Chapter Twenty-Nine: There's More to the Game than Guns, Cars, and Balls

Although Xu Hong and the others had questions, they would not casually ask their boss on this occasion.

Because there were other companies involved in this meeting, even if they had to ask, they didn't ask first.

Sure enough, a male voice sounded in the notebook, and it was the person from Infinite Internet Entertainment who took the lead in asking questions.

[Hmm... Hello Mr. Meng, excuse me, I am the deputy director of the domestic distribution channel, my surname is Li, you can call me Mr. Li. You just said that players can't fight, and I wonder what that means. ]

Meng Shu smiled and replied patiently.

"Literally, in my plan, players have no weapons, they can't fight, and after encountering ghosts, they can only flee in a panic, and when they are safe, they can return to their original place to continue playing."

"In addition, I am going to add a sanity system. If the player is in a dark environment or sees a supernatural event, they will gradually lose their mind. When sanity drops to a certain level, it will lose its mind, and the goblin will immediately manifest and come out to hunt down the player. ”

His words directly shocked people on both sides.

So much so that Deputy Director Li was silent for a long time, not knowing what to say.

Now this year, players play a game, and you still don't let players fight monsters?

Does this sound like a word?

Is this still called playing a game?

Deputy Director Li coughed after a while and asked.

"Mr. Meng, I'm not sure if the market can accept your innovation."

"But if you're a game player, you should understand that the mainstream games in the market today are shooting, racing, and ball sports. Because these have high popularity and popularity in Europe and the United States, and gradually influenced other types of games, making them more and more fast-food, just to highlight a cool word, this is the meaning of developing games. ”

"Your game makes it impossible for players to experience it, run when they encounter danger, and there are ghosts chasing you from time to time. This is too embarrassing to make players feel good at all. ”

"Mr. Meng, I have no intention of condemning your planning plan, your production level is obvious to all, and we are still studying the secret of the success of the two works. But this "Face" of yours... As an associate director of publishing, in my opinion, the mere fact that players can't fight and run away is a game... Failed..."

A sigh came from the notebook, as if the game was worthless.

Meng Shu couldn't help but smile in his heart.

This parallel world, itself is terrifying, barren and withered, and after a long time, it has become a three-no stereotype of no market, no audience, and no attention in the eyes of the public.

Even after Meng Shu has used "Dark Forest" and "21 o'clock" to prove that as long as the game has quality, there will be a market and audience, it is still difficult to eliminate the prejudice of these people against the horror genre.

Because of this, there is no concept in this world like "Escape" that players cannot fight.

In their opinion, players play games to fight and kill, and enjoy the thrill and coolness.

Either that, the sense of accomplishment of racing to take the lead and the pride of leading the team to victory on their own.

So it's understandable to question his play.

After all, knowledge is limited.

Otherwise, the horror genre will not be reduced to a state of decline.

"Mr. Li, have you tried it?"

Meng Shu asked casually.

This made Deputy Director Li on the other end of the meeting stunned.

What to try?

Will anyone pay for trying the 'player can't fight' innovation?

Do you still need to try this pedaling?

If you think about it with your feet, you will know that you will fail!

To tell the truth, if it weren't for the fact that Mr. Meng made two popular games, he would definitely wonder if this person was a half-ass, how could he not even understand the rules of the market so clearly.

What's more, developing a game is not just about playing, it requires a lot of investment and a long development cycle.

How can you just test the waters and try it?

[This... You don't need to try it, do you? People in the industry basically understand this...]

"Then you'd be wrong."

Meng Shu grinned.

At this moment, the temperament of Mr. Qin in his previous life was faintly emanated.

The tone also became confident and unquestionable at this moment.

"Having judged the market without trying to study the market is, in my opinion, somewhat disrespectful to the industry."

"Players are a diverse group, and games are also diverse, so why can you conclude that 'cool' is the mainstream trend of the market based on the market alone?"

"You said that the mainstream of the market is gun car ball, but have you ever thought that it is precisely because you think so that you have been developing in this direction. As a result, the games on the market are either shooting games or racing games, so does this give players a choice? No. Since players don't have to choose, it's not that you have one, they just play one, is this called the mainstream of the market? It's not called. ”

After a pause, Meng Shu smiled again and said his summary.

"It's called captivity, and I think of a story about a farmer who would go to the farmhouse every time he got to the end of the day, and I don't know if the feed was good or not, but the poultry didn't have a choice. Whatever the farmer gives, they eat. The farmer gives the feed every day, and they can only eat the feed every day. And the farmer also said that this is the favorite food of poultry and is the mainstream food. ”

"What do you think a player is? Think about this so-called mainstream market, does it look like words? To put it mildly, most developers already treat players as the bank that pays for their template games. ”

As soon as these words came out, they were directly silent.

Xu Hong's eyes widened.

The other end of the meeting was also stunned.

For a moment, no one answered.

But Meng Shu didn't care.

If he wants to break this notion, he needs to come up with one game after another to prove that this market is not only for guns and cars.

Now I can't even accept the concept of 'players can't fight'.

After that, wouldn't the battle system of the Soul series of fire-spawning monsters and riding and slashing drive these people crazy?

Xu Hong and the three stared at Mr. Meng, and their hearts set off waves.

According to Mr. Meng's meaning, does he want to break the current market pattern?

Wait a minute...

Looks like he's already doing it...

Both games are survival horrors, but didn't they start to touch the position of the gun car ball in the market by selling them?

