Chapter 15 The Publisher Comes to the Door
There are probably dozens of live broadcast platforms in Huaguo, and danmaku.com is just one of them, but the huge number of users makes it far ahead, and its development is much better than other platforms, and the treatment of anchors is also very good, and its gold content is also higher than that of anchors on other platforms.
Meng Shu only has an account on the barrage network, so he got on the danmaku network as soon as possible.
After entering the live channel, good guys, you don't need to choose a classification, the 'recommended live broadcast' section on the homepage, the first two are directly the dark forest.
Is the game already so hot?
Meng Shu blinked, shrugged, and clicked in casually.
He didn't take the form of questionnaires or live-streamed face-to-face interviews to gather opinions.
Because of these two forms, it's easy to receive that kind of feedback from the eggs, or the opinions of the players who teach you to make the game, or even the situation where the cloud players hide in it to point out the country.
It can be said that it is a typical thankless way.
Therefore, compared to these two forms, it is more effective for developers to watch live broadcasts.
See what these people have to say, what they think, and more.
After two hours of watching dozens of streamers, Meng Shu collected some positive feedback on optimizing the game.
For example, there are too few resources, sealed doors and windows are too easy to break, the plot is obscure and incomprehensible, there is no task guide, and so on.
He remembered all these questions and was ready to optimize them when the time came to port the VR version.
The game of the Dark Forest is a certain departure from the original world.
While he was developing, he modified some places.
For example, the night event in the first area of 'Dry Meadows', the original game is considered a novice level, and it is basically wild people and wild dogs, so there is nothing too difficult.
But under his modification, any demon and monster can appear.
He also considered whether no one would play such a modification, but when he thought that if he couldn't even carry "Dark Forest", he would simply not do heavyweights such as "Dead Space" and "Escape" in the future.
So he adjusted the difficulty of the game, and the start was the difficulty level.
After sorting out these, it was already half past nine.
Meng Shu clicked on the development engine that can be used by monkeys, and prepared to continue the production of the final chapter.
At this moment, his mobile phone suddenly rang.
The caller is an unfamiliar number.
Meng Shu frowned, thought about it for a while, and pressed on.
"Hello?"
There was a slight silence on the other side of the phone for two seconds, and then a more business-standard female voice came.
[Hello, this is Infinite Net Entertainment, we are a platform focusing on game development, game operation, and game publishing, are you the developer of "Dark Forest"? ]
Meng Shu raised his eyebrows.
Is this a game publisher coming to your door?
Shimmari-sensei...?
It's really like this kind of honorific title everywhere.
"It's me."
After receiving an affirmative reply, the other side of the phone immediately replied.
[Hello Mr. Shuoguang, we understand that your work "Dark Forest" is currently on the cyber platform, and it has not been promoted on a large scale in China before, have you encountered any difficulties in distribution?] ]
After finishing speaking, before Meng Shu could answer, the female businessman continued to speak.
[We are a very capable and high-level game development and publishing company, most of our team members have worked in famous game companies abroad, you can search for our company qualifications and personnel composition on the Internet.] ]
[With more than 26 years of experience in the industry, we have developed a variety of original games, and have released excellent titles such as "Star Voyage", "Underground Warfare", "Brave" and "Operation Sharp Striker" to the world.] It has also released high-quality domestic games such as "Legend of Jianghu", "Peak Blue Ball" and "Celestial World". The industry level does not dare to say that it is top, but the head can still call itself. ]
[I contacted you this time, just to see that you seem to only have one sales channel on the cyber platform, so I want to know if you need the distribution of our professionals?] ]
Meng Shu couldn't help but feel embarrassed on the back of his head.
What a way to say...
At first glance, it is trained...
Meng Shu is no stranger to publishers.
It turns out that the two martial arts games in the world that have obtained the version number are published by the publishing company in China.
Two worlds, whether it's a game, or a movie, or a record album, or something else, are inseparable from the publishing company.
Because to a certain extent, publishers can greatly reduce the promotion work and costs of producers, saving time.
The relationship between the two is the same as that between the author and the publishing house, the difference is that the publishing house can not only publish books, but also write their own books.
So to a certain extent, the author also needs to rely on the publishing house.
That's the case with publishers and producers.
The production work is the responsibility of the manufacturer.
The publisher is responsible for the operation and promotion in the early stage and the after-sales processing in the later stage.
For example, the submission work is also handled by the publisher.
To put it simply, all the chores are solved by the publisher, and they only develop and produce by themselves, which greatly saves the time of both parties and improves efficiency.
It just costs a little money.
A producer can have multiple publishers, distribute in multiple countries, and localize.
A publisher can also invest in or sponsor multiple producers and make a profit from it.
Of course, producers can also develop and distribute their own products.
The premise is that you have become bigger and stronger, to the point where you can already take care of all the business.
