Chapter 426: Hindering Development
After the introduction of Thai hot pot, business is better than ever, and the DNA of Jincheng people's obsession with hot pot has been given to overseas food without hesitation.
According to the consensus of the shareholders, all the money earned by the restaurant was saved in preparation for the opening of the second restaurant, and Chen Erdong still received a salary of 3,000 per month.
Of the 3,000 yuan, he had to take out 1,000 of them to pay Du Yu's rent, because Du Yu handed over the rental of the apartment to Kang Cien after marriage.
Du Yu originally wanted to give him a place to live for free, but Kang Cien was unwilling, and finally gave Chen Erdong a discount on the basis of more than 2,000 market prices.
In order to allow Chen Erdong to live in, Du Yu privately paid liquidated damages to the former tenants to let them move out, and quarreled with Kang Cien for this.
With Fu Huayong repaying his 20,000 yuan, Chen Erdong still has about 60,000 yuan left after selling the car to pay off the debt, Du Yu and Wu Ming didn't want him to have debt pressure, so they took some money to him together, and asked him to repay the 150,000 yuan of the credit loan, which saved a lot of interest.
On this day, Lu Bin asked Du Yu out alone, he saw that the restaurant business was good, and there were more and more Thai restaurants in Jincheng, if he wanted to wait for the restaurant to earn enough money to open a branch before starting, he thought it was too late.
In fact, Lu Bin's point of view, Du Yu also agrees, he has been pondering the model of restaurant development, and he has also mentioned it to shareholders.
Since Litun was on the public reviews, the ranking has never fallen out of the top eight, only in terms of authenticity of taste, Litun is definitely one of the best in Jincheng.
But in the fiercely competitive Jincheng catering industry, especially in the subdivision track where the number of latecomers is becoming more and more blowout, it is indeed weak for a restaurant to fight them.
"The second and third level markets in the province, we must not ignore, Jincheng's Thai food saturation is a matter of time, now Huanxi Tai takes the four stores in Jincheng as a countertop, and the first choice for foreign bosses to go back to the local Thai food is them." Du Bin said.
Huanxi Taibi Litun started early, mainly Thai hot pot, they did not have a Thai chef, the boss went to Thailand to inspect a circle, came back and bought a seasoning bag directly in the market, and then added a little so-called secret recipe to start the business.
In terms of taste and environment, Huanxitai is not the opponent of Litun, but it wins in many stores, more advertising investment, and the four stores are evenly distributed in the four old towns of Jincheng.
Compared with the high-tech zone where Litun is located, the flow of people in the old city is larger, and there are more locals, so when many people mention Thai food in Jincheng, their first reaction is Huanxitai.
"What do you mean we're going to open up to join now?" Du Yu asked.
"No, we will open the second direct operation immediately, go to the city center to open, and after the second one opens, we will start to join." Lu Bin seems to have planned for a long time.
"But now the funds are not enough, we invested one hundred and six in the early stage, and now we have returned one-third of the capital, which is fast enough." Du Yu replied.
"Why do you have to wait until you have enough money? Can't we take the money to open a second one? Lu Bin asked rhetorically.
Of course, Du Yu knew what he meant, but he didn't want to agree, because he knew that no matter how much money others could come up with, Chen Erdong wouldn't be able to take out a penny anyway.
For investment, Du Yu is somewhat confident.
He himself has some savings, and he collected a lot of money for the wedding, and Kang Cien's family background is better, when Du Yu talked to her about opening a branch, Kang Cien expressed his willingness to pay to expand the scale of business, after all, the prospect of Litun can be seen by anyone with a discerning eye.
Seeing that Du Yu didn't respond, Lu Bin asked, "What are you worried about?" Don't miss the opportunity, it's not like we can't come up with money. ”
"Lao Lu, I know you have money, I can also come up with money, I believe Wu Ming is no problem, Ke Litun was initiated by Xiaodong, you also know his situation, we inject capital again, how many of his shares are diluted?" Du Yu said slowly.
"I knew you were worried about him, so I came out to talk to you alone." Lu Bin moved his chair and leaned over to Du Yu's side.
"Lao Du, we have to plan for the future of the restaurant, and we can't drag down the development of the restaurant because of the actual situation of individual people." Lu Bin is coloring.
"I'll think about it, Litun is Xiaodong's lifeblood, he is also the founder, I don't want the founder to become a companion in the end."
Although Lu Bin is a minority shareholder, it is not that he does not have enough financial strength, for the development of the enterprise, capital increase and expansion is a common thing in operation, or acquisition, or merger and acquisition.
In this process, the shareholders are also survival of the fittest, as Lu Bin said, if Chen Erdong is hindered from the development of the enterprise because he has no money, it is irresponsible for the project and partners.
Turning the second store into a flagship store is a common practice of many well-known restaurants, such as Huanxitai.
This also means that the investment in opening a second store in the city center is at least 1.5 times that of the current store, reaching 2.5 million or even 3 million.
Based on the current share structure and the investment amount of 2.5 million, assuming that a store has 500,000 yuan in savings and the remaining 2 million, Chen Erdong will have to pay more than 600,000 yuan.
Thinking of this, Du Yu was full of sadness, and let the current Chen Erdong take out 600,000 yuan, which was like a fantasy.
With Litun's principle of opening a restaurant, it is not as simple as imagined to open a second restaurant, and the chef link alone requires Luchai to find at least two more chefs in Thailand.
Moreover, considering the franchise route, the current chef can not only be limited to the production and research and development of dine-in, but must consider the establishment of the central kitchen after the franchise.
It is precisely because of this that Lu Bin is only looking for Du Yu to ventilate alone at this stage, because Lu Guess This line is in the hands of Chen Erdong and Du Yu.
With his fiery and acute personality, if he had been replaced by Thai resources, he would have opened a new store in a hurry.
Chen Erdong, who is destitute, has reduced his quality of life to a minimum, he used to eat breakfast, but now he even saves breakfast, and the remaining two meals are all solved by working meals.
He has been away from social interaction for a long time in the past two years, and now he has completely cut off social interactions, and the only occasion to catch up with friends is when they come to Litun to take care of business.
Because socializing costs money, he really has no conditions to be prosperous, and he doesn't even want to participate in Du Yu and Wu Ming's pastime.
Du Yu asked him, and his answer was that he already owed too much to everyone, and he didn't want to be a person without self-knowledge.
Chen Erdong's work attitude without the interference of loan sharks is visible to the naked eye, but he can only focus on the restaurant itself and dare not think much about the next development.
He optimized procurement, reduced purchase costs, and improved in-store management and service quality, all of which were important reasons for the stability of Litun's business.
In the past, he would leave before closing, but now, he is always the last one to leave.
Before the gate is closed, he will handwrite the business review of the day, and hold a meeting to summarize all employees the next day.
All these shareholders are in their eyes, especially Du Yu and Rao Zhengzhi, who get along with him day and night.
Thinking of Chen Erdong's diligent appearance, Du Yu couldn't bear to tell him Lu Bin's thoughts, although it was for the sake of the restaurant, but for Chen Erdong personally, it was too cruel.
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