What Mr. Meng wants to do now is to increase his efforts and pull up the horror genre?

Xu Hong and the others didn't understand, and they didn't dare to think about it. They are just doing their own business, and they don't understand and don't know about this kind of marketing planning.

After a few seconds of silence in the conference room, another older voice rang out from the notebook.

[Very interesting story, Mr. Meng, hello, I am one of the directors of Infinite Internet Entertainment, and my surname is Liang. ]

Meng Shu raised his eyebrows and didn't speak.

He knew there was more to come.

[Mr. Meng, we don't doubt your ability to make games, to be honest, when you first said that you want to make VR games, I was also very opposed, thinking that you would definitely not be able to do it. But the fact that you did, and you did it well, great! But the market is changeable and cannot be controlled by people. Are you so sure that your innovation will make players pay? ]

"Of course."

Meng Shuhui's categorical decision.

Mr. Liang on the other side of the meeting was a little surprised.

[Can you tell us why?] After all, innovation is a thing that is easy to cause losses without absolute certainty. ]

Meng Shu smiled and replied with a reply that made Infinite Online Entertainment stunned.

"Because I'm the first."

Mr. Liang was stunned.

What is the answer?

Because you're the first, can you be sure that your innovation will make players pay?

[... Mr. Meng, I don't really understand the meaning of this sentence. ]

Meng Shu put away his smile, clasped his hands to his chest, and explained flatly.

"I do horror games because the market for this genre is blank and there is no one to compete with me, what does that mean? Means advantage! ”

"The first to enter the market took advantage of the market. But this entry is not the previous manufacturers who want to put money in sacks when they perfunctory games, but to give games that meet the quality and standards of the market. ”

"Once you get the recognition of players, it means that the market is there, and you will enjoy the dividends of the market gap. That's the benefit of the 'first', it's rare to be expensive, and in a farm where it's generally fodder, if you take such a small piece of meat, the result is that there is not enough meat. ”

This can be seen from the sales of "Dark Forest". The player's choice is not to make the Gun Cart Ball, but the current developers are all following the trend of making the Gun Car Ball, resulting in players can only play the Gun Car Ball. ”

"But this 'first' advantage will pass. How to maintain this advantage is the biggest headache for developers. And my solution is..."

After a pause, Meng Shu smiled.

“... Innovation. ”

After hearing it in the notebook, he muttered for a few seconds, and then Mr. Liang's rhetorical question came.

[Mr. Meng, your success is a fact, I don't refute it.] But have you ever thought that this blank market will let other developers enter because of your success? That's when the time comes, it's a bunch of horror games competing with you. Your innovation can guarantee that every game has it? ]

Hearing this, Meng Shu smiled again, the insight of his previous life gave him absolute certainty.

"Mr. Liang, no one has ever been able to monopolize the market, you should understand this truth better than me."

"These new and old manufacturers can enter the market and get a piece of the pie, that is the rule of the market, and no one can decide."

"But how much of the cake do these manufacturers get? The answer can be seen from the market of gun car balls. The big head is always on the old IP, and those who follow the trend can only take a little bit of the small head. ”

"So I'm not worried at all about how many manufacturers follow the trend to make horror games, on the contrary, there is competition, and only then can the value be demonstrated. Sooner or later, the rules of the market will eliminate those works that are not of good quality. ”

Hearing this, Mr. Liang was silent.

After a while, he continued.

[Mr. Meng, do you mean that if you are in a bunch of horror games in the future, you can also ensure that your game has enough sales?] ]

Meng Shu groaned for a few seconds and nodded.

"Chances of more than six floors, if the quality of their game is hard enough..."

[What if the quality is not good?] ]

"Eight floors or more."

Meng Shu replied categorically, his face extremely calm.

The reason why he is so sure and confident is mainly in the original world, which has been proven by many games.

Back in 2010, there was Amnesia: Descendants of Darkness, a landmark horror game that was famous for its mechanics such as 'players can't fight' and 'the protagonist has san'.

Coupled with its excellent quality and terrifying enough atmosphere, it sold more than one million sets in two years.

This was in 2012, when horror games were in full bloom.

It is enough to show the merits of this mechanism, and many subsequent horror games have used this mechanism and achieved good sales, so it is not that players do not like to play.

In addition, there is also a person who fell from the altar, and he used his game to prove that players don't just like to play cool games.

They also enjoy the satisfaction of coming back after death, trying to push the picture and succeeding.

There are also some players who are not interested in the so-called cool travel, they have reached the extreme, and enjoy the ease of driving and delivering goods in "Euro Truck Simulator 2".

Players in the original world have proven that the so-called cool game is just a thing of Tu Yile, just like fast food.

So the players who eat fast food every day in this world don't have the idea of changing the taste?

Absolutely!

"Gloomy Forest" and "21 o'clock" have proven it.

Explain that the player is not a problem.

The problem is the market, and these manufacturers who are mixed in the market!

If the players in the original world are divided into Buddhism, abuse, and addiction, then don't the players in the parallel world have any?

What's more, the player base here is even larger.

So...

"Don't underestimate the players."

Meng Shu's words made the people at the end of the meeting full of question marks.

Mr. Liang took a deep breath and calmed down.

[I understand, Mr. Meng, thank you for your explanation.] We still say the same thing, we will not doubt your production level, since you have an eye for the market, and you have already had two successful works, we will also choose to believe you. ]

[Now, please continue the meeting and let us know what else is set up for your new project, Face.] ]