Chapter 027: [Helping Girls] (Asking for a Monthly Pass!) )
On Monday morning, Lin Zuhui came to Wanhui Publishing House.
The job fair over the weekend was a success, as he personally interviewed nine editors under the age of 40, including the editor-in-chief, Liang Guanhui. As for people from other departments, they all let Fang enter for interviews.
The company has a total of four departments: editorial department, distribution department, advertising department, and finance department.
The printing of magazines is outsourced, the editorial department is also the affairs of the news department, the advertising department is also the communication department, in short, it is just a magazine, and the editorial department is the absolute core.
"Hello boss!"
"Boss morning!"
A group of new employees greeted one after another, and everyone's demeanor was relatively positive.
"Welcome to Wanhui Publishing House, let's sign the contract first, if you don't understand anything, ask questions directly!" Lin Zuhui signaled to his secretary Cai Ning to issue a contract to everyone.
Sign together, and the salaries of the employees of a department are the same!
The difference is the dividend at the end of the year, that is, 2% of the profit, everyone shares according to the merit.
Twenty percent of the equity is not given to them directly, but after one year, according to their ability and contribution, they will be given incentive equity with only dividends.
Everyone has no opinion, although the salary is not very high, but it is also the average of the industry; What everyone cares about is the annual profit dividend, which is worth a good bet. Besides, it's better to resign if you're not happy.
After a busy morning, when it was almost time for lunch, Lin Zuhui summoned nine editors to the conference room.
Cai Ning passed on the magazine plan of "Gang of Men" to everyone one by one.
"Check it out! This magazine is very demanding for editors, and I hope you guys can really do it. ”
The nine people curiously picked up the plan and read it, and the expressions of surprise began to appear on their faces.
After a long time, the editor-in-chief Liang Guanhui exclaimed: "This is a magazine with a blank market, so that men can understand men better and women can understand men better." The positioning is also very clear, 20 to 50 years old with a high education, a certain economic foundation of men. ”
Lin Zuhui said with a smile: "That's why more than 50 editors applied that day, and I chose you because I believe that your thinking is more suitable for "Gang of Men", and 'humor and creativity' are our soul." Let's not follow those magazines that are aimed at men, but they are actually selling advertisements, we need to create a magazine that really belongs to the "Gang of Men".
Those who don't dare to wear what they really want to wear - comfortable undershirts and vests, have to get some brand-name tops, are afraid of getting dirty if they want to drink, and they have to show off their cultural level when they want to make a girl, or show off the brand-name watch in their hands if they have nothing to do...... Can readers enjoy this approach?
So, what I have to ask your editorial department is to play fun! ”
"Gang of Men" is not only a reason why the cover is famous, but also the content that is deeply loved by men. Of course, it's not that the higher the magazine, the more profitable it is.
For example, in the previous life, Taiwan's "Gang of Men" was the best among otaku, and its sales were very good, but it was not liked by advertisers, and the advertising fee was naturally not high. To put it bluntly, it is necessary to let the elites and white-collar workers of society be readers, so that they can really be liked by advertisers.
And these editors can enter Lin Zuhui's eyes, which is also because they have a temperament - free and easy, which is in line with the positioning of "Men's Wear".
The nine editors all laughed, and the boss's idea was really good!
The preparation of the magazine was handed over to the people below, and Lin Zuhui did not plan to take care of it because he was not a professional at all. However, he contracted the cover characters and star journey of the first issue, and let the editorial department create the rest of the content according to their own outline!
What kind of look and dress should Guan Jiahui arrange?
The cover of the British "Gang of Men" has always had the tradition of "exposing the hemisphere", but it is obviously not suitable for Chinese culture; the "Men's Clothing" in the mainland in later generations is somewhat conservative, after all, Xiangjiang is a place of cultural exchange between China and the West, can it be bolder?
He is not afraid that Guan Jiahui will not shoot, the money is in his hands, and if he threatens a little, he will agree.
Besides, I don't really run a pornographic magazine, I definitely won't be exposed, just sexy.
Wet hair + white shirt + shorts or short skirt?
Lin Zuhui suddenly felt it!
Black silk + white shirt + wet body, do you want to take a set of yourself as a souvenir?
Do you shoot it yourself, or do you have someone to shoot it?
If you are personally involved in shooting, do you want to learn photography, after all, you are only studying under Mr. Chen.
......
Lin Zuhui grabbed the phone on his desk and dialed a number.
"Carey, help me buy Paramount stock..... Yes, buy all parts of 1 million, but don't speculate on the stock price. ”
After hanging up the broker's phone, Lin Zuhui turned his chair, his mind calculating how much money he could make from this transaction.
If Wang Qilin is willing to withdraw 1 million commissions in advance, he will have almost 2.5 million funds to buy Paramount shares, accounting for about 6% of the total share capital. Based on the cost price of 0.45 Hong Kong dollars, if it starts to sell at 3 Hong Kong dollars, it is expected to get 16 million.
As expected, hopefully!
"Knock Knock"
"Come in"
It was the editor-in-chief Liang Guanhui who came in, and after explaining the content of the magazine, Lin Zuhui did not have no management, but put forward his own ideas from time to time, of course, this idea was the experience of his previous life.
"Boss, how is that layout?"
Lin Zuhui picked up the information on the table and said with a smile: "This taste column, change the name, it's called 'Fetish', locomotives, red wine, watches, models, military weapons... We can use these as themes. ”
Liang Guanhui whispered: "Fetish! Fetishism! ”
"Boss, isn't this a little weird?"
"It's not strange, it's just to attract attention!"
Liang Guanhui nodded, and wrote down the information in his hand with a pen!
"Also, the woman on the cover of each of our issues is called 'Gang Girl'. Have you seen the movie 007, we also have to have our own 'help girl', we can also do a 'help girl' column, but this column is not limited to cover girls, you can also find some women like amateurs and stunners, let's talk to them, interviews, photos. Men aren't just interested in celebrities, they're also interested in chickens! ”
Liang Guanhui praised: "The boss's idea is very creative, and we are all sighing to ourselves!" ”
Lin Zuhui waved his hand and said: "I'm just talking on paper, you look at it, I prefer you to say to me boldly: Boss, your idea is not as good as mine." In short, you can try to do it, but there must be progress, and your thinking must not be limited to the box. ”
Liang Guanhui couldn't help but admire Lin Zuhui's open-mindedness, I heard that the owner of this publishing house invested one million and paid two percent of the equity, but the boss didn't seem to be under pressure at all, and he didn't urge everyone, and from time to time let everyone go to the street to find inspiration.
If Lin Zuhui knew Liang Guanhui's thoughts, he would definitely think that this was the case, and he really didn't care much about this magazine now.
The previous idea was to use the magazine to gain funds and fame and break into the upper class of Xiangjiang society;
Now, he has a better channel, that is, Great Wisdom Investment Consulting Company.
After the success of Paramount this time, it is certain that Fang Jin and he will become a well-known figure in Xiangjiang.
Because the techniques of the two are so classic and too smart, they will definitely be picked up and commented by many people, and it is difficult to think of being famous!