tight breath and a little relieved.

It's not too dark.

If they had such a game engine, it would definitely kill their opponents.

So how much is 5% of sales?

In this world, the total global sales of single-player games in 2012 were about $50 billion, covering all platforms, of course.

Of course, it is impossible for all game companies to use the engine of Imperial Technologies.

Ren Hell, for example, didn't pay attention to it at all, although they also came and signed a contract.

But in fact, the games they develop are basically useless. For at least the next ten years, their cartoon-style games will continue to dominate the world.

But other game developers of triple-A masterpieces have to use it.

They actually worked on the development engine and were pleasantly surprised to find that by paying this 5% turnover, not only did they not lose money, but they could also make a lot of money.

Because, with this engine, the development cost will be reduced, and the development cycle will also be shortened.

It's definitely a revolutionary product.

But then there are some clauses that seem to be a headache.

Because the contract says that any game that is to be developed using the Imperial Technology game engine must first send the script to Imperial Technology for review, and after it is passed, it can be developed.

This...... It's too hegemonic clause.

Many game developers have protested against this rule, and they are really a little frightened by China's censorship.

Later, the Empire's scientific and technological explanations reassured them.

In fact, this review clause has only one purpose, which cannot infringe on China's core interests.

For example, you can't be insulting in the game...... Hua's content.

Moreover, as long as the map is related to China's territory, China must be guaranteed to ...... Territorial integrity and unity.

In particular, in the disputed territories, it is absolutely necessary to follow China's criteria for territorial division.

Several gaming giants went to check the sales of their own games, and the expected sales in the next ten years, and then passed quickly and happily.

Even if some of the executives in these companies are from a certain country, they do not raise any questions.

Then some game manufacturers asked, how can it be considered insulting...... What about Hua?

For example, if I want to develop a game, if a world war breaks out between China and the United States, and they destroy each other, is that considered an insult...... What about Hua?

Imperial Tech replied very happily that it didn't count.

Many manufacturers are relieved, this scale is still very wide.

The imperial science and technology side once again clarified the terms, specifically in the game, not to scandalize the image of China and the Chinese, not to scandalize China's relevant systems, in the game can even treat China as an enemy, but not to demonize, such as describing China as Germany in World War II.

The whole negotiation process was not very long.

Moreover, the state department did not send someone to supervise the entire negotiation.

Because there is no need at all, many high-level leaders of Imperial Technology are transferred directly from relevant departments, and from leadership positions.

In the end, more than a dozen game developers around the world signed cooperation with Imperial Technology.

Moreover, there was a related project immediately.

Within three years alone, more than a dozen triple-A masterpieces will be developed using Imperial Technology's engine.

There are even several giants who have announced that they will use the new dream engine to remake the triple-A masterpieces on sale.

For example, "The Witcher 2", "The Elder Scrolls 5" and so on.

At a glance, you can see that it is an old circle of money.

The sales of these games are already very unexpected.

After the remake with a new engine, the engineering is not very large, but the sales are absolutely guaranteed.

Players who have bought it once before will definitely buy it again.

In another world, Card has long proved to the world that we are professional and profitable in fried cold rice.

So!

How much money do you make selling games?

Selling engines is the only way to make money.

Imperial Technology estimates that in the next few years, the Dream Game Engine will contribute about $1 billion in profits to Imperial Technology every year.

Several major game giants around the world have also estimated that the use of the Dream game engine will reduce their development costs by more than one billion dollars per year.

And according to conservative estimates, the new engine will once again detonate the global game market.

In two or three years, the global single-player game market may exceed $70 billion.

It's a real win-win, and almost everyone can benefit greatly from this partnership.

This is the power of technology, the power of productivity.

In fact, according to the predictions of Imperial Technologies.

In the future, once the virtual reality technology is fully matured, the annual global sales of games alone may exceed four or five hundred billion US dollars.

However, some have denied this prediction.

And two extremes appeared.

At one extreme, the ceiling of the global game industry is probably around $200 billion.