Otherwise, it's better to honestly find a publisher.
Meng Shu's current situation does not allow him to integrate.
After all, the company has just been established, there is not even a single employee, the game has just been released, it is still a semi-finished product, and the funds are insufficient.
The development work is too busy, where do you have the confidence to dare to do the distribution work?
The cost of promotion is enough for him to drink a pot!
"Do you have any advantages in publishing?"
Meng Shu put down the back of the chair and lay down, his feet on the computer desk, his expression flat.
[Mr. Shuoguang, we have many advantages, one of which is that there are many promotion channels. All the video networks, classified information networks, self-media networks, social platforms, search engines, etc., that you know now, are our promotion channels. And we have signed an agreement with the channel provider, and our unlimited online entertainment will come forward, which is much cheaper than you looking for a channel by yourself, and can save a lot of costs. ]
After a pause, the businesswoman continued.
[For example, if you promote a game on Danmaku.com, they charge you 100,000 yuan, but if we go for it, they only charge 50,000 to 60,000 yuan.] ]
Oh?
Meng Shu's eyes lit up.
That's a nice advantage.
But...
"Your company has more than 20 years of industry qualifications, and its advantages are more than that, right?"
[Of course, Shikki-sensei.] The company's management appreciates your work and thinks you have a promising future, so they remind me to offer you a new work support program. ]
New Work Support Program?
Meng Shu's eyebrows raised, and the corners of his mouth curled slightly.
"What kind of support method?"
A mature smile came from the other end of the phone, and then he spoke.
[If your "Dark Forest" is published by us, then your next title, we at Infinite NetEntertainment will support a development fund for you to get through the early stage, and then continue to be published by us.] ]
Meng Shu suddenly smiled.
Support, that's a good word.
It's actually just another way of saying investing.
Investment, on the other hand, is risky.
"That's great, but are you going to get involved in game development?"
[Generally not, although we have professionals, we hardly interfere with the work of the developer, so as not to disrupt the rhythm.] Only when the developer is helpless and needs help will we arrange for someone to be there to take over and carry out the work. ]
Meng Shu nodded, this kind of thing is normal, and it is the same in the original world.
Some small studios have only a few people, and there will definitely be technical difficulties in the development process.
And in this case, a powerful publisher will help solve it.
But if the publisher can't solve it, there will be a work like "The Legend of Heluo Heroes".
"This kind of thing is very risky, have you ever wondered what if the game doesn't sell well, the sales are very poor, and you can't recoup the cost?"
[Mr. Shimitsu, we are not publishing your work alone.] If you lose money, we will make up for it elsewhere. Doing business is like this, there is no absolute net profit, there are risks everywhere. ]
[And you've succeeded, haven't you, your Dark Forest, although it's still only in the EA stage, has reached a peak in popularity and popularity, and you've told the industry that there's still a market for horror games, and I'm sure other publishers will find you besides us.] We also believe that your next work will not disappoint everyone. ]
Well, licking is very comfortable, Meng Shu said that he likes to listen to such praise.
"You have your own gaming platform, right?"
[Yes, it's called IGame, there are only two platforms in China, we are one of them, and domestic games are basically on it.] You also understand that the 30% commission of the cyber platform is simply unaffordable for some small developers, so our platform is the best place for them. ]
Meng Shu nodded, indicating understanding.
Although the cyber platform is a global platform, the commission is very high.
Some small factories spend time and effort developing games, and if they don't sell well, plus they take 30%, they basically can't even get their books back.
Therefore, they will settle for the next best thing and choose domestic game platforms.
"What's your rake?"
[5%]
"How to calculate the promotion cost of the whole network?"
[We are responsible for it, and we will select websites with more traffic to place videos, pop-ups and other advertisements.] ]
"Do you have a console platform?"
[Of course, we're an omni-platform channel.] If your game is ready for console, we can do it too. ]
"After the game is handed over to you for release, does the cyber platform need to be taken off the shelves?"
There was a moment of silence on the other side of the phone, as if organizing the language, before speaking.
[Of course, we want to take it off the shelves and sell it on our platform.] However, considering that you have signed an agreement with the agent of the cyber platform, we will not interfere. ]
Meng Shu nodded, already understanding in his heart.
"Before you send me the contract, I'll have to tell you about your plans for the next game, and see if you're willing to accept it, so as not to waste your time."
[Okay, you please.] ]
"Since you have a support plan, then I'll make it clear. The next game is still in the horror genre. Also, I'm going to make a VR game. ”
[......]
There was silence on the other side of the phone, and it took a moment before I was surprised.
[Shimmer-sensei... Are you sure...? If you're in the industry, you should know that VR games aren't at all right now...]
"Of course."
Meng Shu shook the chair, interrupted the woman's business, and smiled.
"I'm pretty sure, and I know it too."
"Now it's up to you, whether you want to or not."