Chapter 491: A Unique Auction
The end of the Eastern Han Dynasty. The term auction may not have yet appeared, but if the act of auction is described by "the highest bidder wins", the merchants at that time undoubtedly learned how to use it skillfully, and even finding someone to make a price as a trust is not new.
However, if the auction and agency are combined, then the people who can understand the process and significance, except for Zhao Xing and several of his subordinates, for now, except for the East China Sea Mi family, Dahan can't find more people who understand.
Therefore, from the very beginning, it was destined that the first auction held seven days after the opening of the Crouching Tiger City Commercial Exhibition was destined to be a unique auction. This is because this auction does not involve the specific number of transactions for any large new commodity, but only the determination of the operating license of such commodity within a certain area.
The issuance of business licenses in the form of auctions was an idea that Zhao Xing had only added on an ad hoc basis after launching a commercial war. The reason why Zhao Xing did this was due to the following considerations.
First, through the issuance of business licenses, all the rich and powerful merchants and families in all states in the world can be selected, so that Zhao Xing's future business empire can wipe out these big families and carry out targeted prevention and control. Of course, this meaning, as a secret in Zhao Xing's heart, he will not tell anyone for the time being.
Second, in this way, although a part of the profits will be ceded to the states except for the quiet and cool, it will greatly mobilize the enthusiasm of the participating merchants, ensure that the new goods are promoted by the merchants in the shortest possible time, and lower the entry threshold of new goods in a certain region.
For example, Chen Liu's family surnamed Wei once established a foothold in Yanzhou because of his funding for Cao Cao, and now he is very powerful in Yanzhou. If they had obtained a franchise license for certain goods, then Yanzhou Mu Cao Cao would hardly have secretly prevented the promotion and application of Jin goods represented by the Wei family in this state. In the same way, if the four major families of "Zhang, Zhu, Lu and Sun" in Wuzhou had obtained most of the franchise licenses, Sun Jian would not have deliberately made it difficult for the goods of the Jin Kingdom to enter the Wuzhou market.
Third, in this way, a large amount of money that was urgently needed for the Jin State could be quickly raised. So far, the funds raised by the three consecutive treasury bonds issued by the Jin State Agricultural, Soldier, Commercial and Gold Bank have basically been invested in Youzhou, Liangguo and the fight against the snow disaster, that is to say, Zhao Xing has no living money in his hands.
With the power of the Jin State to transfuse blood to Youzhou and Liangguo, and to maintain the healthy development of its own economy, this is already the limit of what the wealthy Jin State can do. What is certain is that after a few years of recovery, after the development of Youzhou and Liangguo, it will definitely feed back to the Jin Kingdom, but it will all take time. Now Youzhou and Liangguo are like newborn babies waiting to be fed, they are in the most important stage of growth, and if they want to grow up strong and healthy, they must not be "weaned".
Based on this understanding, Zhao Xing will naturally start the idea of other states, and the method of auctioning the exclusive management right is the most wonderful "karate", before the Jin State has produced a large number of goods, a large amount of funds have been raised, which can not only ensure that various workshops and government-run factories have follow-up production funds, but also can also transfuse blood to Liangguo and Youzhou, which has won valuable time for Zhao Xing's "one body and two wings" take-off plan.
Fourth, in this way, the influence of the Jin Dynasty's agricultural, soldier, merchant and gold banks can be further expanded, and the symbolization of currency can be promoted, that is, the promotion and issuance of paper money. In this era, no one knew that the "Bretton Woods Conference" was a magic thing, but although Zhao Xing was only a battalion-level officer in his previous life, he paid some attention to the economic intelligence of some infiltrated countries when he was carrying out secret infiltration missions, so he was fortunate to know how this meeting determined the hegemony of a superpower in the financial field that cannot be shaken so far.
In the last life, the currency symbol issued by a certain country was affectionately called "US dollars" by the world. Isn't it just a stack of green paper that is too hard to rub your ass? How can it still have the same status as real money? The reason is that people have held a "Bretton Woods Conference," and your family has not done it!