On the other hand, once virtual reality is fully matured and artificial intelligence is fully matured, the entire society will undergo unprecedented drastic changes, the gap between the rich and the poor will be further worsened, and there will be an astronomical number of people who are addicted to virtual reality and escape from real life.

So by that time, the gaming industry will not be hundreds of billions of dollars, nor a trillion dollars, but trillions.

But everyone agrees that virtual reality is the ultimate state of entertainment.

This ultimate state is divided into two phases.

The first stage is absolutely mature VR.

The second stage is brain intubation.

In fact, Wang Huan's Tower of the Last Days also saw the future of another world. Seriously, it's not pretty.

With the development of technology, people may not become more and more decent. Even a lot of times, less and less like people.

Because, they found that people, as productive forces, can be gradually replaced.

Once there is no value, of course, people become less and less human.

................................................

"Doomsday Game" exploded abroad.

In China, it also exploded!

The core players in China are not fools, and the word-of-mouth reputation is very amazing.

With the fermentation of word-of-mouth, sales are also skyrocketing.

However, there is a ceiling to domestic sales.

After many calculations, Imperial Technology has calculated that the ceiling figure for the domestic sales of "Doomsday" is 2 million copies.

And the global sales are really unknown.

It could be thirty million, it could be fifty million.

But whether it is 30 million copies or 50 million copies, it will bring amazing profits to Imperial Technology.

$99 a copy, and it's not discounted.

Whether it is sold on the platform or by agents, the net profit of Imperial Technology will exceed 60%.

All of a sudden, that's billions of dollars in profits.

Of course, this is only the prediction of the major media and Imperial Technology.

None of this has happened yet.

After all, game sales also need to be cyclical.

So Imperial Technology is so awesome, do domestic people know?

Belch?!

It's very embarrassing, and many people don't know it, or the vast majority of people don't know it.

First of all, Imperial Tech is very low-key and never promotes itself.

It will not advertise that it has signed a hegemonic treaty with the world's game giants, and it will not publicize that the world's game giants have come to worship.

will not advertise that the world's major game giants, from now on, will develop games, depending on the face of Imperial Technology.

It will not be advertised that from now on, the world's superworks will not discredit China.

It will not be advertised that in this cooperation there are huge benefits for the country, especially in terms of culture.

So far, "Doomsday" has sold millions of copies abroad.

But is it useful for you to advertise these millions of copies?

Those who understand, of course, worship.

But more people don't understand it at all, and they don't have any concept of millions, tens of millions of copies.

The graphics of the game "Doomsday" are very rebellious.

But...... They have no idea about the game itself.

Many people don't even know what's good and what's bad in the game screen.

You open the game of Doom and tell them how awesome, awesome it is.

They looked at it and were completely unimpressed, this ...... Isn't it just the same as movies and TV series, what's so strange?

The greatest sorrow is not that we do not pick the good, but that we pick the bad.

The greatest sorrow is that we can't even tell the difference between good and bad, and we don't even know what is good.

Because...... Haven't seen it.

The public opinion environment in 2012 is slightly better than a few years ago.

But...... The mainstream public opinion is still the same.

Playing games is not doing your job.

Who turned geniuses into monsters? CCTV just finished broadcasting the news.

For Chinese gamers, Imperial Technology has been on the altar and is definitely winning glory for the country.

But for the vast majority of the Chinese people, what is it to win glory for the country?

How can there be a game to win glory for the country?

This is spiritual opium, this is what poisons young people, and it should be completely banned.

The vast majority of people in China are still focused on May 29.

Brother Hammer, as well as hundreds of people on the blacklist of Imperial Technology, took Imperial Technology and Wang Huan to court together.

On this day, the court officially opened.

Wang Huan, as the defendant, still did not appear in court.

The younger brother Wang Xin went to court on behalf of Imperial Technology.

Because of the attention of the whole people, several media were officially allowed to shoot this time in court.

This day!

Under the lens of many media outlets, Imperial Technology sat in the dock of the court.

........................

Note: The first one is sent, and there are a few monthly passes, just because the ranking is not too ugly, thank you.