Liu Zhengyi's work can be described in a few words.

In just two days, the application for a Weibo license that had been stuck for nearly two months was approved, which is the so-called someone in the DPRK and China who is easy to do.

Weibo's patents have already been applied for, and the architecture and servers have been prepared. Therefore, as soon as the application was approved, Fang Dongxing and his men immediately started operating at full speed.

Originally, according to Fang Dongxing's idea, he was going to have a vigorous advertising campaign before Weibo was launched, but this plan was rejected by two people in a row.

The first to deny this plan was Chung Dajun, the future publicity director of the Genesis Group.

Zhong Dajun is now the head of the publicity department of the creation company, and he has gathered a team of nearly ten people.

Compared with Fang Dongxing's Weibo company, his supervisor is much smaller in terms of both resources and scale.

But Lu Chong gave him the right to participate in the planning and guidance of all the publicity activities of the Creation Company.

This scope includes "Media in the Rain", "The Voice of Huaguo", which belongs to the headquarters of Chuangshi Company, and of course, Weibo companies that belong to Chuangshi Company.

The reason for Zhong Dajun's opposition is that Fang Dongxing is actually preparing to carry out an all-round advertising bombardment in the media and online media.

"You're wasting Brother Chong's money!"

These are Chung Dajun's exact words.

Lu Chong gave the propaganda department an independent status, and Zhong Dajun didn't need to give Fang Dongxing face.

Zhong Dajun understands the Internet.

Although he is not as thoroughly researched as Fang Dongxing, Zhong Dajun has been exposed to actual combat since he helped Lu Chong operate the forum account.

He is more knowledgeable about the media and print media.

Working in "Tiandu Daily" for more than ten years is not in vain.

Therefore, he can more clearly understand how low the user conversion efficiency of the most novel online media will be when promoting the most novel online media in traditional media.

On the other hand, Fang Dongxing, although he is known as the pioneer of Chinese online media, and even has the reputation of the father of blogging, he has some insufficient understanding of the media system.

Even deep down, Fang Dongxing has always been in awe of traditional media.

More than eighty percent of the well-known bloggers of the blog Huaguo.com have their own columns or speaking rights in traditional media, which is proof of this.

So there was a situation that made people laugh and cry.

Zhong Dajun, who was born in paper media, can't look down on the publicity effect of traditional media on Weibo at all.

However, Fang Dongxing, a pioneer in the Internet industry, insists that traditional media can divert traffic for Weibo to users who really want to speak.

The two who had a dispute finally handed over the ruling power to Lu Chong.

This is another right that Lu Chong gave Zhong Dajun, and if he has objections to the publicity plan, he can directly notify the financial department and not transfer the money.

Of course, this right is not something that Zhong Dajun can use at will. Every time Zhong Dajun made such a move, the financial department would report it to Lu Chong.

In other words, all Zhong Dajun's actions to detain the propaganda expenses of his subordinate departments will eventually be known to Lu Chong.

No one is perfect, although Lu Chong values Zhong Dajun's propaganda talents, he doesn't want him to use the rights he has given him to deliberately make things difficult for people, and even seek benefits from them.

In addition, the head of the department or subordinate company that has been denied the publicity plan also has the right to appeal to his superiors, as long as you think that your plan is okay.

Fang Dongxing is the CEO of Weibo, and his superior is Lu Chong.

And Fang Dongxing thought that there was nothing wrong with his publicity plan, but Zhong Dajun was making trouble, so in the end he chose to appeal to Lu Chong.

Fang Dongxing wanted to get Lu Chong's support, but what he didn't expect was that after Lu Chong learned about the whole story, he became the second person to deny the plan.

Lu Chong not only denied Fang Dongxing's plan, but even Zhong Dajun's revised plan was also vetoed!

"We don't advertise!"

Not only did not even the advertisements of the traditional media were not done, but even the advertisements of the Internet were directly canceled!

"Brother Chong, this step is a bit big, just rely on the original user flow of the blog Huaguo.com, will the data be ...... at that time" Zhong Dajun hesitated.

Fang Dongxing frowned even more, the first phase of funds that Lu Chong promised him had basically been spent, could it be ...... Is this time to start card finance?

But something like Weibo has to rely on financial blood transfusion for at least a few years before it can wait for the day of profit!

"Eastbound, we opened Weibo, we take the mass route, adhere to the concept of personal media, not the elite route, you must remember this!"

"When we have enough orders of magnitude of users, when Weibo becomes a way of life for people, the elites who do not participate will lose the right to speak and be eliminated by the times!"

As the contact deepened, Lu Chong got to know the other party more clearly, and he also saw his strengths and weaknesses more clearly.

Strong ability to do things, momentum, and passion are the advantages of Fang Dongxing.

It took a few months to create Weibo from scratch, which is not a great feat that anyone can do.

But his weaknesses are also obvious, his ideological concepts are a little too conservative, and his elitist thinking is stubborn.

Maybe this has something to do with his perception of himself, Fang Dongxing has classified himself into the elite class in his bones, but he doesn't know that in the era of the Internet, the most powerful are those ordinary netizens who look inconspicuous.

"As for advertising on online media, Dongxing and Dajun, have you ever seen Xinlang advertise on Wangyi?"

A word to wake up the dreamer!

yes, when have you ever seen several major portals advertise each other?

Isn't that the initiative to bow your head and admit that you are inferior to the other party?

Moreover, the major portals are competitors to each other, how can they accept each other's advertising applications and push their own users to each other's websites?

Although Weibo was a start-up, from the very beginning, they only focused on the largest portals in China.

The blog Huaguowang itself has been vigilant and suppressed by several major portals, and how can the Weibo network after the capital injection and upgrade be successfully accepted by them.

Unless Weibo offers its own weapon of state-owned capital.

But this is a move that Lu Chong will never be able to make, and it is undoubtedly an automatic transfer of control to the outside world.

"Then how should we publicize it?" Fang Dongxing's face was worried, he couldn't just open it quietly, right?

A sly smile appeared on Lu Chong's face.

"Of course, publicity is needed, but it is not by advertising, it is necessary to let them take the initiative to come to the door!"

Zhong Dajun's eyes began to shine......