Because he had heard of it, Zhao Xing naturally knew that he wanted to control the forces of one side, and the most clever way was not to conquer by force, but to adopt economic infiltration. Of course, if Zhao Xing is born an impatient and can't wait to experience the taste of the Ninety-Five Supreme and dominate the world, then conquest by force is still the first choice.
Fortunately, Zhao Xing is not that kind of person, he likes to play and tear down other people's archways......
Maybe the metaphor is a bit rough.
To be precise, Zhao Xing not only likes to trample on the secular magnates who are high up by fooling the people, but he also likes to see the people of the world really embark on the road of self-reflection and happiness, instead of being treated as ants and playing with them as they want, and shouting until he dies "The whole world is not the king's land, and the shore of the land is not the king's minister" This kind of nonsense is the most nonsense!
Since your Han family, surnamed Liu, respects the emasculated Confucianism, and keeps shouting, "Do not do to others what you do not want to be done to yourself", then why did you want to rise up in the first place to create the rebellion of the Ying clan of the Great Qin Empire?
In view of the above four reasons, whether explicit or implicit, Zhao Xing attaches great importance to the first exclusive right auction, not only personally reviewing the entire auction process, and conducting intensive training for Qin Yilu and Liu Jili, the two guest auctioneers, but also educating and guiding Mi Zhu, the representative of Youzhou Gongsun Zhan, his younger brother Gongsun Fan, the representative of Liangguo Ma Teng, and his eldest daughter Ma Yunluo. In a word, that is, how to get more "black" money, how to rectify it!
On 12 May, the first auction was held on time in the National Protector's Auditorium. If you don't put the venue here, you really can't crowd thousands of noisy and noisy businesses.
"Bang, bang, bang!" With the sound of three crisp wooden mallets hitting the rootstock on the stage, auctioneer Liu Jili has entered a new role, and said in a crisp and loud voice: "Today's auction has officially begun! First of all, please allow me to briefly introduce the representatives of all walks of life of agriculture, soldiers, and businessmen of the Jin Kingdom who participated in this grand event, as well as representatives from all states in the world who came to Crouching Tiger!"
Present at this grand event were Liu Dai, the prime minister of the Jin Dynasty, Li Taigong, the Taishou of the Shangdang, Xu Gongming, the commander of the Crouching Tiger Army, Zhang Jian, the sacrificial wine of Taihang Academy, You Zhengping, the editor-in-chief of the Jin Daily, and Xu Mantang, the big owner of Xu's Winery...... The representatives of the world's merchants who attended the event included Zhang Shiping, a big businessman in Jizhou, Mi Zizhong, a big businessman in Xuzhou, the son of Xiaolian Weizi of the Yanzhou family, the son of Zhang Wen of the Wuzhou family, the brother of Sun Boqi, the shepherd of Youzhou, and the daughter of the long history of the Liang Kingdom......"
As Liu Jili introduced some heavyweights, the atmosphere of the venue suddenly became solemn, and it was no longer noisy at the beginning. Many small and medium-sized businesses began to beat the drum in their hearts, secretly pondering the strength of their competitors, thinking about how to avoid conflict with the big forces in the state, but also to win a piece of the pie.
"Now, the auction begins. Please do not worry, the auction will last for several days, and the auction will be carried out one by one according to the order of nearly 100 items listed in the auction instructions in your hands. Whether it is a large merchant, a big family or a small and medium-sized merchant, everyone has the opportunity to obtain the agency rights of several goods. Because the rules of the auction are very clear, a family and a merchant can not represent more than five kinds of goods in Crouching Tiger City at most, so on average, every family has the opportunity to ......" Liu Jili began to explain some rules to the merchants in the audience.
"The auction rules have been introduced. The first item to be auctioned is toothpaste. Speaking of the origin of the production of this toothpaste, it is related to my Zhao Guochang, the city lord of Crouching Tiger City, the current Jin Kingdom and Liang State Fu. When he rinsed his mouth one morning, he suddenly felt that it was really bitter and unbearable to use salty salt to clean his mouth, so he ......" Liu Jili on the stage talked eloquently, which caused a burst of laughter from everyone in the audience from time to time.